• 제목/요약/키워드: Consumption Behavior and Problem

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학교 소비자교육이 중학생의 휴대전화 소비행동에 미치는 영향 (The Influence of School Consumer Education on Cellular Phone Consumption Behaviors of Middle School Students)

  • 이진화;오경화;채진미
    • 한국가정과교육학회지
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    • 제24권2호
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    • pp.87-99
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    • 2012
  • 본 연구는 청소년의 학교 소비자교육과 휴대전화 소비행동, 휴대전화 소비행동과 휴대전화 소비생활 만족도의 관계를 살펴보아 청소년들의 합리적인 소비생활을 유도할 수 있는 방안을 모색하고 학교 소비자교육의 개선을 위한 방안을 제시하고자 하였다. 설문지는 서울 및 수도권 소재 중학교에 재학 중인 중학교 2학년을 대상으로 실시하여 총 430부를 SPSS 18.0 프로그램을 이용하여 분석하였다. 본 연구의 결과는 다음과 같다. 첫째, 정보분석 및 구매의사결정에 대한 교육이 '합리적 구매와 능동적 문제해결' 행동에 영향을 미치고, 소비문화에 대한 교육이 '윤리적 사용, 능동적 문제해결' 행동에 영향을 미쳤다. '문제해결 및 권리와 책임'에 대한 교육은 소비행동에 어떠한 영향도 미치지 않았고, 인지수준도 상대적으로 가장 낮게 나타났다. 둘째, 휴대전화의 윤리적 사용행동은 '관계만족도'에 영향을 미치고, 합리적 구매행동과 능동적 문제해결행동은 '활용만족도'에 영향을 미치는 것으로 나타났다.

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육류에 대한 태도와 소비행동에 영향을 미치는 요인들의 인과관계 평가 (Measuring the Causal Relationship among Factors Influencing Attitude toward Meat and Consumption Behavior)

  • 강종헌;정항진
    • 한국식생활문화학회지
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    • 제23권3호
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    • pp.328-335
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    • 2008
  • The objective of this study was to evaluate the causal relationships among environmental belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. A structural equation model was employed to assess the causal effects of constructs. The results of the study demonstrated that the structural analysis results for the data also indicated excellent model fit. The effects of environmental belief, ambivalence, and subjective norm on attitude were statistically significant. The effects of environmental belief, subjective norm and attitude on meat consumption were statistically significant. The effects of attitude on intention were statistically significant. As had been expected, intention exerted a significant effect on meat consumption. Moreover, environmental belief and ambivalence exerted significant indirect effects on meat consumption through attitude. Subjective norm exerted a significant indirect effect on meat consumption through attitude and intention. Subjective norm also exerted a significant indirect effect on intention through attitude. In developing and testing conceptual models which integrate the relationship among behavioral belief, attitude variable, behavioral intention and meat consumption, this study may approach a deeper understanding of the complex relationship among meat consumption behavior-related variables. Greater understanding of the complex relationship among meat consumption behavior-related variables can improve the practical or managerial diagnosis of the problem and opportunities for different marketing strategies including meat production and meat product development and marketing communication.

디지털 융복합에 따른 소비행동과 소비문제 (An analysis of consumption behavior and consumption problem according to the digital convergence)

  • 김연정
    • 디지털융복합연구
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    • 제14권2호
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    • pp.149-156
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    • 2016
  • 본 연구는 디지털 융복합의 시대를 살고 있는 소비자들이 보유한 디지털기기 및 서비스 참여수준을 평가하고 평가수준에 따른 소비행동의 차이를 분석하여 디지털 융복합 시대의 소비행동과 문제를 추정해보았다. 디지털기기와 서비스의 융복합 수준을 평가하기 위해 IT 전문가를 대상으로 평가 기준 제시와 설문분석을 실시하였다. 분석방법으로 집단 간 평균과 ANOVA 분석을 수행하였다. 연구결과는 첫째, 자기 주도적 소비태도와 함께 온라인이 오프라인까지 연계 되서 그 경계가 모호한 사회적 문제로의 확산 가능성과 융복합 미디어를 통한 정보의 신뢰성과 네트워크상의 플로우를 통한 교류로 개인의 프라이버시 침해 가능성이 제시되었다. 두 번째, 디지털 기기가 소비자를 네트워크에 연결하는 중요 도구이기 때문에 기기 의존적 성향을 보이며, 정보의 피로도가 급증할 수 있다. 디지털 환경 속에서 소비자들은 생산자적 소비자로서 사이버공간상에서 관계 지향적이고, 유희적 즐거움, 창조적 태도와 참여적 소비행동을 나타냈다.

