• 농촌지도와개발
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• 제8권1호
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• pp.107-119
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• 2001

As the information gap between rural and urban area, and between men and women has been widening, the Rural Development Administration(RDA) has initiated the women farmers information project from 2000. The aims of this project are; 1) to facilitate women farmers' computer and information application in agriculture and income generating activities, and 2) to make them to be leaders to popularize computer application in rural area and agricultural sector. For these, RDA has provided not only PC, software, computer training but also the post support of extension educator to target group. This paper focused on evaluating the effect of the project, clarifying the related variables with the effect, and providing suggestions to enhance the effect. The data were gathered from 310 target women farmers and 166 extension educators in charge of the project all over the country by mailing survey with questionnaire. The main findings of this study were as follows; 1) The level of computer application of the target group was improved drastically, 2) As their self-assessment, they could improve psychological fear on the computer, recognition about information, and attitude to seek information, 3) This project was helpful for them in terms of information gathering and farm(or income generating activities) management, 4) They tried to disseminate the benefit of computer application to neighbors, so that the neighbors' interest in computer and attendance of computer training were improved, 5) Variables such as the computer training hours, the number of interaction with extension educator, formal schooling and farming history were significantly related to the project's effect. To enhance the project's effect the following strategies should be carried out; 1) The period of the computer training course should be standardized and the subjects should attend to the computer training course for the standardized period. 2) Through continuous interaction with the subjects, the extension educator should support them to use computer well and to overcome some difficulties as a beginner. 3) In selecting the subjects, the priority should be given to the person who graduated high school at least. 4) The subjects should focus on using management software, gathering useful information for their business, and selling their products directly to the consumer. 5) So as to enhance the abilities mentioned above, RDA should strengthen learning opportunities through on-line training and providing educational software, besides of existing off-line training.

• 한국작물학회지
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• 제40권4호
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• pp.437-443
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• 1995

오리방사에 의한 화학제 기능대체 효과와 유기미의 수량 및 품질을 검토코자 사양질답에 관행 시비량의 70%를 감비하고 일품벼를 중묘 이앙하여 이앙 3주후에 3주령오리를 10a당 30마리 밀도로 방사하고 무농약으로 재배하여 시험한 결과는 다음과 같다. 1. 오리 3년차 방사논의 방사 직전 잡초 발생수는 무방사구보다 거의 반으로 줄어들었으나 피의 발생은 오히려 현저히 증가되었고 최고분얼기 잡초방제가는 관행 88%보다 92%로 높았으나 그 이후에 피의 방제는 효과가 적었다. 2. 오리 방사는 벼물바구미와 멸구류, 기타 곤충등과 소동물을 거의 포식하였으나 수잉기에 발생된 혹명나방피해는 방제하지 못하였다. 3. 오리 방사구는 관행구보다 표면수가 항상 현탁되어 있고 표층토의 산화환원전위차가 높아 유수형성기의 엽색이 관행 38.6보다 41.8로서 더 짙은 녹색을 유지하였으며 등숙기 까지 높은 근활력을 유지하였다. 4. 오리 방사구에서는 유기미 쌀수량이 648kg /10로서 관행구보다 3% 증수되었고 생산된 유기미는 '94년 고온년의 특이성으로 청미비율이 높아 관능검사에 의한 식미는 약간 나쁜 경미한 차이를 보였다.

• 한국조리학회지
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• 제19권2호
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• pp.130-148
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• 2013

