• 제목/요약/키워드: Conceptual change model

검색결과 161건 처리시간 0.03초

럭셔리 브랜드 마케팅 활동이 고객기반 브랜드 자산 형성에 미치는 영향 (The Effects of Luxury Brand Marketing Activities on the Formation of Customer-Based Brand Equity)

  • 황유경
    • 한국의류학회지
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    • 제37권7호
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    • pp.935-951
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    • 2013
  • The recent entry and heated competition of numerous fashion brands in the luxury fashion market have all compelled luxury businesses to change. The issue of brand equity has emerged as one of the most critical areas for luxury marketing management. Despite strong interest in the subject, there is little evidence of how brand equity is created by marketing activities and what their effects are. This study identifies the effects of luxury marketing activities on the brand equity of luxury items, utilizing Keller's (2001) 'CBBE (Customer Based Brand Equity) Model' as a theoretical framework. Based on literature review, a conceptual model for brand signature, heritage, premium price, controlled distribution, and promotion on customers' view on brand equity was tested. To test the hypothesized building paths of luxury brand equity, statistical analysis were performed with an AMOS 7.0 program using a confirmatory factor analysis and structural equation model. The results were: First, luxury brand equity was defined in terms of four components (brand awareness/association, customer judgment, customer feeling, and customer-brand resonance). Second, the proposed conceptual framework of this study was partially significant. We can provide an effectiveness of Keller's CBBE model to conceptualize the building process of luxury brand equity; subsequently, marketers should develop core elements to position a brand strategy to create a competitive advantage.

차세대 기록물 기술표준에 관한 연구 - ICA EGAD의 Record In Context를 중심으로 - (Analyzing the Next-generation Archival Description Standard: "Record in Context" of ICA EGAD)

  • 박지영
    • 한국기록관리학회지
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    • 제16권1호
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    • pp.223-245
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    • 2016
  • ICA의 CBPS에서는 지난 20여년간 ISAD(G)와 ISAAR(CPF)와 같은 기록물 기술표준을 개발해 왔다. 그리고 최근에 ICA는 새로운 조직인 EGAD를 구성하여 기존의 기록물 기술표준을 통합하고 있다. EGAD가 개발 중인 기술표준의 명칭은 'Record in Context'(RIC)이며, 개념모형과 온톨로지로 구성된다. 그런데 EGAD는 RIC의 개발을 위해 ICA의 기존 기록물 기술표준뿐 아니라, 호주나 스페인, 핀란드에서 최근에 개정된 기록물 기술표준과 박물관 및 도서관 분야의 협력을 통해 개발된 FRBRoo도 참고하였다. 이에 본 연구에서는 국제적인 기록물 기술표준의 개정 동향을 살펴보고, 이와 같은 동향이 국내의 기록물 기술표준의 발전에 주는 시사점을 도출하였다. 기록물의 기술표준은 표준화된 기술요소의 정확한 입력지침을 넘어서, 상위의 개념틀을 제공하고, 이를 바탕으로 유연한 기록물 기술과 데이터 공유가 용이한 온톨로지를 제공하기 위해 개선되고 있었다. 앞으로는 국내의 기록물 기술표준도 정보환경의 변화를 수용하고, 문화유산관리기관 간의 협력을 증진시킬 수 있는 방향으로 발전해야 할 것이다.

강우-유출 모의를 위한 개념적 모형과 기계학습 모형의 성능 비교 (A comparative study of conceptual model and machine learning model for rainfall-runoff simulation)

  • 이승철;김대하
    • 한국수자원학회논문집
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    • 제56권9호
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    • pp.563-574
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    • 2023
  • 최근 기후변화로 인해 유역의 기상자료에 대한 반응이 달라지고 있어 강우-유출 모의에 대한 연구는 중요해지고 있다. 아울러 최근 기계학습 기법에 대한 높은 관심으로 이를 통한 강우-유출 모의 역시 활발하게 증가하고 있으나 기계학습 모형이 전통적으로 사용되어온 개념적 모형에 비해 활용성이 높은지는 아직 확실치 않다. 본 연구에서는 개념적 모형인 GR6J와 기계학습 모형인 Random Forest 성능을 한국 전역의 38개 계측 유역에 대해 계측 유역 예측기법과 미계측 유역 예측기법을 이용해 평가하였다. 먼저 계측 유역 적용기법 평가를 위해 각 모형을 관측 일 유량자료에 학습시키고 분리된 평가기간에 대한 모의성능을 비교하였다. 이후 미계측 유역 모의성능 평가를 위해 인접성 기반 지역화 방법을 Leave-One-Out Cross-Validation (LOOCV)을 이용해 평가하였다. 그 결과 계측 유역 평가에서는 Random Forest 기법이 GR6J 모형보다 일관되게 높은 성능을 보였다. 학습된 데이터를 출력 값으로 재생산하도록 구조화되어 있는 기계학습 기법이 개념적 이론을 통한 모형보다 높은 재현성을 갖기 때문으로 판단된다. 하지만 Random Forest 모형의 성능은 미계측 유역의 예측기법으로는 재현되지 않았고 GR6J 모형보다 성능이 더 낮은 것이 확인되었다. 본 연구는 기계학습 모형은 계측 유역의 유출예측에는 적용성이 높을 수 있으나 미계측 유역에 대한 적용가능성은 전통적인 개념적 모형보다 낮을 수 있음을 제시한다.

