• 한국조리학회지
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• 제2권
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• pp.209-235
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• 1996

This study assesses consumer's eating-out pattern for Foodservice industry in Korea. Foodservice industry has become increasingly important because many businessman are looking it difficult to develop successful business as a consequence of the rapid growth in Foodservice industry in Korea This exploratory study originally nation-wide surveyed a 1450 consumer over the country. A research was conducted from July 1, to July 10, 1996 using as its subject domestic consumer over the country. The data obtained from the returned questionnaires was coded and transcribed for statistical analysis. The Statistical Package for social science program (SPSS) was used for computer analysis of the data. Findings indicated the problems of management structures, managerial techniques, and laggard counter measure against the korean government's open-door policy for dining-out industry. It is found that taste, F/B price, atmosphere are considered important in choice of restaurant. And korean consumer think it is that restaurant location, physical, evidence, quality of service, Ads of mouth and cleanliness. With the importance of dining-out industry to the business, economic, and social development of korea, it is imperative to bridge this gap for sustained growth and development. Moreover, this study for advancement and improvement through concrete and multi-directional data collection and in-depth analysis of consumer's eating-out pattern realities is required.

• 한국의류학회지
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• 제26권2호
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• pp.292-302
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• 2002

The purpose of this study was to research on Characteristic of Consumer and Clothing Purchase Orientations according to Internet Shopping Mall Type. The results were as follows; First, the clothing purchase orientations consisted of 5 dimension; product recondition, consumer service, shopping experience, risk of functional recognition, and of economical recognition. Second, the analysis of items of 5 dimension on clothing purchase orientations according to Internet shopping mall type produced as follows; 1. Product recognition - Variety of products appeared to be important elements and the average of specialized shopping mall was higher than that of general shopping mall. 2. Consumer service - Reliability of product information appeared to be more critical than others and the average of specialized shopping mall was bigger than that of others 3. Shopping experience - The item of convenience over time and space, the hard sell and over-service were found critical elements. Especially convenience over time of Mall of Malls, the convenience a far from hard sell element of department style shopping mall, and convenience over space of specialized mall were higher than that of others. 4. Risk element of functional recognition - No specific distinction appeared according to shopping mall type. 5. Risk element of economical recognition - Mending and additional cost arising from bad choice were found being critical element.

• 한국의류학회지
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• 제35권12호
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• pp.1440-1453
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• 2011

Proper consumer segmentation is receiving more attention from industry professionals as markets become more diverse and consumer-centered. Researchers have recognized the limitations of the traditional cluster analysis technique and this research study analyzes market segmentation using Mixture-model or latent-class segmentation. This study used a questionnaire to determine the characteristics of clothing shoppers using a new technique that proved its superiority over traditional techniques. Questions included items measuring fashion shopping behavior, store choice criteria, apparel consumption styles, price perception by product type, and demographic characteristics. Data were collected from 1074 males and females in their 20s and 30s through an online survey. SPSS 16.0 and Latent GOLD 4.0 were used to analyze the data. The ideal typology of clothing shoppers using the Mixture-model were: 'brand loyalty orientated group', 'group of conservative late 30s', 'group of pleasure-emotion early 20s', 'value oriented consumer product with high-income group', 'group of eco/symbol oriented consumer', and 'group of utility/goal oriented male consumer'. This study showed differences in fashion product purchasing behavior by conducting market segmentation for clothing shoppers using the Mixture-model.

• 한국식품영양학회지
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• 제32권4호
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• pp.385-394
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• 2019

This study was designed as the precedent research to develop improve the HMR type flavored cooked rice, by analyzing the consumer perception and purchase pattern. This will in turn provide base data to that will help in the development of products that meet consumer's convenience and quality demands. An online survey of 247 people (63.5%) in the age of 20 to 60 was conducted on January 2019. For the primary reason of buying those products, the survey respondents chose a convenience of 71.7%. They are likely to buy 1~2 times a month (40.5%) in hypermarkets (63.6%). The channel choice showed meaningful difference between segments (p<0.01). 89.1% of respondents replied that they are willing to purchase frozen flavored cooked rice in the future. The Key Purchasing factor appeared to be the flavor (5.80), while nutrition (4.89) was chosen as the least important factor. For flavor preference, sea food received the highest score (5.05), while radish kimchi flavor received the lowest (4.02) with a meaningful difference by gender and age (p<0.01). Consumers who sought nutrition, convenience and adventure in HMR products had higher willingness to re-purchase. Developing healthy, flavorful, sensory, and enjoyable HMR products will be critical in the fulfillment of diverse consumer needs.

