• Journal of Industrial Convergence
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• v.21 no.10
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• pp.13-19
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• 2023

This study classified sensory affordances, functional affordances, and perceptual affordances, and verified their effects on consumers' participation and intention to stay in the metaverse. As a result of the study, sensory affordance, functional affordance, and perceptual affordance all had a positive effect on consumer participation, and sensory affordance had the greatest effect. In addition, consumer participation was found to increase the intention to stay. Service companies that provide metaverse platforms will have to pay more attention to realizing virtual space through various senses and physical elements when building a metaverse in order to encourage customers to actively participate in the service process. Since services based on the 4th industry, the participation of consumers needs to be more actively reviewed. From the perspective of affordance, it is expected that the realistic implementation of the metaverse environment and the interaction with various contents or avatars in the space will increase consumer participation.

• Journal of Distribution Science
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• v.18 no.6
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• pp.93-101
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• 2020

Purpose: While crowdfunding functions as a purchasing behavior, it is different from other purchasing behavior. It derives from non-existed idea and leads to production and purchase through continuous idea development with participants and participants' support is a proxy for future sales. This study researches on consumption value, customer's trust and consumer's innovativeness to reveal which constructs of consumption value and customer's trust should be considered. Research design, data, and methodology: Crowdfunding participation intentions were examined using consumer's consumption value and trust of platforms as independent variables, and consumer innovation as a control variable. A total of 175 surveys were used for analysis. The hypothesis was tested using hierarchical regression analysis. Results: The results showed economic, epistemic value and ability, benevolence consumer trust to have a significant effect in crowdfunding participation intentions. The moderating effect of innovation was shown to be significant in only economic value and benevolence. Conclusions: The economic and hedonic value of consumers should be emphasized, as well as the evaluation level of the project itself. Moreover, technology or system safety, competency, and product specific information, as well as user benefits for their ideas are core elements in attracting new participants.

• Korean Journal of Human Ecology
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• v.21 no.4
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• pp.745-764
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• 2012

The purpose of this study is to investigate the characteristics of ethical consumption in the Community Currency Movement participant's daily life as a consumer. Qualitative research methods are used for the understanding about the participation activities and the daily lives as a consumer of Hanbat LETS participants'. The characteristics of ethical consumption used for analysing of the Community Currency Movement are the subjective participation, production process-aware consumption, others care to consumption, sustainable consumption, voluntarily simple life. The major results of this study show that the Community Currency Movement is the alternative economic system practicing the ethical consumption. The Community Currency Movement increase the subject participation, realize the social responsibility and community society and the ecological value and voluntary simple life. This research get the meaning for considering the Community Currency Movement & the ethical consumption on the discriminatory perspective.

• Human Ecology Research
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• v.58 no.4
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• pp.463-481
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• 2020

This study examines the level of consumer knowledge regarding the concept and characteristics of the sharing economy along with the role of the three economic players in the sharing economy. This study develops scales for measuring a consumer's knowledge level and the knowledge level using these scales as well as analyzes the impact of knowledge levels, socio-demographic variables, social capital, and knowledge sharing on participation in the sharing economy. The scales measuring the level of knowledge in the sharing economy were composed of 22 questions for the concept, 30 questions for the characteristics, and 15 questions for the role of the economic parties. Consumer's knowledge level regarding the concept and characteristics of the sharing economy and the role of the economic players was very low. In particular, the knowledge on the concept was insufficient. Women's knowledge on the sharing economy showed higher scores than men. Consumers with higher scores in social capital and knowledge sharing showed higher scores of the knowledge level on the sharing economy than those behind in these two variables. A higher knowledge level of the sharing economy resulted in higher participation in the sharing economy. Issues and directions for future studies on the sharing economy were proposed.

