• 유통과학연구
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• 제19권3호
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• pp.61-70
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• 2021

Purpose: This paper reviews the attitudes of consumers related to the consumption crisis response strategy (i.e., defensive vs. receptive) that companies implement during crises. Research design, data, and methodology: We discuss the interaction between the crisis response strategy and the consumption crisis type (i.e., corporate ability vs. corporate social responsibility). We used SAS ver. 9.4 software to analyze the results. We applied a 2 × 2 intergroup experimental design to our sample of subjects, who were undergraduate and graduate students at a university in Seoul, South Korea. The three experimental variables considered were the entity's risk response strategy, the crisis type, and public relations strategy. The experiments were conducted by presenting a hypothetical scenario to eight groups. Prior to this experiment, five preliminary surveys were conducted to determine the three variables just mentioned. Preliminary surveys were conducted on the basis of these criteria. For eight selected product lines, 320 undergraduates were required to enter the product lines that are frequently used in the assessment center up to the fourth priority. Results: Analysis of variance revealed that experiments related to crisis response strategy, type of enterprise crisis, and type of public relations message were successful. Conclusions: Our results verify the impact of different types of social initiatives on distribution marketplaces.

• Asia Marketing Journal
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• 제14권3호
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• pp.7-26
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• 2012

The success story of E-mart fascinated many academics and practitioners alike. Though E-mart began as a nameless discount store in Chang-dong, Seoul in 1993, it has transformed itself into a leading distribution company and one of the most powerful brands in Korea. Surprisingly, it achieved the great success against the two crises it met: the national economic crisis and the invasion of the global giant Walmart. The main objective of this case study is to formally examine how E-mart overcame the two crises. More specifically, this case study highlights the ways with which E-mart turned those difficulties into opportunities for growth. In our examination of the E-mart case, we could clearly see E-mart's competence and spirit that allowed it to turn crises into advantageous opportunities. E-mart attracted the customers who wanted value-oriented consumption by its positioning as the "Lowest price discount store", when consumer sentiment was frozen under the economic crisis. Furthermore, when a large-scale foreign discount store like Walmart entered the Korea market, E-mart built its core competencies as the 'Korean style discount store'. These ingenious positioning and efforts resulted in E-mart taking over their archrival, Walmart, and forced the global Goliath to exit the Korean market. The case of E-mart's effective crisis management teaches many important lessons and a few core lessons that apply to many companies. One such lesson is the importance of positioning which enabled E-mart to turn crises into opportunities. Granted, the strategy of positioning as the 'Korean style discount store', or 'Lowest price discount store' was possible due to overall support with cost reduction, development and management of their own system, an apprentice educate system, etc. based on an excellent selection of location of the store and efficient distribution systems. Still, the positioning strategy of E-mart was truly ground breaking in distancing itself from its competitors. The lessons from E-mart will help those companies currently in a stagnant situation or a crisis to turn their obstacles into great success.

• KIEAE Journal
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• 제15권1호
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• pp.53-60
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• 2015

Increase in energy consumption in building is a big concern world over. In Nepal, energy crisis is a big issue but energy demand in buildings is barely even thought about. In the southern part of Nepal, where the weather is mostly hot during the year, cooling in buildings is very important. This is an initial study regarding building design strategies which focuses on cooling energy consumption in the building. It can be seen from the study that simple passive strategies can be applied in building design which can support in decreasing cooling load. Different passive cooling strategies like orientation, building size, thermal mass, window design and two direct cooling strategies have been investigated in this study. Direct cooling strategies like shading and natural cooling helps in passive cooling. Different desing strategies have different impact on the cooling energy requirement and the study shows that thermo physical property of building materials has the maximum effect on the energy consumption of the building. Each design strategy creates and average of 20% decrease in energy consumption, whereas the thermal conductivity can have as much as 10 times more effect on the energy consumption than other design strategies.

• Journal of Welding and Joining
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• 제34권5호
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• pp.19-25
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• 2016

Global warming is hot issue to keep the earth everlastingly. Despite the increase of the world population and the energy demand, the world oil supply and the oil price are hold the steady state. If we are not decrease the world population and the energy consumption, unforeseeable energy crisis will come in the immediate future. AMT acronym of Advanced Materials for Transportation is a non-profitable IEA-affiliated organization to mitigate the oil consumption and the environment contamination for the transportation. In recent, Annex X Multi-materials Joining was added to enhance the car body weight reduction cause the high fuel efficiency and the low emission of exhaust gas. Multi-materials are the advanced materials application technology to optimize the weight, the performance and the cost with the combination of different materials such as Al-alloy, Mg- alloy, AHSS and CFRP. In this study, the trends of AMT strategy and Al-alloy based multi-materials joining technology were review. Also several technologies for Al-alloy dissimilar joining were investigated.