• 한국유기농업학회지
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• 제22권1호
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• pp.67-80
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• 2014

The objective of the study is to investigate factors affecting consumers' purchase intention toward imported organic agricultural products. To accomplish the goal of the study a consumer survey was administered for randomly selected households residing in capital area. Results show that the more consumers trust a safety of domestic products and a certification system, the less they purchase the imported products. In addition, it is demonstrated that educated consumers are relatively less reluctant to imported organic agricultural products. Finally, an improvement of domestic certification system, decrease of price of environmentally friendly agricultural products, and aggressive promotion are required to enhance the competitiveness of the domestic environmentally friendly agricultural products.

• 한국의류산업학회지
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• 제11권3호
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• pp.417-426
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• 2009

This study is to examine the structural relationships among store choice attributes, consumption emotion, relationship quality, and loyalty of Outlet. The data were collected from customers who have purchased clothing at the fashion outlet stores, For data analysis and structural equation model were analyzed by using LISREL. The subjects were male/female consumer experienced in purchasing clothes at fashion outlet stores. The results of this study are as follows: First, product, advertising, and instore atmostphere had significantly positive effect on consumption emotion. Second, consumption emotion had significantly positive effect on relationship quality(consumer's satisfaction and trust) and loyalty. Third, relationship quality(consumer's satisfaction and trust) had significantly positive effect on loyalty.

• 한국유기농업학회지
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• 제20권2호
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• pp.161-172
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• 2012

This study was carried out to estimate carbon footprint and to establish of LCA of garlic production system. We have case study in cultivate garlic 1 kg calculate in carbon footprint. LCA carried out to estimate carbon footprint and to establish of LCI (life cycle inventory) database of garlic production system. The data is from Research of Farmer's income in 2010 (RDA, 2011), and used Pass (5.0.0) program. The value of fertilizer, amount of pesticide input were shown the environmental effect and direct emission. Carbon footprint in agriculture guarantees the choice right the consumer to choose the lower carbon goods. Its can make to strengthen of agriculture and food industry's reduction effort of $CO_2$. Nowadays consumer requests food's safety and environment friendly process. Carbon footprint also needs consumer's relief and incentives.

• 대한가정학회지
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• 제41권12호
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• pp.117-132
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• 2003

This study aims to develop an educational program in using credit card for undergraduate students. In order to achieve this aim, a processor has been followed. first of all, a fundamental work to select the educational contents was Preceded with a survey of learners' needs, case studies of counselling at Consumer Protection Board, and preceding studies. After choice of educational contents, learners' demands on how to manage the educational program was executed in advance. Second, reflecting the above mentioned educational contents, a concrete educational program was built. Based on the constructed plans, both preliminary training and main training were proceeded. Third, to evaluate the effects of the educational program, the knowledge difference, behaviors and attitude changes were all diagnosed. The result suggested that the educational effect was significant in all evaluations section. At last, final program of using credit cards was completed.

• 한국유기농업학회지
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• 제19권3호
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• pp.291-308
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• 2011

This study was carried out to estimate carbon footprint and to establish of LCA of cherry-tomato production system. I have case study in cultivate cherry tomato (1 kg) calculate in carbon foot print. LCA carried out to estimate carbon foot print and to establish of LCI (life cycle inventory) database of cherry tomato production system. The data is from Research of Farmer's income in 2007 (RDA, 2008), and used Pass (4.1.3) program. The value of fertilizer, amount of pesticide input were show the environmental effect and direct emission. Carbon foot printing in agriculture guarantee the choice right th consumer th choose the row carbon goods. Its can make to strengthen of agriculture and food industry's reduction effort of $CO_2$. Nowadays consumer request food's safety and environment friendly process. Carbon foot printing needs consumer's relief and incentives.

• 디지털융복합연구
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• 제18권6호
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• pp.255-269
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• 2020

본 연구는 멀티채널 환경에서 소비자들이 스마트폰 구매채널 선택에 영향을 미치는 요인에 대해서 분석하고자 한다. 최근 들어 스마트폰 구매 채널이 더욱 복잡하고 다양해지고 있다. 또한, 스마트폰은 교체주기가 짧고 최신 기술이 적용되기 때문에, 소비자 채널선택 요인은 매우 중요한 연구의 주제이다. 본 연구의 결과를 요약하면 첫째, 쇼핑성향을 기준으로 적극적 쇼핑, 편의성추구, 가격과 합리성추구 소비자집단이 유형화 되었다. 둘째 쇼핑성향에 따른 특징이 정보탐색과 구매채널 선택에 영향을 미치는 것으로 분석되었다. 셋째, 3개의 집단 별 정보 탐색 채널과 구매 채널에 대해서 유의미한 차이가 나타났다. 넷째 채널 경험에서는 가격만족도에서 집단 별로 유의한 차이가 나타났다. 이러한 연구의 결과가 스마트폰 소비자 집단 별 맞춤형 멀티채널 전략 수립에 있어 실무적인 시사점을 제공해 줄 것으로 기대한다. 또한 본 연구를 통해 스마트폰 구매채널 연구에 바람직한 연구의 모형을 제시했다는 데 그 공헌점이 있다.