• The Research Journal of the Costume Culture
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• v.24 no.4
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• pp.483-497
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• 2016

The importance of marketing on mobile platforms as well as mobile commerce is increasing dramatically in fashion industry. The purpose of this study was to categorize mobile fashion marketing strategies and to examine application usage motivations that influence brand attitude, purchase decisions, and post-purchase evaluation. Qualitative research methods, in particular focus-groups and in-depth interviews, were conducted to examine the typology of mobile marketing and fashion application usage motivations. Then, a modified survey was used to quantitatively examine what content consumers expect from fashion applications. Results of the qualitative study indicated that consumers perceive sensory (visual, tactile, auditory), relationship, information and practical marketing strategies through motives. Survey result from 229 consumers revealed four fashion application usage motives: sensory, relationship, information and practical. Based on these motives consumers were segmented into three groups: the experience/relationship-conscious, the product information-conscious, and the lifestyle information-conscious. The product information-conscious group showed higher level of monthly income and clothing expenses but lower level of mobile device usages. Lifestyle information-conscious group and experience/relationship-conscious group had higher level of attitude, and post-purchase evaluation. It was experience-relationship conscious consumers who spent more time in mobile use. This study shows a better understanding of mobile marketing environment of fashion applications.

• Journal of the Korean Home Economics Association
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• v.34 no.3
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• pp.107-121
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• 1996

The purpose of this study was (1) to investigate the level of environmentally conscious consumer behavior and support on the environmental regulation, and (2) to identify the influencing variables and causal relationship. Data were collected from questionnares with 1050 male and female consumers who were in the age of 20∼49 and residents of 6 cities(Seoul, Pusan, Taegu, Kwangju, Taejoen, Inchon). The major findings were as follows: (1) The level of environmentally conscious behavior was relatively high and differed significantly according to sex, age, education and marital status. (2) The level of support on the environmental regulation measures, consumers' support on the company regulation measures was most strong. (4) Sex, age, marital status, environment awareness and environmentally conscious behavior had positive effects on consumers' support on the environmental regulation directly and indirectly.

• Journal of the Korean Home Economics Association
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• v.35 no.2
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• pp.401-413
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• 1997

The objectives of this study were to measure the characteristics of environmentally conscious behavior in the private household focused on energy consumption, money expenditure and time usage, and to determine the socioeconomic variables, environmental consciousness and environmental education which are associated with the environmentally conscious behavior of private households. The data for this study were collected in a personal interview and the final sample consisted of 178 respondents and the statistics employed to analyze the data are discriminant analysis $\chi$2-test. As a result of the discriminant analysis, it was shown that environmentally conscious private households consumed less energy, had lower transportation costs, but spent more time in purchasing behavior in the market compared with those who did not exhibit environmentally conscious behavior. Environmentally conscious behavior of private households differed significantly according to the education of housewives, and also to the level of environmental consciousness and environmental education of the respondents.

• Human Ecology Research
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• v.53 no.5
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• pp.581-594
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• 2015

This paper analyzes the effects of adolescents' cultural disposition and self-conscious emotion on empathy according to gender and age. Data were collected from self-report questionnaires for 385 adolescents in Chungbuk province. The major results of the study were as follow: First, adolescents who perceived high collectivism showed a high ability on perspective taking. Additionally, girls who had high guilt showed a high ability on perspective taking. Sixth graders who had high guilt and low shame and eleventh graders who had high pride showed high ability on perspective taking. Second, boys who perceived high collectivism and guilt, and girls with high individualism, low shame, and high guilt showed a high ability towards fantasy. Sixth graders who had high individualism and guilt and low shame, eighth graders with high guilt and eleventh graders with high individualism, collectivism and guilt showed high ability towards fantasy. Third, adolescents with high collectivism showed high ability on empathic concern. Additionally, boys, girls, and eleventh graders with low shame and high guilt, and sixth graders with low shame showed a high level of empathic concern. Fourth, all adolescents with high guilt showed a high level of personal distress. Additionally, eighth graders with low individualism and eleventh graders with low pride showed a high level of personal distress. In conclusion, the significant relationships among cultural disposition, self-conscious emotion, and empathy are different for gender and age groups. Implications for future studies are provided.

