• Title, Summary, Keyword: Consumer Communication

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A study on consumer competency and the related factors among female marriage immigrants (여성결혼이민자의 소비자능력과 관련요인에 대한 연구)

  • Kim, Hyo-Chung
    • Korean Journal of Human Ecology
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    • v.17 no.6
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    • pp.1151-1165
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    • 2008
  • This study examined the current status of consumer competency such as consumer knowledge, consumer role attitude, and consumer skill and the related factors among female marriage immigrants. The data were collected from 220 female marriage immigrants living in Yeungnam region. The results of this study were as follows. First, the mean for consumer knowledge was 5.555, the mean for consumer role attitude was 4.067, and the mean for consumer skill was 3.841. Second, the results of t-tests and ANOVA showed that there were differences in the category of consumer knowledge according to age, educational level, marriage duration period, and Internet contact frequency. And the differences were found in age, educational level. communication with family about consumption and TV contact frequency for consumer role attitude, whereas in age, educational level, marriage duration period, employment status, communication with family about consumption and communication with friends about consumption for consumer skill. Third, according to the regression analyses, educational level was significant for consumer knowledge. Additionally, communication with family about consumption and TV contact frequency were significant for consumer role attitude, and age, educational level, communication with family about consumption and communication with friends about consumption were significant for consumer skill.

An Empirical Study of Consumer Empowerment for Chinese Elderly Consumers (중국 노인 소비자의 소비자역량에 관한 실증연구)

  • Zhao, HongZhi;Jung, Minji;Chung, Jae-Eun
    • Family and Environment Research
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    • v.56 no.6
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    • pp.507-525
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    • 2018
  • This study examines the consumer empowerment index for Chinese elderly consumers, the impact of socio-demographic variables, exposure to mass media, and communication about consumption on consumer empowerment. The consumer empowerment index is composed of three factors: consumer knowledge, consumer attitude, and consumer skill. Data were collected from 301 Chinese elderly consumers aged 60 to 80 years old via a professional online survey firm. The findings of the analysis were described using frequency, t-test, ANOVA, and multiple regression analysis. The results are as follows. First, the average of consumer knowledge was 35.69 points out of 100, consumer skill was 65.71 points, and consumer attitude was 68.87 points. Second, socio-demographic variables indicated that education level, previous occupation, type of residence and communication about consumption impact consumer empowerment. Elderly consumers with higher education had higher consumer attitudes and better overall consumer empowerment than those with lower education. Consumers who were self-employed workers had higher consumer skills than those of technical or service workers. Elderly consumers who live alone had higher consumer skills than those who live in a nursing home. Third, according to communication about consumption, family communication is positively associated with consumer attitudes, skills and overall empowerment, while friend communication is positively associated with consumer attitudes and overall empowerment. The findings of this study are useful in developing guidelines that help the government make consumer education systems for the elderly who want to improve consumer empowerment levels evenly among these factors.

The Effects of Salesperson's Nonverbal Communication on Consumer Emotions and Service Quality in Fashion Shopping (패션제품 판매원의 비언어적 커뮤니케이션이 고객의 감정과 서비스품질에 미치는 영향)

  • Cho, Youn-Joo
    • Fashion & Textile Research Journal
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    • v.14 no.3
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    • pp.413-422
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    • 2012
  • This study is to verify the influence of salesperson's nonverbal communication on consumer emotions, and service quality in fashion shopping. This study sample is limited to Busan and Kyungnam Province's fashion shopping consumers. The responders included 239. Data were analyzed by frequency, factor analysis, and AMOS. As the results, kinesics, proxemics, paralanguage, and physical appearance are a major influence on positive consumer emotions that influence service quality. Kinesics and proxemics are a major influence on negative consumer emotions; however, paralanguage, and physical appearance are not a major determinant to influence negative consumer emotions; in addition, there is a direct link between negative consumer emotions and service quality. Also, consumer emotions mediated the relationship between nonverbal communication and service quality. Therefore, fashion firms should train employee manners to ensure that nonverbal communication is important in service encounters.

A Content Analysis of Internet Homepages of Korean Companies - Focused on Consumer Information and Communication - (내용분석을 통한 기업 홈페이지 실태 연구 - 소비자정보제공과 의사소통을 중심으로 -)

  • 구혜경;이기춘
    • Journal of the Korean Home Economics Association
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    • v.42 no.1
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    • pp.17-37
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    • 2004
  • The aim of this study is to analyze Internet homepages of Korean companies. This study especially concentrates on consumer information and communication on a company Internet homepage. The method of this study is to review a company internet homepage. Main findings are as follows. 1) Consumer information is classified into product, living, study, law and regulation related to product, consumer's product evaluation, consumer education, A/S, company info. about branch stores, financial data, webzine and entertainment. 2) Communication type is classified into B2C and C2C, but Korean company concentrates on B2C communication channel.

