• Title/Summary/Keyword: Consumer subjects

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A study on the consumer behavior and attitude toward low-sodium convenience store foods

  • Suah Moon;Jimin Lim;Gaeun Yeo;Yuri Kim;Jieun Oh
    • Nutrition Research and Practice
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    • v.18 no.4
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    • pp.567-585
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    • 2024
  • BACKGROUND/OBJECTIVES: This study aims to explore the potential of convenience stores as platforms for healthy food consumption, including low-sodium options, in response to the increasing trend of meal behaviors at convenience stores and the growing demand for healthy eating. SUBJECTS/METHODS: In the study, 627 Korean participants aged 10 to 39 were involved. A self-reported questionnaire survey was used and questions were regarding purchase patterns, consumption behaviors, perceptions and selection attributes of convenience store foods, and consumer perception factors for low-sodium options. Data analysis was conducted using SPSS 26.0 (SPSS, Version 26.0 for Windows, SPSS Inc., Chicago, IL, USA). RESULTS: The study uncovered significant disparities in the consumption behavior and perception of convenience store foods, as well as variations in the importance and satisfaction levels with convenience store food attributes, including consumer perception factors for low-sodium options, based on sex and age. Furthermore, it was observed that awareness of the need for low-sodium options significantly influenced purchase intentions. CONCLUSION: This study analyzed consumer attitude toward low-sodium convenience store foods to assess the potentiality for promoting healthy eating in convenience stores. These findings indicate the important role that convenience stores can play as platforms for healthy food sales.

A Study on a Clothing Purchase Process Model Using Images of Clothing Merchandise (의류상품 이미지에 의한 의복구매과정 모형 연구)

  • 정은영;이신재
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.5
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    • pp.749-764
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    • 1994
  • It was assumed that a consumer forms images of all the factors related to clothing merchandise such as trademarks, stores, products and prices that he/she perceives in the market and those images deforming his/her preference for a particular piece of clothes and intention of purchase. Under this assumption, this research was designed to find out important factors of clothes that help a consumer form an image of the clothes, among other attributes of the merchandise, and how this image is related to the existing extraneous variables such as the trademark image, the consumer's self image, the price, etc. in leading the consumer to purchase the particular clothes in the end. In the empirical research, a preliminary survey was conducted to select brands of womenswear that were suitable for this study and as the result, 16 brands were chosen. Then one trademark, one store and two products from each of the 16 brands were selected. With these materials, 32 stimulus sheets were prepared, and each of them was composed of 3 photos of a brand's catalog and logo, the interior of a selected store that carried products of the brand, and formal suits selected from each brand's spring/summer 1993 collections. Subjects were 460 women in the age groups of 20-50s who live in Seoul Metropolitan area. Each of the subjects was provided with a survey questionnaire and 16 stimulus sheets. The main findings of this research prove that consumers follow a certain selection process model when they purchase clothes: consumers, first, from images of merchandise based on the trademarks, stares, and products and those formed images work il.: medium variables and in the end they help the consumers decide whether to buy the products.

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A Study on the Consumer's Dissatisfaction with Jean Pants Quality and Purchasing Pattern (청바지 품질에 대한 소비자의 불만족 및 구매 특성)

  • Chun, Jong-Suk;Suh, Min-Jung
    • The Research Journal of the Costume Culture
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    • v.15 no.6
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    • pp.929-938
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    • 2007
  • The purpose of this study was to explore the consumers' purchasing pattern and dissatisfaction with the quality of the jean pants. A total of 695 men and women completed the questionnaire. The questionnaire for the survey measured consumer's jean pants purchasing pattern and dissatisfaction for quality. The results of this study showed that men bought higher priced jeans. Women in their twenties purchased and worn jeans frequently and men and women in age 20s mainly bought jeans at wholesale stores or department stores; but, majority of subjects in their thirties bought jeans at discount stores. Consumer's dissatisfaction with the quality of jean pants was significantly different among the groups by age, gender or their pursuing buying benefit. The men and women in age 30s were dissatisfied with harshness of the denim fabric. The subjects, who highly concerned on the aesthetic value, were dissatisfied with the inconsistence color of the jean pants after washing. Men and women who valued the functional performance of jean pants, were dissatisfied with low sweat absorbancy of jean pants material. The results of this study showed that the consumer's buying pattern for jean pants were differentiated by their age and gender. These results imply that jean pants manufacturers should develop jean pants to meet the needs of their target market. The jean pants, which were manufactured for discount stores, should be made of fabrics with good sweat absorbancy and soft hand. The fashion jean pants, which were targeted for women seeking aesthetic values, should be improved to maintain color consistency of the fabric.