국내 피자 시장은 성숙기에 있는 상태로, 시장 내 경쟁이 치열한 상황이다. 이에 쉽게 모방할 수 있는 제품이나 기술보다는 소비자의 감성을 자극하는 브랜드 개성이 기업의 이미지를 차별화 시킬 수 있는 적합한 수단으로 평가받고 있다. 본 연구는 Aaker JL(1997)의 브랜드 개성척도(BPS)를 바탕으로 피자 브랜드의 개성, 소비자-브랜드 관계의 질, 재구매 의도간의 구조적 관계를 파악하고자 하였다. 291개의 표본을 바탕으로 SPSS 16.0과 AMOS 5.0 을 사용하여 연구의 타당성과 이용성을 검토하고 가설을 검증하였다. 최종 모형의 적합도는 ${\chi}^2$=394.809(p<0.001), ${\chi}^2$/df=1.747, RMR=0.087, GFI=0.900, NFI=0.920, CFI=0.964, RMSEA=0.051 등으로 조사되었다. 연구 결과 브랜드 개성 중 진실함 (${\beta}$=0.220), 유능함 (${\beta}$=0.167), 세련됨 (${\beta}$=0.420)이 소비자-브랜드 관계의 질인 친밀함에 각각 정(+)의 영향을 미치는 것으로 나타났다. 진실함 (${\beta}$=0.269), 유능함 (${\beta}$=0.185), 세련됨 (${\beta}$=0.179), 강인함 (${\beta}$=0.114)이 소비자-브랜드 관계의 질인 브랜드 파트너 품질에 정(+)의 영향을 미치는 것으로 밝혀졌다. 또한 소비자-브랜드 관계의 질인 친밀함(${\beta}$=0.515)과 브랜드 파트너 품질(${\beta}$=0.155)은 재구매 의도에 정(+)의(p<0.001) 영향을 주는 것으로 검증하였다. 향후 실무적인 관점에서, 해당 기업은 마케팅에서의 경쟁 우위를 점하기 위해 본 연구의 피자 브랜드 개성에 대한 연구의 결과들을 이용할 수 있다.

• 산경연구논집
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• 제2권1호
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• pp.23-28
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• 2011

생산자에게는 상품의 적정가격 보장과 생산의 극대화를 위한 시설 개선으로 소비자의 구매 욕구를 충족시키는 것이다. 막걸리의 유통 개선 방안을 논의하고 막걸리에 대한 이론과 막걸리 열풍의 사회적 배경 및 영향, 그리고 막걸리 유통구조의 개선 및 대기업의 진입으로써 막걸리 업계에 미치는 영향, 지속적인 시장 활성화 방안에 대해 분석했다. 막걸리 유통구조와 문제점은 현재까지 많은 문제점과 개선방안이 실재하였음에도 불구하고, 개선책이 마련되지 않은 이유는 소비자에 대한 부정확한 문제 인식이 주요원인이며, 막걸리 유통구조 개선의 궁극적인 목적은 생산자에게는 막걸리 시장의 활성화로 인한 생산 시설의 개선이며, 소비자에게는 적정한 가격에 안전하고 좋은 품질의 상품을 공급받는 것이다. 위에서 언급한 바와 같이 물류시스템의 개선과 위생안전 관리를 위한 정부의 지원 등을 통한 변화가 필요하며, 이에 따르는 많은 막걸리 업체들이 유통의 주요 문제로 인식하여야 할 것이다.

• 한국콘텐츠학회논문지
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• 제16권3호
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• pp.667-675
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• 2016

본 연구는 수단-목적사슬이론에 입각하여 노인정신장애인의 사회복지서비스 이용행동에 대한 예측을 시도하는 것이다. 노인정신장애인들이 새로운 요보호대상 인구집단으로 부상함에도 불구하고, 지역사회 차원에서 이들을 위한 사회복지서비스들이 부재함에 문제의식을 가지고, 노인정신장애인을 위한 사회복지서비스 개발을 위하여 수단-목적사슬이론에 입각하여 서비스 이용행동을 분석해 보았다. 인터뷰 대상자는 노인정신장애인 15명이였으며, 이들을 통해 도출된 내용은 속성 7개, 혜택 10개, 가치 11개였다. 프로그램 이용에 대한 가치단계도는 '질병관리, 사회복귀 준비, 취미 여가 ${\rightarrow}$ 건강유지, 삶의 활용 ${\rightarrow}$ 사회복귀, 생활 만족도, 원만한 가정생활'로 나타났다. 본 연구 결과를 통해서 노인정신장애인들이 사회복귀시설 프로그램을 이용할 때 가지는 인지구조를 경험적으로 확인할 수 있게 되었다. 노인정신장애인들은 질병관리나 사회 복귀를 준비하기 위해서 이용할 뿐 아니라 노년기에 느끼게 되는 삶의 무료함을 해결하기 위하여 이용하고 있음도 확인되었다. 그리고 어떤 프로그램을 이용하더라도 삶의 활력을 중요한 혜택으로 고려하고 있었다. 향후 정신보건영역에서 노인정신장애인을 위한 사회복지 프로그램을 개발할 때, 정신장애인으로 이용하게 되는 질병 관리나 지역사회 적응 뿐만 아니라 취미여가를 개발할 수 있는 다양한 여가문화 프로그램도 고려할 필요가 있다. 그리고 프로그램의 주요한 성과 중 하나로 삶의 활력을 설정하고 이를 성취할 수 있는 프로그램 개발도 이루어질 필요가 있다.

