• Korean Journal of Agricultural Science
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• v.46 no.4
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• pp.955-969
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• 2019

Analyzing on-line consumer responses is directly related to the management performance of food companies. Therefore, this study collected and analyzed data from an on-line portal site created by consumers about food companies with issues and examined the relationships between the data and the management performance. Through this process, we identified consumers' awareness of these companies obtained from big data analysis and analyzed the relationship between the results and the sales and stock prices of the companies through a time-series graph and correlation analysis. The results of this study were as follows. First, the result of the text mining analysis suggests that consumers respond more sensitively to negative issues than to positive issues. Second, the emotional analysis showed that companies' ethics issues (Enterprise 3 and 4) have a higher level of emotional continuity than that of food safety issues. It can be interpreted that the problem of ethical management has great influence on consumers' purchasing behavior. Finally, In the case of all negative food issues, the number of word frequency and emotional scores showed opposite trends. As a result of the correlation analysis, there was a correlation between word frequency and stock price in the case of all negative food issues and also between emotional scores and stock price. Recently, studies using big data analytics have been conducted in various fields. Therefore, based on this research, it is expected that studies using big data analytics will be done in the agricultural field.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.5
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• pp.903-913
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• 2015

The Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries launched a public data portal service in January 2015. The service provides customized information for consumers through an agri-food recommendation system built-in portal service. The recommendation system has fallowing characteristics. First, the system can increase recommendation accuracy by using a wide variety of agri-food related data, including SNS opinion mining, consumer's purchase data, climate data, and wholesale price data. Second, the system uses segmentation method based on consumer's lifestyle and megatrends factors to overcome the cold start problem. Third, the system recommends agri-foods to users reflecting various preference contextual factors by using recommendation algorithm, dirichlet-multinomial distribution. In addition, the system provides diverse information related to recommended agri-foods to increase interest in agri-food of service users.

• The Research Journal of the Costume Culture
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• v.21 no.3
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• pp.413-430
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• 2013

Despite the recent sharp growth in the baby product market, previous studies on preschooler clothing have centered primarily on surveys regarding body size and consumer buying behavior, with little emphasis given to consumption value in preschooler clothing. This study aimed to assess the feasibility of using standards of consumption value to examine the behavior of those who buy preschooler clothing. The research subjects were mothers of preschoolers aged 1 to 6 years. They were asked to complete a questionnaire online at major parenting blogs found on portal sites (n=346). The questionnaire contained 41 questions based on a literature review, and 25 questions having convergent and discriminant validity were analyzed. By conducting a regression analysis of standards of consumption value in preschooler clothing and their perceived value, the feasibility of the standards was assessed. The results showed that consumption value in preschooler clothing was associated with 21 questions and 8 factors. The factors measuring consumption value included vicarious satisfaction, social value, functional value, convenience, financial value, aesthetic value, uniqueness, and circumstantial value. This study is significant in that it expands the scope of research on preschooler clothing, lays the groundwork for measuring consumption value in preschooler clothing, and predicts consumer behaviors by identifying the consumption value among mothers of preschoolers.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.691-701
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• 2004

The first purpose of this study was to compare the factors of information searching before purchasing with the factors of information offering after purchasing of the products, which were communication contents about the wedding Hanbok in internet communities. The second purpose was to propose marketing strategies for internet wedding Hanbok marketer. To accomplish the goal, the content analysis method which considered references and opinions of internet community members was used. Two hundred cases from WEDDING CLUB(62,893members), WEDDING GONGBU (18,649members), and WEDDING DOUMI (17,326members) in Daum internet portal site were selected from August 1 to September 21, 2003. The results were as follows: First, the information factors which were considered seriously when consumers purchased wedding Hanbok, were design, the level of sewing, price, store location, cognitive power, service level, and manufacturing time. Second, the consumers considered the price as the most important factor when they searched internet information. Third, the service factor was also considered importantly, and it was recognized important factor so much after purchasing as before purchasing wedding Hanbok. Fourth, the factors such as cognitive power, manufacturing time and store location were seriously considered as the information searching factors before purchasing. It showed higher rate when compared with information offering factors of after purchasing the wedding Hanbok. Fifth, the factor of sewing was considered as lower rate than other factors. It showed similar results before and after purchasing the wedding Hanbok.

