• Journal of Families and Better Life
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• v.21 no.6
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• pp.97-106
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• 2003

This study explored the relationship between housing values and condominium purchasing behavior. The participants of this study were married women who had bought a condominium at least once and who also were dwelling in one. Survey questionnaires were conducted on 1103 married women from three residential areas in Daegu. The analytical methods used in this study were frequency, mean, standard deviation, factor analysis, 1-test, one-way ANOVA, post-hoc estimation (Scheff test), and correlation analysis. The results show that the more the women were oriented toward convenience, education, and investment, the more likely they were to make a rational purchase. Also, the more the women's values were oriented toward conspicuous consumption and investment, the more they were likely to make an investment and ostentatious purchase. The women who valued ostentation and location tended to rely on other people's opinions and advertisement more, and were more likely to be impulsive shoppers. Women who valued convenience, education, and location, made their purchase decisions based on the housing prices.

• Journal of the Korean housing association
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• v.16 no.5
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• pp.29-38
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• 2005

Recently there has been an apparent paradigm shift in housing market towards customer oriented approach. In the midst of increasing competition, there is indeed a need to better understand of customers, and to quickly respond to their individual needs and wants. In this background, this paper aims to show a scientific marketing approach in housing industries, and to provide general information on Japanese condominium housing market in terms of a brief historical overview and recent market situation. Results include that there exists an about twenty year time lag in the start of condominium housing supply in the private sector between Korea and Japan. Besides, more efforts should be paid to the diversity or locality of the supplied housing type or design, especially condominium apartments in Korea compared to those of Japan. Among others this paper emphasized on illustrating the actual applications of analysis on consumers' purchasing behavior and latent conscious coupled with some statistical techniques, which may lead marketers or decision makers to forecast more accurate customers demands.

• Korean System Dynamics Review
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• v.12 no.2
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• pp.5-36
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• 2011

Seoul citizens are currently suffering from high housing price. Home prices have risen more rapidly than salaries so owning a housing unit (apartment, condominium, or single-family home) in Seoul is becoming more difficult than ever. Therefore, this research examines the behavior of average Seoul citizen in owning housing unit in Seoul, Korea, particularly in terms of the length of time required to afford a house unit. This research estimates that it will take about 18.75 years in maximum after getting a job (12.75 years after purchasing the housing unit) to own housing unit in Seoul that is currently valued at $300,000 where the growth rate of income is 2.97% and consumption price increases at a rate of 2.95% per annum. Finally in this research, the optimal growth rate of housing price is estimated ranged from 3.5 to 4.0% minimizing the loan payoff period.