• Title/Summary/Keyword: Consumer benefits

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A Study of the Influence of Situational.Emotional Factors on Impulsive Buying in Duty-Free Shops (면세점내 상황적.감정적 요인이 충동구매에 미치는 영향에 관한 연구)

  • Jung, Joo-Won;Cho, So-Yeon;Park, Myung-Hee
    • Journal of the Korean Home Economics Association
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    • v.48 no.8
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    • pp.99-111
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    • 2010
  • The purpose of this study was to identify the factors, which influence impulsive buying at duty-free shops. This involved an investigation into the effects of demographic characteristics, the types of purchased items, and the situational and emotional factors affecting impulsive purchasing behaviour in consumers, who had bought items from duty free shops in the past three years. The findings are as follows. Firstly, while beverage and cosmetic items were found to encourage impulse buying, in general demographic variables and type of product had only a slight influence. Secondly, the situational factors of price benefits, overseas luxury branding, and ease of access in the duty free shopping area all had a definite positive influence. Thirdly, with regard to emotional factors, positive emotion was found to have strong augmenting effect on impulsive purchasing. The findings can be used in the development of educational materials to prevent impulsive purchasing and promote sensible consumer behaviour.

The impact of motivation of using the corporate Facebook on consumer-brand relationship : Focused on a Self-Determination Motivation Theory (SNS 이용동기가 브랜드 관계에 미치는 영향 관계 고찰: 자기결정이론 적용을 중심으로)

  • Lee, Eun-Ji;Koo, Chul-Mo
    • The Journal of Information Systems
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    • v.27 no.1
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    • pp.67-88
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    • 2018
  • Purpose The purpose of this study is to verify motivations of corporate Facebook usage and to examine the impacts of usage motivations on brand attachment, trust and loyalty. Design/methodology/approach A conceptual model is developed based on Self-determination theory(SDT) and the previous studies. We conducted a web survey with a convenient sample of 121 Facebook users who clicked "Like" button on the corporate Facebook pages. Findings The followings are the findings of the study. First, intrinsic motivation(Entertainment) turned out to have positive effects on brand attachment. Second, extrinsic motivation(information exchange) turned out to have positive effects on brand trust. Third, brand attachment turned out to have positive effects on brand loyalty. These findings provide a valuable basis for constructing an explanatory model for "Like"-clicking behaviors of corporate's Facebook community platform users, as well as making significant practical contributions to enhance social and commercial benefits for businesses and individuals.

A single-phase high-power-factor rectifier using LC resonance in commercial frequenc (상용주파주의 LC공진을 이용한 단상고역률정류회로)

  • Kim, J.Y.;Lee, S.H.;Kim, Y.M.;Lee, H.W.;Suh, K.Y.
    • Proceedings of the KIEE Conference
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    • 2002.11d
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    • pp.204-206
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    • 2002
  • For small capacity rectifier circuits such as these for consumer electronics and appliances. capacitor input type rectifier circuits are generally used Consequently. various harmonics generated within the power system become a serious Problem. Various studies of this effect have been presented previously. However. most of these employ switching devices, such as FETs and the like. The absence of switching devices makes systems more tolerant to over -load, and brings low radio noise benefits. We propose a power factor correction scheme using a LC resonant in commercial frequency without switching devices. In this method. It makes a sinusoidal wave by widening conduction period using the current resonance in commercial frequency. Hence, the harmonic characteristics can be significantly improved. where the lower order harmonics. such as the fifth and seventh orders are much reduced. The result are confirmed by the theoretical and expermental implementations.

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A Method of Expressing Multivariate Representative Observations Based on the Self-Consistency of Principal Components (주성분의 자기일치성에 기초한 다변량 대표관찰치의 기하적 표현)

  • Kim KeeYoung;Park YongJu
    • The Korean Journal of Applied Statistics
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    • v.18 no.1
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    • pp.129-135
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    • 2005
  • Representative observations are useful to express explicitly the distributional variation of the data by a few selected observations corresponding to the quantiles in the univariate situation. Jones and Rice(1992) extended it to the multidimensional case by the principal component based method. This study introduces a modified version of Jones and Rice exploiting the self-consistency of principal components in expressing the chosen observation vectors. Compared to that of Jones and Rice, the suggested method tends to provide with less susceptible representative observations to the sampling variation of the data and the resulted vectors benefits from the self-consistency.