• Journal of Family Resource Management and Policy Review
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• v.3 no.1
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• pp.1-15
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• 1999

The purpose of this study is to find out the tendency of the new generation’s consumer roles and green consumption behavior for the environmental conservation. This study is also to reveal some fundamental information for an environmental education program which si able to support the new generation consumers to participate voluntarily in an environmental activity. The 500 subjects of this study were selected from the new generation consumers who wre residing in Seoul, 1998. The 414 data wre finally analyzed by Mean, t-Test, ANOVA, and Multiple Regression Analysis. The major findings were as follows: 1) the purchasing roles of the new generation consumer tended to be higher than the citizen participation’s roles. The variables with the higher score for the new generation’s green consumption behavior were in the rank of the isolation of environmental waste, the purchasing behavior of green product, the recycling environmental resource, and citizen’s participating roles in environmental activity. 2) the new generation’s consumer roles showed a significant differences, according to variables for the environmental value, environmental education, and participation of the environmental and societal activity 3) the green consumption behavior for the new generation consumers showed a significant differences, according to sex, environmental value, participation of the environmental and societal activity. 4) the most influential variables for the green consumption behavior of the new generation consumers were in the rank of consumer roles, educational values, and the participation of the environmental activity. As we see above, the consumer education for the new generations needs to focus on consumer’s roles that let them participate voluntarily in environmental and societal activity, as well as practice positively to use green environmental products whenever they select some items in the markets.

• Journal of Family Resource Management and Policy Review
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• v.16 no.3
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• pp.109-132
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• 2012

This study explores how unmarried workers use their leisure time according to the 2009 Korean Time Use Survey. The purposes of this study are: 1) to investigate leisure time as it relates to leisure participation rates and leisure participation time and 2) to analyze the effect of socio-demographic variables on leisure time and leisure participation by unmarried workers. The following is a summary of the major findings. First, leisure participation differed with variations in leisure activities. Unmarried workers participated in media contact, human relations activities, and hobby activities more than other activities. Participation in learning activities was higher on weekdays than on Sunday. Men participated in sports and outdoor activities more than women on Sundays. The participation rate of media contact was the highest, while the participation rate of volunteer activities was the lowest. Second, influencing factors on leisure time included gender, age, monthly income, and gender role attitudes when work time was controlled. For example, unmarried workers with egalitarian attitudes spent less leisure time. Third, gender was the strongest determinant of leisure participation. The probability of women's leisure participation was higher than men except in regards to sports and outdoor activities, and hobby activities.

• Industrial Engineering and Management Systems
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• v.14 no.4
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• pp.325-334
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• 2015

Nowadays, crowdsourcing has become a popular concept and is widely used in many social, economical and technological areas. For consumer product design, crowdsourcing is implemented extensively with many cases. Although there has been a lot of research on the application of crowdsourcing for product design, the big picture of how factors influence the participartion of individuals from the crowd in a crowdsourcing project for product design has not yet been understood. This paper aims to investigate the relationships of crowd participation and influencing factors including: process, product, and reward. To do this, we conducted a survey on a crowd of engineering individuals and analyzed the collected data with data mining techniques. Main findings include the relationships of crowd participation versus process, product, and reward factors as well as regression models to predict crowd participation.

• Korean Journal of Human Ecology
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• v.14 no.5
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• pp.771-783
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• 2005

The purpose of this study is to investigate level of participation and satisfaction on leisure by the types of money attitudes in adults consumer, and to offer useful informations for improvement of leisure life. The data used in this study were collected from 449 adult consumers in Busan. The results of this study are as followings: 1. The attitude factors of adult consumers toward money are divided into six factors. And according to the factor points, five clusters are obtained. 2. Demographic variables which influenced on the types of money attitudes were the size of a family, the household monthly income, and the educational background. 3. The differences of level of participation on leisure according to the types of money attitudes were significant to participation level, participation time, participation cost and participation satisfaction in leisure. 4. The differences of satisfaction on leisure according to the types of money attitudes were significant to the monthly leisure expenditure. 5. The influencing variables of satisfaction on leisure according to the types of money attitudes showed differences by the various cluster types.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.258-270
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• 2019

The purpose of this research is to investigate the effects of the participation type of members of consumer cooperatives on social connectedness, collaboration intention and psychological well-being. For this, research hypotheses and models were developed from the theoretical background, and an empirical study was conducted with a survey. The results of this research are as follows: first, among the customer participation types, emotional participation and physical participation promoted social connectedness. Second, physical participation showed positive effects on collaboration intention. Lastly, social connectedness improved collaboration intention, and collaboration intention had significant effects on psychological well-being.

• Management & Information Systems Review
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• v.22
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• pp.85-115
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• 2007

Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.