• STI Policy Review
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• 제1권3호
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• pp.17-24
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• 2010

Energy consumption is the largest contributing factor for the increase of $CO_2$ emissions and amounts for almost 85% of all emissions. The future energy consumption of Korea is projected to grow exponentially despite its heavy dependence on imported energy that represents 97% of its total energy supply. According to a recent OECD report the carbon emission level of Korea is currently ranked 9th in $CO_2$ emissions, and is growing by almost 3% every year. Against this background, the Korean government introduced the "low carbon green growth" policy in 2008. As the global challenges intensified in the wake of the world economic crisis, Korea has been working hard in raising the visibility of its efforts at the club governance meetings, in particular the G-20 summit. Because of cooperative efforts with major member countries, the G-20 summit agenda has been significantly diversified to include long-term issues such as climate change, development issues, and global health. To achieve an effective green recovery for a new green world economic order, the G-20 summit leaders should concentrate on a strategy of establishing green governance for a global STI cooperation. Korea as the host country is poised to leverage the Seoul G-20 summit to catalyze global efforts toward a new green economic order.

• 한국신재생에너지학회:학술대회논문집
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• 한국신재생에너지학회 2008년도 추계학술대회 논문집
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• pp.349-352
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• 2008

The most concerning issue in these days is the energy crisis by increasing threat of global warming and depletion of natural resources. In the situations, the Plug-in Hybrid Electric Vehicle (PHEV) is drawing attention from many countries for the next generation's car which has higher fuel efficiency and lower environmental impact. This paper presents simulation results about the limit capacity of central power-grid which doesn't have enough surplus electric power for charging PHEVs. Therefore, this paper also presents a smart charging system that can charge the PHEVs with a function of distributing demands of charging. The smart charging system is an agent facility between the government and consumer, which can recommend the best time to charge the battery of PHEVs by the lowest energy cost. This function of choosing time-slots is the technical system for the government which wants to control the consumption rate of electric power for PHEVs. Finally, this paper presents the economic feasibility of PHEVs from the two kinds of price system, midnight electric price and home electric price.

• International Journal of Advanced Culture Technology
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• 제6권3호
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• pp.88-97
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• 2018

As the trade among the countries increases, domestic agriculture is facing a crisis. Especially domestic rice industry is suffering from the rice market opening problem and the domestic rice industry itself. As a counter measure against this, despite the promotion of the rice processing food industry, the export of rice processed food has decreased by an average annual rate of 12.3% since 2011 due to the lack of customized export strategy, such as low price competitiveness, insufficient quality and brand management. As a measure, we selected indicators to prioritize establishment of export strategy of rice processed food business and used AHP methodology to draw the weight for each indicators. The selection of export strategy prioritization indicator was based on the marketing mix theory, various previous research reviews and expert consulting. Five higher level indicators and nineteen detailed indicators were derived, and a weighted value of them was analyzed using a professional package. As a result, the relative importance of higher level indicators was 45.5% for product differentiation, 18.4% for management competence, 13.0% for export infrastructure, 12.0% for product pricing, and 11.1% for product distribution. The relative importance of the lower level indicators was 17.3% for product safety, 15.3% for product quality, 9.1% for management expertise, and 7.0% for product brand. This result is expected to be used as export strategy indicators of rice processed food export business.

• Architectural research
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• 제18권2호
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• pp.59-64
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• 2016

Since the massive power outages that hit across the nation in September 2011, a growing imbalance between energy supply and demand has led to a severe backup power shortage. To overcome the energy crisis which is annually repeated, a policy change for deriving energy supply from renewable energy sources and a demand reduction strategy has become essential. Buildings account for 18% of total energy consumption and have great potential for energy efficiency improvements; it is an area considered to be a highly effective target for reducing energy demand by improving buildings' energy efficiency. In this regard, retrofitting buildings to promoting environmental conservation and energy reduction through the reuse of existing buildings can be very effective and essential for reducing maintenance costs and increasing economic output through energy savings. In this study, we compared the energy reduction efficiency of national power energy consumption by unit production volume based on thermal power generation, renewable energy power generation, and initial and operating costs for a building retrofit. The unit production was found to be 13,181GWh/trillion won for bituminous coal-fired power generation, and 5,395GWh/trillion won for LNG power generation, implying that LNG power generation seemed to be disadvantageous in terms of unit production compared to bituminous coal-fired power generation, which was attributable to a difference in unit production price. The unit production from green retrofitting increased to 38,121GWh/trillion won due to the reduced energy consumption and benefits of greenhouse gas reduction costs. Renewable energy producing no greenhouse gas emissions during power generation and showed the highest unit production of 75,638GWh/trillion won, about 5.74 times more effective than bituminous coal-fired power generation.

