• Journal of Korean Academy of Nursing
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• v.25 no.4
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• pp.633-640
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• 1995

The trends in nursing practice are not disease-oriented approaches but holistic, humanistic approaches such as human touch, which is an easily applied, economic, and efficient intervention. The purposes of this paper were to clarify the meaning of the concept "touch" to define the precise attributes of “touch” which could be a basis for nursing interventions. This study uses Walker & Avant's process of concept analysis. The concept of touch can be defined as follows : Touch is a process of communication and physical contact with intention, which is transfered by tactile senses. Attributes of touch are defined as 1) It is transferred by tactile senses. 2) A process of communication 3) A expressive pathway of emotion 4) It has intention. Antecedents of "touch" consist that 1) the touch provider understands the touch receiver's perception of past experiences of touch : 2) the touch provider is concerned about the touch receiver and comes up to the touch receiver : 3) the touch provider wants to deliver his /her emotions ; 4) the touch receiver needs the ability to differentiate the tactile senses. In regard to the consequences of touch, it is expected to keep the touching action between the touch provider and receiver, to feel empathy, to able to perceive the consumer's needs, to feel comfort, intimacy, trust, and to calm down the physiological variables. That is performing the nursing as a caring science.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.540-553
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• 2013

This study examined the awareness of Chinese in their 20s in regards to Korean fashion brands and brand personality; in addition, it analyzed the effect of brand personality on brand preference and purchase intention. This study investigated the differences of the brand personality effect on brand preference and purchase intention according to brand, sex, and age. The results were as follows: 1) The three highly recognized fashion brands were Teenie Weenie, E-land, and The Basic House. 2) Brand personality was comprised of factors for competence, vitality, innovation, and emotion. 3) Brand preference was affected by vitality, competence, and innovation. Purchase intention was directly affected by brand preference and brand personality factors such as vitality, competence, and innovation. 4) The effect of brand personality on brand preference and purchase intention were different according to brand, sex, and age. These results can be used as basic data or information to help fashion companies develop marketing strategies for young Chinese people.

• Korean Institute of Interior Design Journal
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• v.13 no.2
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• pp.38-45
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• 2004

The co-operated residential form of the apartment has been with us for 30 years. The apartment is becoming the most popular form of residence, although there is still a few aspects of the apartment that need to be Improved. After the institution of the unrestrained house value in 1989 that started in Seoul, the main viewpoint of the suppliers the uniform characteristic idea has been adjusted to the various ideas and the viewpoint of the consumer. This has resulted in the prismatic composition of buildings, more stories, upgrading the quality of the design and a preference for wider space of the residence. In this study: (1) theplane surface of interior space and the design quality of the apartment from tile beginning of the 60s are considered. (2) The attribute of the apartment is grasped through analysis of the current (2002-2003) apartment within the country according to the various areas. The prediction of the future residential environment change is analyzed and as a consequence, the modification of the interior space is forecast and suggests the design trends of the apartment. I hope that this, investigation is helpful as it attempts to produce high quality residential space that reflects the harmony of technological development of the apartment and sentiment and emotion of the human being.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.11a
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• pp.187-188
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• 2006

With development of global network in the 21th century, Korea has recklessly accepted western culture occurred damages to our identity. Development of traditions in a modern way contribute us Korea identity and future vision. This study has studied about combination traditional material and contemporary material with a view to diversified user's desires and individuality. This object shows that function and decoration coexist together, and design reflects mans life and thinking of the age as a reflection of sociocultural phenomena. The purpose of this work to create the object that meets mans requirement and even foresees the possibility of such requirement through converting into various appearances. Different concepts including closed singleness and expansion within open structure coexist one element. also this objects suggest that transformative expressions that simplify or transform, the forms can be freely changed by consumer's emotional changes. Here, light and form are experimented for creating diversified emotions. Considering design as positively responding behavior against the limitations given by environment instead of the solution to simple functional requirement, future design will find Its value more In more active response.

• Journal of the Korean Home Economics Association
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• v.48 no.8
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• pp.99-111
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• 2010

The purpose of this study was to identify the factors, which influence impulsive buying at duty-free shops. This involved an investigation into the effects of demographic characteristics, the types of purchased items, and the situational and emotional factors affecting impulsive purchasing behaviour in consumers, who had bought items from duty free shops in the past three years. The findings are as follows. Firstly, while beverage and cosmetic items were found to encourage impulse buying, in general demographic variables and type of product had only a slight influence. Secondly, the situational factors of price benefits, overseas luxury branding, and ease of access in the duty free shopping area all had a definite positive influence. Thirdly, with regard to emotional factors, positive emotion was found to have strong augmenting effect on impulsive purchasing. The findings can be used in the development of educational materials to prevent impulsive purchasing and promote sensible consumer behaviour.

