• 마케팅과학연구
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• 제13권
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• pp.49-70
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• 2004

소비자들은 상표에 대하여 과거에 자신이 경험한 주관적인 감정반응을 기억하여 상표를 평가한다는 연구가 최근 제시되고 있는데, 기억감정이 상표평가에 사용되기 위한 조건에 관한 연구는 미흡하다. 따라서, 본 연구에서는 소비자가 상표를 평가하는 데에 기억감정이 작용하기 위한 조건으로 접근속도, 상표에 대한 기억감정의 표상성, 소비목적관련성을 탐색해 보았다. 또한 상표평가에서 기억감정의 반응수준(접근속도, 표상성)에 영향을 미치는 요인들로 부호화 유사성과 조직화 수준을 탐색하였다. 실증연구 결과 기억 속에 감정의 조직화 수준은 기억감정의 접근속도, 표상성에 긍정적인 영향을 미치게 되며, 기억감정의 접근속도, 상표에 대한 기억강정의 표상성이 상표평가에서 기억감정의 이용 정도에 영향을 미치는 것으로 나타났다.

• 유통과학연구
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• 제10권12호
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• pp.25-34
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• 2012

Purpose - This study examines college students' perceived choice attributes in traditional markets and the relationship quality. We study the relationships between attributes that common people look for while choosing a store (e.g., product, service, advertising, and atmosphere), consumption emotion, consumer's value, and relationship quality. Research design, data, methodology - In order to verify the relationship between choice attributes and relationship quality, and moderating (i.e., consumption emotion) and mediating effects (i.e., customer value), we collected data from 202 consumers in Gyeonggi province to test the theoretical model and its hypotheses. For this purpose, this study, utilized an empirical methodology. Results - First, contrary to the previous research findings involving college students, this study observed that four factors of store choice attributes at a traditional market were important to consumers in heightening the relationship quality. Specifically, product (β = .608, p < .01), service (β = .351, p < .01), advertising (β = .237, p < .01), and atmosphere (β = .425, p < .01) are significantly related to relationship quality. Second, consumers selected product (β =. 521, p < .01) as the most important attribute. Atmosphere (β = .254, p < .01) and service division (β = .148, p < .05), in this order, are the other important factors in this regard. However, advertising (β = -.112, p = .100) is not statistically significant. To improve and develop the relationship quality with consumers, traditional markets should ensure supply of suitable products and goods, improve store atmosphere by modernizing facilities, and educate merchants to improve their services. Third, the results of the moderating effects, although marginally statistically significant, suggest that for the consumers with low consumption emotion for traditional markets, an affirmative experience of products and store atmosphere heightens their values. In addition, the consumers having low consumption emotion who could promote consumer values were found to improve and develop a marginally significant relationship quality. Finally, the study revealed that the consumer's value exhibited a complete mediation effect in the relationships between service and relationship quality, and advertising and relationship quality and a partial mediation effect in the relationships between product and relationship quality, and atmosphere and relationship quality. Conclusions - Consumer satisfaction is important to increase the competitiveness of traditional markets, and products and store atmosphere are important attributes to increase the relationship quality. Specifically, merchants should supply different products, modernize their facilities, and improve store atmosphere to compete in traditional markets. In addition, traditional markets should provide value and competitive prices to attract consumers, and should maximize the consumer's value and promote the consumption emotion. Traditional markets should evolve to accommodate changes in the consumer's value and invest in not only functional elements but also symbolic elements.

• 아동학회지
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• 제26권1호
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• pp.1-14
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• 2005

The present study aims to examine the relations between emotion regulation, aggression and school adjustment of boys and girls. A total of 321 5th-6th grades students were selected for the study. The data was collected via questionnaires. As results, there were some significant differences between boys and girls in overt aggression and peer adjustment. It was also found that emotion regulation, aggression and school adjustment were significantly correlated. And school adjustment was influenced by emotion regulation as well as overt and relational aggressions. Finally, only for boys, the relations between children's emotion regulation and school adjustment were mediated by their aggression.

