• 제목/요약/키워드: Consumer's Response

검색결과 348건 처리시간 0.034초

그린 패션 마케팅 현황에 관한 연구 (A Study on the State of Affairs of Green Fashion Marketing)

  • 박송애
    • 한국의상디자인학회지
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    • 제13권2호
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    • pp.121-131
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    • 2011
  • Green Marketing, a response to the serious environment problems of the 21st century, is an important point for trends in both art and fashion. It is a strategy for reminding consumers of the threatening environment problems and to recognize that everyone must take responsibility for these problems. Green marketing is a concept that is the point at issue and social reform movement. The purpose of this study was to find examples of Green Marketing in fashion and classify them into four groups. The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand's name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.

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한·중 크로스오버 쇼퍼들의 모바일 앱 충성도에 대한 탐색적 연구 (Mobile app Loyalty of Cross-over Shoppers: A Comparison of Korean and Chinese)

  • 박은주;구진;박신영
    • 한국의류산업학회지
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    • 제20권3호
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    • pp.293-303
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    • 2018
  • Since 2009, consumers could access a new shopping channel called 'mobile shopping' with the generalization of smartphones. Mobile shopping (based on wireless communication technology), emphasizes convenience differentiated from internet shopping. A recent report introduced fashion products as powerful global drivers for mobile shopping sales. Korea and China have the highest percentage of consumer mobile shopping experiences compared to other countries. This study investigates the effects of cross-over shopping orientation, perception of app attributes, and flow on app loyalty that compared Korean and Chinese consumers. We obtained 652 usable questionnaires from two local college students; subsequently, data were analyzed by using factor analysis, Cronbach's alpha, and regression analysis using SPSS 21.0 Package. The study results showed that the cross-over shopping orientation affected perception of app attributes that included Review/Information, Design, Response and Product. Product only affected Flow, which reflected a high similarity between Korean and Chinese consumers. However, Korean and Chinese consumers showed remarkable differences in the factors related to app loyalty. Therefore, the results indicate that retailers of fashion products have developed strategies to improve mobile sales and increase the app loyalty of cross-over shopping orientation consumers.

베이비부머의 은퇴 후 선호하는 주택특성에 관한 연구 - 서울 강남지역 공동주택거주자를 대상으로 - (The Study on Housing Characteristics Preferred by Babyboomer After Retirement - Focusing on Apartment's Residents of Gangnam Region in Seoul -)

  • 김혜연;이연숙;윤혜경
    • 한국주거학회논문집
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    • 제21권5호
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    • pp.83-92
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    • 2010
  • The advent of an aging society has raised the necessity for housing development to meet the growing demands of baby boomers expected to act as the main consumers in the future housing market. This study aims to identify the characteristics of apartment houses favored by baby boomers in their post-retirement plans. Based on a literature review and survey, the study is targeted at a certain baby boom generation residing in mid- sized and large-sized apartments with a floor space of more than 30 pyeong in Gangnam, Seoul. The study reveals that baby boomers favor an active post-retirement life where they can enjoy proper leisure without considerable change in daily routines, and for that reason they choose an apartment house well equipped with neighboring, convenient facilities for their post-retirement. Their housing size shows a downward tendency in response to changes in economic conditions and number of family members living together. Health-related factors such as a comfortable natural environment and greenery also play a key role in their residence selection. Their regional preference is divided into the downtown and suburbs, and thus it will be necessary to satisfy the needs of these two consumer groups in the future housing market. This study lays the foundation for offering basic materials for the development and marketing of apartment houses.

고속 WPAN의 동적 트래픽 성능 개선을 위한 구조 설계 (A Design for Improving Performance of Dynamic Traffic in High Rate WPAN)

  • 김지은;이상재;전영애;최상성
    • 한국전자파학회:학술대회논문집
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    • 한국전자파학회 2005년도 종합학술발표회 논문집 Vol.15 No.1
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    • pp.121-124
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    • 2005
  • The High Rate Wireless Personal Area Networks (WPAN) is mainly targeted to consumer electronics and portable communication devices which need high rates and QoS. To achieve these goals, the WPAN provides data rates up to 1Gbps and adopts a Time Division Multiple Access (TDMA) MAC protocol. Since IEEE 802.15.3 MAC is based on TDMA scheme, it has good performance in dealing with real traffics. But it does not give better results for dynamic traffic. For dynamic traffic, IEEE 802.15.3 MAC needs a kind of request and response policy that brings about the degradation of performance in order to adapt to network changes. To overcome this problem and enhance the data throughput, this paper proposes a superframe structure which uses the Enhanced Contention Access Period (ECAP) to transmit data during sleep-CTA in PM mode.

