• Journal of the Korean Society of Costume
• /
• v.43
• /
• pp.203-224
• /
• 1999

As androgny presented by feminism still appear in contemporary fashion since mid 1980's feminism as a social phenomenon can be considered to habe influenced fashion history. This paper surveys the sex images of androgynous look that appeared in contemporary fashion into bisexual image and neutral images based on the feminist aspects of changes in contemporary fashion. As stated above bisexual images and neutral images of androgynous look shown in clothing are an attempt to reach one single integrated complete being by overacoming 'femininity' or 'masculinity' and combining the element of the two sexes. Consequently androgynous look creates new attraction by harmoniously coordinating characteristics of the two sexes instead of totally differentiating between masculinity and femininity that are represented in the form of clothing that has conceptual visual characteristics. Following are the conclusions of the reseach of this paper. First 'androgynous' as a feminist sex concept reflects the spirit of the times. Since the sex roles are divided and diversified and the concept of femininity is changing the concept of androgyny requiring both masculine and feminine characteristics in an essential sex concept for sucessful conduct of roles in a complex modern society. Second the integrated human image of androgynous look has led to a new culture with fashion trends that has been ahead of times by curing the functions of fashion to differentiate between men and women. Third androgynous look at the turn-of-the-centuy will not cease to exist but be a lasting fashion phenomenon while the sex concept presented by feminism has become the core to destrov the dichotomous fashion style of the 20th century. Fourth androgynous look is expressed in various manners in contemporary fashion since it shown how human beings accipt the adaptation method desperately required by the contemporary times. Androgynous look can be viewd as the desire for ultimate freedom that can be acquired by destroying the dichotomous sex concept and as the will to become a subject of the world as integrated human being. As we look into fashion culture creation of fashion is not the result of an accidental cause or an individual's work but the reflection of the spirit of the times. In this sense androgynous look introduced by a new sex concept to contemporary fashion has reflected the spirit of the times and led the cultural atmosphere and moreover it is an important fashion style that can characterize the contemporary times while lasting in the future.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.15 no.3
• /
• pp.157-166
• /
• 2013

Features of the Occult Culture is preferred that powers, demons, magic, magical, unreal etc. Currently Occultism is getting a lot of attention to the public in the society, culture, arts and the play. Fashion in the period that includes all circumstances is a field. Thus, the current Occultism and modern fashion will also be related. Objective of the study is to figure out the form and meaning of Occultism in Contemporary Fashion. An example of the best of contemporary trends is the mass media, For this reason, Occultism symptoms range of case studies mess media(television programs and film). Research on contemporary fashion range was used 2000-2013 fashion collection extracted from the data. Represented in the mess media features of occultism is 'Witchcraft and Sorcery' and 'Death and Horror'. They are story of wizard exorcism and unnatural horror. In the 21st century, modern people are enjoying occultism, and occultism is the one of the entertainment. Expressed in contemporary fashion features of occultism is 'Super-human organism', that is out of the human body, ignoring body shape and type of transformed organism. Second distinction is 'Ghost', they are something like the dark and dismal, shape of ghosts and look pale. Third distinction is 'Neo-Macabre', it is the shape of the skeleton. Skeleton symbolizing the end of life, skeleton to express Occultism has emerged as the most representative motifs in the 21st century fashion. Occultism expressed in fashion is a gothic fantasy, because the fashion can be expressed. In addition, people in modern society wants to be against the norms and taboos. The trend Occult-culture is a symbol of the public's desires and needs.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.15 no.4
• /
• pp.209-221
• /
• 2013

This study has attempted to investigate the effect of cubism on fashion and figure out how its formative characteristics have been expressed in contemporary fashion in the 21st century, focusing on the period since 2010. The propose of the study is to broaden research scope in fashion design through analysis and inspection on formative aspects among the cases which have proposed brand - new fashion designs by adapting cubism in fashion. To find out the characteristics of cubism in painting and formative characteristics of contemporary fashion in which the characteristics of cubism are reflected, a literature review has been conducted by referring to domestic and foreign books, previous papers, academic journals and Internet resources on cubism. For an empirical study, in addition, photos of cubism-applied modern fashion have been collected and analyzed through http://www. samsungdesign.net. The following results have been obtained: First, the formative characteristics of cubism were obtained in following categories; character of figure, simultaneity, reiteration and facticity. Second, according to analysis on cases after applying the formative characteristics on contemporary fashion design, the character of figure by the geometric shape of cubism was observed in fashion as well. After dismantling and reconfiguring garments, simultaneity has been expressed in an exaggerated and distorted manner through regular and repetitive overlapping or overlapping of irregular shapes. In terms of facticity, novelty has been delivered with the use of heterogeneous materials, using collage and patchwork techniques. Third, simplicity and functionality in cubism - style garments in the early 20th century have disappeared in contemporary design in the 21st century. Now, a dynamic aspect is only found. Fourth, unlike common paintings, 2D textiles are added to a 3D body in fashion design. In addition, it can be observed from multiple angles depending on the movement so that it can display more diverse shapes. Therefore, it could be the origin of inspiration to many designers.

