• 제목/요약/키워드: Consumer's demand

검색결과 387건 처리시간 0.026초

세계 식품 향료시장의 환경과 법적규제 (A review on global market environment and regulatory issues of flavors)

  • 오재순
    • 식품과학과 산업
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    • 제50권4호
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    • pp.2-11
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    • 2017
  • The external factors of global flavor market include the world economy, population growth, urbanization, consumer spending, raw material availability, pricing, and regulatory issues. And the internal factors as product pricing and technology development may lie the flavor house's competitiveness and cost considerations. In developing countries, rising preference for packaged food and beverages and increasing personal expenditures will drive demand for flavor market. Increasing consumer demand for natural products, driven in part by health concerns and a desire for transparency in labeling will impact the demand. The increasing demand for salt and sugar reduction will boost demand for flavors to maintain the overall taste. The use of quality and innovative flavors in the beverages and the multifunctional flavors has a positive influence on the global market. The global flavor industry has the presence of several drivers and positive trends, with its future expected to be promising.

쑥부쟁이 제품 개발을 위한 소비자 인식도 및 요구도 분석 (The Study on Consumer Perception and Consumer Demand of Product with Aster Yomena)

  • 김민성;홍완수
    • 한국식생활문화학회지
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    • 제35권3호
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    • pp.256-264
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    • 2020
  • This paper provides basic data for product developers by investigating the consumption status, consumer perception, and consumer demand on products using Aster Yomena. Two hundred ninety-five people over 20 years of age were analyzed according to gender and age. In the purchase of Aster Yomena products, men were the higher purchasers except for powder. In age, noodles, wild vegetables, jangajji, tteok, and powder were consumed by those older than 30 years. In an analysis of purchase when developing Aster Yomena products, the male purchase intention was higher in all items except for kalguksu in the staple, and male purchase intention was higher in only bibimbapseasoning among aster powder addition sauce and all items in dessert. The purchase intention of those older than 30 years was higher in all items of staples, aster powder addition sause and sause The purchase intention of those older than 30 yearse was higher in green vegetables juice and milk tea among drink, and all items except ice cream among dessert. An analysis of the popularization of Aster Yomena revealed higher perceptions of men in the medium (TV, internet, online cafe, agro-fishery market), experience program (area tourism, exposition), and product development (convenience food, recipe development). The medium (agro-fishery market), experience program, and product development were more recognized in their 30s or more. The products with aster yomana require the most effective marketing to men 30 years and older, and require a strategy that will interest those in their 20s.

천마제품의 소비자 구매의향 분석 연구 - 한·중 소비자 비교 (Analysis of Consumer Purchase Intention for Gastrodia Elata Products)

  • 왕효봉;김수현;백승우
    • 한국유기농업학회지
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    • 제32권1호
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    • pp.1-24
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    • 2024
  • Considering the continuous growth in the production and consumption of Gastrodia elata, it's crucial to accurately understand the consumer demand for Gastrodia elata products and develop health products tailored to consumer preferences. In this study, we surveyed 400 consumers each from South Korea and China to gauge their perceptions and buying intentions concerning Gastrodia elata products. The results revealed that Korean consumers predominantly evaluate Gastrodia elata products based on health consciousness, whereas Chinese consumers emphasize the product's external characteristics. In Korea, Gastrodia elata products are mainly promoted for their health benefits and are primarily consumed in ingestible forms. In contrast, in China, Gastrodia elata is frequently used as a culinary ingredient. These findings underscore that consumer perceptions and buying intentions can differ depending on how a product is advertised and presented. Future studies should take into account the evolving international Gastrodia elata market and the surging demand, incorporating diverse countries and cities. It will also be imperative to maintain ongoing monitoring, drawing insights from the industrial growth drive model.

