• Title/Summary/Keyword: Consumer Acceptance

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The Effect of Father's Parenting Behavior, Parenting Involvement and Father-Child Communication on Children's Multiple Intelligence (아버지의 양육행동, 양육참여도 및 아버지-자녀간 의사소통이 아동의 다중지능에 미치는 영향)

  • Jang, Young Ae;Lee, Young Ja
    • Korean Journal of Human Ecology
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    • v.22 no.6
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    • pp.529-546
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    • 2013
  • The purpose of this study was to find the effects of parenting behavior, parenting involvement and father-child communicationon on children's multiple intelligence. For this purpose, 182 children selected from three elementary schools and their fathers participated in the study. The findings of this study are as follows : First, there were some significant differences in children's multiple intelligence according to the children's grade, gender, father's educational background and income. Second, there were some significant differences in children's multiple intelligence according to the parenting behavior, warmth acceptance, rejection restriction and permissiveness nonintervention behaviors, and to leisure activity, life guidance, study guidance of parenting involvement and to father-child open communication, problematic communication. Third, It was also found that children's grade, gender, father's educational background, warmth acceptance behavior, permissiveness nonintervention behaviors and open communication, problematic communication were all significant predictors of the children's multiple intelligence. In order to increase the children's multiple intelligence, parents should be warmer and more accepting and have open commnication with their children.

Effect of xylitol and erythritol on the quality characteristics of Yuza tea (자이리톨과 에리스리톨을 이용한 유자차의 품질 특성)

  • 윤재영;김희섭
    • Korean journal of food and cookery science
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    • v.19 no.6
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    • pp.737-744
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    • 2003
  • The effects of xylitol and/or erythritol as the alternative ingredients to sugar on the quality characteristics of Yuza tea were studied. The relative sweetness of xylitol and erythritol to a 10% sucrose solution were 1.10 and 0.71 respectively and there were no change after the addition of the acid and flavoring agent. The sensory characteristics of Yuza tea with xylitol were quite similar in many attributes to Yuza tea with sugar, while Yuza tea with erythritol had many undesirable attributes. Yuza tea with a mixture of xylitol and erythritol(1:1) was less sweet and less acceptable than Yuza tea with sugar. The consumer acceptance test showed that the overall acceptability of Yuza tea made with xylitol was similar to the Yuza tea with sugar. Adding sucralose to the Yuza tea with a mixture of xylitol and erythritol improved the sweetness and overall acceptability in the consumer acceptance test. The pH value of the erythritol Yuza tea was 3.16 and showed a significantly lower value than the 3.39 of sugar and xylitol. The refractive index of the sugar Yuza tea was the highest at 21.03$^{\circ}$Bx. The vitamin C content of Yuzachung with sugar was 34.5mg/100g and the dietary fiber content was 2,80g/100g. Xylitol Yuzachung showed the highest a and b values, but when it was diluted with water to make Yuza tea, the intensity of the color was not significantly different from the Yuza tea with sugar.

A Study of Prosocial Behaviors of Preschool Children, and Parenting Behaviors and Parenting Involvement of Mother and Father (취학전아동의 친사회적 행동과 어머니, 아버지의 양육행동 및 양육참여도에 관한 연구)

  • Jang, Young-Ae;Lee, Young-Ja
    • Korean Journal of Human Ecology
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    • v.18 no.3
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    • pp.619-629
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    • 2009
  • The purpose of this study is to investigate the impact of mother's and father's parenting behaviors and parenting involvement on prosocial behaviors of preschool children. The data were collected from 149 preschool children and their parents(149 mothers, 149 fathers). The collected data were analyzed by SPSS12.0 program for frequency, percentage, t-test, ANOVA, Duncan's test, multiple linear regression. The findings of this study are as follows :first, preschool children behaved prosocially more when their mothers or their fathers took warmth-acceptance of parenting behaviors. They showed lower prosocial behaviors when their fathers conducted more rejection-restriction or more permissiveness-nonintervention of parenting behaviors. Second, preschool children prosocially behaved more when their mothers and their fathers were more involved in parenting. Third, the most powerful predictor of prosocial behaviors was warmth-acceptance of parenting behaviors of their mothers.