IMC Strategy Based on Consumer's Purchase Decision-Making Process : LG Hausys Brand Z:IN Case Study (소비자 구매의사결정과정 기반 IMC전략 : LG하우시스 브랜드 Z:IN 사례)

  • Lee, Jae-Jin
    • Journal of the Society of Korea Industrial and Systems Engineering
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    • v.43 no.3
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    • pp.135-142
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    • 2020
  • In this study, the case of brand IMC communication of LG Hausys' total interior solution brand Z:IN was dealt with. The target consumer of the Z:IN brand is a general end consumer and also shows the character of industrial goods. Accordingly, there should be a unique aspect that brand management and communication methods must be made from more angles. For many companies which are active in the industry, this case study should be significant. This case study was researched in terms of consumer's purchase decision-making process and consumer participation and experience. Brand Zi:in developed a brand communication strategy following the flow of the consumer purchasing decision process. And the brand actively induces consumer experience and participation so that consumers can communicate more closely with the brand. Brand communication from the perspective of consumer purchasing decision-making and consumer experience and participation is a crystal that fully considers LG Hausys' products, markets, and competitors, and will be an effective strategy to continue to preoccupy the market not only in the present but in the future.

A study on consumer complaining behavior by mobile phone services - Focused on college students in Pusan metropolitan city - (이동통신서비스의 소비자불평행동에 관한 연구 - 부산지역 대학생을 중심으로 -)

  • Kim, Young-Sook;Sim, Mi-Young
    • Korean Journal of Human Ecology
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    • v.9 no.3
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    • pp.317-333
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    • 2000
  • This study is to focus on the users of mobile communication services in Pusan metropolitan city. First this study measured the levels of consumer dissatisfaction and consumer complaining behavior. Second, this study analyzed a causal-effect on variables affecting consumer complaining behavior. The findings of this study are as follows ; 1) In area of contract and cost, variables directly and indirectly affecting consumer complaining behavior were sex, age, consumer knowledge, complaining behavior experience, attribution, and consumer dissatisfaction. 2) In area of use, variables directly and indirectly affecting consumer complaining behavior were sex, consumer knowledge, complaining behavior experience, attribution, and consumer dissatisfaction. 3) In area of services, variables directly and indirectly affecting consumer complaining behavior were sex, consumer knowledge, consumer function, complaining behavior experience, attribution, and consumer dissatisfaction.

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Critical Factors Affecting Consumer Acceptance of Online Health Communication: An Application of Service Quality Models

  • Lee, Jung Wan
    • The Journal of Asian Finance, Economics and Business
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    • v.4 no.3
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    • pp.85-94
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    • 2017
  • The paper examines critical factors affecting consumer behavioral intentions in accepting online health communication through social networking sites. Unlike recent research under this topic, the paper assimilates some components of service quality dimensions and consumer behavior theories. The paper employs factor analysis and structural equation modelling analysis with latent variables to identify critical factors from the survey data collected from Korean consumers. The results of the study identifies three major constructs: consumer needs for health information, the perceived value of tangible attributes of health information providers, and the perceived value of intangible attributes of health information providers. The results show that consumer needs for health information and the tangible and intangible attributes of health information providers should be considered as important antecedents of accepting online health communication through social networking sites. The findings suggest that the success of online health communication via social networking sites largely depends on the tangible and intangible attributes of health information providers.

A Study on Preference of the Consumer for Multimedia Contents Service in Communication and Broadcasting Convergent Environment (통방 융합 환경 멀티미디어 콘텐츠 서비스를 위한 소비자 선호도 연구)

  • Kim Kwang-Yong;Kim Jae-Gon;Han Hyun-Soo;Park Sun-Young
    • Journal of Broadcast Engineering
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    • v.11 no.1
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    • pp.130-137
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    • 2006
  • In this paper. we introduce technologies that service multimedia contents (in brief, we call it UCA (Ubiquitous Contents Access)) to end consumer that have various communication terminal on communication & broadcasting convergence environment and propose system that this technologies are applied. Also, we analyzed relative advantage and playfulness of service technology that is looked in consumer side about proposed service technology. When analyzed relative advantage and playfulness in consumer's view point, proposed communication & broadcasting convergence service model could see that is worth service that consumer can prefer.

A Development on Consumer Portal System based on Advanced Metering Infrastructure (Advanced Metering Infrastructure를 이용한 Consumer Portal 개발)

  • Jin, Sung-Il;Jung, Nam-Jun;Yu, In-Hyeob;Kim, Sun-Ic;Ko, Gong-Min
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.56 no.11
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    • pp.1903-1909
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    • 2007
  • As the electric power industry has been revolutionarily transformed such that the distributed energy resources have been interconnected with power systems and a variety of energy service providers have been appeared, the need of Consumer Energy Portal as a core of two-way communication and service infrastructure between power suppliers and consumers has been gradually increased. Consumer Energy Portal can be thought of as a combination of hardware and software enabling two-way communication between energy service providers and equipment within the consumers' premises or a physical and logical link between consumers' in-building networks and wide-area access networks. In other words, Consumer Energy Portal can make the way the power industry has been traditionally operated the web-based way, enabling two-way interactions between energy service providers and consumers and mutual networking between end users' equipment. Thus, Consumer Energy Portal can be a kind of Service portal that provides new value-added services and efficient power operations that in the past. In this paper, for ESPs' integrated resources management, demand side management and value-added service provision, we have established the two-way access network that can gather real-time metering data using ZigBee technology and control physically networked equipment.