• Title/Summary/Keyword: Consulting Character

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A study of storytelling character development based on Asia culture - Focusing on ACC Children developing characters - (아시아문화 기반의 스토리텔링 캐릭터 개발에 관한 연구 -국립아시아문화전당 어린이문화원 캐릭터 개발 사례를 중심으로-)

  • Lee, Tae-eun
    • Cartoon and Animation Studies
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    • s.47
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    • pp.357-380
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    • 2017
  • From the 21st century, characters have been developed and managed by many companies, organizations and groups due to public-friendly elements, Community Identity Program, value of utilization for OSMU, etc. This study was carried out according to a plan of developing a character and making an application in ACC Children based on Asia Culture, which was implemented as ACC Children contents R&D project from 2014 to 2016. This R&D and purpose is significant because of laying the groundwork for identity system making it possible to increase the brand value of ACC Children and symbolize ACC Children by developing a character, application and name suitable for the philosophy and function of ACC Children that will be used together with CI of Asia Culture Center. With regard to the research method and scope, Asia is divided into 5 regions, and 100 representative stories in Asia are selected, and a storytelling-based character, application and name with connotative symbol and meaning pursued by ACC Children is developed by choosing and analyzing symbolic animals according to consulting and survey. The characters of ACC Children give publicity to the symbolism of ACC Children, and are actively utilized for OSMU.

Education program development for early childhood character through Nuri curriculum (누리과정 중심의 그림책 활용 유아인성교육 프로그램 개발)

  • Bae, Soo-Min;Youn, Jeong-Jin
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.6
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    • pp.55-62
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    • 2017
  • This research analyzes the character factor in picture book, so the purpose is to develop the early childhood character program through Nuri curriculum. Picture book is the most familiar media for childhoods, and we are available it naturally in our lives. For this first, we analyze 6 elements(consideration, respect, cooperation, sharing, order, filial duty) in teacher's guide of the Nuri curriculum. Next, consulting the analyzed factors, the 12 picture books which will be utilized this program are chosen by the standard like literary, artistic, educational value. The chosen picture book devised total 12 times education plan to design each 2 times education plan in the factors for teacher's guide of Nuri curriculum. Lastly, it was finally developed through validation process by 2 teachers and 2 the professors of early childhood education. The developed program is needed later field application and It is required of the effectiveness verification after we apply 12 times activities on each age of childhoods for 3 to 5 years od in education field, so it may improve elements like consideration, respect, cooperaion, sharing, order, filial duty as childhoods experience this program personally. Also, this can provide it to teachers in childhood eucation field as study guidance plan.

Market Segmentation of Converging New Media Advertising: The Interpretative Approach Based on Consumer Subjectivity (융합형 뉴미디어 광고의 시장세분화 연구: 소비자 주관성에 근거한 해석적 관점에서)

  • Seo, Kyoung-Jin;Hwang, Jin-Ha;Jeung, Jang-Hun;Kim, Ki-Youn
    • Journal of Internet Computing and Services
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    • v.15 no.4
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    • pp.91-102
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    • 2014
  • The purpose of this research is to perform the consumer typological study of integrated emerging digital advertisement, where IT and advertisement industry were fused, and to propose the theoretical definition about consumer characteristic which is in need for collection of related market subdivision strategy in perspective of business marketing. For this, the Q methodology, the 'subjectivity' research of qualitative perspective, which discovers new theory by interpreting subjective system of thinking, preference, opinion, and recognition of inner side of respondents, was applied and analyzed. Compared to previous quantitative research that pursues hypothesis verification, this Q methodology is not dependent on operational definition proposed by researcher but pursues for analytic study completely reflecting objective testimony of respondents. For this reason, Q study analyzes in-depth the actual consumer type, which can be found at the initial market formation stage of new service, therefore this study is applicable for theorizing the consumer character as a mean of advanced research. This study extracted thirty 'IT integrated digital advertisement type (Q sample)' from thorough literature research and interviews, and eventually discovered a total four consumer types from analyzing each Q sorting research data of 40 respondents (P sample). Moreover, by interpreting subdivided intrinsic characteristic of each group, the four types were named as 'multi-channel digital advertisement pursuit type', 'emotional advertisement pursuit type', 'new media advertisement pursuit type', and Web 2.0 advertisement pursuit type'. The analysis result of this study is being expected for its value of usage as advanced research of academic and industrial research with the emerging digital advertisement industry as a subject, and as basic research in the field of R&D, Marketing program and the field of designing the advertisement creative strategy and related policy.

