• Asia pacific journal of information systems
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• v.13 no.3
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• pp.151-172
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• 2003

The purpose of this research is, first, to assess empirically web3D impacts on consumer information processing. Second, this research aimed to reveal the circumstances under which web3D impact can be maximized. To achieve the second goal, products were classified into physical dominant and information dominant products, and web3D impact was assessed on these two product categories. The laboratory experiment was adopted to compare the web3D impacts on the physical dominant products with that on the information dominant products. The result of this experiment showed that overall, web3D positively influenced consumer comprehension, memory, and attitude toward the products. In detail, for the physical dominant products, subjects significantly comprehended and memorized information better and performed positive attitude toward the products. For the information dominant products, subjects significantly comprehended and memorized better but did not perform the positive attitude toward the products. This paper explains theses results by suggesting that, overall, web3D impact is large and can be maximized when the characteristics of web3D such as interactivity, realistic display of objects support the characteristics of products that web3D represents.

• Journal of Radiation Protection and Research
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• v.41 no.1
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• pp.57-70
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• 2016

Background: Since the terminology 'radioactive consumer product' is not quite familiar to the public and is often considered as negative and detrimental things, the educational curriculum is essential for establishing reliability of nuclear energy related and for the development of better communication strategy of radiation risk with the public. To provide base data which is valuable for establishing efficient curriculum of education and training about radiation safety, it is necessary to apprehend the different level of awareness of radiation exposures classified by various consumer products. Materials and Methods: On November 2014, a question investigation about asking awareness level of radiation exposure from various consumer products was done for university students who are highly educated. The object students are studied at a four-year-course universities which is located at Daejeon City. Results and Discussion: Although the average awareness level is comparatively low, the awareness of senior students, who major in radiation, nuclear related departments and male students are relatively high. On the other hand, the awareness of freshman, sophomore, junior students, who do not major in radiation, nuclear related departments and female students are relatively low. It is necessary to provide various information to avoid unnecessary concerns and misconceptions about radiation exposure. Conclusion: This paper will be an instrument for efficient establishment of curriculum of education and training related with radiation safety.

• Korean Journal of Human Ecology
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• v.9 no.1
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• pp.127-136
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• 2000

The purpose of this study is to investigate the consumer's complaints for clothing products in quality, uses and care. The consumer's complaints that were lodged to in consumer's claim center, Taejon Housewives Classes, from 1997 Jan. to 1999 Mar. were analyzed. The major results were as follows. 1. Complainers are generally females in their thirties and forties. Out of the clothing items, jackets and jumpers are the most part. Periods of uses and prices of accused clothing are less than one year and one hundred thousands won respectively. For claims about purchasing places, department store ranked first. 2. The complaints are mostly claims related to quality of clothing products, for example damage, color change, deformation, pilling and shrinkage. 3. Concerning the results of claim consideration, responsibility's whereabouts is that consumers, manufacturers, launderer rank in order.

• Journal of Korean Society of Rural Planning
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• v.23 no.3
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• pp.61-72
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• 2017

The purpose of this paper is to estimate consumer's satisfaction by purchasing farmer's processed food. So, this paper surveyed consumers which have purchased Korean traditional soybean paste products, by reason of limiting research objects among lots of farmer's processed food. A survey of 220 consumers was carried out on September and October 2016. For this matters, this paper used multiple linear regression model(included LOG-LIN model) and, set up 1 dependent and 11 independent variables. As the analysis results, we could find out that consumer's satisfaction was affected by 6 variables(price, taste, ease of cooking, confidence of product information, social awareness and perceived 6th industrialization). Among these variables, the strongest variable was "social awareness", and the second was "perceived 6th industrialization". This paper also estimated the rate of change that a dependent variable was affected by independent variables. As the results, this paper found out that "perceived 6th industrialization" had the highest rate of change(5.8%) and the second was "social awareness"(5.6%). This paper proposed 7 implications of Korean traditional soybean paste. Those were the proper price policy and quality value's promotion, quality Improvement and confidence enhancement, development of products for consumer's convenience, enhancement of social awareness, enhancement of politic management about 6th industrialization and accessibility of purchasing information.

• Journal of Korean Institute of Industrial Engineers
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• v.27 no.2
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• pp.203-213
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• 2001

The image and impression characteristics of the consumer electronic products have become an important factor in purchasing decisions. This study aims to analyze and interpret the image and impression characteristics based on the consumer preference survey. The survey consisted of two parts. First part was to measure the predetermined 52 design variables that can represent the design variables of the products. In the second part, 60 subjects were requested to evaluate 36 audio/video electronic products on 25 different image attributes such as luxuriousness, attractiveness, and granularity. In this study, empirical data from the survey were analyzed through various multivariate analysis and ANOVA analysis. Additionally, this study suggested a statistical procedure that can be applied to select and/or screen critical design variables. It is expected that the results of this study can provide practical information to the designers of consumer electronic products.

