• Title/Summary/Keyword: Content Analysis Approach

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Exploratory Study on Factors Affecting Influencers' YouTube Channel Operation and Revenue Generation Based on the Grounded Theory Approach (근거이론 접근법을 이용한 인플루언서의 유튜브 채널 운영과 수익 창출에 미치는 영향요인에 관한 탐색 연구)

  • Kim, Young Lag;Park, Sang Hyeok;Cho, Jae Hee;Park, Jeong Sun
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.173-202
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    • 2021
  • Purpose This study explored overall phenomena in context such as YouTube channel operation, strategy, and profit generation through interviews with two research participants who started their own businesses and are recognized as influencer on YouTube and analysis of viewer responses to uploaded contents. With the explosive growth of YouTube content provision and use, previous studies on YouTube are only being conducted individually on YouTube's content, influence, and content providers, so it is need to explore YouTube channel operations and the effect of revenue generation in context from an integrated perspective. Therefore, the purpose of this study is to present an integrated model that provides a specific process by contextually linking the factors and results influencing YouTube channel operation and revenue generation phenomena to individuals and companies who are trying to operate YouTube channels for the first time. Design/methodology/approach This study systematized and structured the overall phenomena in context such as YouTube channel operation, communication strategy, effect on revenue generation, and YouTube channel operation results by selecting interview subjects and collecting data through interviews, and analyzing viewer reactions (likes, comments, etc.). Due to the lack of previous studies exploring integrated phenomena, research analysis used Strauss & Corbin (1998)'s grounded theory approach, which presented inductive research methods to discover new theories by structuring concepts and categories based on detailed observations and information provided by interviewees. Findings The academic implication of this study is that while previous studies are conducted as individual studies on YouTube's content, influence, and content providers in the current situation where YouTube content provision and use are exploding, it integrally explores and presents an integrated model throughout the process. In addition, taking into account the lack of previous studies, it can be found in the aspect of using the grounded theory approach, an inductive theory approach that establishes a new theory. The practical implications can be found in that it presented practical directions to beginners who want to start operating YouTube channels by identifying operational preparations, communication strategies with viewers, and response management strategies.

Analysis of Good College Teaching Characteristics by multi-faceted approach (다면적 접근을 통한 대학의 좋은 수업 특성 분석)

  • Yune, So-Jung
    • Journal of Fisheries and Marine Sciences Education
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    • v.24 no.6
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    • pp.963-976
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    • 2012
  • As the college environment changes, the roles of professors and students should also be changed. And the way that we teach undergraduate students should also be changed. The purpose of this research is to analysis characteristics of good teaching methods in college as perceived by students and professors. We did content analysis to elicit the characteristics of good instruction from qualitative comments of 196 course evaluations, 195 excellent essays selected from 8 college essay competitions, and 72 teaching knowhow essays of professors. To see the difference of division in good instruction characteristics, we did frequency analysis by SPSS statistics program. According to the content analysis, the most essential characteristics of good instruction as perceived by the students and professors is teaching strategies. There were also differences in the fact of recognition transition by division and the students-professors.

Frame Analysis of Newspaper's Coverage Related to Leisure of Older Adults (노인여가관련 신문보도의 프레임 분석)

  • Oh, Sae-Sook;Kim, Jong-Soon;Shin, Kyu-Lee
    • Journal of Wellness
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    • v.7 no.2
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    • pp.25-37
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    • 2012
  • The purpose of this study was to analyze the mass media's news framing on the elderly leisure. For this, researchers collected news articles from daily newspapers such as Chosun Ilbo, Hankyoreh, Kyunghyang Shinmun, and analysed the news framing of them through text-analytic approach. Total of 153 news the about elderly leisure between 1990 and 2010 were used for frame analysis. The Frame analyses were divided by formal frame and content frame. The formal frame was formed by deduction based on the classification method of Iyergar(1991) and the content frame was formed by induction according to the analysis of overall themes and titles of news. The main result could be summarized as follows: First, the analysis of formal frame showed that the episodic frame was predominantly high which focused on specific event or occurrences about elderly leisure. Second, it was found by content frame analysis that elderly leisure's facilities, health, serious leisure, policy frame were main subjects of news framing.