생명공학기술 사용에 대한 소비자의 위험인지가 우유소비에 미치는 영향분석: 여성과 남성의 위험인지 및 소비행위 비교분석 (Consumer Risk Perceptions and Milk Consumption associated with Food-Related Biotechnology: Exploring Gender Differences)

  • 유소이
    • 대한가정학회지
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    • 제38권12호
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    • pp.29-45
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    • 2000
  • The purposes of this study were to determine what factors influence risk perceptions of females and males for milk produced using food-related biotechnology, to test whether risk perceptions or other factors influence self-protection actions and to estimate milk demand response in light of self-protection actions and other economic and demographic factors. The expected utility model was applied to explain the way consumers would take self-protection actions regarding risk perceptions and to drive milk demand. Telephone interviews were conducted and the data were collected from households(females=1,029, males=437) nationwide in the U.S. And the data were analyzed by Heckman two-step method using the software package LIMDEP. Risk perceptions were found to be influenced not by demographic factors but by outrage factors as well as attitudinal factors in both females and males, although some factors were different. In addition, risk perceptions and labeling availability were found to significantly influence self-protection actions in both groups. Furthermore, as an important concern in this study, self-protection action was found to significantly influence milk demand in only male group, implying a consistent behavior of males. Also milk price and household size were found to significantly influence milk demand in both groups. In fact, the results did demonstrate that labeling availability significantly influenced self-protection actions. That is, in markets where labeled laternatives were present, concerned consumers were more likely to self protect by substituting to these products. A policy implication of this result is that labeling food products produced using biotechnology enhances consumer choice. Hence, consumer could express a more accurate demand response and reduce the perceived food safety risk. Furthermore, education for females might be necessary to have a consistent behavior because self-protection action did not significantly influence female's milk demand, though they have greater risk perceptions than males have.

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유아교사의 특성에 따른 유아소비자교육 요구분석 (Demand Analysis on Preschooler Consumer Education in Accordance With Characteristics of Preschooler Teacher)

  • 이희자;김수진
    • 한국생활과학회지
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    • 제9권2호
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    • pp.189-203
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    • 2000
  • This study was proposed preschooler consumer education curriculum to give effect at a preschooler education institute and was investigated into relations with practical degree, needful degree and demandable degree according to preschooler teacher's characteristics. The survey of this research was conducted by means of questionnaire with 548 teachers of nursery and kindergarten in Seoul. Also it was carried out two stages cluster sampling, personal interview. the statistics used for data analysis was frequency, mean, percentile, t-test, one way ANOVA, Pearson's r, and regression using the SPSS/PC+ program. The results and findings of this study were summarized as follows. 1) Practical degree on total preschooler consumer education was looked into being low, also needful degree on total preschooler consumer education examined being very high. 2) Demandable degree on preschooler consumer education differed significantly according to preschooler education institute, preschooler's age in charge. 3) Practical degree on preschooler consumer education correlated positively to needful degree on preschooler consumer education. And practical degree on preschooler consumer education correlated negatively to demandable degree on preschooler consumer education. 4) Preschooler teacher's age and career had affected to money management in practical degree by regression analysis used to dummy variable related with characteristics of preschooler teacher.

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말고기에 대한 소비자 수요와 지불의사 (Consumer's Demand and Willingness to Pay for Horse Meat)

  • 전성원;최승철;신용광
    • 한국산학기술학회논문지
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    • 제16권7호
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    • pp.4489-4497
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    • 2015
  • 본 연구는 말고기에 대한 소비자 수요와 지불의사액을 추정하는데 연구목적이 있다. 먼저 말고기에 대한 소비자 수요를 현재수요(current demand), 잠재추가수요(potential demand) 그리고 잠재신규수요(latent demand)로 구분하여 조사하였으며 로짓 모형을 이용하여 소비자 수요별 설명변수와의 유의성을 검토하였다. 다음으로 이선선택형 가상가치법(DC-CVM)을 이용하여 말고기에 대한 지불의사액을 추정하였다. 말고기에 대한 소비자 지불의사액은 한우 3등급 등심부위 가격의 67.8% 수준이었으며, 이들 지불의사액에 미치는 영향은 남자일수록, 연령이 낮을수록, 그리고 말고기에 대한 인지도가 높을수록 지불의사액이 높았다.