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The Influence of Brand Type on Consumer Attitude Formation of Private Apparel Brand -A Comparison between Discount Store PB and Home-shopping Premium PB- (상표유형이 유통업체 의류상표에 더한 소비자 태도에 미치는 영향 -할인점 점포상표와 홈쇼핑 프리미엄상표의 비교-)

  • Choi, Mi-Young;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.9_10 s.157
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    • pp.1400-1412
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    • 2006
  • As PB market segments into premium market, PBs were drawing attentions in terms of creating profits as well as a means to differentiate building up store identity. The purpose of this study makes a comparative study on the difference of consumer attitude formation process in discount store and home-shopping distribution channel which are recently on the upswing. This paper investigated the consumer's attitude formation on the private apparel brand. Subjects of this study were consumers in their $20s{\sim}40s$ who are main customer groups of PBs. The data were analyzed by Structural Equation Modeling and Multi-Group Analysis of Amos 5.0 to verify the difference of the path between store PB and premium PB. Following are the results of the study. Consumer attitude formation path on PB grades showed statistically noticeable difference. In discount store PB, store evaluation didn't directly influence on consumer attitude formation but showed indirect effect. On the other hand, in home shopping premium PB case, product evaluation directly influenced on consumer attitudes with store evaluation. Hedonic attitude dimension connected with behavioral attitude(purchase intention) revealed difference in path. Also consumer's evaluation on variables in model turned out to be different according to brand grade.

Influence on the Importance of Store Attributions on Korean Consumer Satisfaction in Duty Free Stores (국내 면세점 점포속성 중요도에 대한 내국인 소비자 평가가 만족에 미치는 영향 연구)

  • Lyu, Moon-Sang
    • The Journal of Industrial Distribution & Business
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    • v.9 no.2
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    • pp.73-80
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    • 2018
  • Purpose - The purpose of this study is to clarify the difference of store attributes of Korean consumers and to analyze it's influence on consumer satisfaction in duty free stores which gain ground inch by inch in the distribution chanel. And it is to find discriminative result as compared with foreign consumer. Research design, data, and methodology - Subjects for the quantitative study, quota sampling was adopted in the Lotte, Shilla downtown and airport duty free stores from the first to 15th December 2016 and 177 questionnaires from Koreans who had purchasing experience in off line duty free store were analyzed. The data was analyzed by using factor and reliability analysis, descriptive statistics analysis, the independent sample t-test and multiple regression analysis. To test consistency, Cronbach's alpha was used. Results - The result were as follows; 1. Korean consumers consider the importance of store attributes in duty free stores in order Product, Economic Feasibility, Convenience, Promotion, and Accessibility. 2. The meaningful impactive factors of duty free store attributes on consumer satisfaction turned out Product and Promotion. 3. These results show meaningful distinction between Koreans and foreigners in terms of consumer satisfaction in duty free stores. Conclusions - A marketer who is working for duty free store consider now that price benefit can not give strong impact to Korean consumers more and should concentrate on various brand assortment even including private brand. In terms of promotion, most duty free shops put special stress on foreign consumer's wants now as highly increasing of Chinese travelers but Korean consumer's sales portion and number of visitor also are steadily increasing. Therefore, a duty free marketer should prepare the Korean-oriented services with more enhanced promotion strategies for individual and group travellers, for example, a mileage service, VIP room and social network system to satisfy Korean consumers. In order to get satisfaction from Korean consumers, it makes effort on product and promotion than accessibility, price and convenience. Due to high level influence, further study is needed to enlarge to on-line market and to develop private brands for duty free stores.

Comparison of Exposure Estimates Using Consumer Exposure Assessment Models and the Korean Exposure Algorithm (국내외 소비자 제품 노출평가모델을 이용한 노출량 비교)

  • Sohyun Kang;Miyoung Lim;Kiyoung Lee
    • Journal of Environmental Health Sciences
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    • v.50 no.1
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    • pp.43-53
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    • 2024
  • Background: Exposure assessment is an important part of risk assessment for consumer products. Exposure models are used when estimating consumer exposures by considering exposure routes, subjects, and circumstances. These models differ based on their tiers, types, and target populations. Consequently, exposure estimates may vary between models. Objectives: This study aimed to compare the results of different exposure models using identical exposure factors. Methods: Chemical exposure from consumer products was calculated using four consumer exposure assessment models: Targeted Risk Assessment 3.1, Consumer Exposure Model 2.1 (CEM), ConsExpo web 1.1.1, and the Korean Exposure Algorithm (primary and detailed) issued by the Ministry of Environment, No. 972 (MOE). The same exposure factors were used in each model to calculate inhalation and dermal exposures to acetaldehyde, d-limonene, and naphthalene in all-purpose cleaners, leather coating sprays, and sealants. Results: In the results, TRA provided the highest estimate. Generally, MOE (detailed), CEM and ConsExpo showed lower exposures. The inhalation exposure for leather coating spray showed the largest differences between models, with differences reaching up to 1.2×107 times. Since identical inputs were used for the calculations, it is likely that the models significantly influenced the estimated results. Conclusions: Despite using the same exposure factors to calculate dermal and inhalation exposures, the results varied substantially based on the model's exposure algorithm. Therefore, selecting an exposure model for assessing consumer products should be done with careful consideration.

