• Title/Summary/Keyword: Consummer-Behavior

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The Positive Study on Consumer Behavior of Korean Housewives about Meat Processing Products - I. Consummer's Recognition on Meat Processing Products - (한국주부(韓國主婦)의 육가공(肉加工) 구매행동(購買行動)에 관한 실증적(實證的) 연구(硏究) - 육가공품(肉加工品)에 대한 소비자(消費者) 인식분석(認識分析) -)

  • Yun, Maeng-Ho
    • Journal of the Korean Society of Food Culture
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    • v.1 no.3
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    • pp.219-229
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    • 1986
  • The consumption of meat processing products in was creased in Korean recently. Morever the demand of tasted meat processing products being gradual increase in general tendency, and so we expect that in the continuing of westernizing for food life and universalizing of urvanism, the demand of meat processing products. In order to improve the marketing strategies for the meat processing industries, consummeris particular behaviors were analyzed as for consummer's recognition, recognition of problem, the evaluation of substitutional proposal, the decision of purchasing intention an purchasing behavior and the evaluation of post-purchasing to the meat processing products.

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The Interelationship of the Consumer Behavior between Mother and Their Early Children (어머니의 소비자 행동이 유아기 자녀의 소비자 행동에 미치는 영향에 관한 연구)

  • Kim, Duck-Soon;Youh, Kyung-Yea
    • Korean Journal of Human Ecology
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    • v.6 no.2
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    • pp.83-93
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    • 1997
  • In order to adapt to the economic change with the rapid world change, the wise consumers should have positive cognizance of their roles and are requested to fulfil their duties as a consummer. Such capability of the consumer could be acquired from home, mass media and school, and specially the role of mother at home would have a great influence on their early children's consummer activities. The purpose of this study was to investigate the interrelationship of the consumer behavior between mother and their children. As a result of this study, the mother with higher educational background could manage effectively the allowance of the children. The mother with older age had a great influence on the consumer's role of the children and high record of the execution. Employed mother had higher level of execution for the consumer's rights than their count part. Accordingly, the consumer behavior of the mother will have an influence on the children's consumer behavior. Such a result showed the meaningful statistic relations(r=3.6, p<.001) for the economy activity of the children the home management and economy life of the mother, and the purchasing activity of the children including the execution of the consumer's right. In their regard, there was the significant statistic relations(r=19, p<.05) between the children's pocket money and the housekeeping management of the mother. In the meantime, it showed that another changing factor concerned with the consumer behavior of the mother have little influence the children's allowance.

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The Relationship between World Oil Price and Consummer Price Index in Korea (국제유가와 소비자물가의 변동)

  • Kim, Youngduk
    • Environmental and Resource Economics Review
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    • v.9 no.2
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    • pp.373-391
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    • 2000
  • This paper investigates the existence of a long-run relationship between world oil price and consumer price index for Korea during 1983~1999. The cointegration and error correction modelling approaches have been applied. Empirical results suggest that there exists a long-run relationship among world oil prices. consumer prices, M2 and a production gap variable. The dynamic behavior of the relationship has been investigated by estimating a error correction model, in which the error correction term have been found significant. The error correction model has also been found to be robust as it satisfy almost all relevant diagnostic tests.

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An Empirical Study on the Influential Factors to User's Continuos Usage and Recommendation of SmartPhone-Games (구조방정식을 이용한 스마트폰 게임의 지속적 사용의도와 추천에 미치는 영향에 관한 실증적 연구)

  • Kwon, Hyeog-In;Kim, Ho-Il;Choi, Yong-Seok
    • Journal of Korea Game Society
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    • v.11 no.6
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    • pp.115-125
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    • 2011
  • Recently, a sharp increases of users of smartphone is not only cause an rapid growth smartphone-games market, but also secured it's position as a high value market. thus have to begets a multilateral study to the smartphone of newly-rising. however the earlier studies were researched previous smartphone, despite extended research is needed for smartphone-games. therefore the study's purpose is to draw a main factors it has a decisive effect for recommendation and sustainable-usage through recognizing the cause-and-effect relationship with purchase intention, purchase action, satisfaction, recommendation, and sustainable usage that based purchase-effect-factors of smartphone-games. for this study the questionnaire of 293 was taken. and structural equation model was adopted to analyze this study.