• International conference on construction engineering and project management
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• 2005.10a
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• pp.1070-1075
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• 2005

The evaluation items to assess the consumer needs are thought to be varied depending on their age, education and income. It should be noted that consumer needs are getting too diversified to notice them in time due to the rapid economic, social and cultural development. It is, therefore, considered improper to try to assess the level of consumer satisfaction and correct consumer needs by employing one evaluation method for the vastly diversified consumer types. This research is going to conduct a written questionnaire survey to the apartment dwellers in order to identify like dweller groups according to their age, income and education. Then the scope of personal characteristics of each group will be identified and the importance assessment model will be developed. Then the items on the POE will be weighted according to the assessed importance. Finally a method of developing the customer satisfaction index will be produced to quantify how much the consumers are satisfied with the project.

• Journal of the Korean Home Economics Association
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• v.35 no.5
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• pp.177-194
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• 1997

This study attempts to explore urban married women's needs for consumer information contents. In addition, the causality of the needs for consummer information contents and related variables is investigated. Major findings are the following: (1) Respondents' need for information on“the product selection”and “the use and management”of the washing maching or hair dryer is high, while the in need for the information on“the existing brands”is very low. (2) Among several relevent characteristics, respondents' product involvement is strongly related to the needs for consumer information contents. (3) The results of the analysis of casual model from washing maching showed that respondents' age, purchasing experience, perception of the price dispersion and quality difference, self confidence in the product evaluation affect on the need for consumer information contents directly. While respondents' income and education level show a indirect effect. (4) The results of the analysis of causal model from hair dryer showed that respondents' perception of the price dispersion, quality difference and product complexity affect on the need for consumer information contents directly. While respondents' age, purchasing experience, self-confidence in the product evaluation show a indirect effects.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.6-7
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• 2002

• Journal of the Korean Home Economics Association
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• v.35 no.1
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• pp.129-142
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• 1997

The purpose of this study is (1) to investigate the level of the consumer needs on a reform of administrative service and (2) to identify the influencing variables. For empirical analysis it used the data on 511 persons collected in the Chunju. The questionaire method was for data gathering. The major findings are as follows: (1) The level of consumer needs on a reform of administrative service is quite high and expecially the need on ' a government employee' is very high(2) It differed significantly according to age occupation attitude on adminstation attitude on consumerism and especially attitude on consumerism is most influencing variables.

• Genomics & Informatics
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• v.17 no.3
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• pp.34.1-34.3
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• 2019

Direct-to-consumer (DTC) genetic testing is a controversial issue although Korean Government is considering to expand DTC genetic testing. Preventing the exaggeration and abusing of DTC genetic testing is an important task considering the early history of DTC genetic testing in Korea. And the DTC genetic testing performance or method has been rarely reported to the scientific and/or medical community and reliability of DTC genetic testing needs to be assessed. Law enforcement needs to improve these issues. Also principle of transparency needs to be applied.

• Smart Media Journal
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• v.9 no.4
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• pp.73-80
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• 2020

With the advent of the Internet era, consumer lifestyles have been changed tremendously, and mobile payment has carried out an increasingly extensive coverage of the people's life trajectory. Taking the design of the mobile payment interface as an example, we use a conjoint analysis method to survey college students in Guangxi, where questionnaires are collected from 270 people in different groups according to gender. The method separates the attributes that affect consumer choice of mobile payment interface design and the utility value of the attribute level to analyze consumer needs and preferences, and then obtains consumers' potential evaluation criteria for mobile payment interface design. The results of the study show that the attributes that influence consumers' choice of mobile payment interface design are, in order of preference: page layout, identification convenience, verification, module distribution, entertainment, and information encryption. Consumer groups of different genders show differences in their preferences in the mobile payment interface design and Consumer needs reflect consumer psychology. Several findings are obtained on the consumers' preferences on the mobile payment interface design, which may be used to improve future design processes.