청소년 음주행위 영향요인 (Factors Influencing the Alcohol Consumption Behavior of Adolescents)

  • 안정선;김희경;최은숙
    • 지역사회간호학회지
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    • 제14권1호
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    • pp.55-65
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    • 2003
  • Purpose: The purpose was to investigate the factors influencing the alcohol consumption behavior of adolescents to provide basic data for a nursing intervention program to improve health management and prohibit alcohol consumption. Method: The subjects were 306 university students, living in K city in Chungnam province from April 1 to 20th, 2002. The instruments used were the alcohol consumption behavior scale, that is the drinking intensity score, and developed by Shin(1998)'s scale of drinking problem, refusal self-efficacy scale by Aas et. al.(1995), alcohol expectancy by Goldman et. al. (1989), TPQ scale by Cloninger(1991), depression scale by Zung(1974), family cohesion scale by Olson et. al. (1983). The data were analyzed using descriptive statistics, Pearson correlation coefficient, t-test, ANOVA, and stepwise multiple regression by using SPSS & SAS program. Results: The multiple regression analysis revealed that the most powerful predictor of alcohol consumption behavior was the influence of friends (drinking everyday) (17.0%). A combination of alcohol expectancy (8.0%), influence of friends (4.0%), father's influence (2.0%), depression(2.0%), refusal self-efficacy (1.0%), personality of harm avoidance(1.0%), and monthly pocket money (2.0%) accounted for 38.6% of the variance in alcohol consumption behavior. Conclusion: From the results, we recommend to use the database that develops nursing intervention program for decreasing the alcohol consumption behavior including the influencing factors in university students.

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대학생의 환경의식 태도에 따른 사회적지지 추구와 의류제품 소비행동 (Social Support Pursuit and Apparel Consumption Behavior by the Environment Awareness Attitudes of University Students)

  • 박은희
    • 한국의상디자인학회지
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    • 제19권1호
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    • pp.1-14
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    • 2017
  • The purpose of this study is to classify the environmental awareness attitudes of university students and analyze their differences in social support pursuit, and apparel consumption behavior. Questionnaires were administered to 236 college students living in Daegu City and Kyoungbuk province. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and t-test were used for data analysis. The findings were as follows. The environmental awareness attitudes had factors as recognizing the importance of environmental issues, purchase of eco-friendly products, public opinion legislation awareness, interests on eco-friendly product, and eco-friendly practice. Social support pursuit were found as marginal people support pursuit, emotional support pursuit, informational support pursuit, and problem-solving support pursuit. Apparel consumption behavior were found as planned purchase, social participation attitude, clothes recycling, life practice, low-price orientation, emphasis on designs, clothing-life practice, and consciousness over others. The environmental awareness attitudes of university students were classified into four groups of Consumers of Environment-Awareness, Consumers of Environment-interests, Consumers of Environment-practice, and Consumers of Low Environment-awareness. The groups showed significant difference in social support pursuit, and apparel consumption behavior. Gender of university students showed significant differences the environmental awareness attitudes, social support pursuit, and apparel consumption behavior. It is meaningful to find out the significant relationship in a social context between environment recognition and social support pursuit related by friends. This study also offered a basic information related to social support pursuit by the types of university students' environmental awareness attitude and consumption on clothing, which is necessary for environmental education and green consuming behavior.