An Adaptive Framework for Forecasting Demand and Technological Substitution

  • Kang, Byung-Ryong;Han, Chi-Moon;Yim, Chu-Hwan
    • ETRI Journal
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    • 제18권2호
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    • pp.87-106
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    • 1996
  • This paper proposes a new model as a framework for forecasting demand and technological substitution, which can accommodate different patterns of technological change. This model, which we named, "Adaptive Diffusion Model", is formalized from a conceptual framework that incorporates several underlying factors determining the market demand for technological products. The formulation of this model is given in terms of a period analysis to improve its explanatory power for dynamic processes in the real world, and is described as a continuous form which approximates a discrete derivation of the model. In order to illustrate the applicability and generality of this model, time-series data of the diffusion rates for some typical products in electronics and telecommunications market have been empirically tested. The results show that the model has higher explanatory power than any other existing model for all the products tested in our study. It has been found that this model can provide a framework which is sufficiently robust in forecasting demand and innovation diffusion for various technological products.

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ERP 도입이후 변화관리의 중요도에 대한 연구: 정보역량 관점에서 (The Importance of Change Management after ERP Implementation: An Information Capability Perspective)

  • 이승창;이호근
    • Asia pacific journal of information systems
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    • 제17권1호
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    • pp.1-31
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    • 2007
  • This research proposes a conceptual framework to highlight the importance of change management after firms implement ERP systems. With ERP, firms need to rework their business processes to make information flow smoothly within organizations. Firms cannot realize expected returns from ERP investments unless changes are effectively managed after ERP systems are put into operation. The research model is empirically tested using data collected from over 170 firms that had used ERP systems at least for more than one year. Our analysis reveals that the eventual success of ERP systems depends on effective change management after ERP implementation, supporting the existence of the 'valley of despair.

갈릴레오의 자유낙하 사고실험에 대한 중학생들의 사고과정 분석 (Analysis of Middle School Students' Thinking Processes in Galileo's Free Fall Thought Experiment)

  • 정수인;박종원
    • 한국과학교육학회지
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    • 제21권3호
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    • pp.566-579
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    • 2001
  • 본 연구에서는 사고실험을 이용한 개념변화 수업모델에 따라 면담을 통해 학생의 실제 사고과정을 밝힘으로서, 개념변화과정에서의 주요 특징들을 알아낼 수 있었다. 이미 언급한 바와 같이 갈등인식이 원래의 의도와는 달리 쉽지 않다는 것을 알 수 있었고, 나아가 갈등을 인식하지 않은 것으로 나타났음에도 불구하고 새로운 설명이론의 제시만으로 개념변화가 된 경우가 많아 이에 대한 앞으로의 연구가 흥미로울 것으로 생각된다. 또한, 일단 개념이 변화된 경우에는 비록 이론과 실제 현상과의 불일치를 설명하기 어려워했지만, 간단한 시범과 지도로 쉽게 해결될 수 있었다.

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지식 추상화 계층을 이용한 근사해 생성 (Providing Approximate Answers Using a Knowledge Abstraction Hierarchy)

  • 허순영;문개현
    • Asia pacific journal of information systems
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    • 제8권1호
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    • pp.43-64
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    • 1998
  • Cooperative query answering is a research effort to develop a fault-tolerant and intelligent database system using the semantic knowledge base constructed from the underlying database. Such knowledge base has two aspects of usage. One is supporting the cooperative query answering process for providing both an exact answer and neighborhood information relevant to a query. The other is supporting ongoing maintenance of the knowledge base for accommodating the changes in the knowledge content and database usage purpose. Existing studies have mostly focused on the cooperative query answering process but paid little attention to the dynamic knowledge base maintenance. This paper proposes a multi-level knowledge representation framework called Knowledge Abstraction Hierarchy(KAH) that can not only support cooperative query answering but also permit dynamic knowledge maintenance, On the basis of the KAH, a knowledge abstraction database is constructed on the relational data model and accommodates diverse knowledge maintenance needs and flexibly facilitates cooperative query answering. In terms of the knowledge maintenance, database operations are discussed for the cases where either the internal contents for a given KAH change or the structures of the KAH itself change. In terms of cooperative query answering, four types of vague queries are discussed, including approximate selection, approximate join, conceptual selection, and conceptual join. A prototype system has been implemented at KAIST and is being tested with a personnel database system to demonstrate the usefulness and practicality of the knowledge abstraction database in ordinary database application systems.