• 한국식품영양과학회지
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• 제45권6호
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• pp.872-879
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• 2016

본 연구에서는 머핀의 품질향상을 위한 기능성 천연소재의 개발을 위해 당뇨병과 고혈압 예방, 항산화 작용 및 해독작용이 있는 것으로 알려진 모링가 잎 분말을 0%, 1%, 3%, 5% 및 7%를 첨가한 머핀의 이화학적 및 관능적 특성과 생리활성을 탐색하였다. 머핀의 중량은 64.69~65.81 g으로 모링가 잎 분말의 첨가량이 증가할수록 증가하는 경향이었고, 높이는 5.58~6.08 cm로 첨가량이 증가할수록 유의적으로 감소하였으며(P<0.05), 굽기 손실률은 첨가량이 증가할수록 감소하는 경향이었다. 머핀의 pH는 첨가량이 증가함에 따라 유의적으로 감소하였으며(P<0.05), 수분함량은 3% 첨가군에서 30.48%로 가장 높았으나 첨가군들 사이에서는 유의적인 차이가 없었다. 머핀의 기계적 특성에서 경도는 무첨가군에서 가장 높게 나타났으나 1% 첨가군과는 유의적인 차이가 없었고, 응집성은 첨가량이 증가함에 따라 감소하였다. 탄력성은 무첨가군이 가장 높게 나타났으나 모든 시료간에 유의적인 차이는 없었고, 씹힘성과 파쇄성은 무첨가군에서 가장 높게 나타나 1~5% 첨가군들과는 유의적인 차이가 있었다(P<0.05). 모링가 잎 분말을 첨가한 머핀의 총페놀 함량은 첨가량이 증가함에 따라 유의적으로 증가하였고(P<0.05), DPPH 라디칼 소거능 또한 첨가량이 증가할수록 유의적으로 증가하였다(P<0.05). 모링가 잎 분말을 첨가한 머핀의 알코올 분해 활성을 측정한 결과 ADH 및 ALDH 활성 모두 첨가량이 증가할수록 유의적으로 증가하였다(P<0.05). 머핀의 관능적 특성을 측정한 결과 외관에 대한 기호도는 7% 첨가군에 가장 높게 나타났고, 내부 색과 맛에 대한 기호도는 무첨가군, 향은 5% 첨가군, 조직감은 1% 첨가군에서 가장 높게 나타났다. 전반적인 기호도는 3% 첨가군에서 5.43으로 가장 높게 나타났고 7% 첨가군에서 4.70으로 가장 낮게 나타났지만, 시료 간에 유의적인 차이는 없었다. 이상의 결과를 종합해보면 모링가 잎 분말을 3% 수준까지 첨가하여 머핀을 제조한다면 관능적 특성에 긍정적인 영향을 줄 뿐만 아니라 생리활성이 향상된 머핀을 제조할 수 있을 것으로 판단되며, 이는 모링가 잎을 이용한 식품개발의 기초자료로 제공될 수 있을 것으로 생각한다.

• 복식문화연구
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• 제15권3호
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• pp.394-404
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• 2007