A Study on the Utilization and Satisfaction of Home Automation System -Focused on Residents Living in an Intelligent Apartment- (인텔리전트 아파트 거주자의 홈 오토메이션 시스템 사용현황과 만족도)

  • Kwon, Oh-Jung;Kim, Jin-Young
    • Journal of the Korean Home Economics Association
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    • v.43 no.12 s.214
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    • pp.29-41
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    • 2005
  • The purpose of this study was to define the residents' current uses and satisfaction of a home automation system. The data were collected from 85 residents living in a selected intelligent apartment, from whom 72 were used for the final analysis. The results were as follows: 1) The educational background was the most significant variable affecting differences among the groups in terms of use of the home automation system. 2) Even though the over 50 years age group showed a tendency toward lower technology acceptance, their utilization rates of the home automation system were higher than those of the under 40 years age group. 3) The respondents with dual income showed higher rates of utilization of the home automation system than the single income group. 4) In spite of positive satisfaction level for the home automation system, many improvements were still requested.

Effect of dried Hovenia dulcis fruit powder on quality characteristics and antioxidant properties of cookies

  • Park, Bo Ram;Choi, Ji Eun;Lee, Jun Ho
    • Food Science and Preservation
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    • v.24 no.4
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    • pp.517-523
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    • 2017
  • Hovenia dulcis fruit powder (HFP) has shown diverse functional activities; thus, it is rational to incorporate HFP into suitable food products with enhanced nutritional and functional quality, and their incorporation into bakery products such as cookies could be a good alternative for the increase of consumption. The aim of this study was to examine the effect of HFP addition on the quality characteristics of cookies. The pH of cookie doughs ranged from 5.80-6.34, with no remarkable differences by HFP addition. Density of cookie doughs significantly decreased upon addition of HFP (p<0.05), but there were no significant differences among samples added with HFP (p>0.05). Moisture content and spread factor of cookies significantly increased with higher content of HFP in the formulation (p<0.05). For color values of cookie surface, $L^*$ and $b^*-values$ decreased while $a^*-value$ increased as a result of HFP substitution (p<0.05). 2,2-Diphenyl-1-picrylhydrazyl (DPPH) and 2,2'-azino-bis-3-ethylbenzthiazoline-6-sulphonic acid (ABTS) radical scavenging activities were significantly increased (p<0.05) with higher substitution of HFP, showing a positive correlation. Hedonic sensory results indicated that cookies supplemented with 4% HFP received the most favorable acceptance scores for sensory attributes. Overall, HFP-added cookies could be developed with improved physicochemical qualities without sacrificing consumer acceptability.

Factors Influencing Acceptance of Online Social Shopping Site (온라인 Social Shopping 사이트 이용의도에 영향을 미치는 요인에 관한 연구)

  • Kang, You Rie;Park, Cheol
    • Journal of Information Technology Services
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    • v.10 no.1
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    • pp.1-20
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    • 2011
  • The market structure and consumer characteristics are changing dynamically according to internet shopping industry developing based on Web 2.0. But, there is absent typical online service after 'Cyworld.' The social shopping sites based on social networking reflect to present phenomenon that collective intellect, information sharing, participate in making information. The social shopping sites are not limited in particular shopping sites but include all of sites in online. So, consumers can copy various products and display on their own blog provided from social shopping sites and make some purchase reviews and any comments about products can lead transactions among social shopping sites. So, it might be a one of meta-shopping mall like 'Naver.' As the social shopping sites are new form, we just applied to TAM theory to figure out acceptance factors using SEM. The perceived enjoyment affect to usefulness, ease of use and using intension. The perceived ease of use also affect to usefulness and the usefulness affect to using intension positively. But the perceived ease of use was for nothing in using intension. Finally, we provided managerial implications to activate domestic online shopping industry and theoritical meaning using extended TAM.

Effects of basil leaf (ocimum basilicum) marination on sensory attributes of spent layer meat

  • Ibrahim, M.S.;Ibrahim, N.T.;Zaharadeen, I.M.
    • The Korean Journal of Food & Health Convergence
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    • v.4 no.3
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    • pp.12-21
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    • 2018
  • This research was conducted at agric physical lab, Department of Animal science, Faculty of Agriculture to determines the effects of marinating spent layer meat with basil leaf paste on drip loss and sensory attributes under different post mortem conditions. In the light of this, the poultry industry is obliged to continuously grow for a steady supply of quality poultry meat. Marinating the spent layer hen's meat with fresh basil leaves (Ocimum basilicum) in addition to subjecting the meat to 0, 6, 12, and at 24 hours post mortem aging before cooking increased it's organoleptic attributes which was readily acceptable to consumers. Marination of meat with herbs or spices like basil leaves paste had enhanced consumer's preference for taste, texture aroma, colour and overall acceptance. Marination improved consumer acceptance of spent layer meat irrespective of parts and post mortem aging. However, the majority of the respondents preferred meat marinated and subjected to 12 hours of post mortem aging. It is recommended that more quantity of marinate should be added further studies should in order to determine more effect of fresh basil leaves rough paste. And more hours of postmortem aging should be increased in order to determine more effect of fresh basil leaves rough paste marinate.