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소비자 행동에 관한 연구 I - 특히 우리나라 도시주부의 소비자의식 및 소비행동을 중심으로 - (A Study of the Consumer Behavior - With Special Reference to Consumer Consciousness and Consumption Behavior of Urban Housewives in Korea -)

  • 이기춘
    • 대한가정학회지
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    • 제12권2호
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    • pp.581-600
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    • 1974
  • The purpose of this study is clarify consumer problem on the basis of understanding consumer behavior, that is, to make explicit the effect of economic levels and educational background upon consumer consciousness and consumption behavior. The data in this study is from a survey in 1973 by means of a questionnaire of the opinions of 200 housewives of Seoul. The ${\chi}^2$(Chi-Squire) was applied for the statistical analysis of the data and following results were found. Generally consumers lack understanding of economic matters and satisfactory consciousness on matters of consumption life. And there is significant difference among the class on several matters. That is, the lower economic level and educational background are, the lower the understanding of economic matters and consciousness of satisfaction are. So the consumer education must be carried out for lower class of economic level and educational background. And in the present awakening of salers and makers is needed for consumers.

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Dietary Behavior and Food Intake of Korean Farmers in Relation to Farmers' Syndrome and Gastro-Intestinal Problem

  • Rhie, Seung-Gyo;Park, Yaungja
    • Journal of Community Nutrition
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    • 제1권1호
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    • pp.44-51
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    • 1999
  • The purpose of this study was to compare dietary behavior and food intake in relation to physical complaints, such as farmer' syndrome(FS) and gastro-intestinal(GI) problem among Korean farmers. The questionnaire was composed of 24 Cornell Medical Index (CMI), 8 farmers' syndrome, and 5 GI problem questions. Food intake data was gathered by the semi-quantitative food frequency method. The subjects(male 226, female 415) who had FS and Gi problem were 12./8% and 8.3%, respectively. The physical complaints were higher in female and the elderly group. In the FS group, lower activity was seen that in normal groups. The lower health status and fatigues were found in the physical complaint groups. Dietary behavior showed low appetite in the physical complaint group, irregular lunch in FS, and irregular breakfast in GI problem group. Changes in dietary behavior were shown in the aspects of lower amount of intake quantity(40.8%), lower consumption in fat(32.8%) and salty(38.8%) foods, and diverse food items(47.8%). Quantity of food consumed was significantly different withing groups with FS. Kinds of food consumed, intake of protein source foods, milk and calcium and total animal foods were lower in the FS group. But milk and calcium source food and all animal food intakes were higher in the GID problem group. The results suggest that dietary behavior and food intake differ within the group of physical complaints.

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외모도구성 하위차원에 따른 외모지향도, 외모관련 소비행동 연구 (Study on the Appearance-oriented, Appearance-Related Consumption Behavior according to sub-variables of Appearance Instrumentality)

  • 이현옥;구양숙
    • 한국의류산업학회지
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    • 제20권4호
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    • pp.400-409
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    • 2018
  • The purpose of this study was to identify the appearance-oriented, appearance-related consumption behavior according to appearance instrumentality. Questionnaires were administered to 460 males and females of 20 to 30 living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, factor analysis, cronbach's ${\alpha}$, t-test, regression analysis. Three factors of appearance instrumentality (social achievement, sexual attractiveness, social relationship formation), two factors of appearance-oriented and five factors of appearance-related consumption behavior were utilized for the problem analysis of the study. The results of this study were: First, there was significant differences in the appearance coordination oriented and appearance management oriented according to group of social achievement (high, low) and group of sexual attractiveness (high, low). But social relationship formation(high, low) had not significant differences in appearance oriented. Second, group of social achievement (high, low) were significant differences in cosmetic surgery behavior and fashion behavior, group of sexual attractiveness (high, low) showed a significant differences in cosmetic surgery behavior, hair management behavior and fashion behavior. But group of social relationship formation (high, low) had not significant differences on all of appearance management behavior. Third, appearance coordination oriented was a influences on beauty management behavior, cosmetic surgery behavior, hair style management behavior, fashion behavior. And appearance management oriented was influences on body management behavior, hair style management behavior, fashion behavior.

