• Journal of the Korean housing association
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• v.27 no.4
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• pp.47-58
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• 2016

As increasing demand for the living environment to promote social health, this study focused on consumers customized rental housing community space. Set the community spatial planning objectives and strategies shown in previous studies to the conceptual model for evaluation of community space. Based on the planning methods and standards of consumers custom community facilities, we analyzed the Seoul consumer customized public rental housing nine cases. Because almost located in the small vacant lot, they had limitations as a base for the local community. Nevertheless, through the arrangement of the building, Child care households increase the chance of contact with the neighbors. In elderly households, welfare facilities strengthen the character of as a base for local community. 1-2 person households situated close to the cultural facilities, by installing a hobby room and gym, was judged to be able to promote the community. Consumer custom rental housing community space evaluation items presented in this study, was set up by analysis of the conceptual model for evaluation of community space and implications of the 9 cases.

• Korean Journal of Human Ecology
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• v.20 no.6
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• pp.1121-1133
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• 2011

Fair trade has received increasing attention from ethical consumers in the North Trans-Atlantic world. It is a movement establishing alternative trading organizations to ensure minimal returns, safe working conditions, and to provide continuity in the trading relationship for disadvantaged producers, especially women and indigenous people in the South. Despite of the growing fair trade movement in the U.S. and Europe, it is still in the introductory stage in Korea. Although fair trade has gained some attention because of the efforts of activists, most Korean consumers are still unaware of it. This paper is divided into four sections including an introduction and conclusions. In section two, I analysed sales of the fairly traded products and the websites of the fairly traded products sellers. In section three, I proposed two effective recommendations for the better marketing and promotion strategies of fairly traded products. One proposal is for providing consumer information, like fair trade certificates, consumer campaigns, and consumer information of the fair trade sellers' websites analyses. The other is for establishing the infrastructure to promote the consumption of fairly traded products such as consumer education, corporate social responsibility, social enterprise, fair trade town and school, and networking. This study is relavant to academics, non-profit fair trade organizations, manufacturers, retailers and governments.

• Journal of Families and Better Life
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• v.21 no.4
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• pp.41-53
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• 2003

The purpose of this study is to understand and verify the incentives as an important market environment and to help consumers use them effectively, and consequently to improve the consumer welfare. This study examined the representative incentive, the sales promotions which can effect on the consumer decision making process and current issues of them. For the purpose, a coffee specialty store was hypothesized and the subjects were 20∼30 years old, since the sales promotions can be more effective toward the younger consumers making their decisions low-involvement goods and services. The conclusions can be summarized as follows; Consumers understand the advantages and disadvantages of sales promotion very well, and use them rationally and usefully to maximize their satisfaction. the sales promotions act as incentives in the all steps of decision making processes. Generally, consumers prefer to get things at a good price, so in this survey, the discount coupons and the point accumulative membership had more effect than others. Consumers pointed out controversial issues of the sales promotions as follows: the sales promotions could bring about cost rising and unnecessary and/or impulse buying, and stir up speculative motivation. These are common serious problems in the sales promotions. The sales promotions are very useful tools in promoting sales but not fundamental in the long run. Marketers and manufacturers should keep it in mind that the best way to satisfy the consumers is to keep all things in good quality and moderate price.

• 재활복지
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• v.17 no.4
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• pp.27-51
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• 2013

The present study aims to examine the assistive technology service operation system[ATSOS] of the support system for independent living[SSIL] which was introduced after the enactment of the Law of Assisting the Independence for Persons with Disabilities[LAIPD] and to discuss its implications in the development of the assistive technology service delivery system[ATSDS] and the related measures for promoting the assistive technology industry in Korea. For this purpose, the literature review and the field study were employed. The research findings showed that the Japanese SSIL, which adopted the user payment system as measures to establish the sustainable ATSOS, arranged the consumer participation structure through substantial cooperation among related government departments. The result of this study indicates the need to secure the consumer's right to choose in a comprehensive utilization process of assistive technology services as for the establishment of the ATSDS in Korea. Furthermore, the arrangements for practical cooperative strategies among related government departments are encouraged.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.125-137
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• 2013

This study investigated the conceptual constructs of ethical consumption beliefs and their impacts on the consumer attitudes toward eco-friendly faux leather apparel goods. The mediating roles of perceived consumer effectiveness and apparel environmental knowledge were examined in this research. A survey was conducted on female consumers between the ages of 20 and 50; subsequently, 300 responses were analyzed. The results of this study were follows: 1) The results of factor analysis and the reliability test on ethical consumption beliefs clearly showed factorial structures that include Social Responsibility, Eco-friendly Consumption, Animal Welfare, and Individual Enhancement. 2) The results of the mean scores of ethical consumption beliefs showed that respondents tended to consider Social Responsibility more important than the other three factors. Ethical consumption beliefs showed a significantly positive influence on consumer attitudes toward eco-friendly faux leather apparel products; in addition, Social Responsibility had the highest effect on product attitudes among the four factors of ethical consumption beliefs. 3) The perceived consumer effectiveness and environmental knowledge of apparel had important medicating roles in the relation-ship between ethical consumption beliefs and attitudes towards eco-friendly faux leather apparel products. This study highlighted a potential marketability of eco-friendly faux leather apparel products and that ethical consumption beliefs, perceived consumer effectiveness, and apparel environmental knowledge should be promoted among consumers to increase favorable attitudes towards these products.

