• Title/Summary/Keyword: Consumption Behavior and Problem

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The Influence of School Consumer Education on Cellular Phone Consumption Behaviors of Middle School Students (학교 소비자교육이 중학생의 휴대전화 소비행동에 미치는 영향)

  • Lee, Jin-Hwa;Oh, Kyung-Wha;Chae, Jin-Mie
    • Journal of Korean Home Economics Education Association
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    • v.24 no.2
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    • pp.87-99
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    • 2012
  • The purpose of this study is to investigate the relation among adolescents' school consumer education, cell phone consumption behavior and satisfaction with cell phone consumption life. Finally, this study aims to find right ways for leading to adolescents' reasonable consumption life and improving the school consumer education. A survey was conducted to the second grade students 430 of middle school residing in Seoul and the Capital area. As the result of examining the relation among school consumer education, consumption behavior, and consumption life satisfaction, the learning of 'information analysis and decision making process' has a positive effect on 'reasonable purchase and active problem-solving' behavior, and the learning of 'consumption culture' on 'active problem-solving and ethic use' behavior, the learning of 'problem-solving and rights and responsibilities' on 'ethic use' behavior. In addition, it shows that 'ethic usage behavior' in consumption behavior has a positive influence on 'relation satisfaction', and 'reasonable purchase' behavior and 'active problem-solving' behavior on 'practical usage satisfaction'.

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Measuring the Causal Relationship among Factors Influencing Attitude toward Meat and Consumption Behavior (육류에 대한 태도와 소비행동에 영향을 미치는 요인들의 인과관계 평가)

  • Kang, Jong-Heon;Jeong, Hang-Jin
    • Journal of the Korean Society of Food Culture
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    • v.23 no.3
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    • pp.328-335
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    • 2008
  • The objective of this study was to evaluate the causal relationships among environmental belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. A structural equation model was employed to assess the causal effects of constructs. The results of the study demonstrated that the structural analysis results for the data also indicated excellent model fit. The effects of environmental belief, ambivalence, and subjective norm on attitude were statistically significant. The effects of environmental belief, subjective norm and attitude on meat consumption were statistically significant. The effects of attitude on intention were statistically significant. As had been expected, intention exerted a significant effect on meat consumption. Moreover, environmental belief and ambivalence exerted significant indirect effects on meat consumption through attitude. Subjective norm exerted a significant indirect effect on meat consumption through attitude and intention. Subjective norm also exerted a significant indirect effect on intention through attitude. In developing and testing conceptual models which integrate the relationship among behavioral belief, attitude variable, behavioral intention and meat consumption, this study may approach a deeper understanding of the complex relationship among meat consumption behavior-related variables. Greater understanding of the complex relationship among meat consumption behavior-related variables can improve the practical or managerial diagnosis of the problem and opportunities for different marketing strategies including meat production and meat product development and marketing communication.

An analysis of consumption behavior and consumption problem according to the digital convergence (디지털 융복합에 따른 소비행동과 소비문제)

  • Kim, Yeon-Jeong
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.149-156
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    • 2016
  • The purpose of this study is to estimate convergence level of digital device and service and analyze group difference of consumption behavior and problem according to digital convergence level. The research method was survey with digital business expert and 343 samples. ANOVA research method was applied. The results of research are as follows. First, the study suggests that with a self-directed consuming attitude associated with both online and offline, there are the possibility to spread social problem which has unclear boundary, the possibility of intrusion into privacy through the network flow, and the matter of the credibility of information in convergence media. Second, since digital devices are important to connect consumers to the network, consumers have anxious dependence on the devices, which causes the fatigue of information to increase rapidly.

Factors Influencing the Alcohol Consumption Behavior of Adolescents (청소년 음주행위 영향요인)

  • Ann, Jung-Sun;Kim, Hee-Kyung;Choi, Eun-Sook
    • Research in Community and Public Health Nursing
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    • v.14 no.1
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    • pp.55-65
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    • 2003
  • Purpose: The purpose was to investigate the factors influencing the alcohol consumption behavior of adolescents to provide basic data for a nursing intervention program to improve health management and prohibit alcohol consumption. Method: The subjects were 306 university students, living in K city in Chungnam province from April 1 to 20th, 2002. The instruments used were the alcohol consumption behavior scale, that is the drinking intensity score, and developed by Shin(1998)'s scale of drinking problem, refusal self-efficacy scale by Aas et. al.(1995), alcohol expectancy by Goldman et. al. (1989), TPQ scale by Cloninger(1991), depression scale by Zung(1974), family cohesion scale by Olson et. al. (1983). The data were analyzed using descriptive statistics, Pearson correlation coefficient, t-test, ANOVA, and stepwise multiple regression by using SPSS & SAS program. Results: The multiple regression analysis revealed that the most powerful predictor of alcohol consumption behavior was the influence of friends (drinking everyday) (17.0%). A combination of alcohol expectancy (8.0%), influence of friends (4.0%), father's influence (2.0%), depression(2.0%), refusal self-efficacy (1.0%), personality of harm avoidance(1.0%), and monthly pocket money (2.0%) accounted for 38.6% of the variance in alcohol consumption behavior. Conclusion: From the results, we recommend to use the database that develops nursing intervention program for decreasing the alcohol consumption behavior including the influencing factors in university students.