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비례조작을 통한 소비자 선호조형 추출에 관한 연구 (Extracting Consumer Preference Factors Through Proportion Mediation (Research Cases Through TV Design))

  • 조광수;홍정표;양종열
    • 디자인학연구
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    • 제14권4호
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    • pp.47-56
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    • 2001
  • 본 연구는 심미적 영향요소 중 전형성과 동시에 중요하게 인지되는 또 다른 속성 즉 비례(proportion)를 중심으로 소비자가 선호할 수 있는 디자인을 창출할 수 있도록 하기 위하여 제품의 범주화와 제품 형태분석을 통해 제품에 대한 이상적 비례를 도출해 냄으로써 비례의 조작만으로도 소비자가 선호할 수 있는 차별화 된 제품디자인을 위한 방법론을 구축하고자 한다. 이에 본 연구의 연구방법으로는 시중에 판매되는 제품들 중 비례가 중요하다고 인식되는 제품을 가지고 전형적 모델을 찾아 치수를 유추시켜 2차 자극물을 만들었다. (즉 전형적 모델에서 일정한 치수 변화를 주어 2차 자극물을 만들었다.) 이후 2차 자극물을 동질성분석을 통해 대표적인 2차 자극물들로 실험을 하여 그 제품에서 가장 이상적인 비례를 찾았다. 이후 황금 비례와 이상적 비례와의 관계를 살펴보고 제품들마다 이상적 비례는 따로 있음을 증명하였다. 즉 결론은 "신제품 개발시 비례는 주어지는 규격이 아니라 찾아내어야 할 선호 요소 중 하나이다"라는 것이다.

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서.남해안권 관광벨트의 해양관광레저인력 수요 분석 (Analysis of Demands of Manpower in Southwest Marine Tourism)

  • 박창규
    • 해양환경안전학회지
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    • 제13권4호
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    • pp.87-93
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    • 2007
  • 전남 목포권 중심의 관광개발사업인 서남해안권 레저도시(J프로젝트)과 여수권 중심의 남해안관광벨트 개발사업 등이 성공적으로 완료되기 위해서는 관광사업시설의 공급뿐만 아니라 신규관광개발사업의 확대에 따른 원활한 신규 인력 도입이 이루어져야 할 것이다. 대규모 관광개발계획에 따른 관광시설 조성이 동시에 추진되었을 경우 사업의 완료시점에 인력 수급의 불균형 등이 발생할 가능성이 높다. 따라서 현재의 관광사업체 자연증가수요와 계획 중인 해양관광개발 수요를 통합 예측하여 적정한 해양관광레저인력을 공급할 수 있도록 해양관광레저인력 수요예측의 방향을 제시하는 것이 본 연구의 목적이다.

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Copula 함수를 이용한 HEMS 내 전력소비자의 부하 사용패턴 모델링 및 그 적용에 관한 연구 (A Study on Modeling of Users a Load Usage Pattern in Home Energy Management System Using a Copula Function and the Application)

  • 신제석;김진오
    • 전기학회논문지
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    • 제65권1호
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    • pp.16-22
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    • 2016
  • This paper addresses the load usage scheduling in the HEMS for residential power consumers. The HEMS would lead the residential users to change their power usage, so as to minimize the cost in response to external information such as a time-varying electricity price, the outside temperature. However, there may be a consumer's inconvenience in the change of the power usage. In order to improve this, it is required to understand the pattern of load usage according to the external information. Therefore, this paper suggests a methodology to model the load usage pattern, which classifies home appliances according to external information affecting the load usage and models the usage pattern for each appliance based on a copula function representing the correlation between variables. The modeled pattern would be reflected as a constraint condition for an optimal load usage scheduling problem in HEMS. To explain an application of the methodology, a case study is performed on an electrical water heater (EWH) and an optimal load usage scheduling for EHW is performed based on the branch-and-bound method. From the case study, it is shown that the load usage pattern can contribute to an efficient power consumption.