Impacts of Internet-Based e-business Systems on Business and Financial Performances (인터넷 기반의 이비즈니스 시스템이 사업성과 및 재정적 성과에 미치는 영향)

  • Song In-Kuk
    • Journal of Internet Computing and Services
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    • v.7 no.1
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    • pp.111-120
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    • 2006
  • In spite of proliferating E-business success stories, many executives urge that they have not realized the return expected from investments in Internet-based E-business systems, Most of businesses tend to focus on immediate financial payoffs and overlook the improvements in information capabilities and business performance, The purpose of the research is to investigate the effects of Internet-based E-business systems on organizations' information capabilities, business performance, and financial performance, and to illustrate the roles and values of the systems in achieving business goals. Findings illustrate that when an organization's information capabilities are enhanced by Internet-based E-business systems, business performance tends to improve. In addition, the study implies that the business performance improvement may create consumer benefits, which would be indispensable factors to make a profit.

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The Study of Healthcare Supply Chain Management in United States for Justifying Strategical Implementation (미국 보건의료산업의 공급사슬관리(SCM) 연구동향 고찰을 통한 전략적 도입의 타당성 평가)

  • Kim, Sung-Ho;Kim, Young Hoon;Kim, Jang Mook;Sung, Dong Hyo
    • Korea Journal of Hospital Management
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    • v.20 no.3
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    • pp.24-35
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    • 2015
  • This paper attempts to critically review the status of supply chain operations in the healthcare field in an attempt to address what has been done in academics as well as the practitioner's field to gain insight where future research efforts should be addressed. Based on literature set through review on previous studies, literature published within the past 10 years will be reviewed. The purpose of the study can be summarized as follows. First, overviews of healthcare SCM. Second, comparative studies on commercial SCM and healthcare SCM. Third, major tools in SCM. Finally, the barriers of adopting healthcare SCM. The findings of this study reveals potential benefits from using supply chain management tools. Although research and case studies in healthcare industries are not as extensive as in other industries, a clear trend appears to be forming in that deployment of supply chain management indeed generates consumer and provider's surplus from which the entire society would benefit.

Study of Regional Differences Between Attitudes Toward Service and Behavior of Chinese Passengers Using Incheon International Airport (인천국제공항 이용 중국여객의 권역별 서비스 인식 및 행동특성에 관한 연구)

  • Lee, Myeong-U;Choe, Yeon-Cheol;Lee, Su-Mi
    • 한국항공운항학회:학술대회논문집
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    • 2015.11a
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    • pp.231-236
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    • 2015
  • Ever since the permission of overseas travel by the Chinese government in 1983, the Chinese outbound travel market has been growing at an expanding rate. The Republic of Korea has been able to reap great benefits from this growth, and this has been noticeable especially in the aviation market. Chinese passengers count for 23.9% of the total passengers at Incheon International Airport (IIA), and it is no doubt Chinese passengers will remain important customers for IIA. Given the fact that China has such a huge territory and possesses a population of more than 1.3 billion, there rises the need to divide China into smaller regions. By doing so, the different thoughts Chinese passengers have, and the actions they show in terms of travel and airport service consumption according to differing regions can be figured out. With knowledge of the differences, IIA can provide different services to fit Chinese passengers from differing regions, hence increasing the total consumer value and satisfaction rate of IIA. This study has divided China into 5 different regions according to official regional recognition of China, and difference of economical, social factors, etc... With the results obtained from this study, different strategies can be implemented for the 5 regions.