• Journal of Korean Academy of Nursing
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• v.21 no.2
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• pp.204-217
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• 1991

The purpose of this study is to verify the effect of lateral position and chest percussion on gas exchange in the decreased level of conscious patients. The Subjects for this study were 21 patients' admitted in ICU of CNUH from Dec 18th, 1989 to Aug 4th, 1990. The Data was analyzed by paired t - test. The results of this study as follows ; 1) In comparison of supine position, good -lung dependent position and good - lung dependent with chest percussion, the difference of PaO ㆍ was statistically significant (P＜0.05). 2) In comparison of supine position, good -lung dependent position and good - lung dependent with chest percussion, the difference of A-a Do ㆍ was statistically significant (p＜0.05). En conclusion, the use of good -lung dependent position and chest percussion was effective nursing intervention on decreased level of conscious patients in ICU.

• Journal of Korean society of Dental Hygiene
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• v.21 no.1
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• pp.53-63
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• 2021

Objectives: The purpose of this study was to determine the relationship between conscious sedation, a moderate sedation method used to reduce dental fear, and anxiety. Methods: The previously developed modified dental anxiety investigation scale (MDAS) and dental fear investigation scale (DFS) were investigated using a self-administered survey for adults aged 19 to 65 years old who visited a dental clinic located in Daegu City from April to November 2020. Those who met the ASA Recommendation Level 1 to 2 were the subjects of this study. The participants were evaluated using the sedation severity rating scale (OAA/S) during the implementation of conscious sedation. A lot of 106 valid questionnaires were analyzed using SPSS. Results: Dental fear and anxiety decreased significantly after dental care with conscious sedation. Dental fear after dental care accompanied by conscious sedation was statistically significant in females, those under the age of 40, those with a bachelor's degree or higher, and those who weighed 60 kg or less. Conclusions: Dental care using conscious sedation was found to have an effect on the reduction of dental fear after the dental procedure. Dental fear can occur in people of all ages, and, regardless of the individual's general and physical characteristics, conscious calming is considered an effective intervention for dental fear in all adults.

• Journal of Distribution Science
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• v.10 no.8
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• pp.25-34
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• 2012

Understanding customer' lifestyles important for banks because it will guide in determining marketing policies, such as services, pricing, service delivery and promotion decisions. From the customer' lifestyle, banks will know what kind of customers' attitudes, interests and opinions, so they also will understand what the costumer' needs and what services needed by them. For Islamic banks, customers understanding are important because, nowadays, the competition of the banks is not only with other Islamic banks but also with the well-established conventional banks offering Islamic products or services The aims of this research paper are to describe what factors underline the customer's lifestyle of both Islamic and conventional bank, to segment the bank customers based on their lifestyles and investigate the profile of each segments, to compare the characteristics of the segments, and to identify marketing policies based on the characteristics. The population of the study is banking customers in Indonesia, in which the researchers have used judgment sampling as sample selection. There were 186 customers of Islamic banks and 244 customers of conventional bank as respondents in this study. Statistical methods employed were exploratory factor analysis and cluster analysis. The finding of the study shows that there are twelve factor underlining the customers' lifestyle, namely: factor of fashion conscious, internet usage, sports spectator, financial and technology optimism, price sensitivity, independent, compulsive housekeeper, new brand tryer community activities, opinion leader, credit usage, and homebody. In addition, for Islamic banking, there are two market segments, namely fashionable-independent and innovative-social segment. Based on the lifestyle characteristics, the first segment has higher level in factor of fashion conscious, homebody, independent, optimism and price conscious, which is therefore called fashionable-independent segment. On the other hand, the second cluster has higher level in factor of new brand tryer, community minded, sport spectator, credit user, internet usage, opinion leader, and compulsive housekeeper, which is therefore called the innovative-social segment. Furthermore, for conventional banking, there are also two segments, namely persuasive-optimistic and sensitive-independent segment. The first segment has higher level on some factors, namely: opinion leader, optimism, internet usage rate, credit usage level, sport spectator, and new brand tryer. On the other hand, the second cluster is characterized by higher level in factor of price conscious, confidence, community minded, homebody, fashion conscious, and compulsive housekeeper. Managerial implications for the management of Islamic banks could be identified in this study as follows. Firstly, the twelve lifestyle factors of this study could be an alternative view in observe Islamic banking customers. The domination of both the fashionable conscious and the internet usage factor show that the aspects are quite instrumental in perceiving the customer' lifestyles, in which reflects the importance of these two aspects to customers. Secondly, in serving their customers, Islamic banks need to understand the customer lifestyle, in which the lifestyle segments found in this study provide a guide of how their needs were reflected. Finally, by understanding the segments and the characteristics each segment of the conventional banks, Islamic banks could adjust their marketing strategies differently from the conventional banks.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.3
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• pp.493-501
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• 1996

