• 복식문화연구
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• 제17권2호
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• pp.225-237
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• 2009

This study started with the cognition of problem that design activities closely related to industries could cause damages to the environment. The purpose of this study was to suggest a new concept of fashion design for environment using pre-consumer textile wastes which are produced in cutting process and used to be disposed in landfill sites. To achieve the purpose of this study, the literatures about fashion design for environment were reviewed, and design process including design development, producing, and presentation was performed. As a result, three fashion designs for environment using textile wastes were suggested. The results of this study were followings. Using pre-consumer textile wastes, this study suggested realistic way of fashion design for environment which is not just showing environment image, but providing practical use as well as preventing the waste of resources. Second, through constructing textile wastes, both 2-dimensional and 3-dimensional designs were possible, and unexpected effects created new value of beauty. Third, because the amount and type of pre-consumer textile wastes are unlimited, this fashion design for environment could be considered as continuous profit model.

• 한국의류학회지
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• 제43권4호
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• pp.506-520
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• 2019

This study first investigates relationships among fashion consumer's positive emotion toward social value seeking activities (SVSA), enterprise image (EI), enterprise-perceived quality (EPQ), and purchase intention. Additionally, it demonstrates if the confirmed relationships are different in similar SVSA between social enterprise and cause-related marketing (CRM). An online experiment using a 2 (the implementation organization of social values: social enterprise vs CRM) ${\times}2$ (SVSA: support of vulnerable group vs environmental protection) factorial design was conducted to test the established hypotheses. Participants were randomly assigned to one of four conditions, and the collected data were analyzed using a partial least squares structure equation modeling (PLS-SEM) and partial least squares multi-group analysis (PLS-MGA). The results revealed that positive emotion toward SVSA directly influenced EI and purchase intention. EI and EPQ were identified as sequential mediators linking positive emotion toward SVSA and purchase intention. A finding for similarity in consumer response paths between social enterprises and CRM highlights that social enterprises need to develop a marketing strategy distinguished from CRM.

• The Journal of Asian Finance, Economics and Business
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• 제9권4호
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• pp.153-162
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• 2022

Nostalgia advertising is one of the key and effective tools for marketers to capture the attention of consumers. Prior studies have identified two types of nostalgia, personal and historical. The aim of this research is to learn more about historical nostalgia and its influence on consumer brand purchase intentions. A convenience sampling technique was used to obtain a sample of 182 respondents via Google forms. The study then used partial least square structural equation modeling. In PLS-SEM, we applied a measurement model to obtain the results related to reliability, validity, and model fitness. Once the desired results are achieved, the study proceeded to the structural model where results related to hypotheses were obtained. The study's findings corroborated the literature, revealing that historical nostalgia advertisements have a significant impact on consumers' cognition and emotions, leading to an effect on attitudes. The serial process has the effect of influencing consumer buying intentions. Hence, the importance of nostalgia advertising proposed in the study was established through empirical evidence. Policymakers, organizations, and advertising agencies in Pakistan are recommended to implement nostalgia advertising techniques based on the findings and are encouraged to do so for immediate benefits.

• 경영과정보연구
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• 제39권1호
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• pp.75-91
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• 2020

본 연구는 소비자 공감반응의 여러 가지 측면에 대한 이론적 근거를 바탕으로 소비자 스스로가 자기 공감화하는 과정으로 확장할 수 있는지에 대한 문제제기와 함께 탐색적 차원에서 심층면접을 적용하여 확인하고자 하였다. 소비자 공감과 관련된 대부분의 연구들은 공감이론을 바탕으로 소비자 공감의 반응적 차원을 이성적, 감성적 차원으로 구분을 하고 있으며, 현재의 관점에서 제시되는 자극에 국한하여 소비자가 지각하는 공감적 반응을 살펴보고 있다는 특징이 있다. 하지만 본 연구에서는 여기서 한 단계 더 나아가 소비자 스스로가 해당 콘텐츠에 대하여 재생산 및 재개발 과정의 창조적 거리를 형성하는 자기공감화의 과정으로 나아감으로써 궁극적으로 자아성찰 단계로 나아갈 수 있음을 확인하고자 하였다. 심층면접을 통한 탐색적 연구결과, 특정 마케팅 자극에 대한 소비자의 공감적 반응은 선행연구들이 강조하고 있는 차원과 함께 보다 창조적이고 자기공감적 차원에서도 존재하고 있음이 간접적으로 확인되었다. 이러한 연구결과를 바탕으로 본 연구에서는 소비자 공감적 반응은 단순히 하나의 단일차원을 넘어 다차원적 구조를 형성함과 동시에 공감적 자기화의 확장적 구조로 나아갈 수 있음을 확인할 수 있었다. 이는 소비자의 공감적 반응이 특정 차원으로 설명되기보다는 공감적 반응의 연속성 측면에서 총체적으로 파악해야 함을 시사한다. 본 연구가 탐색적인 성격의 초기 연구로서 의의를 가지지만 여러 가지 내용적 타당성의 보완 및 연구방법의 정교화는 후속연구를 통하여 보완을 해야 할 것으로 사료된다. 본 연구를 통하여 소비자 공감의 반응이 타인공감을 넘어 창조적 차원의 자기공감으로 확장될 수 있다는 이해의 폭이 확장됨과 동시에, 향후 이와 관련된 많은 후속 연구들이 파생될 것으로 기대된다.