• 한국사회정책
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• 제23권2호
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• pp.113-139
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• 2016

이 글은 동독과 북한에서 복지와 독재를 대상으로 지배자와 피지배자가 맺은 교환관계를 비교한다. 시장결과에 대한 사후교정이 성격을 가지는 자본주의 복지와는 달리 사회주의에서 복지는 인민대중의 기본욕구를 사회적으로 충족한다는 목표를 두었지만 독재를 지탱하는 수단이기도 했다. 복지와 독재의 관계는 사회적으로 구성된 복지의 성격에 따라 교환이익의 등가성이 있는 경성 교환관계와 비대칭적인 연성 교환관계로 구별된다. 동독에서 복지와 독재의 교환관계는 형성(1949~1970년대), 위기(1980년대), 해체(1989년~1990년)의 수순을 밟았다. 복지는 인민이 가지는 권리로 만들어졌고 이를 기반으로 정치적 지배의 정당성이 확보되는 경성 교환관계가 성립했다. 경제위기가 소비재의 불충분한 공급이라는 온건한 형태를 띠고 있었고 복지수준이 꾸준히 늘어나고 있었음에도 교환이 경성이었기 때문에 체감되는 복지수준의 후퇴는 독재의 정당성에 타격을 주었고 전면적 해체 과정을 거쳐 서독모델을 수용하는 것으로 귀결되었다. 북한에서 교환관계는 형성(1948~1980년대), 위기(1990년대~2000년대), 전환(2010년~) 단계를 거쳐 왔다. 동독과 달리 북한의 복지는 권리가 아니라 선물로 구성되었다. 선물로서의 복지에 입각하여 복지와 독재는 느슨하게 결합되는 연성 교환관계로 굳어졌다. 경제위기는 동독보다 훨씬 심각했지만 북한 지배세력은 인민대중의 원자적 생존투쟁을 활용하여 핵심계층과 인민대중의 분리 및 독재의 복지의존도 탈피를 내용으로 하는 이중적으로 분절적인 교환관계를 창출함으로써 '독재 중립적 복지 소멸'에 성공했다. 북한에서는 교환관계가 전환됨에 따라 경제가 회복되더라도 복지는 회복되지 않을 것으로 전망된다.

• 벤처창업연구
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• 제1권2호
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• pp.193-224
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• 2006

본 연구는 판매시장의 변화에 따른 증정 판촉 전략의 방향을 제시하고자 증정상품에 대한 소비자 만족과 신뢰도를 연구 분석하고자 하였다. 또한, 증정상품에 대한 인식, 소비자의 만족도, 신뢰성이 재구매에 어떠한 영향을 미치는가를 파악하고자 하였다. 본 연구는 다음과 같은 연구의 의의와 시사점을 유추할 수 있었다. 첫째, 극심한 경쟁시장에서 기업들은 살아남기 위해 단순한 상품 증정을 통한 판매촉진 전략을 구사하기 보다는 다양한 이벤트를 겸한 상품 증정을 실시해야 한다. 둘째, 불황기가 계속되는 지금 특별한 행사 기간과 이유로 인한 행사를 통해 소비자들에게 무료의 기회를 제공함으로써 제품의 선전효과와 고객 유치 및 고객의 재구매에도 영향을 미칠 것으로 사료된다. 셋째, 인터넷 시대의 도래로 인해 마케팅 전략도 단순히 오프라인만을 겨냥한 전략이 아닌 인터넷에서 쇼핑을 하는 소비자들이 늘어나는 추세에 있는 관계로 이들을 위한 증정상품 전략도 구축하여야 한다. 넷째, 지나친 증정상품 판매촉진 전략은 앞서 언급한 바와 같이 제품의 가치와 소비자의 태도에 오히려 역효과를 줄 수 있다.