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Causal and Intervening Conditions of Korean Immigrants' Sport Participation in the United States

  • KIM, Nam-Su;KIM, Min Soo;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • 제6권2호
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    • pp.19-25
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    • 2022
  • Purpose: This study attempts to investigate causal and intervening conditions for sport participation of Korean immigrants in the United States. Research design, data, and methodology: Grounded theory approach was used to develop a conceptual framework that presents the psychosocial processes that occur in immigrants' experience of sport participation. Participants were selected purposefully for information-rich cases. Korean immigrants with current experience of having periodically participated in sports were the criterion for sample selection. Based on selection criteria, 9 Korean immigrants took part in interview. The interview discussions were taped and transcribed verbatim into a Word file. The process for data analysis included four grounded theory approaches of purposive and theoretical sampling, an open and axial coding, memo writing, and finally the development of the conceptual framework. Results: Six concepts were revealed in the causal conditions that facilitate the process of immigrants' sport participation in the states: Personal experience, significant others, personality, physical environment, psychological well-being, and social connection. Three concepts were revealed as the intervening conditions that block the process of immigrants' sport participation in the states: Conflict with cultural change of organization, Pressure at workplace, and Economic constraints. Conclusions: Conceptual model presents causal and intervening factors. Further implications were discussed.

Quantitative Analysis of Human Impact on River Runoff in the Laohahe Basin through the Conceptual Xin'anjiang Model

  • Ren, Liliang;Vu, Van Nghi;Yuan, Fei;Li, Chunhong;Wang, Jixin
    • 한국수자원학회:학술대회논문집
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    • 한국수자원학회 2007년도 학술발표회 논문집
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    • pp.15-21
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    • 2007
  • Due to a decreasing tendency of river runoff in the Laohahe River basin in North China, quantitative analysis was made with the aid of the conceptual Xinanjiang model under the background of nature climate variability as well as human-induced climate change according to the long-term observational hydrometeorological data. In the past, the human effect on surface water resources was estimated by investigating the impact of human activities on each item in the equation of water balance, so as to calculate water quantity of each item in the original natural status. It seems to be clear conceptually. It is appropriate just for the case of direct impact, such as water transfer from one basin to another, water storage by various scales of hydraulic projects, besides a huge amount of investigation and indeterminate statistics data when applied in practice. It is difficult for us to compute directly water consumption due to the implementation of measures for soil conservation, the improvement of farming techniques in agriculture, the growth of population in towns and villages, and the change of socioeconomic structure. In view of such situation, the Xinanjiang model was used to separate human impact from the climatic impact on water resources. Quantitatively human activity made river runoff decrease by 1.02, 50.67, 58.06 mm in 1960's, 1970's, 1980's, respectively, while by 97.2 mm in 1990's in the sense of annual average in the Laohahe River basin.

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Cross section generation for a conceptual horizontal, compact high temperature gas reactor

  • Junsu Kang;Volkan Seker;Andrew Ward;Daniel Jabaay;Brendan Kochunas;Thomas Downar
    • Nuclear Engineering and Technology
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    • 제56권3호
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    • pp.933-940
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    • 2024
  • A macroscopic cross section generation model was developed for the conceptual horizontal, compact high temperature gas reactor (HC-HTGR). Because there are many sources of spectral effects in the design and analysis of the core, conventional LWR methods have limitations for accurate simulation of the HC-HTGR using a neutron diffusion core neutronics simulator. Several super-cell model configurations were investigated to consider the spectral effect of neighboring cells. A new history variable was introduced for the existing library format to more accurately account for the history effect from neighboring nodes and reactivity control drums. The macroscopic cross section library was validated through comparison with cross sections generated using full core Monte Carlo models and single cell cross section for both 3D core steady-state problems and 2D and 3D depletion problems. Core calculations were then performed with the AGREE HTR neutronics and thermal-fluid core simulator using super-cell cross sections. With the new history variable, the super-cell cross sections were in good agreement with the full core cross sections even for problems with significant spectrum change during fuel shuffling and depletion.