Resilience Perceived by Korean International Student/Scholar Families in the United States: Family Demands, Capabilities, and Adaptation

  • Lee, Jinhee;Danes, Sharon M.
    • International Journal of Human Ecology
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    • 제16권1호
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    • pp.11-23
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    • 2015
  • Although Korean international students/scholars are among the largest groups of international students/scholars on most campuses in the United States, little is known about what types of demands their families face and how they adapt successfully in the face of demands. The purpose of this study was to explore family resilience, which consists of family demands, capabilities, and adaptation, perceived by Korean international student/scholar families, being theoretically guided by the Family Adjustment and Adaptation Response (FAAR) model. Data were collected through face-to-face interviews with couple informants. Following procedures of theory-based content analysis, data were analyzed using key FAAR concepts. Findings showed that most informants reported normative types of family demands such as hardships due to childcare; primary family capabilities were "maintaining social integration," "affective and instrumental communication," and "family cohesiveness," and "nurturance, education, and socialization" was the primary family adaptation mode. New categories under family capabilities, "religious commitment" and "transnational family support" were developed. The results suggest that there is a unique set of family capabilities that contribute to the successful adaptation of Korean international student/scholar families. Implications and limitations are discussed.

고주파용 세라믹 필터의 제작을 위한 디자인 해석 (The Design Simulation for Manufacture of High Frequence Ceramic Filter)

  • 이수호;석정영;류기홍;사공건;윤광희;류주현;박창엽
    • 한국전기전자재료학회:학술대회논문집
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    • 한국전기전자재료학회 2001년도 추계학술대회 논문집 Vol.14 No.1
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    • pp.418-421
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    • 2001
  • The ceramic filters were developed using technology similar to that of quartz crystal and electromechanical filter. However, the key to this development involved the theoretical analysis of vibration modes and material improvements of piezoelectric ceramics. The primary application of ceramic filters has been for consumer-market use. Accordingly, a major emhpasis has involved mass production technology, leading to low-priced devices. A typical ceramic filter includes monolithic resonators and capacitors packaged in unique configurations. Nakazawa developed a double-mode resonator as two acoustically coupled single resonators. And he developed 10.7MHz crystal filters using multi-energy trapping mode of thickness shear vibration. He succeeded in realizing a two-pole band pass filter response without external inductance by splitting a dot electrode to creat coupled symmetric and antisymmetric vibration modes. Accordingly, the simulation for ceramic filter were important. So that, this paper were investigated the pass frequency of filter on the electrode length and thickness of ceramic.

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한·중 FTA 체결에 따른 한국기업의 시장 진출 전략 (Korean Company's Market Strategy According to The Korea·China FTA)

  • 임천혁
    • 무역상무연구
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    • 제72권
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    • pp.161-183
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    • 2016
  • This study looked at the Korea enterprise in China market practices and strategies in accordance with the Korea China FTA macroscopically. And the systematic localization in the mid-to long-term decisions necessary for successful, it is important to the local economy by contributing to strategic social contribution activities also ensure the reliability of consumers. In addition to factors that may enjoy various benefits from an Korea China FTA strategy it is also needed to maximize the additional benefits of the FTA signed by Korea before. In particular, this strategy requires that the biggest benefits of FTA, that determine the tariff cuts by FTA partners to take advantage of it. In addition, the strategy that should be taken in advance to prevent any unnecessary risks through the recent rapid and thorough understanding of the appropriate response, Chinese, Chinese culture on O2O retail market. It is considered that the Korea China FTA requires multidimensional efforts with seeking a comprehensive and affordable countermeasures in order to act as an important factor for Korea market companies, government, companies and academia at the same time. In particular, the idea to carefully look at the various features with the Chinese consumer market will be a very important point.

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