• Proceedings of the Korean Society of Computer Information Conference
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• 2008.06a
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• pp.279-284
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• 2008

부가서비스는 공급자가 소비자에게 제공하는 본질적인 재화 또는 서비스에 추가하여 부수적으로 제공되는 서비스라는 사전적 의미를 갖고 있다. 최근에는 IT 기술이 발전함에 따라, 웹을 기반으로 한 다양한 부가서비스가 각 산업에서 등장하였으며, 때로는 기본적인 서비스처럼 여겨지기도 할 만큼 성장하고 있다. 전력산업에서도 이러한 시대적 요구와 경쟁력 강화를 위한 수단으로 부가서비스가 도입되고 있다. 초기에는 주로 이메일 청구서 형태의 단순한 서비스였으나, 현재는 다양한 전력 인프라와 데이터를 이용한 전력부가서비스가 시도되고 있다. 국내에도 전력부가서비스 개념이 도입되어, 초기에는 전력부가서비스의 필요성과 이에 대한 인식이 부족하여 제한적인 분야에서만 개발되어왔다. 그러나 최근들어 공급자는 고객을 위한 부가서비스의 중요성을 인식하게 되고, 수용가 또한 이에 대한 높은 관심을 보임에 따라, 점차 다양한 분야로 확대되는 경향을 보이고 있다. 본 논문에서는 이와 같은 시장의 변화를 고려하여, 국내의 전력산업 환경에 적합한 부가서비스 BM을 개발하되, 성공적인 전력부가서비스로 구축하기 위해 수용가의 선호도와 요구사항을 조사하고 이를 충분히 반영한 전력부가서비스 BM(Business Model) 개발 및 시스템 구축방안에 대하여 소개하고자 한다.

• Asian Journal of Business Environment
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• v.5 no.4
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• pp.37-46
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• 2015

Purpose - The present study examines interrelationships among antecedent factors defining consumer behavior in selecting online shopping websites. Research design, data, and methodology - The study identified factors from existing literature and used Interpretive Structural Modeling (ISM) to propose a conceptual approach to explain consumer website selection behavior. Through extensive discussions among industry and academia experts, qualitative assessment of the relationship between various factors was determined. Results - According to the model, eight congregating factors do not converge directly for website selection, rather, they operate following a hierarchy of influence. The ISM and MICMAC analysis reveal that information on a website and website aesthetics play key roles in influencing website selection. However, convenience and the value proposition also play very significant roles. Conclusions - The study's findings can help the e-commerce industry, especially online retailers. The findings can be used to enhance e-retailer ability to attract, communicate, engage, achieve, monitor, and evaluate web traffic and design appropriate strategies. The study's prime contribution is the application of Interpretative Structural Modeling (ISM) to the field of website selection.

• The Research Journal of the Costume Culture
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• v.28 no.3
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• pp.285-298
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• 2020

This study aimed at examining fashion consumers' awareness during the COVID-19 pandemic. Big data analysis methods, such as text mining, social network analysis, and regression analysis, were applied to user posts about fashion on Korean portal websites and social media during COVID-19. R 3.4.4, UCINET 6, and SPSS 25.0 software were used to analyze the data. The results were as follows. In researching the popular fashion-related topics during COVID-19, the prevention of infection and prophylaxis were significant concerns in the early stage (Jan 1 to Jan 31, 2020), and changed to online channels and online fashion platforms. Then, various topics and fashion keywords appeared with COVID-19-related keywords afterwards. Fashion-related subjects concerned prophylaxis, home life, digital and beauty products, online channels, and fashion consumption. In comparing fashion consumers' awareness during COVID-19 with SARS and MERS, "face masks" was the common keyword for all three illnesses; yet, the prevention of infection was a major consumer concern in fashion-related subjects during COVD-19 only. As COVD-19 cases increased, the search volume for face masks, shoes, and home clothes also increased. Consumer awareness about face masks shifted from blocking yellow dust and micro-dust to the sociocultural significance and short supply. Keywords related to performance turned out to be the major awareness as to shoes, and home clothes were repurposed with an expanded range of use.