A Study on Conspicuous Consumption and Clothing Shopping Motives according to Life Style (라이프스타일에 따른 과시소비성향 및 의류쇼핑동기에 관한 연구)

  • 이승희
    • The Research Journal of the Costume Culture
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    • v.8 no.6
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    • pp.842-852
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    • 2000
  • The purpose of this study was to classify consumer groups according to the life style dimensions and to analyze conspicuous consumption, clothing shopping motives among consumer groups, and also to clarify relationships between demographic variables and the life style, conspicuous consumption, clothing shopping motives. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, factor analysis, cluster analysis, t-test, ANOVA, Duncan test were conducted. The results were as follows ; First, consumer groups were classified into the following five subdivisions : passive group, appearance consideration/self-realization group, appearance indifference group, family oriented/economic group, achievement oriented/active group. Second, the significant differences among the classified life style groups were found in conspicuous consumption and clothing shopping motives. Third, there were significant differences in life style, conspicuous consumption, clothing shopping motives according to demographic variables like age, occupation.

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A Study on the Propensity for Conspicious Consumption of Housewives and It과s Influential Variables (도시주부의 과시소비성향과 영향요인에 관한 연구)

  • 계선자;김태은
    • Journal of Family Resource Management and Policy Review
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    • v.2 no.1
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    • pp.33-46
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    • 1998
  • This study was designed to examine the propensity for conspicious consumption of housewives and its influential variables on it. The purpose of this study also is to suggest some fundamental information of consumer education program and policy, in order to prevent consumers from over consumption. The samples were selected from housewives lived in Seoul, in 1997. The 457 subjects were analyzed by Frequency, Mean, t-test, ANOVA, Duncan’s Multiple Range Test, and Regression. Consequently, the propensity for conspicious consumption of housewives is influenced not only by the individual factor, but also by the more effect of psychological and social effects. Therefore, based on the findings it is required that we will have to reinforce the consumer education, so that they have rational consumer’s conscious based upon desirable values. And this education is treated a matter as important by social view.

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Credit cards use of consumers in Kwang-ju (소비자의 신용카드 사용행동 분석 -광주시 소비자를 중심으로-)

  • 노채영
    • Journal of Family Resource Management and Policy Review
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    • v.6 no.2
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    • pp.65-78
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    • 2002
  • The proposes of this study were designed to practical use of credit cards on consumers in Kwang-ju. The 371 subjects formatted questionnaires were analyzed to frequency, percentage, crosstabulation and chi-square test by SPSS WIN 10.0. The main results of this study were as following : First, it is analyzed that most consumers have had more than credit cards. Second, it is tended that consumers have influenced to practical use of credit cards by sex, age, marriage, income and living expenses. Third, consumer is use to the spur of credit card, requirement about businessman, credit card connection system and distinction of sex, age, marriage, income, showed difference of relevant distribution between living expenses all. Based on the above, to make the use of credit cards practical and active, it needs more attention from consumers as well as it needs continuous efforts from the authorities concerned. Accordingly, to prevent consumers from overconsuming possibly by imprudent use of credit cards, it suggests systematic consumer training, from which consumers will learn responsible life as a consumer.

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The Effect of Store Characteristics of Outlet on Consumption Emotion, Relationship Quality, and Loyalty (아웃렛의 점포선택속성이 소비감정, 관계품질, 충성도에 미치는 영향)

  • Chun, Tae-Yoo
    • Fashion & Textile Research Journal
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    • v.11 no.3
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    • pp.417-426
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    • 2009
  • This study is to examine the structural relationships among store choice attributes, consumption emotion, relationship quality, and loyalty of Outlet. The data were collected from customers who have purchased clothing at the fashion outlet stores, For data analysis and structural equation model were analyzed by using LISREL. The subjects were male/female consumer experienced in purchasing clothes at fashion outlet stores. The results of this study are as follows: First, product, advertising, and instore atmostphere had significantly positive effect on consumption emotion. Second, consumption emotion had significantly positive effect on relationship quality(consumer's satisfaction and trust) and loyalty. Third, relationship quality(consumer's satisfaction and trust) had significantly positive effect on loyalty.