• Human Ecology Research
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• v.58 no.4
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• pp.463-481
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• 2020

This study examines the level of consumer knowledge regarding the concept and characteristics of the sharing economy along with the role of the three economic players in the sharing economy. This study develops scales for measuring a consumer's knowledge level and the knowledge level using these scales as well as analyzes the impact of knowledge levels, socio-demographic variables, social capital, and knowledge sharing on participation in the sharing economy. The scales measuring the level of knowledge in the sharing economy were composed of 22 questions for the concept, 30 questions for the characteristics, and 15 questions for the role of the economic parties. Consumer's knowledge level regarding the concept and characteristics of the sharing economy and the role of the economic players was very low. In particular, the knowledge on the concept was insufficient. Women's knowledge on the sharing economy showed higher scores than men. Consumers with higher scores in social capital and knowledge sharing showed higher scores of the knowledge level on the sharing economy than those behind in these two variables. A higher knowledge level of the sharing economy resulted in higher participation in the sharing economy. Issues and directions for future studies on the sharing economy were proposed.

• Korean Journal of Human Ecology
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• v.17 no.6
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• pp.1151-1165
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• 2008

This study examined the current status of consumer competency such as consumer knowledge, consumer role attitude, and consumer skill and the related factors among female marriage immigrants. The data were collected from 220 female marriage immigrants living in Yeungnam region. The results of this study were as follows. First, the mean for consumer knowledge was 5.555, the mean for consumer role attitude was 4.067, and the mean for consumer skill was 3.841. Second, the results of t-tests and ANOVA showed that there were differences in the category of consumer knowledge according to age, educational level, marriage duration period, and Internet contact frequency. And the differences were found in age, educational level. communication with family about consumption and TV contact frequency for consumer role attitude, whereas in age, educational level, marriage duration period, employment status, communication with family about consumption and communication with friends about consumption for consumer skill. Third, according to the regression analyses, educational level was significant for consumer knowledge. Additionally, communication with family about consumption and TV contact frequency were significant for consumer role attitude, and age, educational level, communication with family about consumption and communication with friends about consumption were significant for consumer skill.

• Journal of the Korean Home Economics Association
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• v.41 no.2
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• pp.13-29
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• 2003

The purpose of this study is to examine consumer characteristics according to analyze the level of consumer knowledge, skill, and consciousness through the comparison between young-elderly people and elderly people in Cheju. For the empirical analysis, the data was collected 428 consumers from May to June, 1999. The statistical methods for this study were descriptive statistics, t-test, ANOVA, correlation using SPSS Win program. The major findings of this study were as follows; 1) The level of consumer consciousness was very high, but the level of consumer knowledge and consumer skill were low. 2) Drug un, Recall system, Frozen-food management, Indication for consumer knowledge; Planning, Discontent treatment for consumer skill; Responsibility for consumer consciousness area were very low state. 3) Correlation according to Pearson's γ²were positive relationship between all of that consumer knowledge and consumer skill and consumer consciousness areas. 4) Sum of 3 findings were no great difference between young-elderly people and elderly people. From now on, some suggestions from this study how to stress on the consumer knowledge and consumer skill as well as consumer consciousness of the elderly in Cheju.

• Journal of Fashion Business
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• v.22 no.4
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• pp.130-144
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• 2018

This study aims to examine the future image of the fashion industry according to the level of consumer knowledge and anxiety about the 4th industrial revolution. An online survey was carried out from March 13 to 23, 2018. A total of 698 consumers participated in the survey. The results of the study are as follows. The consumer knowledge level about the 4th industrial revolution was 10.2% for the first recognition, 48.3% for the term recognition, and 41.5% for the content understanding. The level of consumer anxiety about the 4th industrial revolution was 36.5% lower than average and 63.5% higher than the average. An ANOVA was conducted to confirm the anxiety according to the knowledge level of the 4th industrial revolution. The results revealed that consumers with higher knowledge level felt more anxiety than consumers with a lower level of knowledge. Consumer's knowledge level about the 4th industrial revolution did not affect the future image of fashion industry and individual phases of the fashion industry. Consumer's anxiety level about the 4th industrial revolution had a partial influence on the future image of the fashion industry and on each phase of the fashion industry. In the midstream and downstream areas of the fashion industry, significant differences were observed in the future image according to the level of anxiety.

• Journal of Families and Better Life
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• v.5 no.2
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• pp.29-44
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• 1987

The objectives of this study were; (1)to determine if socio-demographic variables influence energy conservation attitude, energy conservation knowledge, energy conservation behavior of consumer, (2) to determine if energy conservation attitude and energy conservation knowledge influence energy conservation behavior of consumer, (3) to examine the causal relationships among variables which influence energy conservation behavior of consumer. The model for this study included following variables; (1) socio-demographic variables, which are the independent variables; (2) energy conservation behavior of consumer, which is a dependent variable; (3) energy conservation attitude of consumer, which is an intervening variable ;(4) energy conservation knowledge of consumer, which is an intervening variable. The data used in this study included 502 homemakers living in Seoul. Statistics used for data analysis were ANOVA, Pearson's Correlation and Path Analysis. The major findings were follows; (1) Energy conservation attitude and energy conservation behavior difference significantly according to the level of family income among socio-demographic variables such a age, educational level and family income. Energy conservation knowledge differenced significantly educational level, and family income. Energy conservation knowledge difference significantly educational level. (2) Energy conservation behavior differed significantly according to energy conservation attitude and energy conservation knowledge. (3) Energy conservation attitude and energy conservation knowledge had positive effects on energy conservation behavior directly and indirectly. (4) Family income had negative effects on energy conservation behavior directly and indirectly through energy conservation attitude. Education had positive effect on energy conservation behavior indirectly through energy conservation knowledge.