Video Content Manipulation Using 3D Analysis for MPEG-4

  • Sull, Sanghoon
    • Journal of Broadcast Engineering
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    • v.2 no.2
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    • pp.125-135
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    • 1997
  • This paper is concerned with realistic mainpulation of content in video sequences. Manipulation of content in video sequences is one of the content-based functionalities for MPEG-4 Visual standard. We present an approach to synthesizing video sequences by using the intermediate outputs of three-dimensional (3D) motion and depth analysis. For concreteness, we focus on video showing 3D motion of an observer relative to a scene containing planar runways (or roads). We first present a simple runway (or road) model. Then, we describe a method of identifying the runway (or road) boundary in the image using the Point of Heading Direction (PHD) which is defined as the image of, the ray along which a camera moves. The 3D motion of the camera is obtained from one of the existing 3D analysis methods. Then, a video sequence containing a runway is manipulated by (i) coloring the scene part above a vanishing line, say blue, to show sky, (ii) filling in the occluded scene parts, and (iii) overlaying the identified runway edges and placing yellow disks in them, simulating lights. Experimental results for a real video sequence are presented.

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Constructing Convergence Knowledge on Velocity with Family Resemblance Approach (가족 유사성 접근법을 적용한 물체의 빠르기 주제의 융합지식 구성 연구)

  • Lee, Sooah;Jhun, Youngseok
    • Journal of Korean Elementary Science Education
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    • v.37 no.2
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    • pp.188-205
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    • 2018
  • For STEM education science teachers usually choose topics which are related to both science and other disciplinary contents. Nevertheless it is not clear for the teachers to adopt what kind of criteria for their choices. Interdisciplinary teaching is not a mixture of science content with another one from different disciplines as resources for the content teaching. Instead the criteria and perspectives for the integration need to be clearly defined. In this study we investigated how to integrate science and other disciplines in terms of interdisciplinary teaching. Family resemblance approach by Wittgenstein, recently revised by Erduran and Dagher, was applied to comparative analysis of science, math, and physical education curriculum documents in Korea. Aim and value, methodological rules and methods, knowledge, and activities in each discipline were compared and analyzed with the view of FRA. Results of the study described alternative criteria of how to find appropriate topics for interdisciplinary teaching.

Anomaly Intrusion Detection Based on Hyper-ellipsoid in the Kernel Feature Space

  • Lee, Hansung;Moon, Daesung;Kim, Ikkyun;Jung, Hoseok;Park, Daihee
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.3
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    • pp.1173-1192
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    • 2015
  • The Support Vector Data Description (SVDD) has achieved great success in anomaly detection, directly finding the optimal ball with a minimal radius and center, which contains most of the target data. The SVDD has some limited classification capability, because the hyper-sphere, even in feature space, can express only a limited region of the target class. This paper presents an anomaly detection algorithm for mitigating the limitations of the conventional SVDD by finding the minimum volume enclosing ellipsoid in the feature space. To evaluate the performance of the proposed approach, we tested it with intrusion detection applications. Experimental results show the prominence of the proposed approach for anomaly detection compared with the standard SVDD.

Audience and Media Predictors for Digital Content Purchases: A Multilevel Approach (디지털 콘텐츠 구매를 위한 고객 및 미디어 요인: 다층수준 접근 방식)

  • Bo-Ram Kwon;HanByeol Stella Choi;Junyeong Lee
    • Information Systems Review
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    • v.22 no.4
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    • pp.115-134
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    • 2020
  • Previous studies on willingness to pay for digital content have mainly focused on audience factors and individual level. To complement the limitation of previous research, this study conducts a multilevel analysis to find the factors influence digital content purchases considering two axes: audience/media factors and individual/household levels. Using a sample of 10,172 individuals within 4,313 households, the analysis results show individual media factors including theater-going, experience with cloud services, and multi-screen service usage have the greatest effects on digital content purchases. At the household level, the media ownership factors that the number of laptops, wireless routers, and tablets have a greater influence than audience factors such as household size or household income. Our findings help scholars to enhance the understanding of individuals' media use considering household environmental factors and shed light on the importance of multi-screen service usage, and content providers to improve their digital content sales using multi-screen environment.