Use of 3D Printing Technology to Create Personal Fashion: UTAUT and Need for Uniqueness

  • Popov, Darinka;Koo, Sumin
    • Journal of Fashion Business
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    • v.24 no.6
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    • pp.1-17
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    • 2020
  • This study investigated the perceptions, attitudes, and behaviors of potential consumers toward using 3D printers to create their personal clothes. An online survey and a series of Welch's t-tests and ANOVA were conducted to investigate the differences in demographic characteristics, prior experiences in 3D printing, and levels of need for uniqueness among the sub-groups. A multiple linear regression analysis was performed to test the relationships among variables of the modified Unified Theory of Acceptance and Use of Technology (UTAUT). There were significant differences in gender and prior experiences regarding the UTAUT of personal 3D printing. The need for uniqueness has a positive effect on consumers' intention to use 3D printing technology for designing personal clothes and perception of the price of the 3D printer used to create individual clothes is important. Positive relationships were found between UTAUT variables as well as the use and purchase intentions. This study analyzed the potential for popularization of 3D printing technology to create fashion items and explore consumer willingness to embrace and use personal fashion designs. The results of this study are expected to assist consumers, designers, retailers and marketers, and experts in 3D printing technology by providing insight into consumer awareness and acceptance of personalized 3D-printed fashion and products.

Predicting the Application of Huawei Augmented Reality on Media Façade: Using the TAM Model

  • Chen, Yan;Liu, Shanshan;Lee, Jong Yoon
    • International Journal of Contents
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    • v.18 no.2
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    • pp.32-46
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    • 2022
  • In recent years, large-scale and high-density use of LED on facades has exposed some disadvantages, such as light pollution, high energy consumption, unsustainability, and poor interactivity. Because of the development of smartphones and augmented reality (AR), AR has emerged as a new technology available to users to interact with the media façade. As an augmented reality app for public space, the AR map app can superimpose virtual images on the surface of a building to form an AR media façade, which can be applied in the fields of navigation, advertising, interactive public art, smart retail, etc. This study establishes the variables influencing usage intention and the consequent outcomes of Huawei AR map app and uses the technology acceptance model (TAM) to discuss their relationship. Results show that consumer innovativeness, information quality, and design quality have a strong influence on perceived ease of use. Information quality has a positive impact on perceived usefulness, but design quality has a weak influence. Also, the design quality of Huawei AR map app and consumer innovativeness have a higher effect on perceived enjoyment than information quality. Users' usage attitude and perceived usefulness when using Huawei AR map app are key factors determining their usage intention. This study inspires city planners, architects, developers, and designers of AR apps that augmented reality can partly replace media façade, and that investment in augmented reality will achieve significant sustainable economic and social benefits.

The Effect of Consumer Socialization Factors on the Consumptionism Propensity of Adolescent Consumers: With Special Reference to Middle School Adolescent Consumers in Inchon (소비자사회학 작용인이 청소년소비자의 소비주의 성향에 미치는 영향: 인천광역시 중학생을 대상으로)

  • 조윤희;윤정혜
    • The Korean Journal of Community Living Science
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    • v.11 no.2
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    • pp.61-76
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    • 2000
  • Relationships between consumer socialization factors and socioeconomic characteristics and consumptionism propensity were examined using a sample of 529 middle school students in Inchon, Korea. OL.S regression was utilized. 'Communication with friend' and 'acceptance of mass media' had significant positive effects on 'ego-identity developing and differentiating by uniqueness' and 'other oriented and appearance pursuing' propensity, whereas had a significant negative effect on 'consumption orientation', 'Communication with mother' had a significant positive effect on 'consumption orientation'. Boys where significantly higher than girls in 'ego-identity developing and differentiating by uniqueness' and girls were significantly higher than boys in 'other oriented and appearance pursuing'. 'Income had significant positive effects on ego-identity developing and differentiating by uniqueness'.