• 복식문화연구
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• 제10권1호
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• pp.49-59
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• 2002

The type of product and consumer characteristis have known to play an important role in the post-purchase behavior. The issue related to the effects of clothing type and sex on the process of consumer satisfaction formation, would be helpful to understand the past-purchase consumer behavior. Therefore, the objective of this study was to clarify differences in the process of satisfaction formation in relation to clothing type and sex. The study was conducted in three steps. Through the two steps, measurement instruments were developed. At the last step, judgement sampling method was utilized to collect the data and subjects were 614 university students. Factor analysis and path analysis were used to analyze the data. The process of consumer satisfaction formation in formal wear and casual wear showed some differences. In the case of format wear, only expressive product performance was found to play an important role in the process of consumer satisfaction formation. However in the case of casual wear, both expressive and instrumental product performances had influence upon clothing satisfaction directly or through consumption emotion. The results revealed a similar tendency in the process of satisfaction formation between male and female groups. However in the male group the consumption emotion had a greater effect on the process of consumer satisfaction formation than in the female group it did.

• 패션비즈니스
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• 제7권1호
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• pp.14-26
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• 2003

This research aimed 1) to analyze the relationship between consumer's emotional needs and elements of textile design in the 1st survey 2) to investigate textile design process presently conducted in the industry in the 2nd survey, and 3) to suggest a desirable direction to improve the textile design process based on a comparison of the results obtained from the two surveys. A description system and an emotion model on textile design were redeveloped as research devices in this study. In the 1st survey, total 600 respondents were sampled and asked to report their emotional response on 50 representative types of textile design, on a emotion measurement scale. The data set obtained from the 1st survey were statistically analyzed. In the 2nd survey, a depth interview was applied to qualitatively analyze the textile design process presently conducted in the industry. The results from the two surveys were compared.

• 한국지역사회생활과학회지
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• 제27권1호
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• pp.121-136
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• 2016

The purpose of this study was to investigate consumer behavior based on the experience from visiting Jeonju Hanok Village. This study tested the relationship between the experience and intention to revisit for consumers who visited the village mediated by emotion and place attachment as a structural equation model. The results of this study were as follows. First, the perceived emotion was found to be significantly influenced by experience. Consumers were likely to feel positive emotions if their experiences of entertainment, escapism, and esthetics were positive. Second, the place attachment was found to be significantly influenced by experience. If consumers perceived positive experience of education and escapism, then they would like to be attached to the place where they experienced such positive experience. Finally, the intention to revisit was found to be significantly influenced by the emotion and the place attachment. If positive emotion and place attachment were well-established through consumer experience, then consumers would like to increase the intention to revisit the place.

• 대한가정학회지
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• 제50권3호
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• pp.35-50
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• 2012

This study aims to investigate the effect of group home adolescents' emotion regulation and school adjustment. A survey was carried out on a total of 246 middle and high school students, who live in group homes. For data analysis, t-test, two-way ANOVA, Pearson's correlation analysis, multiple regression analysis, and reliability coefficients were carried out by using SPSS program(version 18.0). The findings of this study were as follows: First, there were significant differences in emotion regulation ability of group home adolescents, depending on the grade and gender. Second, there was an interaction by grade and gender in school adjustment of group home adolescents. Last, group home adolescents' gender, grade, and emotion regulation ability affected their school adjustment.

• Human Ecology Research
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• 제55권6호
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• pp.609-623
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• 2017

Fur apparel is a representative luxury item that displays wealth and social status; however, it is also recognized as an unethical product criticized for its animal maltreatment in the production process. Understanding consumer responses to an ambivalent object, such as fur apparel, is an important research topic both academically and practically. This study investigates the hierarchical effects of perceived benefits and risks of fur apparel on consumers' emotions and purchase intention by applying the ABC model of attitudes to identify the mediating effects of consumer emotions. An online survey was conducted on 390 female consumers that verified hypotheses through structural equation modeling and bootstrapping analysis using phantom variables. The initial results of the survey showed that the relationship between perceived conspicuous benefits and purchase intention towards fur apparel was partially mediated by positive emotion. Second, the relationship between perceived epistemic benefits and purchase intention was completely mediated by positive emotion. Third, the relationship between perceived ethical risk and purchase intention was completely mediated by positive and negative emotions. Fourth, perceived social risk did not affect the purchase intention of fur apparel significantly. The results support that cognitive beliefs about the subject have a significant positive effect on behavioral intentions through emotions as suggested in the ABC model of the attitude. This study provides an in-depth understanding of consumer responses to ambivalent objects by revealing the individual mediating effects of consumers' positive and negative emotions.

