• 산업경영시스템학회지
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• 제27권2호
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• pp.44-51
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• 2004

Competition of Business firms has become serious domestically and internationally. No one can deny that cooperation and peace between labour and management are essentially necessary in this seriously competitive business world and will form continuous national economic development. This paper is interested in consumer's cognizance of business firm, business CEO, and labor. The attributes of consumer dealt with are gender, education level, etc. We showed consumer's cognizance as forms of hypotheses, tested them, and found many statistically significant facts, and suggested their implication. It can be said that our research results can be utilized as good information and for judgement and decision for constructing cooperative and peaceful labour and management relation.

• 디자인학연구
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• 제11권
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• pp.62-68
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• 1995

최근 경영학 분야에서 소비자의 디자인 적 태도와 행동연구가 활발하고 일반 소비자들의 디자인의식 수준이 향상됨에 따라 디자인 분야에서도 마케팅 등 주변학문과 연계성을 도모하고 소비자행동에 관한 상호보완적 연구 성과를 위하여 많은 노력을 기울이고 있다. 이 연구는 이러한 노력의 일환이며 디자인 분야에 서 당연히 다루어져야 할 소비자의 디자인인식 과정에 관한 개념적 논술이다. 주요 내용으로서 소비자 구매행동에서 인지되는 제품과 관련된 제반의 다 속성 태도(Multiattribute Attitude)중 디자인 적 요소를 중점적으로 다루었다. 즉 소비자가 디자인을 의식한 상태에서 제품구매 의사결정에 어떻게 영향을 주는지 또 어떤 속성의 디자인 요소가 소비자 디자인인식에 작용하는지에 대한 내용을 이론적으로 규명하고자 하였다. 이를 위하여 먼저 소비자 행동과 제품구매행동의 상관적 이해를 바탕으로 디자인인식 환경을 고찰하고 아울러 정보인식 과정을 일련의 체계로 파악하여, 이 연구의 목적인 '소비자 제품디자인 인식체계'를 제시하였다.

• 한국생활과학회지
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• 제6권2호
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• pp.83-93
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• 1997

In order to adapt to the economic change with the rapid world change, the wise consumers should have positive cognizance of their roles and are requested to fulfil their duties as a consummer. Such capability of the consumer could be acquired from home, mass media and school, and specially the role of mother at home would have a great influence on their early children's consummer activities. The purpose of this study was to investigate the interrelationship of the consumer behavior between mother and their children. As a result of this study, the mother with higher educational background could manage effectively the allowance of the children. The mother with older age had a great influence on the consumer's role of the children and high record of the execution. Employed mother had higher level of execution for the consumer's rights than their count part. Accordingly, the consumer behavior of the mother will have an influence on the children's consumer behavior. Such a result showed the meaningful statistic relations(r=3.6, p<.001) for the economy activity of the children the home management and economy life of the mother, and the purchasing activity of the children including the execution of the consumer's right. In their regard, there was the significant statistic relations(r=19, p<.05) between the children's pocket money and the housekeeping management of the mother. In the meantime, it showed that another changing factor concerned with the consumer behavior of the mother have little influence the children's allowance.