• 패션비즈니스
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• 제5권4호
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• pp.37-55
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• 2001

This study put its major concern in consumer behavior during a purchase of fashion products through the Internet marketing channels. Therefore, it investigated the Internet shopping and tried to find the reasons why clothes shopping through the Internet marketing channels is not popular enough. Then, alternative marketing strategies would be suggested which is accessible from the relationship marketing approach. The study adopted a qualitative research method to implement those purposes. In-depth interviews were conducted with the interviewees who had an experience of buying a fashion merchandise through the Internet or who had such an intention. And the information on stages of decision-making process and actual purchase was obtained by participating in and observing the process. The results revealed stages of decision-making in purchasing a fashion product through the Internet channels, the process of relationship development, and the elements of relationship marketing which affect purchase intention. The elements of relationship marketing to promote a purchase of a clothing product via the Internet marketing channels included convenience; communication and socal experience; sensual information; risk acknowledgement and pursuit for safety; and usage of complexed marketing channels. Based on these, a few strategic points such as remote reality, database of communication basis, strengthening individualized services, and development of complex marketing channels were suggested.

• 수산경영론집
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• 제46권1호
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• pp.145-155
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• 2015

This study aims to look at the change in consumer awareness and behavior after Japan's 2013 nuclear power plant's radioactive water leakage and draw implications about them. Findings show that 81% of respondents decreased their consumption of fishery products after the nuclear incident, and kept on showing avoidance of imported fishery products including those from Japan. Also it showed that consumers more importantly considered safety when buying imported fishery products after the nuclear incident. The most common channel of receiving radioactivity safety information on fishery products were TV and online. However, the main reason for decreasing the consumption of fishery products was founded to be based on the inaccuracy of the information provided. However, many people said that they will increase their consumption of all fishery products if provided with accurate radioactivity information. Therefore, if accurate radioactivity information were to be spread effectively to the public, positive consumption rates of fishery products can be shown in the future. The inaccuracy of radioactivity safety information caused the rapid decrease of fishery products consumption in 2013 to be amplified. Therefore, this study showed the importance of the delivery of rapid, accurate and consistent information to consumers.

• 한국의류학회지
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• 제29권11호
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• pp.1475-1484
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• 2005

The purposes of this study were 1) to examine the dimension of fashion shopping mall attributes and shopping value related to online shopping, and 2) to investigate the effects of fashion shopping mall attributes and shopping value on purchase intention in online shopping. Data were obtained from 423 online fashion shopping mall consumers who have experiences of buying products or visiting to online fashion shopping mall in Busan, and were analyzed using by factor analysis, Cronbach's alpha, path analysis of LISREL 8.53. The results showed online fashion shopping mall attributes were composed of Visual information, Loading speed Space composition, Product assortment, Checkout service, and Help desk. Shopping value perceived by online fashion shopping mall consumers were consisted two factors: Hedonic value and Utility value. Hedonic value and Utility value Perceive by online consumers were influenced by Product assortment, Visual information, Help desk, and Space composition of shopping mall. Additionally, hedonic and utility shopping values perceive by online consumers impacted online purchase intention. Findings suggest that fashion shopping mall attributes mediated by shopping values are important in predicting purchase intention of online shopping mall. Implications are drawn for the information useful to consumer behavior researchers and retailers of online fashion shopping mall.

• 동아시아경상학회지
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• 제11권1호
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• pp.31-40
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• 2023

Purpose - The prior literature indicated that green consumerism encouragements and programs have led to strict standards against environmental issues, thus reducing emissions from motors and engines and improving clean-burning energy options. The present study seeks to elaborate on the responsibility of ecological education in amplifying potential green consumers. Research design, Data, and methodology -The justification of the qualitative literature method used in this research is essential because, through the extensive explanation, justification and description of the methods used, researchers can enhance the trustworthiness of the research to a particular or designated audience. Result - Environmental education helps customers worldwide recognize the barriers to purchasing green products at every purchase level. Prior studies pointed out that after environmental education, consumers are much more willing to go greener in their consumption and safeguard the environment. Customers want to act green; however, they anticipate companies to lead the way. Conclusion - This research suggests that reusing prevailing resources creatively implies that fewer dollars are spent buying novel stock to generate green products. Although establishing a green company is expensive, it saves a lot of cash over time. Greening procedures can lead to efficiency gains by minimizing energy costs, permitting companies to acquire green tax credits.