• Journal of Fashion Business
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• v.20 no.4
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• pp.172-188
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• 2016

This study is conducted in grades 4, 5, and6 of Elementary schools located in Seoul. The results would be recognized by the Consumer Behavior Survey and the Use of Beauty. Students in the higher grades of elementary schools are exposed to beauty products for the first time. This is a crucial age, where they start becoming interested in their appearance. This behavior is being exploited to increase the desire to use beauty products. Although the initial use is self-motivated, choosing a quality product is highly influenced by peers, reasonable pricing, and internet impact. The higher the grade of the elementary school, we observed an increase in this trust and impulsiveness in the consumer behavior. More than 2 million students spent considerable amounts of money, and showed trends of consumer behavior of the impulsive type. The results of this study can provide a significant base to further study trends of beauty usage in higher grades of elementary schools, and give an indication of the consumer behavior based on the beauty culture and use of health products.

• The Korean Journal of Food And Nutrition
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• v.32 no.4
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• pp.385-394
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• 2019

This study was designed as the precedent research to develop improve the HMR type flavored cooked rice, by analyzing the consumer perception and purchase pattern. This will in turn provide base data to that will help in the development of products that meet consumer's convenience and quality demands. An online survey of 247 people (63.5%) in the age of 20 to 60 was conducted on January 2019. For the primary reason of buying those products, the survey respondents chose a convenience of 71.7%. They are likely to buy 1~2 times a month (40.5%) in hypermarkets (63.6%). The channel choice showed meaningful difference between segments (p<0.01). 89.1% of respondents replied that they are willing to purchase frozen flavored cooked rice in the future. The Key Purchasing factor appeared to be the flavor (5.80), while nutrition (4.89) was chosen as the least important factor. For flavor preference, sea food received the highest score (5.05), while radish kimchi flavor received the lowest (4.02) with a meaningful difference by gender and age (p<0.01). Consumers who sought nutrition, convenience and adventure in HMR products had higher willingness to re-purchase. Developing healthy, flavorful, sensory, and enjoyable HMR products will be critical in the fulfillment of diverse consumer needs.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.4
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• pp.79-91
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• 2020

This research aims to study the effect of consumer ethnocentrism and animosity towards the purchase of Korean visual arts products by Chinese consumers. Total of 302 questionnaires were distributed for measuring the constructs using the online survey website (www.sojump.com). All the questionnaires were validated and tested for further statistical analysis through exploratory factor analysis (EFA) and later a confirmatory factor analysis (CFA) using SPSS 22.0 and AMOS 22.0 statistical systems. In addition, structural equation modeling technique (SEM) was applied for testing the hypotheses. Among all variables, consumer ethnocentrism plays the most negatively significant role, followed by animosity toward buying Korean products. Fortunately, there is a positive variable, cosmopolitanism, that can help mitigate the impact of this hostility, and more interesting results are described in detail in the current paper. This study has been added value between theory and practice exploring ethnocentrism and animosity effects, and more theoretical and managerial implications are discussed.

• Culinary science and hospitality research
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• v.15 no.4
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• pp.159-171
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• 2009

A geographical indication is a protected trade name or mark for a product that corresponds to a specific geographic location or origin. Geographical indications have been widely used in European countries over the last three decades, mainly for wine and food products. This study investigates the consumer perception of geographical indications for agricultural and processed products and purchase experiences of consumers. It also examines consumer intention to pay more for geographical indication products. The findings from the empirical investigation showed that only 24.0% of the respondents have purchased geographical indication products whereas 49.5% of the respondents have not. Meanwhile, 26.5% of the respondents reported that they were unaware of geographical indications. Main reasons of purchasing geographical indication products were trust in quality, safety, and better taste. On the other hand, main reasons of not purchasing geographical indication products were lack of knowledge and no distinctive quality. The respondents answered that they would pay more for geographical indication products especially for luxury items such as ginseng, wine, and beef.

• Journal of the Korean Home Economics Association
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• v.50 no.5
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• pp.101-113
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• 2012

This study aims to examine consumer product safety search levels, as well as their response to safety-oriented behavior change, in a bid to use the results in the diverse policy formulation of government and business, and as basic data for securing consumer safety. The findings of this study are outlined as follows. First, for consumer safety information search access and reliability, in the case of access, accessibility via TV and other press media was high, while accessibility via education (seminars, lectures, practice and campaigns) was low. Second, consumer safety-oriented behaviors were examined before and after purchasing products; there was a significant difference associated with monthly income prior to buying products. Third, in order to determine the influence of variables related to consumer safety-oriented behaviors, consumer safety-oriented behaviors as a dependent variable underwent regression analysis; information search access and reliability, and monthly income were found to significantly influence consumer behavior.