• Title/Summary/Keyword: Consumer dissatisfaction

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A Study on the Consumer's Dissatisfaction for the Clothing Product -with YWCA Consumer's claims- (시판 의류제품에 관련된 소비자 불만에 관한 연구 -YMCA 소비자 고발자료를 중심으로-)

  • Choi, Hae Woon;Cha, Ok Seon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.17 no.4
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    • pp.550-564
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    • 1993
  • The purpose of this study is to investigate the consumer's claims related to clothing merchandise. By th origination stage of claims, details of claims, and treatments of claims purchasing places of clothing merchandise, the consumer's claims are analyzed which were lodged to in consumer's complaint center, Seoul YWCA, in 1981-1990. To analyze these data statistically, frequency and percentile are used. The results of analysis for consumer's claims are as next : 1. Concerning the sex distinction, female complainers are more than male complainers. About the age bracket, twenties and thirties are the most numerous. The originations of claims being various. It is laundry and dry cleaning stage out of them that rank first, and total numbers of claims for clothing products continually have increased during 1981-1990. Out of the clothing items, outerwears are of the first rank and formal wear and coat are highest in rank of outerwears. For claims about purchasing places, agency ranked first and market, department store, custome-made and discount store came after in order. 2. Concerning the contents, quality of clothing product ranks first, inferior service, price, contrast, unfair transaction ranks in order. There are claims about quality of clothing product that color change ranks first and damage and form change rank in order. 3. The treatments of claims are that counsel, exchange, refund, repair and correction rank in order.

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Life Satisfaction and Consumer Satisfaction of Resident Foreigners in Korea (국내거주외국인의 생활만족도와 소비생활만족도에 관한 연구)

  • Kim, Hyun-Joo;Rha, Jong-Youn
    • Journal of the Korean Home Economics Association
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    • v.46 no.10
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    • pp.133-146
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    • 2008
  • This study investgates the factors influencing the levels of consumer satisfaction and life satisfaction of resident foreigners in Korea. The data were collected through a structured self-administered survey and 545 foreigners who lived in Korea for more than 3 months, with age over 20 participated as respondents. A research framework was formulated based on the resource constraint hypothesis and the study investigated the impact of information resource(human, media and internet information source) and consumer resource(monthly income, language ability and consumer proficiency) on the levels of consumer satisfaction and life satisfaction. The results from data analysis can be summarized as follows; First, analysis of consumer problems of resident foreigners in Korea indicated that resident foreigners recognize a burden for residence cost, food expense and education fee. Most of resident foreigners in Korea are found to use small local shops most often indicating they may experience adverse market environment due to resource constraint such as language or psychological barrier, and most of the respondents answered that the most often used payment method was cash. Furthermore, resident foreigners in Korea responded that lack of language service, lack of information provision, inability to use certain goods and services are the common cause of consumer dissatisfaction, as well as price and quality problems. Second, the level of consumer satisfaction (2.96 in 4.0) is higher than the level of life satisfaction (2.63 in 4.0). Third, the level of life satisfaction is significantly influenced by Korean language ability and the level of consumer satisfaction. The level of consumer satisfaction is by the media information source usage and consumer claim experience. Fourth, the level of consumer satisfaction is found to be the variable with the strongest causal relationship with the level of life satisfaction.

A Study on E-Commerce Consumer Dissatisfaction of HMR Products (가정편의식(HMR) 제품의 전자상거래 소비자 불만족에 대한 연구)

  • Kim, Seungeun;Hong, Seungkyu;Kim, Dongsoo
    • The Journal of Society for e-Business Studies
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    • v.22 no.3
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    • pp.29-42
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    • 2017
  • The market for Home Meal Replacement (HMR), which is simple to cook and replace home cooking, is growing every year since customers need to find convenience and speed in purchasing, cooking, and consuming food. In addition, the purchase of HMR through online and mobile is increasing because convenience of purchasing through e-Commerce is growing. However, there are difficulties in analyzing complaints of customers who do not directly express their dissatisfaction with companies that sell products through online and mobile. Therefore, this study examines the influential relationship between customer's characteristics, dissatisfaction factors, complaint behavior, and repurchase intention of 20s who have dissatisfaction experience of purchasing HMR through online or mobile using SPSS and R. In addition, we attempt to analyze the degree of perceived dissatisfaction and its relevance even though customers did not directly experience dissatisfaction factors. As a result, it is meaningful to extend the study of customer dissatisfaction that is rarely handled in the existing HMR research, and to raise the understanding of customers for the management of complaints.