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Social Support Pursuit and Apparel Consumption Behavior by the Environment Awareness Attitudes of University Students (대학생의 환경의식 태도에 따른 사회적지지 추구와 의류제품 소비행동)

  • Park, Eun-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.1
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    • pp.1-14
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    • 2017
  • The purpose of this study is to classify the environmental awareness attitudes of university students and analyze their differences in social support pursuit, and apparel consumption behavior. Questionnaires were administered to 236 college students living in Daegu City and Kyoungbuk province. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and t-test were used for data analysis. The findings were as follows. The environmental awareness attitudes had factors as recognizing the importance of environmental issues, purchase of eco-friendly products, public opinion legislation awareness, interests on eco-friendly product, and eco-friendly practice. Social support pursuit were found as marginal people support pursuit, emotional support pursuit, informational support pursuit, and problem-solving support pursuit. Apparel consumption behavior were found as planned purchase, social participation attitude, clothes recycling, life practice, low-price orientation, emphasis on designs, clothing-life practice, and consciousness over others. The environmental awareness attitudes of university students were classified into four groups of Consumers of Environment-Awareness, Consumers of Environment-interests, Consumers of Environment-practice, and Consumers of Low Environment-awareness. The groups showed significant difference in social support pursuit, and apparel consumption behavior. Gender of university students showed significant differences the environmental awareness attitudes, social support pursuit, and apparel consumption behavior. It is meaningful to find out the significant relationship in a social context between environment recognition and social support pursuit related by friends. This study also offered a basic information related to social support pursuit by the types of university students' environmental awareness attitude and consumption on clothing, which is necessary for environmental education and green consuming behavior.

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A Study of the Consumer Behavior - With Special Reference to Consumer Consciousness and Consumption Behavior of Urban Housewives in Korea - (소비자 행동에 관한 연구 I - 특히 우리나라 도시주부의 소비자의식 및 소비행동을 중심으로 -)

  • 이기춘
    • Journal of the Korean Home Economics Association
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    • v.12 no.2
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    • pp.581-600
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    • 1974
  • The purpose of this study is clarify consumer problem on the basis of understanding consumer behavior, that is, to make explicit the effect of economic levels and educational background upon consumer consciousness and consumption behavior. The data in this study is from a survey in 1973 by means of a questionnaire of the opinions of 200 housewives of Seoul. The ${\chi}^2$(Chi-Squire) was applied for the statistical analysis of the data and following results were found. Generally consumers lack understanding of economic matters and satisfactory consciousness on matters of consumption life. And there is significant difference among the class on several matters. That is, the lower economic level and educational background are, the lower the understanding of economic matters and consciousness of satisfaction are. So the consumer education must be carried out for lower class of economic level and educational background. And in the present awakening of salers and makers is needed for consumers.

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Dietary Behavior and Food Intake of Korean Farmers in Relation to Farmers' Syndrome and Gastro-Intestinal Problem

  • Rhie, Seung-Gyo;Park, Yaungja
    • Journal of Community Nutrition
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    • v.1 no.1
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    • pp.44-51
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    • 1999
  • The purpose of this study was to compare dietary behavior and food intake in relation to physical complaints, such as farmer' syndrome(FS) and gastro-intestinal(GI) problem among Korean farmers. The questionnaire was composed of 24 Cornell Medical Index (CMI), 8 farmers' syndrome, and 5 GI problem questions. Food intake data was gathered by the semi-quantitative food frequency method. The subjects(male 226, female 415) who had FS and Gi problem were 12./8% and 8.3%, respectively. The physical complaints were higher in female and the elderly group. In the FS group, lower activity was seen that in normal groups. The lower health status and fatigues were found in the physical complaint groups. Dietary behavior showed low appetite in the physical complaint group, irregular lunch in FS, and irregular breakfast in GI problem group. Changes in dietary behavior were shown in the aspects of lower amount of intake quantity(40.8%), lower consumption in fat(32.8%) and salty(38.8%) foods, and diverse food items(47.8%). Quantity of food consumed was significantly different withing groups with FS. Kinds of food consumed, intake of protein source foods, milk and calcium and total animal foods were lower in the FS group. But milk and calcium source food and all animal food intakes were higher in the GID problem group. The results suggest that dietary behavior and food intake differ within the group of physical complaints.

