• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2006년도 춘계학술대회
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• pp.39-44
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• 2006

The purport of this paper is to deduce political implication and significance of the proposed redress scheme of 'Consumer Collective Lawsuit (hereinunder "CCL")' under way to be introduced by the Korean government via various assessments per each phase of policy implementation process. To this end, the paper classifies the subject policy (referring to CCL) implementation process into 4 phases: policy origination, policy enactment, policy advertisement, and policy execution. Based on the said classification, assessments per each phase together with pros and cons analysis have been conducted. Through the aforementioned analysis, the paper concludes the following political implication and significance of CCL under way of introduction: - 1. In the case of policy origination led by external parties, a social consensus by and from involved parties with various interests is the most critical; 2. Prior feasibility and/or suitability study is also crucial in the policy implementation procedure; 3. To mitigate inter-ministerial conflicts that might arise from the due policy making procedure, democratization of conflict settlement mechanism, and institutionalization of participation in and disclosure of policy making process are cal led upon; and 4. Prior planning wi th respect to the public relation and advertisements of the subject policy on the table poses substantial significance.

• International Journal of Human Ecology
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• 제10권2호
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• pp.55-69
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• 2009

The Purpose of the current study is to investigate the differences in cosmetics attribute evaluation, purchase motivation, and brand re-purchase intention with respect to shopping orientations of Korean female university students. Questionnaires were distributed to 250 female students at Kyungpook National University and 220 completed questionnaires were analyzed. The results were as follows. First, shopping orientations and cosmetics attribute evaluation each generated four factor solutions, whereas cosmetics purchase motivations produced three factors. Second, three consumer groups - Efficiency Shopper Group, Indifference Shopper Group Ambivalence Shopper Group - with different shopping orientations were identified. Third, the study found significant differences in consumers' attribute evaluation such as function and price among the groups. The study also revealed a significant difference in contingent purchase motivations and brand re-purchase intention among the groups. From these results, we could identify that cosmetics re-purchase intention was significantly different among three different groups with different shopping orientations. Furthermore, consumer classification according to shopping orientations in cosmetics product purchase can be used by cosmetics marketers and managers to establish product plan and marketing strategy development. Additionally, the current study has originality and value that the relationship between shopping orientation and re-purchase intention has not been studied very much in the cosmetics product domain.

• 패션비즈니스
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• 제9권6호
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• pp.126-140
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• 2005

The main purpose of this research was to examine what were the factors of shopping value that consumers perceived, if there is any difference between male and female, and if male and female consumer group were divided into different groups according to the pursuing shopping value type. Data were solicited from convenience sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. The statistical methods used for this study are factor analysis and cluster analysis and Scheffe test using a SPSS 10.00 GLM. The main findings are as follows: First, four dimensions of clothing shopping values were identified as pleasure, planned, leisure, and convenience value. For male, it appeared in the order of pleasure, leisure, planned, and convenience shopping value and for female, it appeared in the order of pleasure, planned, leisure, and convenience shopping value. The most important subdimension of clothing shopping value was 'pursuing pleasure' and the least important one was 'convenience' regardless of gender. Second, three types of consumer groups for male & female were identified. For male consumers, it appeared as planned, leisure/convenience, and pleasure pursuing group. For female consumers, it appeared as pleasure, convenience, and leisure shopping pursuing group. Here, pleasure is a common factors to affect shopping itself free from gender, but male does shopping with plan and female with pleasure.

• ETRI Journal
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• 제37권2호
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• pp.317-327
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• 2015

A reliable analysis of consumer preference from a large amount of purchase data acquired in real time and an accurate customer characterization technique are essential for successful direct marketing campaigns. In this study, an optimal segmentation of post office customers in Korea is performed using a subspace projection-based clustering method to generate an accurate customer characterization from a high-dimensional census dataset. Moreover, a traditional temporal mining method is extended to an algorithm using the MapReduce framework for a consumer preference analysis. The experimental results show that it is possible to use parallel mining through a MapReduce-based algorithm and that the execution time of the algorithm is faster than that of a traditional method.