Visual Interaction between the Stereotype of Women's Body Image and Its Internalization - with the Analysis of Images on the Advertising of Body-line Care Company - (여성 몸 이미지의 전형과 내면화 과정의 시각 체계적 상호작용 - 몸매관리산업 광고 이미지 분석을 중심으로 -)

  • Lee, Suan
    • Women's Studies Review
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    • v.26 no.1
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    • pp.73-108
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    • 2009
  • In the post-industrial society, concerns about the body have devoted to extend the concept of body from its physical level to the spiritual and corporeal level. Now body is not only an instrument which expresses one's personal character, but also an abstract concept which shows one's identity. Through this tendency, body image as a representation becomes notable as much as physical body itself. This tendency has been exaggerated especially for women and the socio-cultural common notion is forcing them to internalize it by presenting several stereotypes of body image. The concept of body image, a rising academic subject becoming a socio-cultural matter of interest, bears an epistemological base about spirit, body, and individual/social character. As the discussion about body develops in the field of women's studies, deepened discussions about body image are in progress. In this article interaction between the making of stereotypes of the female body in the socio-cultural circumstance and the process of internalization of these stereotypes is analyzed. For the analysis, the hypothesis was established that this interaction constructs the making process of body image. The analyzed materials are images and texts for advertisements, and other materials for public relations which are posted on the homepage of body-line consulting company M. The results of this analysis are to summarize as follows; the stereotypes of the female body image in Korea are very similar to those of westerners, and male gaze plays a big role in the construction of female body image through the internationalization of the gaze by women. According to these results, it is necessary to consider the effort that women should strive to produce and to develop healthy female body images.

Development of Chinese Character Education Content to Activate Both Sides of Brain (좌우뇌 활용 능력 향상을 위한 한자 교육 콘텐츠 개발)

  • Lee, Hyun-Ki;Yang, Janghoon
    • Journal of Digital Contents Society
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    • v.18 no.2
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    • pp.239-247
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    • 2017
  • In the past, delivering knowledge mainly, education focused on the development of left brain. However, as the importance of right brain is widely accepted, various approaches on education in creativity have been tried. With the advance in the research on the brain, it has been known that the left brain and the right brain are closely linked to work effectively while they are specialized to some functionalities differently. We developed an educational content exploiting Chinese characters to facilitate the balanced development of both brain. Making categorizations from Yin-yang and five elements of the universe, it consists of four stages. The first stage is to stimulate the brain with visual scandal. The second one, third one, and the fourth one are to develop the right brain, left brain, and both brain respectively. Through expert interview, the potential of the developed content as an efficacious method for brain development was verified.

Developing Proposals for Korean Traditional Culture Festivals (전통문화축제의 내실화방안 연구)

  • Jeong, Dalyoung;Park, Gijong
    • Journal of Korean Theatre Studies Association
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    • no.48
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    • pp.549-569
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    • 2012
  • Since 1995, the Local autonomy era has opened, local festivals have been increasing throughout the country. Traditional culture festivals are also increasing. Performing traditional culture festivals is effective for maintenance and transmission of traditional culture as well as creation and nurturing of local culture. They are also effective promoting local economy. Depending on realization level of character, place and costume based on historic research, traditional culture festivals are classified as the "Representation event" or the "Reenactment event". But there are two problems. The first is unexacting classification method for festival types made by Central government yearly. The second is unable to meet one of two goals which are protecting traditional culture and stimulating local economy throughout increasing tourists. The purpose of this study is to suggest improvement of classification method for festival types, and to offer two suggestions for ensure successful local festivals. First of all, I suggest advanced classification method for festival types. For more sophisticated collection process of national festival status, local government department should ensure purpose of festivals, and central government department should add 3 steps to existing process. For example professional committee for judgement of festival types should be founded for consulting of local and central government department. The second suggestion is reinforcement of historic research for the Representation of traditional culture event. The representation of traditional culture should focus on protection of tradition, and could be perfect by continuous historic research. The last suggestion is cooperation with local governments each other for the Reenactment of traditional culture event. The Reenactment of traditional culture should focus on promoting local economy by increasing tourists. So local governments who have similar traditional events should cooperate to get preventing loss of resource and overcome weakness of promoting.