Photo Retrieval System using Combination of Smart Sensor and Visual Descriptor (스마트 센서와 시각적 기술자를 결합한 사진 검색 시스템)

  • Lee, Yong-Hwan;Kim, Heung-Jun
    • Journal of the Semiconductor & Display Technology
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    • v.13 no.2
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    • pp.45-52
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    • 2014
  • This paper proposes an efficient photo retrieval system that automatically indexes for searching of relevant images, using a combination of geo-coded information, direction/location of image capture device and content-based visual features. A photo image is labeled with its GPS (Global Positioning System) coordinates and direction of the camera view at the moment of capture, and the label leads to generate a geo-spatial index with three core elements of latitude, longitude and viewing direction. Then, content-based visual features are extracted and combined with the geo-spatial information, for indexing and retrieving the photo images. For user's querying process, the proposed method adopts two steps as a progressive approach, filtering the relevant subset prior to use a content-based ranking function. To evaluate the performance of the proposed scheme, we assess the simulation performance in terms of average precision and F-score, using a natural photo collection. Comparing the proposed approach to retrieve using only visual features, an improvement of 20.8% was observed. The experimental results show that the proposed method exhibited a significant enhancement of around 7.2% in retrieval effectiveness, compared to previous work. These results reveal that a combination of context and content analysis is markedly more efficient and meaningful that using only visual feature for image search.

A multiscale numerical simulation approach for chloride diffusion and rebar corrosion with compensation model

  • Tu, Xi;Li, Zhengliang;Chen, Airong;Pan, Zichao
    • Computers and Concrete
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    • v.21 no.4
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    • pp.471-484
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    • 2018
  • Refined analysis depicting mass transportation and physicochemical reaction and reasonable computing load with acceptable DOFs are the two major challenges of numerical simulation for concrete durability. Mesoscopic numerical simulation for chloride diffusion considering binder, aggregate and interfacial transition zone is unable to be expended to the full structure due to huge number of DOFs. In this paper, a multiscale approach of combining both mesoscopic model including full-graded aggregate and equivalent macroscopic model was introduced. An equivalent conversion of chloride content at the Interfacial Transition Layer (ITL) connecting both models was considered. Feasibility and relative error were discussed by analytical deduction and numerical simulation. Case study clearly showed that larger analysis model in multiscale model expanded the diffusion space of chloride ion and decreased chloride content in front of rebar. Difference for single-scale simulation and multiscale approach was observed. Finally, this paper addressed some worth-noting conclusions about the chloride distribution and rebar corrosion regarding the configuration of rebar placement, rebar diameter, concrete cover and exposure period.

The Impact of a Professional Development Program on Urban Teachers' Lesson Planning Using Urban Geologic Sites

  • Nam, Youn-Kyeong
    • Journal of the Korean earth science society
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    • v.32 no.5
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    • pp.474-484
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    • 2011
  • This study presents how a professional development program (PD) of K-12 teachers affects participants' use of the earth system approach and their perceptions of using the urban environment for their science teaching and lesson unit development. This study utilized mixed methods to collect and analyze the data. Eleven urban teachers' pre-post lessons (45 lessons) were analyzed quantitatively using a lesson plan analysis tool, modified by the author, and their lesson reflections were analyzed qualitatively. The findings of this study show that the PD program influences the teachers to choose more topics and content knowledge based on the earth system approach and to assess the topics and content knowledge with more appropriate methods. Specifically, the teachers use more urban environmental factors/topics in their post lesson to teach the environmental topics of urban area. However, according to the statistical analysis of pre-and postlesson plan scores, the accuracy of the earth system knowledge that participants used in their lessons did not change significantly (p<0.05) (Table 4), which means that the PD program did not affect the improvement of the teacher's content knowledge in earth system science. Implications of this study are discussed.