• 한국의류학회지
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• 제25권7호
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• pp.1332-1340
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• 2001

This study was designed (1) to examine the results of previous qualitative research on clothing-wearing motives by quantitative approach, (2) to explore the concept of clothing utility, utility-reduction and discard, and (3) to investigate the impact of clothing-wearing motives on consumer attitudes and consuming-behaviors. Date were collected by questionnaire from 443 collegiate students between August and September of 2000, and 396 questionnaires were analyzed. 3 groups were identified on the basis of clothing-wearing motives and named by extroversion group, introversion group, and least clothing-congnizing group respectively. This supported the qualitative results in part, especially in the direction of motives. Clothing utility-reduction factors were identified as appearance demage, social-psychological damage, and abandonment-causing damage. The 3 groups were responded on utility-reduction differently, thus clothing-wearing motive variable was determined as useful in fashion marketing.

• 한국전자거래학회지
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• 제22권4호
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• pp.175-191
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• 2017

보안산업의 성장 및 산업간 영향 등을 평가하기 위한 경제적 통계 작성의 기본은 보안산업 범위의 설정과 함께 표준화된 산업분류를 작성하는 것으로 시작된다. 산업분류는 국제 및 국내의 표준화된 표준산업분류기준을 준수하고 이와 연계되도록 작성되어야 한다. 현재 보안과 관련된 제품과 서비스 분류, 기술 분류는 물론 정보보안, 물리보안, 융합보안의 대표적 분류들은, 산출물을 위한 생산 활동의 특성을 기본으로 하는 산업분류의 기준과 부합하지 않고, 다수의 융합보안 산업분류 연구 결과 역시 수요자 중심의 분류로 현재 국가에서 통계, 법, 정책 집행 등에서 공식적으로 사용하는 공급자 중심 분류와는 차이가 있다. 본 연구에서는 이를 위해 우리나라 및 국제적인 산업분류의 기준을 정리한 후 현재 보안에 대한 분류들이 이러한 기준에 부합한지를 우선 살펴보았다. 다음으로 보안산업과 같이 새롭게 형성되는 산업들의 분류 방향을 보기 위해 일부 국내 산업 특수분류 사례들과 유형을 검토한 후 이를 토대로 보안산업의 산업분류 기준 및 작성 방향에 대해 제안하였다.

• 한국의류학회지
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• 제13권3호
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• pp.223-241
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• 1989

As a preliminary work for the clothing conformity study, Its theoretical backgrounds were reviewed. In the view of convertibility into clothing conformity, two prevailing conformity types were studied. One is normative-social influence and informational-social influence classified by Deutsch and Gerald. And the other is Kelman's classification which includes compliance, identification and internalization. Reference group, as an object of conformity, was studied. In addition to Engel and Blackwell' s and Assael's classification, the reference groups which were revealed in the studies of consumer behavior and clothing behavior were reviewed. The factors were reviewed which influence conformity and clothing conformity. They were product factor, group factor, situational factor and individual factor.

• 한국환경과학회지
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• 제12권2호
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• pp.145-149
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• 2003

This study was carried out to present rural functional resources through classification and preparation of checklist for ecological and cultural resources which considered various aspect of agriculture and rural area. In this study the function of ecological and cultural resources classified 6 functions such as natural environment, free environmentally agricultural products, experience of agricultural products, recreational places, rural life experience, and Interchanges of human resources. Prepared evaluation list through this study can explain a local characteristics based on 6 functions of agricultural and mountain village. This evaluation list was focused on the magnitude of the resources which motivate the visiting of city-dweller as a consumer, for an actual regional plan, investigation of the inhabitant consciousness survey should be needed, simultaneously.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
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• pp.59-64
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• 2003

Recent rapid economical growth has brought many of changes and great improvement in quality of life in Korea. In accordance with this social trend, there are diversified lifestyles which influence consumer behavior, The purpose of this study was to develop an instrument that is able to measure more efficiently current housing lifestyle pattern. Eighty questioning items were analyzed and reclassified into same characteristics by using Q-sorting method.

• 한국식생활문화학회지
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• 제28권2호
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• pp.177-185
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• 2013

This study analyzed restaurant table settings with Gestalt's law of visual perception to obtain basic data for future marketing strategies. The research uses methods that involve applying images of restaurant table settings to Gestalt's law of visual perception, doing content analysis, and conducting a frequency analysis as well as a Chi-square test for classification analysis by visual perception. Results show a significant difference in the laws of visual perception, especially in the laws of nearness and closure, between table settings of different countries and backgrounds, such as Korean, Japanese, Chinese, Western cultures. In terms of the law of nearness, Chinese dishes were low, while other countries' dishes and Korean dishes showed high figures. In terms of the law of closure, Japanese dishes and western dishes had low values, while other countries' dishes and Korean dishes were high in their closure. Further studies on consumer awareness by visual perception classification need to be conducted.