Validation of User Needs Using a Design Prototyping - Development of Design Concepts in Wearable Cardioverter-Defibrillator(WCD) - (디자인프로토타이핑을 이용한 사용자 니즈의 검증 - 웨어러블 자동 제세동기의 디자인컨셉 개발을 중심으로 -)

  • Cho, Seung-yeon;Oh, In-sik
    • Journal of Communication Design
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    • v.57
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    • pp.256-271
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    • 2016
  • We attempted to implement Human Centered Design(HCD) according to the following three steps : (1) deriving user needs, (2) conducting ideation based the derived user needs, and (3) developing design concepts. The research on users and experts requires substantial time and cost, and there has not been an effective and clear-cut means to validate the research results before developing design concepts. We therefore extended the means of usability test to a context-based character. We applied this test for the development of design for Wearable Cardioverter-Defibrillator(WCD). Would this test be applied to various cases in the fields of medical equipment/apparatus development - which relatively takes a longer time to be developed - it would aid in accumulating and categorizing the reference data for variables incorporated for evaluating such cases. Future studies are needed to complement our findings concerning context-based usability tests.

Object detection in financial reporting documents for subsequent recognition

  • Sokerin, Petr;Volkova, Alla;Kushnarev, Kirill
    • International journal of advanced smart convergence
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    • v.10 no.1
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    • pp.1-11
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    • 2021
  • Document page segmentation is an important step in building a quality optical character recognition module. The study examined already existing work on the topic of page segmentation and focused on the development of a segmentation model that has greater functional significance for application in an organization, as well as broad capabilities for managing the quality of the model. The main problems of document segmentation were highlighted, which include a complex background of intersecting objects. As classes for detection, not only classic text, table and figure were selected, but also additional types, such as signature, logo and table without borders (or with partially missing borders). This made it possible to pose a non-trivial task of detecting non-standard document elements. The authors compared existing neural network architectures for object detection based on published research data. The most suitable architecture was RetinaNet. To ensure the possibility of quality control of the model, a method based on neural network modeling using the RetinaNet architecture is proposed. During the study, several models were built, the quality of which was assessed on the test sample using the Mean average Precision metric. The best result among the constructed algorithms was shown by a model that includes four neural networks: the focus of the first neural network on detecting tables and tables without borders, the second - seals and signatures, the third - pictures and logos, and the fourth - text. As a result of the analysis, it was revealed that the approach based on four neural networks showed the best results in accordance with the objectives of the study on the test sample in the context of most classes of detection. The method proposed in the article can be used to recognize other objects. A promising direction in which the analysis can be continued is the segmentation of tables; the areas of the table that differ in function will act as classes: heading, cell with a name, cell with data, empty cell.

A Study on Burnout Aspects and Solutions in Movies: Focusing on and (영화에 나타난 번아웃 양상과 해결방식 연구: <꾸뻬씨의 행복여행>과 <잠깐만 회사 좀 관두고 올게>를 중심으로)

  • Kwon, Sang-Jung
    • The Journal of the Korea Contents Association
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    • v.22 no.6
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    • pp.184-193
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    • 2022
  • 'Burnout', which has been frequently used recently, is one of the representative expressions representing the psychology of modern people living in fierce competition. In this paper, I approached and analyzed two films, 'Hector and the Search for Happiness' and 'To Each His Own' from the perspective of burnout, which are considered two of the most healing movies for office workers. The symptoms of burnout in the work were lethargy, irritability, anger, insomnia, depression, and suicidal thoughts. In the case of 'Hector and the Search for Happiness' the clash of values from repeated consulting work, and in the case of 'To Each His Own', work overload, performance pressure, and the absence of a community of colleagues were the causes. This burnout state is visually expressed through the dialogues and expressions of the characters, as well as looking down shots of various sizes, low lighting, and placing objects in front of the main character. This intuitively expressed the symptoms of burnout, which is difficult to diagnose. In particular, it was confirmed through the movie that one of the diagnostic criteria for burnout, such as hobbies, physical activity, and the presence or absence of a fellow community, helps to get out of burnout.