Consumer Classification and the Group Characteristics By Satisfaction/Dissatisfaction with Electronic Commerce (소비자만족/불만족을 통해 본 전자상거래 소비자의 유형과 특성)

  • 김기옥;유현정
    • Journal of the Korean Home Economics Association
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    • v.38 no.12
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    • pp.85-99
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    • 2000
  • The purpose of this study was to classify consumers barred on satisfaction with electronic commerce and to understand group differences in personal and behavioral characteristics. An on-line survey among hitel users was conducted from August 5th through 14th of 1999 and 678 replies were analyzed. This study identified four groups of consumers based on satisfaction with electronic commerce. They were 'the generally satisfied'. 'the generally dissatisfied', 'the satisfied with e-commerce while dissatisfied with the Internet', and 'the dissatisfied with e-commerce while satisfied with the Internet'. Demographic and behavioral characteristics of the four groups were significantly different. Implications on consumer education, consumer policy, and customer services of e-business were discussed.

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A Study on the Evaluation Differences of Korean and Chinese Users in Smart Home App Services through Text Mining based on the Two-Factor Theory: Focus on Trustness (이요인 이론 기반 텍스트 마이닝을 통한 한·중 스마트홈 앱 서비스 사용자 평가 차이에 대한 연구: 신뢰성 중심)

  • Yuning Zhao;Gyoo Gun Lim
    • Journal of Information Technology Services
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    • v.22 no.3
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    • pp.141-165
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    • 2023
  • With the advent of the fourth industrial revolution, technologies such as the Internet of Things, artificial intelligence and cloud computing are developing rapidly, and smart homes enabled by these technologies are rapidly gaining popularity. To gain a competitive advantage in the global market, companies must understand the differences in consumer needs in different countries and cultures and develop corresponding business strategies. Therefore, this study conducts a comparative analysis of consumer reviews of smart homes in South Korea and China. This study collected online reviews of SmartThings, ThinQ, Msmarthom, and MiHome, the four most commonly used smart home apps in Korea and China. The collected review data is divided into satisfied reviews and dissatisfied reviews according to the ratings, and topics are extracted for each review dataset using LDA topic modeling. Next, the extracted topics are classified according to five evaluation factors of Perceived Usefulness, Reachability, Interoperability,Trustness, and Product Brand proposed by previous studies. Then, by comparing the importance of each evaluation factor in the two datasets of satisfaction and dissatisfaction, we find out the factors that affect consumer satisfaction and dissatisfaction, and compare the differences between users in Korea and China. We found Trustness and Reachability are very important factors. Finally, through language network analysis, the relationship between dissatisfied factors is analyzed from a more microscopic level, and improvement plans are proposed to the companies according to the analysis results.

Consumers Preference and Dissatisfaction on knitted Golf Wear (골프니트웨어의 소비자 선호도와 불만족에 관한 연구)

  • 신상무;이종림
    • Journal of the Korean Society of Costume
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    • v.51 no.4
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    • pp.97-112
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    • 2001
  • The purposes of this study were to investigate consumers preference and dissatisfied factors in knitted golf wear The 430 questionnaires were sent to consumers who live in the Seoul Metropolitan district including Pundang-city and Iisan-city, The return rate was 89.5%. Statistical devices were t-test, ANOVA, $X$2. frequency with SAS program. The results of this study were as follows: First, Preferred colors were pastel, straw yellow, and black in descending order. Preferred coordination was analogous rather than complementary coordination. The classical look with T-neck, pullover, and V-neck was preferred. The preferred materials were pure cotton and cotton/wool blend in solid colors or plain and intasia structure. There were significant differences that pure cotton was preferred the forties and fifties or housewife, and cotton blend was preferred the thirties or service jobholders. Second, dissatisfied factors were pilling, deformation and de-coloration. The pilling problem was indicated in all income levels. Customers complained about no exchange and no refund policy with sales persons'discourtesy and time delay for repairing.

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An analysis of consumers자 reliability and satisfaction for anti-site and willingness to revisit it (안티 사이트에서의 소비자 신뢰, 소비자만족 및 재방문의사에 대한 분석)

  • 허경옥
    • Journal of Family Resource Management and Policy Review
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    • v.7 no.1
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    • pp.77-89
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    • 2003
  • This study examines factors to influence consumers’reliability, and satisfactions for consumer anti-site, and willingness to visit that site again among consumers utilizing anti-sites. According to the results of this study, first, male, consumers utilizing electronic commerce were more likely to visit anti-site. Consumers were more likely to write their own message and reply other consumers’message in anti-site when they have purpose to complain about their dissatisfaction regarding the process of purchase behavior. Second, consumer's satisfaction is higher in cases of consumers having higher recognition of necessity of anti-site, visiting not required to affiliate the members of anti-site, and being reliable sites. Third, consumers were more likely to use anti-site again when they had higher recognition in the necessity of anti-site and were more satisfied. Finally, in order to facilitate the utilization of anti-sites, those solutions include systematic classification and management of writings listed in the site, active management of the site managers, solutions for criticisms on the writings listed and lack of objectivity of information provided, and active searches for solutions rather than listing of writings on discontents and resistance.