• Journal of the Korean Society of Costume
• /
• v.62 no.2
• /
• pp.55-67
• /
• 2012

Based on the fact that a parody is widely used as one of main methods of creating art, this study focuses on the parodic techniques used by one of the most famous contemporary artists, Cindy Sherman. Her unique techniques, which are shown through parody, provide different aesthetical values to contemporary fashion designs. The purpose of this study is to find out whether or not contemporary fashion designs that use parodies can be presented as creative fashion designs. The study was carried out by analyzing data retrieved from various literatures, dissertations, magazines and the Internet. The period between the late 1990s and 2010 is the time when parodies were widely introduced, this study presents tables, pictures and photographs based on data collected from that period. The result of this study suggests that there are mainly four expressive techniques used to create Cindy Sherman's parodies: female viewed from a male's perspective, pornography and sexual satire, narrative and realistic reproductions, and foreignness and harmony in conflict. This study discovered that based on these four expressive techniques, contemporary fashion can produce the following four results according to their production styles, silhouettes, materials, and colors: the beauty of the retro pinup girl style, the beauty of eroticism and sexual satire, the beauty of history through reinterpretation of the past, and the beauty of compromise through conflict. As described above, this study attempts to seek how techniques of parodies give different aesthetical values whether or not they can become creative fashion design techniques by listing Cindy Sherman's unique expressive techniques in her parodies in relation to contemporary fashion designs.

• Journal of the Korean Society of Costume
• /
• v.64 no.8
• /
• pp.67-82
• /
• 2014

This research aims to explicate how we reveal our identity and emphasize beauty in our passion for beauty. It also attempts to find out our sense of beauty in exaggeration of visual expressions. The purpose is to represent how the contemporary knit fashion is various and exaggerated in our modern fashion world, and also to give the direction of new knitwear designs through the visual analysis of exaggerated knit fashion. Literature research was done by studying reference books and magazines, leading papers and based on a dissertation thesis. This study collected 787 designer's works published in the world's big Four collections from the 2000 S/S to 2011 S/S, in 23 seasons during 12 years. In answer to 9 experts about the criteria of classification, 520 works were chosen and analyzed according to the standard of exaggerated knitwear. The result of the study is the followings: The type of exaggeration shown in contemporary knit fashion was classified in three categories; Enlarge exaggeration, reduce exaggeration and transform exaggeration. As a sub-category, enlarge exaggeration was classified into three categories; Volume expansion and the expansion by the material, gauge and larger composition application expansion. Reduce exaggeration appeared as mini-reduction, skinny-reduction and transform exaggeration was respectively classified into deformation of the shape and patterns. The characteristics of exaggeration shown in contemporary knit fashion appeared as the new formative sense. In terms of fuller sense and surface, using various materials, gauge, changes in the composition represented challenges for textiles. The exaggerated contemporary knitwear expressed sex appeal using tight-fitting effect. Contemporary knit fashion simplified the design by taking advantage of the strong elastic attributes. It showed the beauty of women, expressed variability and limitless knit characteristics beyond the conventional thinking. In addition, it has been well represented as a form of freedom, amusement and diversity.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.25 no.1
• /
• pp.153-168
• /
• 2023

Non-representation creates difference and change that can be used as a creative design method that satisfies contradictory requirements for similarity and differentiation. This study drew upon the characteristics of the concept of non-representation expressed in contemporary art and architecture, in which Gilles Deleuze's philosophical thinking was reflected, and analyzed the non-representation depicted in contemporary fashion. The non-representation expressed in contemporary art and architecture is as follows. Non-representation of delaying becoming focuses on reverting to preexisting objects and redefining traditional meaning, thereby delaying the representation of latent meaning. Non-representation of non-becoming removes existing values and typical forms and expresses amorphousness. Non-representation of becoming by repetition or reiteration realizes the difference caused by the passage of time by repeating or overlapping shapes. Non-representation of becoming expresses the transformation of space by flowing through time rather than by actual movement. Non-representation in contemporary fashion shows the following expression characteristics. First, the non-representation of deferring becoming deconstructs the traditional values and forms of clothing and expresses designs by displacement or juxtaposition. Second, the non-representation of non-becoming is expressed concepts unrelated to the body and focus upon amorphous objects that do not become concretized forms. Third, generative non-representation by repetition and overlap expresses the possibility of change by overlapping clothing items or details expressed by repeating segmented objects. Fourth, generative non-representation by movement reproduces the meaning of space and time by moving the shape of the clothing or visually changing the surface of the material of clothing. As a result of the study, the non-representation shown in contemporary fashion aims for versatility to conform to social changes. This study provides new insight into the fashion design method by increasing the understanding of the cocnept of non-representation and showing its potential.

