• 제목/요약/키워드: Content Analysis Method

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Use of Emoji as a Marketing Tool: An Exploratory Content Analysis

  • Mathews, Stanley;Lee, Seung-Eun
    • Fashion, Industry and Education
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    • 제16권1호
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    • pp.46-55
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    • 2018
  • The purpose of this exploratory study was to enhance the understanding of how brands tilize emojis in their marketing practices. A content analysis was conducted utilizing Google News as a search tool to access articles containing information pertaining to the use of emojis by brands. The combination of keywords used for the search were "emoji", "business", and "marketing". The search was narrowed down to the period of January $1^{st}$, 2014 - November $29^{th}$, 2017. This method generated a total of 604 trade publications with 55 of them providing information pertaining to specific brands and their use of emojis in their marketing strategies. A content analysis of trade publications has revealed that a variety of marketers have utilized emojis in their brand marketing practices. The entertainment, service, and food/drink industries have predominantly utilized emojis in their marketing practices, and their primary purpose for using emojis was to increase consumer engagement. Brands applied most of these emoji marketing strategies to an online or digital setting, whether it was social media pages, mobile applications, or any other form of computer-based marketing. Although there are limitations to this exploratory research in terms of its methodology, the findings of this study provide interesting insights into the potential of emojis as a marketing tool.

생애 말 연명의료에 대한 중환자실 간호사의 인식: 내용 분석 연구 (Critical Care Nurses' Perception of Life-sustaining Treatment at End of Life: A Content Analysis)

  • 고진강;고정미;박혜영
    • 중환자간호학회지
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    • 제10권1호
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    • pp.41-50
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    • 2017
  • Purpose: The purpose of this study was to describe what critical care nurses perceived about life-sustaining treatment at end of life. Methods: A qualitative content analysis method was utilized. The unit of analysis was interview text obtained from fifty critical care nurses of a general hospital. Results: Seven categories in two content areas were abstracted. In the negative perception area, the following five categories were abstracted: patients' suffering, dying with damaged dignity, patients' isolation from family members, regret about choosing life-sustaining treatment, and family members' burden. In the positive perception area, the following two categories were abstracted: willingness to sustain life and duty as family members. Conclusions: Nurses have better competencies pertaining to understanding patients' responses and suffering than any other health care professions do. Nurses should play an important role in advocating for patients and their family in the process of end-of-life care decision making.

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반응표면법을 사용한 자동차용 휠 베어링 시일의 형상 최적화 (Shape Optimization of an Automotive Wheel Bearing Seal Using the Response Surface Method)

  • 문형일;임종순;김헌영
    • 한국자동차공학회논문집
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    • 제18권6호
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    • pp.84-90
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    • 2010
  • This paper presents the shape optimization process for the automotive wheel bearing seal lip using the finite element method and the response surface method. First, to predict performance of the bearing seal lip, we used the non-linear finite element analysis. And then, we compared the analysis results with the test results to verify the finite element model. The objective function in optimizing process was obtained from results of the mud slurry test, which is one of many tests for evaluating performance of wheel bearing. After the mud slurry test for the four models which have the similar cross-sectional shape, we measured the wear area of the seal lip and the moisture content in grease. The objective function has been chosen by comparing the results of mud slurry test and characteristics of seal lip, such as contact force, contact area, contact pressure, and interference. Finally, within limited design parameters, we suggested the optimized shape of seal lip, which is expected to improve the wear and the sealing effect of it.

Sentiment Analysis of User-Generated Content on Drug Review Websites

  • Na, Jin-Cheon;Kyaing, Wai Yan Min
    • Journal of Information Science Theory and Practice
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    • 제3권1호
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    • pp.6-23
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    • 2015
  • This study develops an effective method for sentiment analysis of user-generated content on drug review websites, which has not been investigated extensively compared to other general domains, such as product reviews. A clause-level sentiment analysis algorithm is developed since each sentence can contain multiple clauses discussing multiple aspects of a drug. The method adopts a pure linguistic approach of computing the sentiment orientation (positive, negative, or neutral) of a clause from the prior sentiment scores assigned to words, taking into consideration the grammatical relations and semantic annotation (such as disorder terms) of words in the clause. Experiment results with 2,700 clauses show the effectiveness of the proposed approach, and it performed significantly better than the baseline approaches using a machine learning approach. Various challenging issues were identified and discussed through error analysis. The application of the proposed sentiment analysis approach will be useful not only for patients, but also for drug makers and clinicians to obtain valuable summaries of public opinion. Since sentiment analysis is domain specific, domain knowledge in drug reviews is incorporated into the sentiment analysis algorithm to provide more accurate analysis. In particular, MetaMap is used to map various health and medical terms (such as disease and drug names) to semantic types in the Unified Medical Language System (UMLS) Semantic Network.