Estimating the Efficiency of Transportation Energy Consumption based on Railway Infrastructure and Travel behavior Characteristics

  • Choi, Hyunsu;Nakagawa, Dai;Matsunaka, Ryoji;Oba, Tetsuharu;Yoon, Jongjin
    • International Journal of Railway
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    • 제6권2호
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    • pp.33-44
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    • 2013
  • In recent years, energy consumption in the transportation sector by expanding motorization continues to increase in almost every country in the world. Moreover, the growth rate of the transportation energy consumption is significantly higher than those of the civilian and industrial sectors. Therefore, every country strives to reduce its dependence on private transport, which is the main contributor to the transportation energy consumption. In many countries, concepts such as Transit Oriented Development (TOD) or New Urbanism, which controls road traffic by increasing the proportion of the public transportation significantly, have been implemented to encourage a modal shift to public transport. However, the level of change required for eliminating environmental problems is a challenging task. Minimizing transportation energy consumption by controlling the increase of the traffic demand and maintaining the level of urban mobility simultaneously is a pressing dilemma for each city. Grasping the impact of the diversity of the urban transport and infrastructure is very important to improve transportation energy efficiency. However, the potential for reducing urban transportation energy consumption has often been ineffectively demonstrated by the diversity of cities. Therefore, the accuracy of evaluating the current efficiency rate of the urban energy consumption is necessary. Nevertheless, quantitative analyses related to the efficiency of transportation energy consumption are scarce, and the research on the current condition of consumption efficiency based on international quantitative analysis is almost nonexistent. On the basis of this background problem definitions, this research first built a database of the transportation energy consumption of private modes in 119 cities, with an attempt to reflect individual travel behaviors calculated by Person Trip data. Subsequently, Data Envelopment Analysis (DEA) was used as an assessment method to evaluate the efficiency of transportation energy consumption by considering the diversity of the urban traffic features in the world cities. Finally, we clarified the current condition of consumption efficiency by attempting to propose a target values for improving transportation energy consumption.

PBL을 적용한 윤리적 의류소비교육 프로그램 개발과 적용 (The Development and Application of PBL based Education Program for Ethical Consumption)

  • 전미연;오경화
    • 한국가정과교육학회지
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    • 제26권2호
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    • pp.69-87
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    • 2014
  • 본 연구는 학습자가 능동적으로 수업에 참여하여 문제를 인식하고 해결해나가는 학생중심주의 교수-학습 방법인 PBL을 적용한 윤리적 의류소비교육 프로그램을 개발하는 것이며, 이를 수업에 적용한 후 학생들의 윤리적 의류소비의식 및 문제해결능력과 자기주도학습 능력의 변화를 알아보고자 하였다. 총 4개의 학습 주제로 7차시의 윤리적 의류소비교육 프로그램을 개발하였으며 통제집단과 실험집단으로 나눠 실제 수업을 실시하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, PBL을 적용하여 윤리적 의류소비교육 프로그램(7차시의 교수-학습과정안, 읽기자료 9개, 동영상자료 3개, 개별활동지 13개, 모둠활동지 17개)을 개발하였다. 둘째, 청소년들의 윤리적 의류소비의식이 수업 전 보다 많이 향상되었다. 통제집단과 실험집단 모두 윤리적 의류소비 관여도 및 의식이 높음이 입증되었기에 학교에서의 체계적이고 지속적인 소비교육이 필요함을 확인 할 수 있었다. 셋째, PBL 기반 윤리적 의류소비교육 프로그램을 적용 후 문제해결능력과 자기주도학습 능력 변화에 관한 사후 검사를 한 결과, 학생들의 문제해결능력이 향상되었으며 자기주도학습의 인지와 행동 두 가지 요인에서 모두 유의적인 차이가 나타났다.

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