• 가족자원경영과 정책
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• 제19권1호
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• pp.73-92
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• 2015

This study is to review the policy objective of the spread of family value in 2nd Family Policy 2011-2015. The spread of family value is newly adapted sphere in 2nd Family Policy. But this policy objective is not clear, diverse or comprehensive. So, this study attempts to examine two questions: what is the family value in healthy family policy? How this objective is reflected to policy services. Because families are shaped by changes in social norm or trend, this study examined the changing demographics of family affect to family value. And the meaning of family value and the viewpoints are clarified. Last, for the extend of this policy objective, this study suggests to reach consensus on future family in Korean society, to emphasize function of family as social safety net.

• 한국산림과학회지
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• 제108권1호
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• pp.97-108
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• 2019

최근 단기소득임산물 생산량 증가에 따라 정부나 관련 기관에서 단기소득임산물에 대한 소비를 촉진하기 위한 다양한 노력을 하고 있다. 소비 촉진 노력의 일환으로 단기소득임산물에 대한 소비자 의향 연구가 진행되고 있지만 대부분의 연구는 설문조사에만 의존하는 상황이다. 정보화 시대에서 소비재에 대한 소비자 의향은 인터넷 확산에 따라 SNS에 크게 반영되고 있다. 기존 연구에서 설문에만 의존하는 것을 탈피하여 소비자의 의향이 직접 반영되어 있는 SNS를 직접 분석하는 것이 필요하다. 이에 본 연구는 소셜 빅테이터 분석을 통해 주요 단기소득임산물에 대한 소비자 의향을 파악하였으며, 이 결과를 이용해 해당 단기소득임산물의 판매 촉진 전략을 수립하였다. 본 논문은 설문조사만을 이용한 기존의 단기임산물 관련 연구들과는 다르게 적은 비용으로 많은 표본들의 즉각적인 반응을 파악할 수 있는 SNS 빅데이터를 활용하여 소비자 의향을 파악하였다는 것에 차별성이 있다. 본 연구의 결과는 정부나 관련 기관의 단기소득임산물의 소비 촉진 정책에 직접적으로 도움이 되고 궁극적으로는 임가 소득 향상과 건강한 산림관리에 도움이 될 수 있을 것이라 기대된다.

• 대한가정학회지
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• 제43권10호
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• pp.115-124
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• 2005

The purposes of this study were, 1) to examine the conceptual structure of shopping value and service quality as perceived by women in their 50's and 60's, and 2) to investigate the effects of shopping value and service quality on consumer satisfaction of these women. The results mal provide insights related to the silver market in South Korea. Data were obtained for 286 women in their 50's and 60's living in metropolitan areas in South Korea, and analyzed using factor analysis, Cronbach's alpha, and regression. The results showed that service quality was composed of Facilities Service, Product Service, Salespersons' Service and Policy Service. Shopping values perceived by elderly consumers consisted of two factors: Hedonic Shopping Value, and Utility Shopping Value. Elderly consumers perceived Hedonic Value by Salespersons' Service and Utility Value by Policy Service. Salespersons' Service of a store was the most important variable for elderly consumers' satisfaction. The finding suggest that a store's Salespersons' Service is important in predicting elderlv corlsumers' purchase behavior, and they give insight into the development of strategies to be utilized in promotion planning. Implications and drawn for the information useful to consumer behavior researchers and retailers of the silver market.

• The Journal of Asian Finance, Economics and Business
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• 제6권4호
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• pp.249-260
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• 2019

The study examines the impact of financial risk, convenience risk, non-delivery risk; return policy risk and product risk on online consumer behavior of Malaysian consumers. The research employed a self-administered survey to collect empirical data from 245 Malaysian online shoppers by using convenience sampling. Cronbach alpha was calculated to confirm the reliability of the data and then normality was assessed. Confirmatory Factor Analysis was then conducted to test the model using the goodness-of-fit tests. And finally, structural equation modeling is used to test the hypotheses and draw conclusions. IBM SPSS AMOS version 22.0 was utilized for data analysis. The research indicates that product risk, convenience risk, and return policy risk have a significant and positive impact on online shopping behavior. Financial risk is found to have insignificant and negative effects on consumer behavior. In addition, the non-delivery risk is found to have a significant and negative impact on online shopping behavior. The findings provide a useful model for measuring and managing perceived risk in online shopping which may result in an increase in participation of Malaysian consumers and reduce their cognitive deficiencies in the e-commerce environment. Several managerial implications are discussed along with the scope for future research.

• 한국중재학회지:중재연구
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• 제22권2호
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• pp.79-101
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• 2012

In 2010, the United Nations Commission on International Trade Law (UNCITRAL) initiated work on the settlement of disputes in international e-commerce through online dispute resolution (ODR). The basic goal is to use ODR to resolve disputes with low value but high volume in international e-commerce. The background is that consumers have no way to solve their legal problems in this area. An ODR system is intended to create a new way to enforce their rights. However, the legal situations of the countries in the e-commerce sector, particularly in consumer protection, are very diverse. Thus, no reasonable model for conflict resolution is available. Some countries consider this as public policy and want absolute protection of their consumers. Other countries want to encourage freer e-commerce trading. This diversity of consumer protection policy is an obstacle to ODR. However, sooner or later, reaching an agreement is feasible because each representative is making a reasonable effort to reach the goal.