• 유통과학연구
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• 제20권11호
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• pp.61-69
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• 2022

Purpose: Technological developments make the business competition even tighter. Digitalization makes it easier for business people in their efforts to encourage the formation of consumer buying behavior because of the availability of effective and efficient means of delivering information to be used to make purchasing decisions. The purpose of this study was to determine the effect of E-Wom and Website Attractiveness on E-Trust and Purchase Decision of online sales on Instagram with innovation acting as a moderating variable. Research design, data and methodology: This research sample is 170 Instagram users who have made online purchases from the local fashion brand. This research is quantitative explanative with data collection using questionnaires and analysis techniques using the Structural Equation Modeling (SEM) approach using AMOS. Results: The results showed that E-wom had a significant positive effect on Purchase decisions. Web Attractiveness has no significant effect on Purchase Decision. Ewom has a significant positive effect on E-trust. Web Attractiveness has a significant positive effect on E-trust. E-Trust has no significant effect on purchase decisions. Conclusions: Innovation can moderate the effect of E-trust on Purchase decisions. Purchase Decisions can be influenced by E-wom and E-trust, but not Web Attractiveness.

• 한국프랜차이즈경영연구
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• 제15권1호
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• pp.11-27
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• 2024

Purpose: This study empirically examines the bandwagon effects on the adoption of Kiosks for the restaurants' owners. Utilizing Davis (1989)'s Technology Acceptance Model as a framework, this study contributes to the literature by adding a bandwagon effect variable. Bandwagon effect has been studied extensively on the consumer marketing domain in terms of end-user behavior, but not on the business owners' willingness to invest on the new technology. Research design, data, and methodology: Davis (1989)' Technology Acceptance Model with added a bandwagon effect variable was set as a theoretical model. Data was collected via survey instrument from restaurants' owners who purchased or are considering a Kiosk. Structural Equation Modeling was used to empirically test the proposed model. Results: Results show that bandwagon effect is indirectly affecting to the adoption of Kiosks via perceived usefulness, trustworthiness, and interests. The bandwagon effects are NOT directly affecting the adoption of Kiosks. Conclusion: The findings suggest that buyers of Kiosks as storeowners (not end users) consider buying them after storeowners check perceived interests and trustworthiness from others. Thus, there could be a practical implication that it is important to illustrate perceived interests for the business to the storeowners when marketing new technology.

• 한국유통학회지:유통연구
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• 제9권3호
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• pp.97-118
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• 2004

본 연구에서는 기업 간 관계에서 핵심 개념 중의 하나인 신뢰를 호의 및 역량과 같은 내용별 차원과 더불어 기업 신뢰 및 영업사원 신뢰와 같은 대상별 차원을 동시에 고려하여 이들 차원이 관계몰입 및 시민행동에 영향을 미치는 차별적 효과를 검증하였다. 수도권에 소재하고 있는 유통업체의 구매담당자를 대상으로 수집된 자료를 가지고 분석한 결과, 공급업체의 경우 역량 차원은 구매업체의 관계몰입에 유의한 영향을 미치고 있으며, 호의 차원은 유의하지 않은 것으로 나타났다. 반대로 영업사원의 경우 호의 차원은 구매업체의 관계몰입에 유의한 영향을 미치고 있지만 역량 차원은 유의하지 않은 것으로 밝혀졌다. 또한 관계몰입은 협력적 행동, 비불평성, 공익성과 같은 관계적 시민행동에 모두 유의한 영향을 미치고 있는 것으로 나타났다. 끝으로 이러한 결과의 이론적 및 실무적 시사점이 논의되고 연구의 한계점과 미래의 연구방향이 제시되었다.

• 디지털융복합연구
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• 제11권6호
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• pp.57-71
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• 2013

