• Journal of Service Research and Studies
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• v.13 no.2
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• pp.146-160
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• 2023

The spread of non-face-to-face services due to the COVID-19 pandemic has brought many changes in consumers' purchasing behavior and attracted much attention to new services. Could trying new services caused by this sudden environmental change alter consumers's choice patterns? This study proposes the research question of whether these new service experiences can change consumers' existing choice behavior, especially for risk-averse consumers who maintain their existing choice behavior or prefer safe alternatives. In this study, we examined whether trying out an unmanned payment services, one of innovative services that emerged after the pandemic crisis, can change the existing choice behavior of risk-averse consumers, i.e., make them more likely to prefer risky alternatives to safe alternatives. To accomplish these research goals, this research conducted one pilot survey and one study. The results of pilot survey showed that the stronger the prevention-focus tendency, the lower the self-efficacy to use the innovative service, with a negative relationship between them. Based on these findings, the study used an experimental method to examine the interaction effects between the use of innovation services and consumers' regulatory focus in a choice behavior and to explore the psychological mechanisms behind them. According to the results, it is found that prevention-focused consumers were more likely to choose risky alternatives and dissimilar extended brands following a trial of an unmanned payment service compared to not using that service. In contrast, promotion-focused consumers did not show different choice patterns regardless of following a trial of an innovative service. Furthermore, these results for prevention-focused consumers confirm the role of self-efficacy as a psychological mechanism. These findings shed light on the role of self-efficacy which has discussed in positive psychology into marketing area. Moreover, practical and academic implications are suggested by the finding that behavioral change occurs in risk-averse consumers, who are known to be hesitant to try new behaviors, indicating market expansion related to potential consumers for the use of the innovation services.

• Asian-Australasian Journal of Animal Sciences
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• v.27 no.7
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• pp.1057-1068
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• 2014

The major goals of the poultry industry are to increase the carcass yield and to reduce carcass fatness, mainly the abdominal fat pad. The increase in poultry meat consumption has guided the selection process toward fast-growing broilers with a reduced feed conversion ratio. Intensive selection has led to great improvements in economic traits such as body weight gain, feed efficiency, and breast yield to meet the demands of consumers, but modern commercial chickens exhibit excessive fat accumulation in the abdomen area. However, dietary composition and feeding strategies may offer practical and efficient solutions for reducing body fat deposition in modern poultry strains. Thus, the regulation of lipid metabolism to reduce the abdominal fat content based on dietary composition and feeding strategy, as well as elucidating their effects on the key enzymes associated with lipid metabolism, could facilitate the production of lean meat and help to understand the fat-lowering effects of diet and different feeding strategies.

• Culinary science and hospitality research
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• v.22 no.6
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• pp.105-113
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• 2016

This qualitative study identifies the perceptions of organic food from the top two largest demographic profiles in Malaysia, which are the Malay and Chinese consumers. A total of four factors have been identified in previous research which are the most influential factors in regards to organic food purchase intentions and are categorized thematically - (1) health consciousness, (2) taste, (3) willingness to pay, as well as (4) family and culture influences. The understanding of the preferences and influences is crucial for foodservice providers and/or operators to not only attract new individuals to try organic food but also to minimize the uncertainty that arises in the food industry and achieve higher goals by understanding customers' perceptions.

• Journal of the Korean Society of Costume
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• v.52 no.5
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• pp.187-196
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• 2002

The purpose of this study was to clarify differences in their perceptions in relation to clothing quality and service quality of internet shopping mall according to classified consumer groups by clothing involvement. The 248 questionnaires were collected from female and male students of university who experienced browsing at the website for clothing shopping. Using SPSS Win package, Cronbach's $\alpha$, frequency. percentage, factor analysis, cluster analysis, ANOVA, SNK multiple range test and multiple regression analysis were performed. The results could be summarized as follows. First. the dimension of clothing involvement divided consumers into three different groups: fashion/importance group, pleasure group and symbol group. Second, the significant differences among the classified clothing involvement groups were found in the perceptions in relation to clothing product quality and service quality of internet shopping mall. Third. pleasure and symbol of clothing involvement, physical attributes and expressive goals of clothing quality, and product assortment and promotion of service quality in the internet shopping mall had an effect on the purchase intend of internet shopping mall.

