• Journal of Families and Better Life
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• v.21 no.5
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• pp.77-91
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• 2003

Most consumers have experienced unexpected consumer problems in the new consumption environment. Accordingly consumer education is very important to prevent consumer problems in advance. Adult consumers don't have many chances to take consumer education with various reasons though they are in a core position in the economy. This study developed an on-line consumer education program for adults in consumerism in the website, www.bestmaker.com/cw. The contents of consumerism were divided into five subfields such as consumer rights, responsibility and roles; consumer law; consumer participation; consumer protection; on-line survey. The on-line consumer education program was given to 164 adult consumers who could use internet, and the contents and the methods of the consumer education were evaluated by the same consumers with an on-line survey. The results of the survey show that those in 30's through 40's and with higher education are more satisfied with the contents and the methods of the on-line consumer education. This study implies that the contents, the methods, and the design of an on-line consumer education need to be consistent each other and well organized altogether.

• International Journal of Human Ecology
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• v.14 no.1
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• pp.13-27
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• 2013

Consumer perception of the meaning of 'green' and 'green products' as well as how they use green claims (including terms, certifications, and marks) should be examined to help consumers pursue green behavior in everyday life. This study investigates what type of green claims prevail in the Korean consumer market and how consumers perceive the meaning of 'green' and green claims. For these purposes, media analysis, in-context research (shop visit) and a survey were conducted to collect green claims (including green terms and certified/noncertified green marks). Green claims in the consumer market were first summarized and analyzed; subsequently, the most frequently used 7 green marks and 15 green terms were selected to construct a consumer survey questionnaire on consumer perceptions of green claims. An online survey was performed via Embrain and the survey respondents consisted of 500 adult consumers over the age of 20. The field research results showed frequent green claims in the Korean consumer market. However, certified (and hence trustworthy green product information labels) were uncommon in the market. The only green claim widely known and used by consumers was the energy consumption efficiency label. Consumers were interested in the green information label not because it affected their utility cost nor because it was important for environment protection.

• Animal Bioscience
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• v.36 no.8
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• pp.1274-1284
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• 2023

Objective: Understanding consumer perception of meat quality in developing countries is an important issue since consumer perception of quality could be highly variable. In the current study, consumers' purchasing preferences affected by marbling and perception of quality were evaluated in a survey study. Furthermore, consumers' preferences for degree of doneness were investigated using both survey and consumer panel studies. Methods: The study was carried out in two phases. Firstly, a survey was conducted in Adana Province, Turkey to collect data related to the attributes affecting consumers' meat purchase decision and consumers' degree of doneness preferences. In the second phase, boneless ribeye was used to investigate consumers' degree of doneness preferences in a consumer panel. In addition, proximate analyses of the samples were conducted. Results: The survey study using pictures of marbling illustrations indicated that higher degrees of marbling might be considered too fatty to be purchased by consumers. Consumers' perceptions regarding the relationship between marbling and beef quality further indicated that marbling might not be acknowledged as a cue of a higher quality meat. Nevertheless, the results of the importance of some attributes related to intrinsic and extrinsic quality cues showed that consumers were looking for the cues that indicated not only quality but also safety of the meat during meat purchase. The results of both survey and consumer panel studies revealed that consumers might prefer higher degrees of doneness while consuming meat since a majority of the consumers' preference of degree of doneness was at least well done. Conclusion: This study revealed that consumer purchasing preferences might vary between countries regarding marbling and perception of quality. Furthermore, higher degrees of doneness could be the preference of these consumers. Thus, further studies are needed to increase consumer satisfaction in these countries.

• Journal of the Korean Home Economics Association
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• v.37 no.12 s.142
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• pp.43-57
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• 1999

This study is to examine the present and future development of the adult consumer education by private consumer organization. For this purpose the data of consumer education practiced during 1996, 1997 were gathered from 33 consumer organizations. From the survey we can find that the financial and human resources of consumer organization are too limited and the selection of education theme were made nonsystematically. Based on these results and literature survey the contents and strategies were suggested for the adult education of private consumer organizations.

• Journal of Korean Institute of Industrial Engineers
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• v.27 no.2
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• pp.203-213
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• 2001

The image and impression characteristics of the consumer electronic products have become an important factor in purchasing decisions. This study aims to analyze and interpret the image and impression characteristics based on the consumer preference survey. The survey consisted of two parts. First part was to measure the predetermined 52 design variables that can represent the design variables of the products. In the second part, 60 subjects were requested to evaluate 36 audio/video electronic products on 25 different image attributes such as luxuriousness, attractiveness, and granularity. In this study, empirical data from the survey were analyzed through various multivariate analysis and ANOVA analysis. Additionally, this study suggested a statistical procedure that can be applied to select and/or screen critical design variables. It is expected that the results of this study can provide practical information to the designers of consumer electronic products.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.945-958
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• 2009

This study is to examine the factors affecting success of business withhigh accomplishments in customer recognition and financial aspect in the fashion industry. In addition, through survey on consumers and interviews on industry officials who concerned fashion brand, perceived success factors were compared between consumer and industry groups. This study selected a total of 20 brands, which were 5 brands per 4 categories(e.g., women, men, sports and casual wear), with high customer satisfaction and customer loyalty in consumer's perspective and high revenues, revenue growth, and profit rate in 2004 in a financial perspective. The survey on consumer group and interviews on officials in industry were conducted simultaneously. One thousand respondents were obtained from survey on consumers and 40 respondents were obtained from interviews on industry officials. Multiple regression analysis and t-test were used for data analysis via the SPSS 12.0 program. The result of this study was as following. From a consumer perspective, respondents recognized that both consumer satisfaction and brand revenues were positively related to brand factors of consumer, product and marketing. From an industry's perspective, consumer, product and marketing factors affected consumer satisfaction as a brand success factor. In comparison of perception difference in brand success factors between consumer and industry groups, industry group was more likely to concern about the importance of brand success than consumers. In addition, the consumer group perceived the most highly consumer factor as a brand success factor, followed by product and marketing and external environment factors, while industry group did in order of consumer, marketing, product, and external environment factors, which indicated significant difference in perceptions of the two groups. Through this study on consumer satisfaction to improve positive and amicable buying behavior and comparative analysis on difference of perception of consumers and industry on factorsfor financial ability and revenue increase, the foundation for strategy establishment of brand distinction in fashion industry can be provided.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.120-139
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• 2024