미국 유기농업의 추진동향과 전망 (Prospects and Situations of the U.S. Organic Agriculture)

  • 김호
    • 한국유기농업학회지
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    • 제12권2호
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    • pp.135-151
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    • 2004
  • U.S. organic farming has grown rapidly-20 percent or more annually-throughout the 1990s, which kept pace with consumer demand for organically produced food. Thus certified organic acreage is the total to 235 million acres in 48 state in 2001, and SO the U.S. ranked fourth in land area managed under organic farming systems. And according to several surveys, consumer's reasons for purchasing organic food are health and nutrition, taste and environmental concerns. California and North Dakota were the top two states in 2001 for certified organic cropland; the former with mostly fruits and vegetables, and the latter with wheat, soybeans, and other crops. And the top two states for certified organic pasture were Colorado and Texas. And then several states such as Iowa and Minnesota have begun subsidizing conversion to organic farming systems as a way to capture the environmental benefits of these systems. The price of organic produce fluctuates rather broadly because of being traded by market economy principle and of demand-supply disequilibrium. Nevertheless, average price premiums for organic produce are higher than the prices for the produce under conventional farming. Future prospects for U.S. organic farming are as follows; Demand for organically grown foods is expected to continue growing at a rapid pace, as more growers convert to organic production and more processors and distributors expand organic selections in their product lines. And new processed products and new types of healthy foods are likely to appear on the market, and some new organic products will be aimed at mainstream markets.

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대학생 소비자의 금융 이해력 및 금융소비자교육 요구도 분석 (The Consumer Financial Quotient and Demand on Financial Consumer Education of University Students)

  • 김미리;김시월
    • 가정과삶의질연구
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    • 제29권4호
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    • pp.109-123
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    • 2011
  • The importance of finance in our society is truly absolute, and the of financial consumers who cope with the financial environment is becoming. Recently, many authorities in Korea to perceive the absence of serious economic or financial consumer education in order to find a fundamental solution for such a phenomenon, there is a growing need to introduce financial consumer education. This study aims to review the comprehension power of finance among consumers are college students in this society the importance of finance is becoming greater, and to a way promote financial consumer education by analyzing the demand level for The main results obtained from the include the following. First, as a result of reviewing the characteristics of respondents, their average age was 21.8 years old, and on average they each had 4.16 credit cards. Most of them had no experience of receiving financial consumer education in their teenage years, and their interest level in investment was shown to be above average. Second, as a result of reviewing their comprehension power of finance, it was shown to be 64.10 points on average their comprehension of the income area was the highest, their comprehension money management was shown to be the lowest. Third, as a result of reviewing the perception level of the provision of financial consumer education, it was shown to be very low the perception level of on-line and off-line financial consumer education provided by the YMCA was shown to be the highest. Fourth, as a result of reviewing the level financial consumer education, it was shown to be very high. For the level for institutions financial consumer education, financial institutions the highest. For the level for the method of financial consumer education, respondents chose practical experience the most and education books the least. For the intention of participating in financial consumer education, most respondents that they would participate, and most of them answered that the starting period should be the teenage years and childhood Therefore, as a result, most university student's consumers have concerned on financial education and financial inportance, it need to educate for the university student's consumers, and it need to develop technical tools and contents for ficancial education.

국내 레깅스 브랜드 현황에 따른 아쿠아 레깅스 생산실태조사 (Aqua leggings production status survey according to the status of domestic leggings brands)

  • 강현영;강현주;김치용
    • 한국멀티미디어학회논문지
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    • 제24권7호
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    • pp.966-978
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    • 2021
  • This thesis provided basic data of the domestic leggings industry. For the purpose of comparative analysis, the sales status and consumer preference status of domestic leggings brands were selected, and the three companies, X*xymix, A*dar, and M*laware, which occupy the top positions by domestic leggings brand rankings Therefore, from 2018 to 2020, the market size of leggings items is identified with reference to the sales status and consumer preference status data, and the status of consumer preference is analyzed. As a result of the survey analysis, X*xymix, A*dar, and M*laware, which rank high in consumer preference, operate a separate men's leggings line from leggings targeting young women who mainly focus on yoga, pilates, and fitness exercises. As the age increased, the demand for leggings expanded to the middle-aged. Therefore, it is believed that the segmentation of leggings is made according to the diversifying types of exercise, and as the age group in demand for leggings is expanded, continuous research on market segmentation for aqua leggings necessary for aqua exercise that can exercise without straining the body.