The purpose of the study was to analyze the difference in knitwear purchasing behaviors of female college students in the U.S., Korea, and China. It was developed questionnaire that included knitwear purchasing behavior that is fashion information sources, evaluation criteria of knitwear products, store attributes of knitwear, knitwear buying places, and purchasing experience of foreign-made knitwear. The final sample used in this study consisted of 119 female college students in U.S., 150 female college students in Korea, and 217 female college students in China. Aged from 18 to 33. ANOVA, factor analysis, Duncan's multiple range test, frequency, and percentage as analysis methods were used. The results of the study were as follows. The preference of knitwear among the respondents was shown highly. This result is due to a world-wide trend of casual clothing, and is to prove, that knitwear is that made with flexibility, drape, and stretch, is the item that is able to satisfy consumer's desires. Knitwear preference of knitwear the U.S. respondents was shown highly, and buying intention of them was also high, not only for sweaters and t-shirts but for pants, skirts, jackets, coats, and dresses as well. Knitwear information the U.S. respondents considered important, was not only purchasing experience but also shop display and magazine advertisements. By evaluating criteria of knitwear, the U.S. respondents considered good fit, design, color, and comfort important, and they didn't consider the country of origin important. By store attributes of knitwear, the U.S. respondents specially considered the display, variety, price level, and sale frequency of merchandise. The respondents of China was shown higher than them of Korea in the intention of all items. Knitwear information the China respondents considered important, was not only purchasing experience but also shop advertisements of Newspaper and magazine and fashion articles in Newspaper and magazine. By evaluating criteria of knitwear, the China respondents considered good fit, design, color, and comfort important, and they considered fiber content and the country of origin higher than the respondents of U.S. By Store attributes of knitwear, the China respondents specially considered product knowledge and friendliness of sales personnel, Layaway payment plan, Brand names, New Fashion, and Dressing Facilities higher than the respondents of U.S. or Korea.

• 유통과학연구
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• 제13권5호
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• pp.45-52
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• 2015

Purpose - Augmented reality (AR) content used in mobile media today can accommodate a wide variety of contextual information. This indicates that making people experience a sense of presence and flow is a very significant factor in augmented reality content. Flow represents a rich immersion potential as representing the progress of emotion and the means to facilitate the operation of the smart phone. Therefore, users will have friendly relational continuance behavior with products and brands that supply this experience. Based on that, the purpose of this study is to investigate the relationships among smart phone AR application traits, presence, flow experience, and relational continuance behavior. First, AR application traits are defined as three categories sensory immersion, navigation, and manipulation, based on preceding studies. This study then examines the influence of AR application traits on the presence and flow experience and looks into the relation among presence, flow experience, and relational continuance behavior. This analysis suggests more detailed and concentrated strategic implications. Research design, data, and methodology - A research model is designed to examine the relation among AR application traits, presence, flow experience, and relational continued behavior. For data collection, questionnaire surveys were composed of multi-items for each component and the direct interview method was used for the interviews. To collect the data, after running the smart phone AR applications, the consumer behaviors of the respondents were generally determined. The questionnaire surveys were conducted for one month, October 2014. A total of 300 questionnaires were distributed with 278 questionnaires used for analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0 and LISREL ver. 8.51. Results - The following results are found: First, AR application traits have a significantly positive effect on presence with sensory immersion, navigation, and manipulation all having a significantly positive effect. Second, sensory immersion and manipulation among the AR application traits have a significantly positive effect on flow. However, navigation did not have a significantly positive effect on flow. Third, presence has a significantly positive effect on flow and has a significantly positive effect on relational continuance behavior. Moreover, flow also has a significantly positive effect on relational continuance behavior. This behavior tends to be formed since brands want to encourage relational continuance behavior and positive emotions with the brands being used. Relational continuance behavior accompanies repeat purchasing, positive word-of-mouth and recommendation activities, and forms of trust with the brand. Conclusions - The research results showed that smart phone AR traits had significantly positive effect on presence, flow, and relational continuance behavior. Based on this, smart phone AR application providers should establish an aggressive marketing strategy to accommodate more realistic problems in order to positively influence user behavior. Additionally, the marketers should make efforts to provide fun or convenience in the AR application operation process of the user.

• 유통과학연구
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• 제13권6호
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• pp.79-86
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• 2015

