• 유통과학연구
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• 제10권11호
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• pp.89-99
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• 2012

Purpose - Mobile devices, especially mobile terminals capable of telecommunication and wireless connectivity, are leading the advancements in consumer electronics. Digital convergence drives the functions of various devices, such as cellular phones, MP3 players, personal digital assistants, and gaming, into a single device. This trend would continue and applications such as digital audio and video streaming (including personalized content delivery mechanisms) would soon be on a handheld device. As customers want mobile convergence devices, manufacturers are driving new initiatives in the emerging mobile device market. Given the roles played by device design and service content in user satisfaction of a mobile convergence device, this study focuses on identifying and measuring the constructs for the process by which user satisfaction is achieved. This study synthesizes the expectation-disconfirmation paradigm with empirical theories in user satisfaction. Device and service levels are separated, and nine key constructs for user satisfaction of mobile convergence devices are proposed. Insight into this process could help web-based businesses to improve user satisfaction, thus enhancing the effectiveness of e-commerce for sellers and buyers. Research design, data, methodology - This study draws on three users of mobile convergence devices as examples. To test there search model and hypotheses, survey questionnaires were sent to 607 mobile device users. Mobile device users were initially identified from several members, and subjects were randomly drawn. Data from 577 survey responses were finally analyzed. The unit of measurement and analysis in this research study is at a personal level. Results - The measurements for the constructs were developed and tested in a two-phase study. In the first phase, the device and service dimensions were identified, and instruments for measuring them were developed and tested. In the second phase, using the salient dimensions of the device and service as the formulating first-order factors, instruments were developed and empirically tested to measure satisfaction of the device and service. In measuring satisfaction of mobile convergence devices, the critical tasks are to identify the key constructs of such user satisfaction and to develop validated instruments to measure them. Hence, the results of this study have immediate implications for businesses and for research in user satisfaction of mobile convergence devices. Conclusions - This study provides reliable instruments for operationalizing key constructs in the analysis of user satisfaction of mobile convergence devices within the expectation-disconfirmation paradigm. Hence, convergence device makers will be able to examine whether their websites meet their customers' expectations by examining the device aspect of the mobile convergence device customers, and the service aspect expectations and disconfirmation. Moreover, the introduction of expectation and disconfirmation constructs brings the marketing aspect of convergence devices into focus for such retailers, an aspect crucial to the effective design of websites for online businesses. In addition,this study provides the metrics required to initiate future studies on user satisfaction of mobile convergence devices.

• 한국습지학회지
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• 제21권1호
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• pp.16-26
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• 2019

동식물의 서식지 제공 및 수문학적 조절 등 다양한 생태계 서비스를 제공하는 습지는 경관 내 습지간의 상호작용을 통해 생태계를 구성한다. 따라서 습지경관에서의 생태계의 리질리언스 등의 기능을 평가하기 위해서는 습지의 동역학적 특성과 더불어 습지간에 형성되는 생태적 연결성 분석이 필요하다. 본 연구에서는 습지를 생태학적 노드로 정의하여 습지 서식종의 분산 모형에 따라 발생하는 습지간 연결을 통해 생태 네트워크를 생성하고 네트워크 분석 방법을 통해 생태 네트워크의 특성을 비교, 분석하였다. 임계거리를 활용한 분산모델 (threshold distance)의 경우 확률적인 분산모델(exponential dispersal kernel, heavy-tailed dispersal model)과 비교하여 국지적인 군집화가 높으나 습지 간의 이동에는 비효율적인 것으로 나타났다. 반면 확률적 분산모델의 경우 국지적인 군집화는 낮게 나타나나 습지 경관 내에서의 이동은 효율적인 것으로 나타남에 따라 분산 모델에 따른 생태 네트워크 특성에 차이가 발생함을 확인하였다. 본 연구는 향후 습지경관 리질리언스 분석을 위한 생태 네트워크 구축의 기초자료로 활용될 수 있을 것으로 사료된다.