• Asia Marketing Journal
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• 제13권1호
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• pp.113-141
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• 2011

Companies are competing each other, and as the competitions became higher, consumer's information processing for purchase became more complicated. Consumer confusion problem is getting more serious, but there are still not much considerations on this problem. The purpose of this study is to find out that the consumer confusion can causes consumer's negative emotion(anger). This research studied the mediation effect of negative emotion on the relationship between consumer confusion, which was classified into three categories, and two consequences, word-of-mouth and trust. And also it concentrates on moderating effects of negative affectivity and intolerance of uncertainty in the relationship between consumer confusion and negative emotion. For the empirical study, we carried out a survey targeting consumers who live in the Dae-gu metropolitan area. The specific results of this study are as follows. First, all sub-dimensions of the consumer confusion had a positive effect on anger. Second, anger had a positive effect on word of mouth and on the other hand, anger had a negative effect on trust. Third, negative affectivity had a moderating effects on the links between overload and ambiguity confusion with anger, and intolerance of uncertainty only had a moderating effects on the links between overload confusion and anger.

• Korean Journal of Adult Nursing
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• 제26권1호
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• pp.89-97
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• 2014

Purpose: During hospitalization, confusion occurs in 15~20% of older adults and persists in 5~10% of them. This study was designed to investigate effects of a five-day nursing intervention program designed to reduce confusion in hospitalized older adults. Subjects were inpatients over the age of 60 years old and were admitted in a surgical care unit. Methods: Data were collected from 111 patients. Subjects divided into one of two groups, 58 patients of the control group which received the usual nursing care; and 53 patients of the intervention group which received the usual nursing care plus nursing intervention program for reducing acute confusion. The Delirium Observation Screening Scale (DOS) and the Korean Mini-Mental Screening Examination (MMSE-K) were utilized. Results: 1) Acute delirium was significantly reduced in the intervention group compared to the control group ($x^2$=4.22, p=.034) as well as the duration of the delirious state was significantly shortened (F=56.62, p<.001). Cognitive function of the intervention group was improved (F=21.14, p<.001). Conclusion: The nursing intervention program reduced the incidence and duration of acute delirium of the elderly inpatients, as well as it helps them keep better cognitive function than the control group.

• Nuclear Engineering and Technology
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• 제40권7호
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• pp.533-538
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• 2008

In some situations, for example at very low doses, in microbeam irradiation experiments, or around high energy heavy ion tracks, use of the absorbed dose to describe the energy transferred to the irradiated target can be misleading. Since absorbed dose is the expected value of energy per mass it takes into account all of the targets which do not have any energy deposition. In many situations that results in numerical values, in Joules per kg, which are much less than the energy deposited in targets that have been crossed by a charged particle track. This can lead to confusion about the biochemical processes that lead to the consequences of irradiation. There are a few alternative approaches to describing radiation that avoid this potential confusion. Examples of specific situations that can lead to confusion are given. It is concluded that using the particle radiance spectrum and the exposure time, instead of absorbed dose, to describe these irradiations minimizes the potential for confusion about the actual nature of the energy deposition.

• Communications for Statistical Applications and Methods
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• 제28권2호
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• pp.161-169
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• 2021

The two-dimensional confusion matrix used in credit assessment, biostatistics, and many other fields consists of true positive, true negative, false positive, and false negative. Their rates, such as the true positive rate (TPR), true negative rate (TNR), false positive rate, and false negative rate, can be applied to measure its accuracy. In this study, we propose the TPR-TNR plot, a graphical method that can geometrically describe and explain these rates based on the confusion matrix. The proposed TPR-TNR plot consists of two right-angled triangles. We obtain that the TPR and TNR describe the acute angles of right-angled triangles in the plot. These acute angles can be used to determine optimal thresholds corresponding to lots of accuracy measures.

• The Journal of the Korea Contents Association
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• 제17권4호
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• pp.275-284
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• 2017

Modularity has merits in modifiability of product structure management and product arrangement. This feature helps consumer to expand the selection of products and to get customized products. Also consumers are drive satisfaction and reduce a post-purchase dissonance from role in a 'prosumer'. But expanding product's alternative would cause the overload confusion by rising complexity of information handling. Purpose of the study is to verify how interaction about option size and personal disposition are effected consumer's overload confusion. For this purpose we deducted 3 personal dispositions 'Regulatory focus', 'Product familiarity', 'Self-efficacy' that presented lead to potential effect of personal information handling by previous research. By statistical inquiry prevent focus group had perceived more overload confusion than promotion focus group in an expanding option size circumstances. And low Product familiarity and Self-efficacy group had perceived more overload confusion than high Product familiarity and Self-efficacy group in a expanding option size circumstances.