• Journal of Families and Better Life
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• v.13 no.4
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• pp.181-198
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• 1995

The purpose of this was to identify the level of adolescent consumers' knowledge consumer attitudes and consumer needs toward market opening and to investigate the influencing variables Data have been collected through questonnaires with 929 middle school high school university students residents of Seoul The major findings are : 1) The average score of consumer knowledge about market opening was 5.26 on the scale of 1-10 2) Consumer attitudes toward market opening were some positive and differed significantly according to grade sex foreign travel experience economic status comsumer knowledge about market opening. 3) The level of consumer education needs was so high and consumer education needs differed significantly according to grade sex consumer knowledge and consumer attitudes toward market opening. 4) Adolescent consumer needs for government consumer business role were so high and the business role was considered most important.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.11
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• pp.1307-1317
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• 2003

The level of consumer knowledge has been gradually increased with the growth of living standard of consumer and the development of communication technology. The purpose of this study was to investigate the structure and measure of consumer knowledge and to find out relationship between objective knowledge and subjective knowledge. The subjects of this study were female adults from theirs twenties to theirs forties who lived in Seoul, Kyunggi or Incheon areas and Quota sampling method was used age and areas. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and major statistical methods are mean, frequency, Pearson correlation coefficient, and Cronbach's $\alpha$ coefficient. The results are as follows: 1. Objective knowledge consisted of the product knowledge, brand knowledge, purchase knowledge and usage knowledge, and subjective knowledge consisted of experience and self-evaluation knowledge. 2. Consumer knowledge was related to the subjective knowledge and objective knowledge. But, there was relatively a low relationship between subjective knowledge and objective knowledge of apparel.

• Journal of the Korean Home Economics Association
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• v.37 no.8
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• pp.55-72
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• 1999

The purpose of this study is to identify the levels of informationized life of individual, consumers knowledge and attitudes to informationized society, and the recognition of consumer problems in informationized society, and to investigate the related variables. Data were collected from 693.consumers living in Seoul using the constructed questionnaires by the authors. Frequency, Percentage and Multiple Regression Analysis were applied for the analysis. The level of informationized life of consumers was lower than the mid-point of the scale, the level of the consumers knowledge about informationized society was sightly higher than mid-point of the scale, and the consumer attitudes to informationized society appeared to be positive. The level of the recognition of consumer problems in informationized society was higher than the mid-point of the scale,and was influenced by job, age of consumers, and the level of consumers knowledge about informationized society.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.3
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• pp.641-654
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• 1997

The purpose of this study is to investigate the relationship between the consumer's product knowledge and his/her ability to obtain information when buying clothing. For the purpose of this study, questionnaires were given to 550 university students living in Seoul and the Kwgi area. The questionnaires were designed to measure the consumer's knowledge about examine his/her method of gathering information and to obtain some personal information Vsing a base of 407 students, data was analyzed through cross- tabulation, the chi square test, the t-test, the one-way ANOVA accompanied by a post-hoc analysis with the Tukey method, Pearson's correlation coefficient, and the Spearman rho. The results of this study were as follows. 1) There was a significant difference in the amount of iuormation seeking between groups with different knowledge related to clothing. 2) The use of information sources was found to be significantly related to the consumer's subjective and objective knowledge. 3) The consumer's level of knowledge about clothing was related to the store characteristics that he/she took into consideration. The difference between the groups came from the number of store characteristics taken into consideration, rather than from the contents. The group that had more knowledge related to clothing was more aware of store characteristics than the other level stoup. Price, quality, uniqueness, and variety of clothing were equally important to by groups. 4) A moderate relationship was found between the consumer's subjective and objective knowledge, and between his/her purchasing experience and objective knowledge. There was a relatively high relationship between purchasing experience and subjective knowledge.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.8 s.145
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• pp.1125-1135
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• 2005

The purpose of this study were to clarify differences in information processing type in relation to the consumer knowledge and involvement of apparel and to clarify differences in demographic characteristics in relation to the information processing type of consumer. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and Quota sampling using age and residential areas was employed. Major statistical methods were Chi square test and discriminant analysis. The results were as follows: 1. Consumer knowledge was found to be significantly related to the classification of information processing type. Low knowledge group tended to process infarmation rationally but high knowledge group utilized both rational and experiential process. 2. Consumer involvement was found to be significantly related to the classification of information processing type. Low involvement group tended to process information passively. High involvement group utilized both rational and experiential process 3. Information processing type was related to consumer's demographic characteristics such as age, education level, marriage, and purchase expense of apparel