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A Survey on the Fishery Perception and Recreation Fishing Demand Level of Coastal Waters Ranch with the Case of Tongyeong City's Bijin-do Yongcho-do, Juk-do (연안바다목장의 어업 인식도 및 유어낚시 수요도 조사: 통영시 비진도·용초도·죽도 사례를 중심으로)

  • Kang, Seok-Kyu
    • The Journal of Fisheries Business Administration
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    • v.48 no.1
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    • pp.73-87
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    • 2017
  • The purpose of this study is to investigate the fishery perception and recreation fishing demand level of coastal waters ranch with the case in Tongyeong city's Bijin-do Yongcho-do, Juk-do. The study conducts a survey of 27 fishermen and 113 recreation fishing tourists from September 26 to November 21, 2016. The major results of this study are as follows. First, the survey of fishery perception level suggests that the increase of fishery resources by Tongyeong-si coastal waters ranch project contributes to the rising income of fishermen, decreased fishing cost, and increased the number of tourists. Second, the survey of recreation fishing tourists's demand level suggests that a beautiful view, fish populations, kindness of residents, fishing point information, charter information, and the convenience of transportation are highly praised and highly regarded. However, links to nearby tourism, lodging facilities, and food information that can increase the income of fishermen is poorly praised. Therefore, this study suggests that a careful marine policy with fishery resource creation should be followed for marine fishing village tourism consumer's benefits in order to increase fishing village's income.

Activation Plan for Utilizing Eco-Friendly Agricultural Products from Producers' Perspective through Delphi Technique (델파이 기법을 통한 친환경 농산물 생산자 대상 농산물 이용 활성화 방안 연구)

  • Lee, In-Seon;Kim, Hae-Young;Kim, Dong-Yeol;Jeong, Young-Gil
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.5
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    • pp.672-679
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    • 2014
  • We studied an activation plan for utilizing eco-friendly agricultural products from agricultural producers' perspective through delphi techniques. Certification types of eco-friendly agricultural products held by producers were low-pesticide 26.1%, no-pesticide 39.1% and organic 52.2%. The major problems in handling the eco-friendly agricultural products were as follows: 'consumer distrust', 'lack of reliable and continuous shipping quantity' and 'lack of storage facilities, such as cold storage'. The major benefits of direct transactions between producers of eco-friendly agricultural products and processed food manufacturers including HMR processing companies were 'obtaining fresh food ingredients for processing' and 'confidence-building and income stabilization'. Regarding requirements for cooperation of eco-friendly agricultural producers and processed food manufacturers including HMR processing companies, the most common answers was 'multi-year contract based on trust'. When asked about governmental support for efficient cooperation between eco-friendly agricultural producers and processed food manufacturers including HMR processing companies, the most common answer was 'supporting plan for small producers' and 'arrangement for appropriate potential consumers'.

Quality Characteristics of Cookies with Added Dried Laver (Porphyra tenera) Powder (김 분말을 첨가한 쿠키의 품질특성)

  • Lee, Jeong-Ae;Song, Jung-Sun;Yoon, Ji-Young
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.88-96
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    • 2017
  • This study investigated the quality characteristics of cookies containing laver powder, which is well known for its various functions and biological activity. This study assessed the quality characteristics of cookies containing various concentrations (0, 2, 4, 6 and 8%) of laver powder(LP). To analyze quality characteristics, pH of dough, moisture content, color, hardness, and sensory properties were measured. Qualities, such as pH, brightness, and redness and yellowness and hardness decreased significantly (p<0.001). The total flavonoid and total polyphenol and ABTS radical scavenging activity were proportionally increased with increasing the level of laver powder added in cookies(p<0.001). The antioxidant activity measured by total flavonoid and total polyphenol activities was significantly higher than control and increased proportionally to the laver powder. The result of sensory test shows that sample group adding 2% of laver powder achieved the highest. Based on the above results, this study suggests that the addition of 2% laver powder may be the best substitution ratio for cookies of the improvement of sensory preference and antioxidant. This study exhibited both the functional and health based benefits of laver when it is added to cookies and confirmed the development feasibility of laver cookies considering consumer satisfaction.