• Journal of Korean Ophthalmic Optics Society
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• 제13권2호
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• pp.51-57
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• 2008

Purpose: This study has been conducted to know how the size and position of the circle of least confusion has an influence on the vision for minimization of asthenopia when astigmatism is corrected and appropriated prescription to provided clear vision life. Methods: The method of the study has been worked on 68 students (136 eyes) of man and woman enrolled in university of Gyeong-gi-do aged 20 to 40, who have myopic astigmatism in order to know how the corrected vision changes according to the size and position of the circle of least confusion of astigmatism, the vision has been tested by giving the vision whose astigmatic power of 0.25D and 0.50D was just reduced, low correcting the astigmatic power into 0.50D, and at the same time inserting additionally spherical power -0.25D, all under a condition that the corrected vision after completely corrected astigmatism, and the axis of astigmatism was not changed. Results: The average vision was 1.047 when the astigmatic power was fully corrected, and in low correction of 0.25D, it was 0.914, and in low correction of 0.50, it was 0.772. It has been learned that the bigger the circle of least confusion was the bigger the range of vision reduction and the corrected vision in astigmatism has correlation with the size of the circle of least confusion. It has been examined that the average vision according to position of the circle of least confusion in astigmatism was 1.047 when the astigmatic power was completely corrected and focused on the retina with state of point, and in case that the astigmatic power was 0.50D of state of low correction, that is, the circle of least confusion was focused before retina, it was 0.828, and it was also 0.826 when the astigmatic power is low corrected with 0.50D and the circle of least confusion was focused on the retina. Explained briefly, It has been examined that in case that the state of low correction of the astigmatic power was same, the vision reduction was less in the image of the circle of least confusion focused upon the retina than in the image of its being focused before the retina. Conclusions: In case that the refractive power of cylindrical lens is reduced in test of wearability in astigmatism, there needs surely an adjustment of spherical lens that can place the circle of least confusion on the retina.

• Phonetics and Speech Sciences
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• 제1권2호
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• pp.95-103
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• 2009

We investigated the perceptual structure of Korean consonants by analyzing the confusion among consonants in various vowel contexts. The 36 CV syllable types combined by 18 consonants and 2 vowels (/i/ and /u/) were presented with masking noises or in degraded intensity. The confusion data were analyzed by the INDSCAL (Individual Difference Scaling), ADCLUS (Additive Clustering) and the probability of the transmitted information. The results were compared with those of a previous study with /a/ vowel context (Bae and Kim, 2002). The overall results showed that the laryngeal features-aspiration, lax and tense-are the most salient features in the perception of Korean consonant regardless of vowel contexts, but the perceptual saliency of place features varies across vowel conditions. In high vowel (front and back vowel) contexts, sibilant consonants were perceptually salient compared to in low vowel contexts. In back vowel contexts, grave (labial and velar) consonants were perceptually salient. These findings imply that place features and vowel features strongly interact in speech perception as well as in speech production. All statistical measures from our confusion data ensured that the perceptual structure of Korean consonants correspond to the hierarchical structure suggested in the feature geometry (Clements, 1991). We discuss the link between speech perception and production as the basis of phonology.

• Journal of Korean Library and Information Science Society
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• 제48권3호
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• pp.1-20
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• 2017

The essential identity of public library is a local knowledge and information center that guarantees access and use of present generation and descendant. However recently the public library is being called with core space for lifelong learning, hub of cultural activities, information gateway, community center, local public goods, information commons, democracy cradle, the second living room, etc. The spectrum for the identity of the public library in Korea is not only very wide, but also is confused. The researcher who paid attention to such a reality analyzed laws and regulations, local administrative organizations, national and official statistics related public library, and suggested evidences of the identity confusion. Based on this result, researcher proposed the principles and plans to get over the identity confusion of the public library.

• Cartoon and Animation Studies
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• 통권12호
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• pp.87-102
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• 2007

Animation techniques that can freely create any movement of color and shape produce strong attraction by visualizing fantasy. Like animation, fantasy is often misunderstood that it has nothing to do with reality, but it is not the case. Fantasy introduces a little confusion in our symbolic order by reorganizing elements from reality and commonness. This confusion, which becomes desire, induces attraction. However, the confusion beyond our comprehension creates total chaos in which we cannot be interested. Attraction happens only when the introduced confusion is far less than the total symbolic order which has already been established. The images of animation are neither completely mundane to us nor beyond our comprehension; thus, animation produces attraction by offering us images that stimulate our unconscious desire.

• Journal of Distribution Research
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• 제7권2호
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• pp.45-68
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• 2003

Price promotion of retailing stores is recognized as one of the most effective strategies for competitions. However, such a strategy causes traffic building, and consequently may lead to store confusion. Therefore, this research explores the effects of store confusion on customers of retailing store, and the methods to relieve the negative effects of store confusion. The specific purposes of this research are as follows. First, for the purpose of enlarging the scope of promotion research, this research is intended to prove that the increase of traffic building caused by promotion strategy has negative aspects. Second, it is assumed that trust and store familiarity are the important attributes affecting price promotion as well as relationship marketing. Third, this research is expected to provide managerial implications for the managers concerned with department stores because the subjects of experiment are customers of department store.