• 감성과학
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• 제10권4호
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• pp.511-521
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• 2007

지속적으로 변화하는 소비자의 선호를 바탕으로 디자인하는 것은 매우 중요하다. 따라서 디자인이 출시될 미래시점에서 소비자가 선호할 수 있는 디자인 컨셉을 결정할 수 있는 방법이 필요하다. 이를 위한 다양한 방법들이 있을 수 있겠지만 추세분석(trend analysis)은 이를 충족시킬 수 있는 가장 적절한 방법 중의 하나이다. 본 연구는 추세분석을 통하여 미래 소비자의 감성에 부합하는 MP3 플레이어 디자인 방향을 제시하는 것을 목적으로 한다. 이를 위해 연구방법과 내용으로서 먼저, 소비자의 지속적인 선호의 변화를 파악할 수 있고 이를 바탕으로 미래시점에서 소비자가 선호할 수 있는 디자인 방향을 제시할 수 있는 추세분석방법을 모색하였다. 실증연구로서 2000년부터 2007년 7월까지 출시된 MP3 플레이어 228개를 수집하여 디자인의 속성과 그 속성의 수준을 결정하고 SPSS프로그램의 동질성분석을 이용하여 추세분석을 실시하였다. 그 결과 미래의 소비자 역시 감성경험을 중시하는 소비추세가 주류를 이룰 추세이다. 따라서 MP3 플레이어 디자인은 소비자의 감성적 욕구를 충족시키기 위한 디자인 기반으로 작용할 추세이다. 이를 기반으로 MP3 플레이어디자인을 4가지 추세로 나누어 볼 수 있다. 그것은 1. 고가격의 PMP기반 다양한 멀티미디어 기능의 MP3 플레이어디자인 개발 2. 기본기능의 MP3 플레이어디자인 개발 3. 새로운 컨버젼스 제품디자인 개발 4. 플래시 기반 제품디자인 개발이다. 디자이너들이 디자인의 추세결과를 바탕으로 미래 디자인을 추론할 수 있다면 경쟁에서 경쟁우위를 점할 수 있는 확률이 높다고 할 수 있다. 이러한 점에서 본 연구는 유용하다고 할 수 있다.

• 한국프랜차이즈경영연구
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• 제12권1호
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• pp.45-55
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• 2021

Purpose: How to build the positive emotion of customer is very important, because it affects the positive attitude. Brand evidence has a significant impact on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Thus, this study examines the effect of brand evidence on emotion (positive emotion and negative emotion), and attitude in restaurant industry. Research design, data, and methodology: This study examines the structural relationship among brand evidence, emotion, and attitude. Brand evidence divide into three sub-dimensions such as physical evidence, core service, and employee service. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The data were collected from 439 restaurant users from Seoul area were analyzed using SPSS 22.0 and SmartPLS 3.0 program. A total of 460 questionnaires were distributed and a survey was conducted for 4 weeks, and a total of 439 were used for analysis, excluding non-response data and 21 unusable response data among the collected questionnaires. Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that physical evidence, core service, employee service had positive effects on positive emotion. And core service and employee service had negative effects on negative emotion while physical evidence did not have. Also, positive emotion had positive effect on attitude and negative emotion had negative effect on attitude. Conclusions: The findings of this study provide guidelines on how to enhance competitiveness in restaurant industry through understanding brand evidence's effects on raising perceived consumer's emotion and attitude. Therefore, food service companies should establish a marketing strategy that can stimulate positive emotions through brand evidence, which is all factors related to service brands that influence consumers' evaluation of service products and purchase decision-making process.