콘텐츠산업 인력의 업무 자율성 변화 분석 (Analysis on changes in work autonomy of content industry workers)

  • 이용관
    • 문화경제연구
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    • 제20권2호
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    • pp.3-18
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    • 2017
  • 본 연구에서는 콘텐츠산업 인력의 업무 자율성 변화를 분석했다. 한국근로환경조사(2011, 2014) 자료에서 콘텐츠산업 인력과 업무 자율성 변수를 추출하고 이중차감추정법을 활용하여 분석한 결과 전체 표본에서는 콘텐츠산업 인력의 업무 자율성(업무 순서, 업무 방법, 업무속도)에 유의미한 변화가 나타나지 않았다. 반면 최근 콘텐츠업계의 자율성 감소는 논의는 대규모 인력과 자본이 투입되는 경우라는 것을 고려하여 30인 이상 사업체 표본을 대상으로 분석하면 콘텐츠산업 인력의 자율성이 유의미하게 감소한 것으로 나타난다. 업무의 자율성은 직위와 역량과는 정(+)의 관계가, 사업체 규모와는 부(-)의 관계가 나타난다. 본 연구는 그동안 사례 중심으로 논의되어 왔던 콘텐츠산업 인력의 업무 자율성 변화를 실증분석했다는 의의를 가진다. 또한, 인력들의 부여되는 자율성이 콘텐츠 제작 유통 과정에서 긍정적인 효과를 창출하기 위해서는 인력에 대한 보상 및 관리 체계 개선이 수반되어야 함을 제시하였다.

Comparative Analysis of Gross Calorific Value by Determination Method of Lignocellulosic Biomass Using a Bomb Calorimeter

  • Ju, Young Min;Ahn, Byung-Jun;Lee, Jaejung
    • Journal of the Korean Wood Science and Technology
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    • 제44권6호
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    • pp.864-871
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    • 2016
  • This study was conducted to compare and analyze gross calorific values from measurement methods of lignocellulosic biomass and calculation data from calorific value prediction models based on the elemental content. The deviation of Liriodendron tulipifera (LT) and Populus euramericana (PE) was shown 7.7 cal/g and 7.4 cal/g respectively in palletization method, which are within repeatability limit 28.8 cal/g of ISO FDIS 18125. In the case of Thailand charcoal (TC), nontreatment method and palletization method was satisfied with repeatability limit as 22.8 cal/g and 8.8 cal/g respectively. Seowon charcoal (SC) was shown deviation of 11.4 cal/g in nontreatment method, because the density and chemical affinity of sample increases as the carbon content increases from heat treatment at high temperature in the case of TC and SC. In addition, after applying the elemental content of each of these samples to the calorific value prediction models, the study found that Model Equation (3) was relatively consistent with measured calorific values of all these lignocellulosic biomass. Thus, study about the correlation between the density and size of particle should be conducted in order to select the measurement method for a wide range of solid biofuels in the future.

고속 액체크로마토그래피에 의한 고추중의 신미성분 분석 (Analysis of Pungent Principles of Capsicum Fruit by HPLC)

  • 이충영;우상규;이윤수;권익부
    • 한국식품위생안전성학회지
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    • 제4권3호
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    • pp.191-198
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    • 1989
  • 고속 액체크로마토그래피를 이용하여 고추 중의 주요 신미성분인 Capsaicin 및 Dihydrocapsaicin을 분석하기 위한 최적 조건을 검토하고 고추의 품종, 재배지역 및 건조 방법에 따른 함량의 차이를 비교 검토하였다. 시료중의 Capsaicin 및 Dihydrocapsaicin을 70% ethanol, $60^{\circ}C$에서 1시간 동안 처리함으로써 효과적으로 추출할 수 있었으며 재현성 및 회수율시험 결과 분석데이타의 해석은 피이크의 면적을 기준으로 하는 것이 바람직함을 알수 있었다. 고추의 품종, 재배지역 및 건조 방법에 따라 함량의 차이가 큰 것으로 나타났으며 특히 건조방법에 의한 차이가 더욱 현저하여 태양건조의 경우가 기계건조의 경우에 비하여 capsaicin의 경우는 최고 80%, dihydrocapsaicin의 경우는 최고 60% 정도 높게 나타났다.