• Journal of the Korean Society of Costume
• /
• v.30
• /
• pp.227-237
• /
• 1996

The purpose of this study is to investigate the main characteristics of the environmentalism expressed in contemporary fashion. i.e. 'eco-look'. They can be categorized into naturalism symbolism primitiveness and concern about recycling. First naturalistic tendency can be found in through the method of some contemporary eco-looks which are using natural colors harmonisation of the colors in similarity and in controst and expressing in a realistic manner some natural entities or use some ornaments representing them. Such trends easily let people to feel the clothes unified with the nature and human beings. Secondly some contemporary eco-looks express environmentalistic ideas for examples the idea for protection of the nature or the idea against pollution of the earth and destruction of nature in a symbolistic way. Thirdly primitiveness is one of the most characteristic feature in contemporary eco-looks. It can be found in contemporary eco-looks, In can be found in some eco-looks using primitive or original images of Africa and underdeveloped countries. it reflects the human desire to go back to the nature or to the unity with the nature, Finally recycled materials are commonly used in eco-look. Patchwork and handmade knits are popular methods for this mode. They implicates the idea of pragmatism and simplicity in fashion. One Conclusion of the paper on eco-look: fashion design which can be itself an import-ant environment of human beings Secondly some contemporary eco-looks ex-press environmentalistic ideas for examples the idea for protection of the nature or the idea against pollution of the earth and destruction of nature in a symbolistic way. Thirdly primitiveness is one of the most characteristic feature in contemporary eco-looks. It can be found in some eco-looks using primitive or original images of Africa and underdeveloped countries. it reflects the human desire to go back to the nature or to the unity with the nature. Finally recycled materials are commonly used In eco-look Patchwork and handmade knits are popular methods for this mode. They implicates the idea of pragmatism and simplicity in fashion. One Conclusion of the paper on eco-look ; fashion design which can be itself an import-ant environment of human beings has become a very efficient and significant tool to express the idea of ecology.

• Journal of Fashion Business
• /
• v.11 no.4
• /
• pp.18-28
• /
• 2007

Resent Fashion trends are changing very rapidly. To understand and predict these trends, Fashion should be regarded not as object but as a social phenomenon. In this Study, the concepts of contemporary hair design trend and fashion innovative Image were defined, and the literatures regarding the relation of these two attributes were studied. To study allegory images in the hair design trend, we would like to analyse the relevance between the fashion innovativeness and cultural trend. The method used here are mostly visual data and interpretation. This study could be helpful for creative development of hair design and rediscovery of fashion meaning.

• International Journal of Costume and Fashion
• /
• v.15 no.2
• /
• pp.1-17
• /
• 2015

This paper examines the contemporary relationship between fashion brands and celebrities. Noting the historic role of celebrities in fashion and their current prevalence in the industry, the paper moves beyond discussion of the motives and effectiveness of celebrity endorsement, and instead explores its nature and practice in the fashion sector. The paper proposes a new definition of celebrity endorsement in fashion, offers a classification of celebrities involved in fashion brand endorsement, and presents a typology examining the contemporary means by which a fashion brand may collaborate with celebrities. The typology is defined in context of the nature, length and cost to the brand of the relationship between it and the celebrity. The methodology uses secondary sources and qualitative primary research in an exploratory agenda in order to propose conclusions and suggest ideas for further research.

• Journal of the Korean Society of Costume
• /
• v.54 no.3
• /
• pp.99-112
• /
• 2004

The purpose of this research is to examine the relation between the cyber environment and the contemporary fashion design by studying the formative feature characteristics of cyber character's fashion in the on-line game from the point of the contemporary fashion design. The research method is to understand the general concept of the cyber-space and characters and then is to contemplate characteristics and formative features of game character's fashion of the cyber-space mainly with cyber characters that were closely linked with features of the contemporary fashion design. As a result, the formative feature of game character's fashion of the cyber-space was to be classified into four categories; reactionism, mechanism, futurism, sensualism. First, reactionism takes traditional elements with symbolical and compromising form. Second, mechanism has a tendency of deconstruction due to its vitality and sense of velocity for objects through employing geometrical forms and new materials. Third, futurism deviates from the established framework. It makes use of high-tech materials and has surrealistic and futuristic features. Fourth, sensualism does emphasize sensual parts of the body and intends to convey aesthetic atmosphere through association of ideas. Character's fashion of the cyber on-line game is unnatural and artificial in its forms and wear for the lack of knowledge for costume's structure, and it shows just simplified design that accept extremely partial fragment of features in the contemporary fashion design.