• 한국식생활문화학회지
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• 제23권3호
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• pp.388-396
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• 2008

This study examined the effects of Web ad components on customer attitude and purchasing decisions in 300 individuals who visited family restaurant Websites. The results are summarized as follows: First, Web ad components such as content, design, and interactivity had effects on the cognitive attitudes of the customers. And design, accessibility, and Web functionality had significant effects on the customers' emotional attitudes. In addition, content, navigation, and Web functionality had significant effects on the customers' behavioral attitudes. Lastly, the cognitive, emotional, and behavioral attitudes of the customers had significant effects on their purchases. From these results, design elements such as content, color, and menus, along with user interactivity for information are considered helpful components of a food service Web ad for customer cognition of the restaurant's information. In addition, aspects of Web functionality such as the food service's Web ad set-up, or the protection of personal information, the color design and menu, as well as accessibility for easy use, are all helpful in terms of gaining a customer attitude that is friendly and preferential towards a restaurant's menu items.

• 벤처혁신연구
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• 제6권4호
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• pp.99-111
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• 2023

본 연구는 온라인 쇼핑 웹사이트에 대한 소비자의 만족도가 과거와는 다른 현상으로 변화됨을 확인하고자 한다. 즉, 팬데믹 이후 전 세계적으로 이커머스(e-commerce)의 이용이 확대되고, 모바일커머스, 소셜커머스 등 다양한 형태의 커머스가 형성화되는 상황에서, 소비자의 정보처리과정과 의사결정과정은 소비자가 지각하는 소비가치와 개인적 특성에 따라 새로운 환경에 의해 소비자의 지각된 동기수준에 기반하여 변화된 행동을 살펴보는데 연구의 의의가 있다. 즉, 소비가치와 소비자의 인지욕구가 웹사이트에 대한 신뢰성의 매개역할로 온라인 웹사이트의 만족도에 미치는 영향에 대해 조사하고자 한다. 가설 1을 검증한 결과 웹사이트에 대한 소비자의 감각적 가치뿐 아니라 실용적 가치는 웹사이트의 만족도에 긍정적인 영향력을 미치며, 특히 실용적 가치가 상대적으로 감각적 가치보다 더 큰 영향력을 나타냈다. 다만, 소비자의 인지욕구와 만족도 간에는 부(-)의 관계를 단측검증 하에 유의한 수준으로 나타났다. 가설 2에서는 2-1인 소비가치 중 실용적 가치 만이 웹사이트에 대한 신뢰성을 매개로 만족도에 긍정적인 영향을 나타냈다. 웹사이트의 만족도에 소비가치 중 실용적 가치가 중요한 요인임을 확인할 수 있었다. 이전 연구결과와는 다르게 소비가치가 감각, 감정에 기반하는 가치뿐 아니라 실용적 소비가치가 더 큰 영향력을 가졌다는 점이 본 연구의 의의라 하겠다. 따라서 소비자가 이용하는 웹사이트의 신뢰성을 기반으로 매개역할을 한다면 실용적 가치와 인지욕구가 만족도에 더욱 강하게 영향력을 주는 것이다. 이러한 연구결과는 온라인으로 소비를 하게 된 현 시장의 트렌드가 반영된 결과이며, 본 연구결과를 통해 소비자의 행동 이해와 주요 요인들을 기반으로 온라인 웹사이트의 관리 및 운영 전략에 도움이 되리라 본다.