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Assessment of environmental fatigue in nuclear power plants: A comparative analysis of the effects of plasticity correction

  • Tae-Song Han;Hee-Jin Kim;Nam-Su Huh;Hyeong-Yeon Lee;Changheui Jang
    • Nuclear Engineering and Technology
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    • 제56권9호
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    • pp.3764-3774
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    • 2024
  • In accordance with Regulatory Guide 1.207, Rev.1, fatigue assessments must be conducted considering the influence of primary coolant environment in nuclear reactors. Environmental fatigue, resulting from corrosion in the primary coolant, is evaluated in air fatigue life assessments through the application of an environmental fatigue correction factor. This environmental fatigue correction factor depends on sulfur content, operating temperature, dissolved oxygen, and strain rate. It remains constant for sulfur content, operating temperature, and dissolved oxygen, while strain rate introduces potential errors based on the analysis method. The current fatigue evaluation procedure for air, following ASME B&PV Code Sec.III, NB-3200, employs elastic analysis with a simplified elastic-plastic correction factor(Ke). However, Ke factor is considered excessively conservative, prompting less conservative alternatives proposed by JSME, RCC-M, ASME Code Case N-779. This study applied both ASME Ke and JSME Ke for fatigue evaluations considering environmental effects. Additionally, fatigue assessments accounting for elastic-plastic effects were conducted using Neuber and Glinka methods, compared with actual experiments. The analysis systematically examined changes in fatigue life and the environmental fatigue correction factor due to plastic effects in environmental fatigue evaluations.

Development of a soil total carbon prediction model using a multiple regression analysis method

  • Jun-Hyuk, Yoo;Jwa-Kyoung, Sung;Deogratius, Luyima;Taek-Keun, Oh;Jaesung, Cho
    • 농업과학연구
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    • 제48권4호
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    • pp.891-897
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    • 2021
  • There is a need for a technology that can quickly and accurately analyze soil carbon contents. Existing soil carbon analysis methods are cumbersome in terms of professional manpower requirements, time, and cost. It is against this background that the present study leverages the soil physical properties of color and water content levels to develop a model capable of predicting the carbon content of soil sample. To predict the total carbon content of soil, the RGB values, water content of the soil, and lux levels were analyzed and used as statistical data. However, when R, G, and B with high correlations were all included in a multiple regression analysis as independent variables, a high level of multicollinearity was noted and G was thus excluded from the model. The estimates showed that the estimation coefficients for all independent variables were statistically significant at a significance level of 1%. The elastic values of R and B for the soil carbon content, which are of major interest in this study, were -2.90 and 1.47, respectively, showing that a 1% increase in the R value was correlated with a 2.90% decrease in the carbon content, whereas a 1% increase in the B value tallied with a 1.47% increase in the carbon content. Coefficient of determination (R2), root mean square error (RMSE), and mean absolute percentage error (MAPE) methods were used for regression verification, and calibration samples showed higher accuracy than the validation samples in terms of R2 and MAPE.

Comparative study of some analytical methods to quantify lignin concentration in tropical grasses

  • Velasquez, Alejandro V.;Martins, Cristian M.M.R.;Pacheco, Pedro;Fukushima, Romualdo S.
    • Asian-Australasian Journal of Animal Sciences
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    • 제32권11호
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    • pp.1686-1694
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    • 2019
  • Objective: Lignin plays a relevant role in the inhibition of cell wall (CW) structural carbohydrate degradation. Thus, obtaining accurate estimates of the lignin content in tropical plants is important in order to properly characterize the mechanism of lignin action on CW degradation. Comparing conflicting results between the different methods available for commercial use will bring insight on the subject. This way, providing data to better understand the relationship between lignin concentration and implications with tropical forage degradation. Methods: Five grass species, Brachiaria brizantha cv $Marand{\acute{u}}$, Brachiaria brizantha cv $Xara{\acute{e}}s$(MG-5), Panicum maximum cv Mombaça, Pennisetum purpureum cv Cameroon, and Pennisetum purpureum cv Napier, were harvested at five maturity stages. Acid detergent lignin (ADL), Klason lignin (KL), acetyl bromide lignin (ABL), and permanganate lignin (PerL) were measured on all species. Lignin concentration was correlated with in vitro degradability. Results: Highly significant effects for maturity, lignin method and their interaction on lignin content were observed. The ADL, KL and ABL methods had similar negative correlations with degradability. The PerL method failed to reliably estimate the degradability of tropical grasses, possibly due to interference of other substances potentially soluble in the $KMnO_4$ solution. Conclusion: ADL and KL methods use strong acid ($H_2SO_4$) and require determination of ash and N content in the lignin residues, therefore, increasing time and cost of analysis. The ABL method has no need for such corrections and is a fast and a convenient method for determination of total lignin content in plants, thus, it may be a good option for routine laboratory analysis.