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A Study on the Actual Wearing Conditions and Fit Preferences of Boots-cut Jean -Focus on Adult Women in Their 20's and 30's- (부츠 컷(Boots-cut) 청바지 착용실태 및 맞음새에 관한 연구 -20~30대 성인 여성을 중심으로-)

  • Choi, Jin;Do, Wol-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.2
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    • pp.271-283
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    • 2008
  • The purpose of this study is to provide information on how to improving wearing sensation and fit of boots-cut jean through analysis of the actual wearing conditions and dissatisfaction. In order to compile the information about dissatisfaction with the appropriateness of the fit of boots-cut jean, a questionnaire was administered to 150 females(between the ages of 20 and 39) living in Gwang-ju, analyzed using the SPSS WIN 12.0 program. Also, 6 blue jean manufactures were investigated, the study method was a interview about company present status, sizing system and pattern of boots-cut jean. The result of this study were as follow: 1. In wearing conditions, the 20's(51.6%) to 30's(69.1%) is found the best preferred jean is boots-cut style. The reason why consumers prefer boots-cut jeans with wearing fit does to seem charming bodyline of the adult female. 2. Body type groups by drop was classified with the usual waist, the thick waist, the thin waist. The differences among age groups, body type and so on were compared using the chi-square test. Dissatisfaction of the fit of the thick waist and the thin waist was higher than the usual waist. 3. Research on the production sizing system of 6 blue jean brands showed the total sizing system of each manufacture were $3{\sim}9$, they were reflected the sizing system of the korean Industrial Standards(KS K 0051). Therefore, it is considered necessary for boots-cut jeans pattern and sizing system for Korean consumer's body shape.

A Qualitative Study on the Evaluation on tm he Consumers' Voluntary Anti-sites on On-line from the People Concerned (소비자 자발적 안티 사이트 관련자들의 안티사이트 평가: 질적연구방법의 적용)

  • Choi, Young-Won;Lee, Eun-Hee
    • Korean Journal of Human Ecology
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    • v.16 no.4
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    • pp.783-800
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    • 2007
  • This study examined the evaluation on the consumers' voluntary anti-sites on on-line from the people concerned, such as the people of an enterprise, a consumer organization, and the consumer. We collected the data using in-depth interview of qualitative analysis. The in-depth interviews were carried out for about two hours in each respondent. Total 15 respondents, 5 in each part of three parts such as an enterprise, a consumer organization, and the consumer, were answered a interview. The data was analysed by content analysis method. As the result of this study, the people concerned to enterprises answered that anti-sites helped the enterprises through the objective and the constructive criticism. The consumers participating in the anti-sites also answered that the existence of anti-sites helped the companies to know the complaint and the dissatisfaction with their goods or services. We suggest the followings for the desirable consumers' voluntary anti-sites through this study. First, the companies need to recognize that the anti-sites help the companies because the anti-sites give the companies the information of improving the product and the corporate management. Second, people concerned to the consumer organizations need to take a neutral role so that the consumer members of anti-sites demand a proper compensation to the companies and receive the reasonable compensation. Third, the anti-sites' managers should give information to the consumer members of the anti-sites continuously, operate the anti-sites actively such as answering a question and managing their members. Fourth, the consumer members of anti-sites should have active attitude in participating in an anti-sites from exchanging various information to uploading their information.

Consumer regrets of online direct overseas buying experience (온라인 해외직접구매 경험 소비자의 후회 연구)

  • Kim, Myung Jin
    • Smart Media Journal
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    • v.7 no.3
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    • pp.35-42
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    • 2018
  • This study was conducted to propose a marketing solution for overseas online direct purchase market customer's relatively low satisfactory level in services provided, compared to that in domestic market. From the investigation, we have obtained the following results. First, relationships between regret level, regret effort, and repetition intention support that attitudes toward purchasing may be different when the regret is settled. Second, consumer's innovativeness is very important as a leading variable for regret. Third, unlike consumer regret previously known to lead dissatisfaction and negative behavior, regret also can cause repetitive purchasing through different regretting processes.