Considering the need for a clothing product design strategy for the sustainable growth of outdoor brands, this study analyzed an outdoor consumer survey applying selected sustainable elements, reflected the results in design planning, suggested prototypes, and presented a design strategy. The consumer survey was conducted from July 19 to July 25, 2022, and 216 respondents were used for analysis. As a result of the outdoor consumer survey analysis of selected sustainable elements, the most preferred outdoor design concept involved the keywords 'zero waste' and 'transformable design' from a sustainable economic perspective. An outer jacket design was then created focusing on these two keywords and a prototype was produced. The SCD (sustainability, consumer, designer) design strategy was presented as a strategy for sustainable growth of outdoor brands, and the key factors of this strategy are as follows: (a) application of sustainable design elements, (b) reflection of consumer opinions on sustainability, (c) designers' sustainable mindset and decisions.

• Journal of the Korean Home Economics Association
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• v.35 no.5
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• pp.195-211
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• 1997

This thesis is conducted a survey of consumer problems and dissatisfaction and their complaining behavior. It analyzes the complex and varied consumer problems and dissatisfactions, then minimizes them and motivates active response. Also, this thesis is intended to provide fundamental study that may be used for the formulation of consumer protection polices. For this purpose, questionary survey method was used and the sample was taken from 603 housewives lives in Seoul. The major results of the study are summarized as follows; 1) Quality of product was the most frequent problem among consumer problems and dissatisfaction. 2) The level of consumer complaining behavior was 50.69/100 which is a little above median point. Non-complaining behavior was the most frequent, and followed by private/public behavior, public behavior and private behavior. 3) Path analysis of the variables affecting complaining behavior showed total causal effect to be biggest for degree of information search. The experience of consumer problems and dissatisfaction of consumers caused positive effect though causal relation.

• Korean Journal of Human Ecology
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• v.16 no.6
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• pp.1197-1209
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• 2007

The advance of digital contents industry shifts the focus of consumptions; from analogue to digital ones. It gives significant impact on individual life as well as overall society and culture, and it leads to the increased consumption of digital contents. Nevertheless, current digital contents industry fails to secure the sufficient consumer protection systems including relevant rules and laws which regulate the distribution, use, and other transaction activities of digital contents and the efforts, on the part of contents providers, to provide information to consumers and to protect them. Digital contents, by its nature, is different from the existing products so that its nature is likely to cause unique consumer problems totally different from the offline transactions and the electrical transactions of existing products. This study, therefore, aims to identify the possible problems which may be incurred by consumers in their use of digital contents, specify the types of consumer damages, and provide the underlying materials to improve the systems related to digital contents and take legally complementary measures for consumer protection. To identify the types of consumer damages, this study analyzed the results from consumer counselling cases, experts opinion survey, and FGI. For consumer damage cases, this study analyzed the consumer complaints received by open consumer counselling sites of the Korea Consumer Agency and Seoul Electronic Commerce Center. For experts opinion survey, it conducted questionnaire survey of the group of experts from digital contents manufacturers or providers, and those who treated consumer damages directly. For FGI analysis, it organized a panel of students and employees who had used digital contents to understand the types of consumer damages. The results of this study can be summed up as follows. Based on the results from consumer counselling cases, experts opinion survey, and FGI analysis, the consumer damages related to digital contents can be classified, in their nature, into economic or financial damages (25 cases), emotional or psychological ones (15 cases), time-related ones (7 cases), physical ones (4 cases), and privacy-related ones (i.e. leakage of personal data)(3 cases). More specifying the types of damages, damages can be subdivided into contract-, charge-, maintenance-, use-, individual-related ones and other ones. Among them, both contract- and charge-related damages appeared only in the economic or financial damages, whereas user-specific individual damages appeared only in physical and emotional or psychological ones. On the other hand, maintenance- and use-related damages and other ones were observed in both categories of economical or financial damages and time-related ones. Use- and privacy-related damages, in particular, caused emotional or psychological damages.

• Journal of the Korean Society of Food Culture
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• v.19 no.4
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• pp.460-467
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• 2004

Survey on the usage of commercial poggi Kimchi was run and consumer's acceptance test of the Kimchi in the various regions of Korea including Seoul(SE), Kyonggi Province(KG), Kangwon Province(KW), Kyungsang Province(KS), and Jeonla Province(JL) were investigated. Survey result of 34% of consumer showed that they eat Kimchi very much, and 19% answered they ate Wimchi whenever they had chance to eat. The most desired points of improvement in commercial poggi Kimchi were as following; Taste and degree of fermentation should be standardized. Order of preferences of minor ingredients of Kimchi were radish, hot pepper, welsh onion, and leek, respectively. Consumer acceptance test of KS sample group showed higher preference in whole color, salted condition, spicy hot flavor and crispness than the others. In whole color and pickled seafood properties, KG sample group showed significantly higher values than the others. In salty flavor, SE sample group showed lower preference than the others.