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Study on the Appearance-oriented, Appearance-Related Consumption Behavior according to sub-variables of Appearance Instrumentality (외모도구성 하위차원에 따른 외모지향도, 외모관련 소비행동 연구)

  • Lee, Hyun-Ok;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.20 no.4
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    • pp.400-409
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    • 2018
  • The purpose of this study was to identify the appearance-oriented, appearance-related consumption behavior according to appearance instrumentality. Questionnaires were administered to 460 males and females of 20 to 30 living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, factor analysis, cronbach's ${\alpha}$, t-test, regression analysis. Three factors of appearance instrumentality (social achievement, sexual attractiveness, social relationship formation), two factors of appearance-oriented and five factors of appearance-related consumption behavior were utilized for the problem analysis of the study. The results of this study were: First, there was significant differences in the appearance coordination oriented and appearance management oriented according to group of social achievement (high, low) and group of sexual attractiveness (high, low). But social relationship formation(high, low) had not significant differences in appearance oriented. Second, group of social achievement (high, low) were significant differences in cosmetic surgery behavior and fashion behavior, group of sexual attractiveness (high, low) showed a significant differences in cosmetic surgery behavior, hair management behavior and fashion behavior. But group of social relationship formation (high, low) had not significant differences on all of appearance management behavior. Third, appearance coordination oriented was a influences on beauty management behavior, cosmetic surgery behavior, hair style management behavior, fashion behavior. And appearance management oriented was influences on body management behavior, hair style management behavior, fashion behavior.

Estimating the Efficiency of Transportation Energy Consumption based on Railway Infrastructure and Travel behavior Characteristics

  • Choi, Hyunsu;Nakagawa, Dai;Matsunaka, Ryoji;Oba, Tetsuharu;Yoon, Jongjin
    • International Journal of Railway
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    • v.6 no.2
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    • pp.33-44
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    • 2013
  • In recent years, energy consumption in the transportation sector by expanding motorization continues to increase in almost every country in the world. Moreover, the growth rate of the transportation energy consumption is significantly higher than those of the civilian and industrial sectors. Therefore, every country strives to reduce its dependence on private transport, which is the main contributor to the transportation energy consumption. In many countries, concepts such as Transit Oriented Development (TOD) or New Urbanism, which controls road traffic by increasing the proportion of the public transportation significantly, have been implemented to encourage a modal shift to public transport. However, the level of change required for eliminating environmental problems is a challenging task. Minimizing transportation energy consumption by controlling the increase of the traffic demand and maintaining the level of urban mobility simultaneously is a pressing dilemma for each city. Grasping the impact of the diversity of the urban transport and infrastructure is very important to improve transportation energy efficiency. However, the potential for reducing urban transportation energy consumption has often been ineffectively demonstrated by the diversity of cities. Therefore, the accuracy of evaluating the current efficiency rate of the urban energy consumption is necessary. Nevertheless, quantitative analyses related to the efficiency of transportation energy consumption are scarce, and the research on the current condition of consumption efficiency based on international quantitative analysis is almost nonexistent. On the basis of this background problem definitions, this research first built a database of the transportation energy consumption of private modes in 119 cities, with an attempt to reflect individual travel behaviors calculated by Person Trip data. Subsequently, Data Envelopment Analysis (DEA) was used as an assessment method to evaluate the efficiency of transportation energy consumption by considering the diversity of the urban traffic features in the world cities. Finally, we clarified the current condition of consumption efficiency by attempting to propose a target values for improving transportation energy consumption.

The Development and Application of PBL based Education Program for Ethical Consumption (PBL을 적용한 윤리적 의류소비교육 프로그램 개발과 적용)

  • Jeon, Mi Yeon;Oh, Kyung Wha
    • Journal of Korean Home Economics Education Association
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    • v.26 no.2
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    • pp.69-87
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    • 2014
  • This research is to develop ethical clothes consumption education program that adopts PBL which is student centered professor-learning method where the learner actively participates in lessons to recognize problems and solve them. This research also tried to see the changes in the students' ethical clothes consumption awareness and problem solving skills and self-directed learning ability after applying this program to lessons. With total of four study topic, seven ethical clothes consumption education programs were developed, and the actual lesson was conducted in controlled group and experiment group. Summary of this research is as followed: First, ethical clothes consumption education program was developed using PBL. Second, teenagers' ethical clothes consumption awareness increased much more than before the course. As both the control group and the experiment group were proven to have high ethical clothes consumption involvement and awareness, it was possible to confirm there is a need for systematic and continuous consumption education at school. Third, when a post test on changes in problem solving ability and self-directed learning ability after applying PBL based ethical clothes consumption education program was conducted, students' problem solving ability was enhanced and both factors, the awareness and behavior of self-directed learning, showed significant difference.

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