An understanding of consumers' evaluative processes and the consumer variables that influence cross-cultural evaluations of foreign products is essential to effectively penetrate international markets. This study compared consumers in two developing countries, Korea and Mexico, regarding their product evaluations and purchase intentions for US Levi's jeans. Both Korean and Mexican consumers are generally quality and price conscious. Korean consumers appeared to be more value-conscious than Mexican consumers. Mexican consumers exhibited high level of brand and prestige conscious behavior. Findings in this study support that culture bound consumer characteristics vary from country to country resulting in differences in perception of quality, value and purchase intentions for a particular product. The perception of product quality differs from perception of value and subsequent willingness to buy. For a comprehensive understanding of consumer purchase behavior, the impact of value-conscious attitude on percetion of quality and on purchase intentions should be examined.

• Journal of Korean Neurosurgical Society
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• v.30 no.2
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• pp.156-162
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• 2001

Objective : The purpose of this study is to review our experience with spontaneous thalamic hemorrhage. Clinical outcome of patients was brought about by comparing stereotactic aspiration and conservative medical therapy. Methods : The study consists of seventy-three cases with spontaneous thalamic hemorrhage which were treated from the period of Jan. 1993 to Dec. 1999. Thirty-eighty patients were treated with computed tomography (CT) guided stereotactic aspiration and thirty-five patients were treated conservatively. We compared the factors affecting treatment and the factors are as follows : age & sex, conscious level on admission, hematoma volume, hematoma sites, presence of ventricular penetration. Results : The results in the thirty eight stereotactic aspirated cases for the 6 months from oneset are as follows : good recovery or moderate disability in 43%, severe disability in 32%, vegitative state in 11%, dead in 13% respectively. The clinical result was more favorable in stereotactic aspiration, with 11-30cc hematoma volume, extend to internal capsule of hematoma, poor conscious level on admission than conservative medical therapy. But age & sex, conscious level on admission, presence of ventricular penetration were not influential in the statistical outcome between stereotactic aspiration and conservative medical therapy. Conclusion : Treatment modality of spontaneous thalamic hemorrhage is still controversial. But stereotactic aspiration is more recommended for improvement therapeutic results than conservative treatment or open craniotomy in case of 11-30cc hematoma volume, extend to internal capsule of hematoma and poor conscious level on admission.

• Journal of Korea Multimedia Society
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• v.13 no.7
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• pp.1023-1043
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• 2010

As main memory get cheaper, it becomes increasingly affordable to load entire index of DBMS and to access the index. Since speed gap between CPU and main memory is growing bigger, many researches to reduce a cost of main memory access are under the progress. As one of those, cache conscious trees can reduce the cost of main memory access. Since cache conscious trees reduce the number of cache miss by compressing data in node, cache conscious trees can reduce the cost of main memory. Existing cache conscious trees use only fixed one compression technique without consideration of properties of data in node. First, this paper proposes the DC-tree that uses various compression techniques and change data layout in a node according to properties of data in order to reduce cache miss. Second, this paper proposes the level of compression locality that describes properties of data in node by formula. Third, this paper proposes Forced Partial Decomposition (FPD) that reduces the nutter of cache miss. DC-trees outperform 1.7X than B+-tree, 1.5X than simple prefix B+-tree, and 1.3X than pkB-tree, in terms of the number of cache misses. Since proposed DC-trees can be adopted in commercial main memory database system, we believe that DC-trees are practical result.