• 디지털융복합연구
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• 제14권11호
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• pp.173-179
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• 2016

본 연구는 안성 로컬푸드에 대한 소비자 구매를 결정짓는 주요 요인을 발굴함으로써 향후 안성지역 푸드정책 수립 및 안성 로컬푸드 활성화를 위한 기초정보를 제공하고자 수행되었다. 먼저 안성 로컬푸드를 이용해 본 경험이 있고 안성에 거주하고 있는 20세 이상 여성을 대상으로 설문조사를 실시하여 로컬푸드에 대한 소비자 구매유발 속성을 도출하였다. 도출된 7가지 속성 "우수한 품질", "안전성", "건강에 좋음", "지역경제활성화", "저렴한 가격", "접근성", "다양한 품목" 중에 안성 로컬푸드 소비자 구매의향을 결정짓는 주요 요인을 찾아내고자 로지스틱회귀분석을 수행하였다. 분석결과 안성 로컬푸드에 대한 소비자 구매결정에 가장 영향을 주는 속성은 "우수한 품질"과 "저렴한 가격"이었으며, 그 다음으로 "접근성"과 "지역경제활성화"인 것으로 조사되었다.

• 가정과삶의질연구
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• 제31권5호
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• pp.185-200
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• 2013

The purpose of this study is to examine the moderating effect of consumer competency associated with the influence of interaction styles with sales man on inappropriate consumer compliant behaviors. For the purpose, the survey questionnaire was administered to 1,050 consumers across country by the on-line survey. The research data are analyzed using four statistical methods: factor analysis, reliability analysis, multiple regression, and moderating regression analysis. The results are as follows: First, some demographic variables, for example, male, level of education, marital status, amount of monthly household income had significant effects on inappropriate consumer compliant behaviors such as rudeness of behavior and interference with business. Second, it is significant that two types of interaction with sales man(passive and assertive interaction) have positive effect on rudeness of behaviors, while assertive interaction only has positive effect on inference with business. Third, this research has been shown to be significant, based upon the findings on moderating effects of consumer competency in respect to consumers' level of inappropriate compliant behaviors. In particular, consumer competency has negative moderating effects between interaction styles with sales man and rudeness of behaviors. Practical implications were discussed in terms of effective customer management strategies and policy making related to consumer education.

• 디지털융복합연구
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• 제5권2호
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• pp.99-108
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• 2007

As the transaction using mail order sales mediating sites such as Auction rapidly increase, consumer damages are also increasing. Therefore, in this study, the methods to remedy consumer damages occurring from transactions through mail order sales mediating sites such as the Payment Deposit System, the systems to resolve disputes without any litigation and the systems in relation to the Consumer Basic Act have been examined and measures to improve the systems have been groped. For the transactions using mail order sales intermediating sites, it is necessary to impose more responsibility on mail order sales mediators although the responsibility may not be required to be at the level of mail order sellers such as internet shopping malls. Therefore, institutional supports are necessary to effectively protect consumers in the transactions using mail order sales mediating sites and to induce damaged consumers to actively file claims for compensations. In relation to this, the Collective Dispute Mediation System and the Consumer Group Litigation System under the Consumer Basic Act may become good examples. The consumers who have been subject to the same or similar damages in the transactions using mail order sales mediating sites should also be allowed to participate in the Collective Dispute Mediation under the Consumer Basic Act or actively utilize the Consumer Group Litigation System. Also, it is desirable to reflect these systems on 'the Act on Consumer Protection in E-Commerce etc' so that these systems can also be directly applied to the transactions using mail order sales mediating sites.

• 복식
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• 제51권1호
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• pp.61-74
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• 2001

This study is designed to examine the consumer behaviors affected by the product quality and the service quality in the garment industry. First of all, it is researched to recognize the differences in the mean of perceived product quality variables and the service quality variables in apparel stores. Secondly, the variables of the product quality and the service qualify are also investigated to see the casual effects in the consumer satisfaction and consumer repurchase intention, respectively. The 522 data, surveyed from the female college students, were analaysed with SPSS 8.0 version. Cronbach $\alpha$Frequency, Factor analysis, one-way ANOVA, Scheffe test, stepwise regression were applied. In conclusion, there are significant differences in the mean of the product quality variables and the service quality variables in the apparel stores. They are the product quality variables such as physical attribute and instrumental performances and the service quality variables regarding sales staff, VMD, store policy, and customer convenience in the apparel stores. The variables of the product quality and the service quality directly have leverage in the consumer satisfaction and repurchase intention.

• 한국지역사회생활과학회지
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• 제16권1호
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• pp.113-121
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• 2005

In this study, those previous research works are reviewed and summarized in various contexts, and this paper also describes the results of an empirical study done for the sample business workers in Korea, analyzing SQC and consumer's value. The surveyed data are statistically analysed to examine the relationship between SQC acquisition and consumer's value in the lodging industry, considering additional factors of business types of companies as well as the consumer's using purpose of service facilities. The important findings of the study can be summarized as follows: First, the business types of companies is an insignificant factor on the consumer's value by the quality certificated services, while the using purpose of service facilities(Hotel and Pension) is an significant factor. Second, the descriptive result is shown that consumers are willing to pay 21.47～31.24 % more than the un-certificated services for quality-certificated services. On the basis of these findings, some practical implications can be drawn for the effective management of the lodging industry. When a firm decides to establish a business plan, it should be considered the using purpose of service facilities.