• The Journal of Society for e-Business Studies
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• v.17 no.4
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• pp.17-37
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• 2012

The evolution of the IT facilitated the social actions of the consumers by supporting social communication of the online users. At the same time it help for the consumer to post malicious comments on the Internet or to spread the unproven news for distorting the public opinion in the SNSs. Although the number of the consumer unethical behaviors and the estimated damage of the innocent companies have been increased, a few studies had investigate on this issue. Based on the Literature on the consumer unethical behaviors and the institution based trust, we had developed the defense strategies against the consumer unethical behaviors. This study would introduce the new perspective that the consumer could always not be innocent. Also, the defense strategy developed in this study could contribute to make the guideline for consumer service manual.

• Fashion & Textile Research Journal
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• v.12 no.5
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• pp.657-666
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• 2010

As the beauty industry has strong intangible attributes unlike the other service industry, the provision of service quality capable of fulfilling customer's desire and customer's satisfaction activity due to this are important. The purpose of this research is to provide marketing materials capable of maximizing consumer's satisfaction as a study on assessment of service quality according to a character type of customers by beauty shop type with the target of customers using a beauty shop. The sub-dimension of a personality type of beauty shop's customers is five factors, which were named neurose, sincerity, extroversion, openness and affinity, and the sub-dimension of service quality is five factors, which were named specialty, responsiveness, empathy, tangibility and reliability. It could be known that the service quality according to the character type of customers by beauty shop has influence on all of tangibility, reliability, expertise, responsiveness and empathy factors. Accordingly, this research would be utilized as good material for service improvement that can divide service quality by beauty shop and maximize satisfaction of consumers. Based on the above research results, marketing implications are that the customized promotional management according to the character type of customers by beauty shop is necessary and the granular management manual according to customer's differentiation by beauty shop is necessary. The effect that a personality type of customers by beauty shop has on the empathy factor among service quality factors shows a significant difference in neurose and openness factors in case of beauty salons, and shows a significant difference in sincerity and openness factors in case of skin care salons.

• Korean Journal of Computational Design and Engineering
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• v.20 no.4
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• pp.375-384
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• 2015

Recently, there has been a gradual increase in the number of people who are interested in cycling, leading to an increasing number of cycling equipment consumers. However, many bicyclists get hurt because of their lack of knowledge about the right size of bicycle for their body. Although it is necessary for a rider to fit their bicycle to prevent injury, they reject a fitting service because of the long hours and high cost. In this study, we propose a bicycle fitting system that uses a depth camera to improve the limitations of existing manual fitting systems. With the defined formula, the system calculates the size of the bicycle using body image information extracted by a depth camera and visualizes a customized bicycle for a specific consumer. This system will not only save the customer time and money, but will prevent injury from the use of a bicycle that does not fit.

• Journal of Food Hygiene and Safety
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• v.23 no.1
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• pp.19-25
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• 2008

We analyze the HACCP Prerequisites of National Veterinary Research and Quarantine Service (NVRQS), Korea Food and Drug Administration(KFDA), and US Food Safety and Inspection Service (FSIS) and recommend contents and ranges to be complemented and used for the preparation of guidelines. We used the HACCP Notice of the Processing Livestock Act, the HACCP Application Manual for Livestock Processing Plants, the HACCP Notice of the Food Sanitation Act, US GPO 9 CFR and 21 CFR, US FSIS Directive 11,000.1, and HACCP-based Inspection reference guide of Consumer Services, North Carolina Department of Agriculture. The Prerequisites of NVRQS and KFDA are composed of 66 and 84 items respectively, without detailed guidelines for their application. This may decisively affect the application in the field and the evaluation activities. Water supplies, washing and disinfection monitoring tools, and examining and correcting plan are required to be improved. If the standards of compliance of each Prerequisite item as well as performance guidelines are given, the application and evaluation will be performed more effectively. The evaluation items should be associated with Prerequisite operations such as non-compliance complement, self-evaluation, and record keeping. Hazards found during official inspection should be promptly controlled not to contaminate the work places and processing items. As the HACCP is expected to spread from farms to tables, the standardized Prerequisite program among the official governments should be prepared.