본 연구는 화훼유통단지를 이용하는 소비자의 구매행동에 영향을 미치는 요인을 알아봄으로써, 이를 통해 화훼유통단지의 지속가능한 성장 전략을 수립하는데 있어 기초자료를 제공하는데 연구의 목적이 있다. 본 연구에서는 화훼유통에 대한 전반적인 고찰을 하기 위하여 이와 관련한 정부와 민간단체들의 연구보고서, 국내 외의 선행연구 논문과 관련학계의 학술지를 활용하여 광범위한 문헌적 연구를 실시하였다. 아울러 이론적 연구와 문헌적 연구의 타당성 여부를 검증하기 위하여 실증적 연구방법을 병행 실시하기 위하여 연구가설을 바탕으로 설문조사를 실시하고자 한다. 제1장은 서론으로 연구의 필요성과 목적을 기술하고, 제2장에서는 화훼유통에 관한 고찰, 소비자의 구매행동, 선행 연구에 대한 전반적인 고찰을 한다. 3장에서는 본 연구의 이론적 배경의 논리적 근거를 바탕으로 한 연구 문제와 방법, 그리고 각 연구내용에 대해 알아보며 4장에서는 설문조사 등 분석 결과에 대해 알아본다. 마지막으로 제5장은 결론으로 지금까지 고찰한 내용을 바탕으로 화훼유통 단지를 이용하는 소비자의 구매행동에 영향을 미치는 요인에 관한 결론과 올바른 화훼유통산업 경영을 위한 제언을 제시하고자 한다.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2008년도 학술대회 2부
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• pp.460-464
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• 2008

제품의 사용자 인터페이스를 개선하고 최적화하기 위해서는 실제 사용자들이 그 제품을 어떻게 사용하는지에 대한 정확한 이해가 선행되어야 한다. 지금까지 사용자의 행동을 이해하기 위한 방법으로 주로 사용되어 온 면접이나 질문지는 사용자의 기억에 의존해야만 한다는 단점이 잇으며, 사용자에게 특정한 과제를 부여하고 행태를 관찰하거나 실험을 진행하는 usability test, 사용자의 실제 환경이 아닌 주어진 환경에서 실험자의 의도에 따라 정해진 과제를 수행해야 한다는 제약이 있다. 본 연구에서는 이러한 단점들을 보완하고 실제 사용 환경에서 자연스러운 사용자 행태를 추출하기 위하여 사용자의 사용 로그를 저장하고 분석하는 방법을 활용하였다. 연구 대상 폰을 사용하고 있는 실사용자들을 마켓 세그멘테이션에 따라 선발한 후, 로깅 소프트웨어를 이용하여 약 2 주간 사용한 휴대폰 로그 데이터를 수집하였다. 또한, 로그 분석이라는 방법이 실제 관찰을 포함하지 않았다는 점을 보완하기 위하여 사용자들에게 같은 기간 동안 시간대별 일기 형식의 기록을 하도록 요청하였고, 추후 간단한 면접을 실시하였다. 수집된 데이터를 분석하여 주요 기능의 사용 빈도 및 사용 행태를 추출해내고 사용자의 세그멘테이션을 재분류할 수 있었다. 또한, 이를 바탕으로 새로운 형태의 사용자 인터페이스의 방향 또한 도출해 낼 수 있었다.

• 복식문화연구
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• 제13권5호
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• pp.743-755
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• 2005

The Purpose of the study was to compare clothing shopping motives, fashion information sources, evaluation criteria of apparel products, store selection criteria, apparel buying places, and purchasing experience and country of origin place on imported clothing. The total of 371 consumers, college female students in Korea and Japan were sampled in both countries. ANOVA, factor analysis, Duncan's multiple range test, t-test, frequency, and percentage as analysis methods were used. The results of the study were as follows. According to the comparative analysis of clothing purchasing behavior by factors, the result showed that both of them had more personal motives than social ones, regarding clothing purchasing motives. The clothing purchasing motives of students in Korea was higher than it of students in Japan. In the use of information sources, the students of both countries considered the information by consumer very importantly. Next to it, they highly regarded the information by marketer. The students in Korea used all informations more than the students in Japan. In the clothing selection, both of them considered criteria esthetics very importantly. The students in Korea considered 'brand name', 'versatility', and 'pleasing to others' as important, but the students in Japan considered 'price' and 'prestige' very importantly. For store selection criteria, Korean students considered 'duality guaranteed', 'service', and 'their and other's experience' as important but Japanese students regarded 'price' and 'variety of products' as important. A department store was the most highly preferred among clothing purchasing stores. After it, for Korean students, fashion mall, renowned brand stores, discount store were considered in order of preference, for Japan, speciality stores, fashion mall, renowned brand stores are preferred. Regarding imported clothing, Korean students, in order of preference, preferred the goods of America, Italy, France, England, etc. Japan students preferred the goods of America, Italy, China, France, etc.