• Korean Journal of Human Ecology
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• v.22 no.4
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• pp.619-635
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• 2013

The purpose of the study was to qualitatively analyze how entrepreneurs would succeed in business from the consumer perspective of entrepreneurial. In particularly, this study understood what has made the entrepreneurs do their own business, learning contextual and mediating conditions. In order to achieve the research goals, the study conducted in-depth interviews to a total of 11 entrepreneurs and based on data from the interviews, carried out a grounded theory analysis. According to the results, the successful entrepreneurship process paradigm model from the consumer perspective of entrepreneurial was observed with some central phenomenon, 'change of course', via casual circumstances as 'self-realization' and 'material value realization.' For the contextual conditions, there found 'anxiety for survival', 'organic motive', 'confidence in a market' and 'relational role element' as well. The interaction strategies consisted of 'internal capability improvement', 'internal and external activity directivity growth' and 'marketability judgement ability.' The mediating conditions were observed to be 'strategic cognition improvement' and 'growing of desire to succeed'. The analysis results reported that there were two different aspects as 'increase of stable dailiness' and 'productivity enlargement'. In terms of the core category, it was 'securing of stable dailiness and competitiveness in the market as well by developing characteristics and abilities of an individual for the life value realization.' Those results confirmed that once pleasure and satisfaction in daily life increase, the confidence of the entrepreneurs improves too, which would encourage them to continue the business.

• Journal of Families and Better Life
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• v.24 no.5 s.83
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• pp.205-222
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• 2006

The purpose of this study was to analyze time-use of rural families. The data for 9l4 persons or 400 farm households in eight provinces were collected using time diary. The results were as follows. 1) The time-use of the farming season were different from that of the off-filming season in rural area. 2) In the case of farm wort the working hours of husband were significantly longer than those of wife during the farming and of-filming season. In contrast the working hours of wife for housekeeping were significantly longer than those of husband during both seasons. 3) The time spent of work by rural adults is much longer than average work hours of adults in general during the farming season. And the rural adults spend less time in leisure compared to the adults in general during the farming season.

• Journal of Family Resource Management and Policy Review
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• v.15 no.2
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• pp.103-128
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• 2011

The purpose of this study is to analyze the family sharing time of housework and to examine the sharing time with family is influenced by socio-demographic variables. The Time Use Survey data collected by Korean National Statistical Office in 2009 is used. Among the total sample of 21,000 individuals, 9,179 samples who are married, aged from 20 to 59 years old and non-farmers are selected for analysis. The statistical methods are frequency, percentage, crosstabulation, t-test, and regression analysis. The following is a summary of the major findings. First, comparison of men and women shows women spend more time on housework than men do. But sharing housework time with family for men increase on Sunday. Performer average is almost same in men and women. Secondly, the family sharing time on housework is longer on Sunday. It is due to increase of men's family sharing time. It means that men's time substitute for women's housework. Thirdly, the influencing factors on family sharing housework are gender, age, education, presence of spouses, monthly income, dual earner status, weekly working hours, gender role atittude and presence of preschoolers. Family sharing housework is not only household labor but also family pleasure time. It means family policy should focus on making family time for workers fundamentally. And family policy needs to make a system of educational program for work-family balance.

• Korean Journal of Human Ecology
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• v.19 no.5
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• pp.845-855
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• 2010

This study examined the variables that affect whether consumers change broadband internet services by examining their past experiences and intention to switch carriers by targeting consumers who have switched broadband internet service providers. Among adult consumers who intended to switch broadband providers, 341 people who had experience were subject to logistic regression analysis using SPSS for Windows ver. 17.0 to examine frequencies, means, percentages, and factor analysis. The following results were revealed. First, the targets were currently using broadband internet service in the order Company S > Company L > Company K > others. Excluding the others, Company K had the most conversions (from 96 to 78), followed by Company S (from 107 to 97), and Company L (from 43 to 97), which more than doubled the number of subscribers. The reasons for switching carriers in the past were as follows: for Company K, consumers switched to other companies because of unsatisfactory fee services; for Company S, consumers switched to other companies because of quality, advertising and promotional activities, and commitment periods ending; for Company L, the consumers switched to other companies because of fee, quality, and service; and for other companies, the consumers switched to other services because of unsatisfactory quality. Second, the analysis of the elements that determined whether a consumer will switch broadband internet service providers showed that college graduates and individuals who had switched carriers voluntarily in the past were more likely to switch to a new broadband internet service provider. Furthermore, passive consumers had a higher probability of switching. Moreover, when consumers were less satisfied with the fees and services, there was a greater chance of switching to another company.

• Journal of Family Resource Management and Policy Review
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• v.13 no.1
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• pp.83-98
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• 2009

The purpose of this study is to develop the education program for a healthy family support center. This will be a representative program which will differ from the education programs of other welfare centers. This study suggests 11 themes based on the elements of a healthy family. These programs aim to prevent and solve family problems. The 11 themes are as follows: family values, family relations 1 and 2 (couple/parent-children), parent coaching 1 and 2, family culture, resource management, multi-cultural families, working families, family volunteerism, and family consulting. This study focuses on creating a frame for this program which is integrated, systematic, and flexible. It also develops both family diagnosis sheets and educational content about various aspects of family life. Thus, this can be a core program which allows networking with other programs.