• Journal of Oriental Neuropsychiatry
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• v.23 no.4
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• pp.153-158
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• 2012

Objectives : The objective of the study is to examine what effects the Mindfulness-based stress reduction program can have on Hwa-byung patients. Methods : Ten Hwa-byung patients have participated in this 8-week Mindfulness-based stress reduction program for Hwa-byung. In addition, participants were interviewed regarding the experiences from the changes during meditation or everyday life. Data were collected though a consumer panel and individual interviews. Responses were coded using Consensual Qualitative Research (CQR) methodology. Results : The experiences were categorized into 7 domains and divided to 23 categories. Results showed the psychotherapeutic effects of Mindfulness-based stress reduction program, specifically, positive cognitive changes, emotional stability, and changes in attitude. Also, all participants reported improvement of anger management skill and feeling of tranquility. This means that the Mindfulness-based stress reduction program can relieve the symptoms of Hwa-byung. Conclusions : Mindfulness-based stress reduction program makes changes about emotion, physical symptoms, cognition and personal relationship. This program can be applied to psychotherapy for Hwa-byung.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.1
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• pp.81-96
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• 2016

The meaning of luxury varies by individuals. The differing luxury perceptions should influence the way individuals react to relevant marketing programs for luxury. Limited research exists on the topic despite interest in luxury segmentation and consumer-oriented values for luxury in marketplaces. Referring to the conceptual framework by Wiedmann et al. (2007), we explored the moderation role of four dimensions of luxury value perceptions (LVP; financial, functional, individual, and social dimensions), in the relationship between in-store emotion and perceived brand luxury. A total of 218 U.S. consumers participated in our online survey using a hypothetical luxury store image. The results revealed the following: First, on the relationship between felt pleasure and perceived brand luxury (PBL), the financial dimension of LVP only showed a significant moderation effect. Second, the effect of felt arousal on PBL was moderated by the financial and social dimensions of LVP. Lastly, the individual dimension of LVP only moderated the relationship between felt dominance and PBL. Theoretical and managerial implications are suggested.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.865-874
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• 2020

In Vietnam, the airline service sector plays an important economic role. However, it is a complicated industry that is open to failures. Negative emotions are an essential variable for the airline service industry because they can trigger a variety of coping behaviors that affect consumer loyalty as well as the image and reputation of the airline service providers. However, negative emotions and the accompanying coping behaviors are often investigated partially or as separate issues, thus leading to an incomplete understanding. This study is conducted to fill this gap by proposing and testing the causal relationship between negative emotions (anger, frustration, regret) and coping behaviors (complaint, negative word-of-mouth (WOM), and switching intention) in the context of the airline industry. Eight research hypotheses are tested. Using the partial least squares structural equation modeling (PLS-SEM) on a sample of 587 passengers in Vietnam, the empirical results show that anger and frustration influence complaints, negative WOM, and switching intention, while regret leads to switching intention and negative WOM. Thus, the research has important academic and practical implications. The empirical outcome could be of major importance for airline companies in planning to provide new services and achieve high performance in the long run.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1398-1408
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• 2009

This study focuses on how positive emotions form when consumers impulsively purchase fashion products. Examined are the novelty seeking situations and the fashion knowledge of consumers as influential factors that affect positive impulsive shopping emotions along with the mediating role of the perceived risk of consumers for purchase and non-purchase. An online survey was conducted for the empirical research with a questionnaire about the fashion impulsive purchases of a product within the last 2 months. A total of 555 surveys were collected from impulsive female buyers and 404 complete responses were analyzed. The results find that the perceived risk is identified into purchase and non-purchase perspectives. Purchase perceived risk influenced negatively on positive emotions of impulsive purchase and non-purchase perceived risk positively. The perceived risk for non-purchase versus purchase increased by the more fashion knowledge consumers had and the more they shopped as novelty seeking. The results imply that non-purchase perceived risk importantly mediated between the influential factors and positive affect for impulsive purchase. Based on the findings, this study proposed some marketing suggestions and thoughts about effective purchase stimulation.

• International Journal of Computer Science & Network Security
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• v.21 no.8
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• pp.238-246
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• 2021

The rapid rise of the Internet and social media has resulted in a large number of text-based reviews being placed on sites such as social media. In the age of social media, utilizing machine learning technologies to analyze the emotional context of comments aids in the understanding of QoS for any product or service. The classification and analysis of user reviews aids in the improvement of QoS. (Quality of Services). Machine Learning algorithms have evolved into a powerful tool for analyzing user sentiment. Unlike traditional categorization models, which are based on a set of rules. In sentiment categorization, Bidirectional Long Short-Term Memory (BiLSTM) has shown significant results, and Convolution Neural Network (CNN) has shown promising results. Using convolutions and pooling layers, CNN can successfully extract local information. BiLSTM uses dual LSTM orientations to increase the amount of background knowledge available to deep learning models. The suggested hybrid model combines the benefits of these two deep learning-based algorithms. The data source for analysis and classification was user reviews of Indian Railway Services on Twitter. The suggested hybrid model uses the Keras Embedding technique as an input source. The suggested model takes in data and generates lower-dimensional characteristics that result in a categorization result. The suggested hybrid model's performance was compared using Keras and Word2Vec, and the proposed model showed a significant improvement in response with an accuracy of 95.19 percent.