Purpose - The cosmetics industry is a traditional high value-added industry in terms of the domestic demand, small batch production systems, exclusive competition, and raw materials highly dependent on overseas countries as well as an oligopolistic market structure. However, new foreign brands and growing consumer awareness of inexpensive products, has triggered a shift. In line with changing lifestyles and the polarization of consumption, the industry faces a new market structure. Among its key characteristics is the cosmetics industry's numerous distribution channels (i.e., department stores, door-to-door sales, online shopping malls, brand shops, and discount stores). Therefore, the study of its distribution channels is essential. Research design, data, and methodology - The study analyzed channel distribution power divided into coercive and non-coercive power. The factors of coercive power included: unilateral request of an increase in commissions, interference in sales by taking advantage of a superior status, unilateral buck-passing at the time of a problem, unilateral request to stop sales activities, and a unilateral business contract; the factors of non-coercive power included favorable payment conditions, offers of various kinds of information, policy on commission reduction, pride in market entrance, and promotion support. In addition, the mediating variable "interdependence" was applied to the execution of department store (or mart) power and their shop conflicts and satisfaction to examine direct and indirect influential power. The methodology was a survey of managers of cosmetics shops in department stores (or marts). The questionnaire, based on a five-point Likert scale, included questions about basic personal information, execution of power, interdependence, conflict, and satisfaction. The study distributed 198 questionnaires and collected 131. Ten questionnaires with missing or hard to analyze data were excluded. Thus, 121 copies were analyzed. Results - According to the analysis, the execution of coercive power by department stores (or marts) did not affect interdependence, but the execution of non-coercive power did. Interdependence did not influence conflict, but did affect satisfaction. Additionally, the analysis revealed direct influential power: the execution of coercive power positively affected conflict and negatively influenced satisfaction; the execution of non-coercive power positively affected satisfaction. Conclusions - To offer suggestions for distribution business relations in the cosmetics industry, this study investigated how the execution of power by department stores (or marts) affected their shops. More specifically, it examined how much the execution of both coercive power and non-coercive power influenced conflict and satisfaction, and analyzed the mediating role of interdependence. In line with previous study results in various areas, coercive power was shown to be the source of conflict, leading to a decrease in satisfaction, whereas non-coercive power significantly positively influenced satisfaction. Moreover, non-coercive power increased interdependence, which led to greater satisfaction. As a result, interdependence had a mediating effect on non-coercive power and satisfaction. Based on the results, department stores (or marts) should look for improvements plans that increase interdependence. Such plans could alleviate conflict with the shops, increasing their satisfaction.

• 유통과학연구
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• 제11권10호
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• pp.93-105
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• 2013

Purpose - This empirical analysis determines the structured causal relations between perceived value, customer satisfaction, and repurchase intention among users of traditional markets. The results of this analysis would help merchants and market operators indevisingan appropriate strategy to successfully manage traditional markets. Research design, data, methodology - The perceived value model of traditional markets includes functional value (price), functional value (quality), emotional value, and social value. In this study, the perceived value of traditional markets is considered as an independent variable, while customer satisfaction and repurchase intention are shown as the dependent variables, where customer satisfaction is also considered as the mediating variable. The study aims to ascertain the extent of influence of the perceived value of traditional markets on customer satisfaction and repurchase intention. We use regression analysis to verify the effects. The measurement items were already deemed as reliable and valid in the previous study, but for this purpose, we made some modifications. We distributed questionnaires to 300 consumers on a national scale, and finally used 241 consumer responses among these as a sample. We analyzed the data using the SPSS 21.0 statistical program. Results - We obtained the following results. First, the order of perceived value dimensions of traditional markets that positively impact customer satisfaction is functional value (price), social value, emotional value, and functional value (quality). Second, the perceived value sometimes directly affects repurchase intention; its effect is typically strong with customer satisfaction as a parameter. The order of perceived value dimensions that positively impact repurchase intention is social value, functional value (price), emotional value, and functional value (quality). Third, the perceived value significantly influences repurchase intention, with customer satisfaction as the mediating variable. Conclusions - We should recognize the importance of perceived value in retail distribution markets, such as traditional markets. Moreover, we need to develop strategies to improve the perceived value. The practical implications of the study are as follows. First, with regards to functional value (quality; price) dimensions, we should have an appropriate assortment of high quality products that are reasonably priced. In addition, customers are satisfied with the friendly service, discounts, and other benefits provided by the merchants. Second, in terms of emotional value dimension, we need to develop differentiated events that provide fun and emotional experience to the customers. Third, in the context of social values dimension, we should strive to positively influence society to enhance social image through activities such as social services and contribution to community development. On the basis of these results, we present the implications, limitations, and future directions for the research. One of the policy implications of the study is that merchants of traditional markets must actively select customers and develop customer value. However, this study is limited in the fact that the population used for data collection is not fully representative, as the survey only covered some specific areas. Moreover, future studies could also benefit with additional research using moderating variables.