• Korean Journal of Plant Tissue Culture
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• v.24 no.4
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• pp.203-212
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• 1997

The impact of plant genetic engineering, a technology born in the early 1980's, is beginning to be felt across the world in the 1990's. The first wave of engineered plant produce are reaching consumers in the supermarket and many more are destined to follow Transformation technology now exists for most plant, including the four staple crops-maize, wheat, rice, and soybean. Early targets of genetic engineering include plane possessing insect resistance and herbicide tolerance, with future goals set on increasing harvestable yield, improving nutritional quality, and making specialty products. This review describes some of the milestones in plant biotechnology, the U.S. regulatory agencies, field trial numbers and deregulated plants, commercialization criteria, examples of commercialized plants, and future prospects of plant biotechnology.

• International Journal of Advanced Culture Technology
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• v.4 no.3
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• pp.39-47
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• 2016

The state adopts the policies based on the goals pursued by the state and provides a basic policy for administrative activities related to early childhood education. Therefore, early childhood education policy should be established organically in consultant with the social consent in advance. In most countries will bear the costs of child care and early childhood education can reduce the financial burden of parents and early childhood education consumers are able to understand the will of the government to support the child care services, which they need in a variety of way. The conflict is deepening - among policy officials, front-line institutions participating in policy implementation, and parents - surrounding the infant and early childhood education. And the conflict has caused the difference between this policy and claims that cannot find hardly a solution. In this study, we argue how the policy differences between groups involved in the policy to analyze the influence, to find the policy conflict resolution strategies.

• Archives of design research
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• v.21
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• pp.67-74
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• 1997

Marketing communication is becoming a critical element in today's competive retail environment. Consumers are better educated and discriminating in their choices. Especially, now in the totally opened Korean market situation, establishing proper retail marketing strategy faces many challenge and require special attention. In this study, various promotion media application strategies are mentioned in order to help retailers who need to develop their own promotion plan. Among the media mix, xisual merchandising is becoming effective communication system for retail promotion. Because of its complex development process, retailers and professionals both need to understand the theoretical background of VMD and application method. As a guide in developing systems for each use, it might have some limitations due to the method of research and data related to researcher's choice. In spite of above mentioned limitations, this study will serve as a practical guide for the retailers who wishes to achieve marketing goals in order to survive in this competitive retail situation.

• Journal of the Korean Home Economics Association
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• v.36 no.2
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• pp.131-144
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• 1998

The purpose of this study is to develop a household financial management program that helps consumers estimate their present financial status and also enable them to reach their future financial goals. The computer record-keeping bood developed in this study has unique pictures such as 'statistic mode' in the part of planning & budgeting. We use the Family Income and Expenditure Survey produced by the National Statistical Office, Republic of Korea, to derive the predicted average spending patterns of households. Software is developed in Win 95 environmental design, graphical mode at 800x600 and it has 6 different functional parts with producing the spending graphs. We investigate the satisfaction about the software developed to survey 34 households used the program for two months. The results of users responses were quite positive toward the program developed in this study.

• Journal of Agricultural Extension & Community Development
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• v.3 no.1
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• pp.55-66
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• 1996

Agricultural products are inferior in their competitiveness in the world market mainly due to die high production cost which could be attributed to the rising land and labor cost in Korea. The small scale farming system with the lower production infra structure requires relatively intensive input labor for the reduction of production cost of agricultural products and impediment in the mechanization of farming systems. There are limitations in the cultivation techniques that seek out other directions for the raising competitiveness in the world market of basic food crops. Future goals to raise competitiveness of basic food crops in Korea should include the following: 1. Fostering of the farmers organization by crop items. 2. Agribusiness should integrate management with priority given to farmers. 3. Raise competitiveness to find out the system of obtaining on from the consumers.

• International Journal of Computer Science & Network Security
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• v.21 no.9
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• pp.292-296
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• 2021

The purpose of this article is to explore the modern branding - its nature, history, originality, spirit and value to consumers. In particular, graphic design of the brand is an important component in terms of the modern European culture. The scientific novelty of the work implies the study of the contemporary design, which widely embraces the sphere of cultural and social life and can contribute to the development of progressive phenomena in society, as the design can literally be defined as a rethinking, a search for new meanings. The design itself is a versatile means of communication at the level of feelings and meanings. One of its main goals is the harmonization, and even formation of perception of the world, creation of new images or rethinking the essence of ordinary things. Hence, the research in the field of the design development is topical in the worldwide cultural space..