• Proceedings of the KIEE Conference
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• 2008.07a
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• pp.209-210
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• 2008

고부가 서비스용 수용가 통합자원관리 시스템에 관련된 국내외 표준에 대해 조사하였다. 국가 표준은 KSC 부문이 있고, 국제 표준은 주로 IEC가 제정한 것이다. 그밖에 여러 국제 표준화 기구가 있지만 고부가 서비스용 수용가 통합자원관리 시스템 개발에 적용될 수 있는 국제 표준을 찾을 수는 없었다. 그래서 고부가 서비스용 수용가 통합자원관리 시스템을 개발하는 과정에서 필요하다고 생각되는 표준이 국내외 표준으로 제안되는 것이 좋겠다. 제안되는 표준안이 국내외에서 표준으로 채택된다면 다양한 기술 개발안이 연구되며 경쟁함으로써 빚어지는 연구역량의 낭비를 줄이고, 기술의 진보 방향을 우리나라에서 주도함으로써 미래 기술 영역을 선점하는 효과를 기대할 수 있을 것이다.

• Journal of Society of Preventive Korean Medicine
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• v.13 no.3
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• pp.19-28
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• 2009

Background : Recently, Medical Act was amended to encourage the induction of combined treatment between Oriental Medicine doctors and Western doctors. As yet, the information infra for combined treatment has not been studied. Objectives : This study aimed to design the architecture of information system for combined treatment of the Oriental and the Western Medicine. Methods : First, we defined the information of combined treatment through the analysis of research trends from the inside and outside of the country. Because the data compatibility is very important, the definition of information must be ahead of anything else. Second, we designed the architecture of information system based on the prior definition. Results : We classified the information for combined treatment by subject such as law, clinic, research, manpower, facilities, and education. In this paper information system examined in three aspects. First the infra layer is organized as hardware, netware, and security. Second is data warehouse layer for the storing, filtering, and extraction of data. Third is service layer which is related to data transmission. And Finally all information for combined treatment is provided through the portal system for medical consumer, political planner, and R&D researcher. Conclusion : In this paper, we studied the essential factors of combined treatment information in the view point of information system. But the detailed design and implementation of information system must be followed to effect this results.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.203-212
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• 2017

This research analyzed the factors that have the influences on the intentions to use the consumer dispute settlement system for the small- and medium-sized corporations. The consumer dispute settlement system is a general Internet information portal service which enables the small- and medium-sized corporations and the small businesses receive the support for the accurate damage handling method and the legal service through the Internet in their disputes with the black consumers or the consumers. With the small- and medium-sized corporation users who use the consumer dispute settlement system as the subjects, the research took a lot at what influences the consumer dispute settlement system has on the quality of the information, the quality of the system, the ease-of-use regarding which the environmental factors are perceived, and the ease that was perceived and, finally, what influences it has on the intention of the use. The accuracy, the convenience, and the costs of the consumer dispute settlement system had the positive influences on the ease-of-use that was perceived and the accuracy and the convenience, also had the positive influences on the usefulness that was perceived. Also, it was verified that the ease-of-use of the consumer dispute settlement system that was perceived and the usefulness of use of the consumer dispute settlement system that was perceived finally had the positive influence relationships with the intention of the use. It is highly expected that if, based on the results of this research, the quality of the consumer dispute settlement system is maintained and supplemented to fit the priority order, there will be the maintenance of, and the development toward, a system that is even more improved than the previously existent system.