• Korean Journal of Human Ecology
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• v.20 no.5
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• pp.993-1008
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• 2011

An increase in interests in consumers' social responsibilities, or ethical spending, starts from a recognition that the consumption of an individual does not stop with the individual, but also affects overall society. The recognition of consumers' social responsibilities leads to demands for corporate social responsibility. Therefore, this study analyzed how social responsibility recognition affects consumers' needs for corporate social responsibility using college students. All data was analyzed with the SPSS Windows 18.0 program in terms of frequency, Crobach's ${\alpha}$, factor analyses, paired t-test, one-way ANOVA, and multiple regression. The results are as following: first, the recognition level of consumers' social responsibilities in college students was at an average level and the consumer's needs for corporate social responsibility were higher than usual. Second, the grade level, military experience, and economic status of the college students changed their views on consumers' needs for corporate social responsibility. Groups with higher consumers' social responsibilities had higher consumer demands for corporate social responsibility. Through this, we can see that consumers' social responsibilities affects the consumer's needs for corporate social responsibility.

• Journal of the Korean Home Economics Association
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• v.36 no.6
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• pp.71-84
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• 1998

This study attempts to investigate what information the consumer want, and the needs and contents of information for 10 goods categories. Especially, this study aims to be used as the basic data for development of consumer information program. So, data of this survey was collected in Puchon, and the results can be used in regions which has the similar circumstance. Major findings are as follows. Consumers in Puchon think that it is difficult for them to have the information about goods. They want to know the comparative quality of goods and criterion of selection. Needs of information about 10 goods categories are different from each other. They want the informations about cereals/meats/vegetables, home appliance, book/stationery/toy more than others. They want to acquire the information from community bulletins and mass communication. So, consumer information center in University can produce the information program available to community members using this results. Then, they offer it to them through various channels.

• Journal of Fashion Business
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• v.28 no.3
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• pp.16-33
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• 2024

This study investigated the role of YouTube in providing fashion information and explored how fashion companies and individual YouTubers used this platform to communicate with consumers and disseminate fashion contents. This research identified two main types of YouTube information providers: fashion companies and fashion YouTubers. It focused on characteristics of YouTube fashion information (such as informativity, novelty, usefulness, authenticity, and enjoyment) and their impact on consumer needs satisfaction, information satisfaction, and information acceptance. An online survey was conducted with female consumers aged 20 to 39 years, analyzing responses to assess how YouTube fashion information affected consumer behavior and decision-making. Using SPSS for statistical analysis, results indicated that usefulness and enjoyment significantly influenced information acceptance, particularly with fashion companies showing a stronger impact from usefulness, while authenticity and enjoyment were more influential for fashion YouTubers. Moreover, mediating effects of consumer needs satisfaction and information satisfaction on the relationship between fashion information characteristics and information acceptance were examined. Findings revealed that various characteristics had different mediating effects based on whether the information provider was a fashion company or a fashion YouTuber. Notably, enjoyment and authenticity played crucial roles in mediating consumer needs satisfaction. Overall, this study provides insights into how YouTube serves as a vital channel for fashion information, influencing consumer satisfaction and behavior. It also offers practical implications for fashion marketers on how to leverage YouTube effectively to meet consumer needs and enhance information acceptance, thereby proposing strategic marketing recommendations for fashion companies and YouTubers.

• Korean Journal of Human Ecology
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• v.13 no.3
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• pp.425-440
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• 2004

This study was conducted to provide a foundation for housewife-consumer education programs appropriate in the information society. For this purpose, the authors reviewed existing literature, analysed consumer counseling cases, and conducted focus group interviews. The need for housewife-consumer education was illustrated, and desirable educational contents and methods were proposed. The existing housewife-consumer education programs did not work effectively because the contents were too general, and mostly structured with non-interactive one-way lectures. More effective programs should be designed to accomodate the educational purpose and contents which fitted with the specific needs of housewives as the representatives of the family consumer units. It should also take the family life cycle stages into consideration. The education programs would work better when they were oriented more toward actively participating, locally-based spontaneous small-groups.