• 복식문화연구
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• 제23권5호
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• pp.846-860
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• 2015

The purposes of this study were to investigate the influences of need for cognition (NFC) and fashion leadership on regret after purchasing fashion goods in female consumers and examine the relationships between regret and its dependent variables (i.e., dissatisfaction, regret resolution, and rebuying intentions). Data collection was conducted through a survey for females in their 20s~40s, and 642 questionnaires were used for final data analyses in which frequency analysis, factor analysis, reliability analysis, and regression were applied using SPSS 14.0. The results were as follows. The higher NFC was or the lower fashion leadership was, the higher the degree of regret, as NFC and fashion leadership both had a significant influence on regret. In terms of the dependent variables, the higher the degree of regret, the higher the degree of dissatisfaction and ultimately the lower the rebuying intentions. In addition, the influence of regret on regret resolution and the influence of regret resolution on rebuying intentions were significant. This study verified that consumers' characteristics and feelings of regret had a significant influence on their buying behavior of fashion goods. The results suggest that consumers' feelings of regret (which influence consumer satisfaction and rebuying intentions) should be considered in terms of competitive marketing strategies at fashion companies.

• 한국융합학회논문지
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• 제9권10호
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• pp.415-421
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• 2018

본 연구의 목적은 미용소비자의 DiSC행동유형에 따른 두피 모발관리행동의 차이를 분석하는 것에 있다. 연구를 위해 20대 미용소비자를 대상으로 설문지 251부를 SPSS v.18.0 통계 패키지 프로그램을 활용하여 분석하였다. 분석 결과 첫째, DiSC행동유형에 따른 두피,모발관리 인식은 심리적 안정, 호감적 이미지, 건상상태유지에 대해 통계적으로 유의미한 차이가 나타났으며, 신중형(C)의 경우 다른 유형에 비해 심리적 안정, 호감적 이미지, 건상상태유지가 높은 것으로 나타났다. 둘째, DiSC행동유형에 따른 두피,모발관리 행동은상태인지관리, 제품사용관리에 대해 통계적으로 유의미한 차이가 나타났으며, 신중형(C)이나 사교형(I)의 경우 상대적으로 상태인지관리, 제품사용관리가 높은 것으로 나타났다. 본 연구결과를 통해 나타난 소비자의 DiSC행동유형에 따라 달라지는 모발관리인식 및 행동을 기업 마케팅전략의 기초자료로 제공하고자 한다.

• 가족자원경영과 정책
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• 제9권1호
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• pp.1-15
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• 2005

This study was designrd to determination factors of purchase expansion for environment-friendly agricultural products on consumers. The 310 subjects formatted questionnaires were analyzed to frequency, percentage, descriptives, T-test and logistic regression by SPSS WIN 10.0. The results were as follows : First, it is proved that degree of cognition, standard of information acquisition, basis of valuation were significant variables, Second, it is revealed that the producer and the direct deal, the consumer organization's co-op and the food floor of large-sized discount hoarded goods for purchase places of environment-friendly agricultural products were significant variables. Third, it is proved that reduction in a price the improvement matter for purchase expansion of environment-friendly agricultural products was determination factors. Forth, it is proved that age and income for purchase expansion of environment-friendly agricultural products was determination factors. Accordingly, we should find the positive factors of purchase and consumption that it will become an important subject for environment-friendly agricultural products on consumers.

• Weed & Turfgrass Science
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• 제7권2호
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• pp.98-110
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• 2018

The fragrance has a great influence on consumers' cognition, emotional response, attitude, memory, and behavior since the human sense of fragrance is physically and neurologically closer to the hippocampus of the brain. The fragrance materials are exposed to humans ranging from skin interaction to inhalation. We have lots of stories and literature on the usage of fragrance in everyday life in Korea from the Dangun myth to present K-beauty cosmetics. In Korean history, such archives as Dong-Eui-Bo-Gam and Gyu-Gak-Chong-Seo at Joseon Dynasty clearly recorded the application of many weeds for the manufacture of various fragrance products. In recent times, fragrances in weeds have been being applied to touch the consumer's feelings. The present mini-review is an attempt to introduce and discuss fragrant weeds in the archives and in science journals, effects of fragrant weeds on the human electroencephalographic activity, and effects of fragrance on the behavior of consumers. This review could be useful for the development of natural cosmetic and perfumery products from fragrant weeds.