• Science of Emotion and Sensibility
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• v.25 no.3
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• pp.15-32
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• 2022

This study seeks to clarify the mechanisms of anthropomorphism and positive user experience. This study adopts the "computers are social actors" (CASA) paradigm to verify the causal relationship between social response and anthropomorphism and correctly explicate this paradigm. The intimacy-forming and anthropomorphizing effects of deep self-disclosure in interpersonal relationships were replicated in relationships between humans and conversational agents to induce both social response and anthropomorphism. Then, the mediating effect of intimacy on the anthropomorphizing effect of deep self-disclosure was explored with psychological models that revealed the causal relationships between social connections, including intimacy and anthropomorphism. Furthermore, we explored how intimacy and anthropomorphism trigger positive user experiences. The results demonstrated that the deeper the self-disclosure depth was, the more intimate and humanly the agent was perceived and the more positive the user experience was. In addition, the effect of self-disclosure depth on anthropomorphism and positive user experience was completely mediated by intimacy. This means that when using a computer with interpersonal characteristics, people anthropomorphize it and have a positive experience because people react socially to objects with social cues. This study bridges the gap between the CASA paradigm and anthropomorphism research, suggesting the possibility of psychological explanations for the principle of human-computer interactions. In addition, it explicates the mechanism of anthropomorphism and positive user experience, emphasizing the importance of social response-that is, intimacy.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.110-117
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• 2006

컴퓨터가 우리의 일상적 환경으로 스며드는 유비쿼터스 컴퓨팅 환경에서의 인터페이스는 '컨텍스트 인식'과 더불어 이용자들과의 '긍정적인 사회적 관계'를 형성할 수 있어야 한다. 본 연구에서는 이 두 가지의 관점을 충족시킬 수 있는 인터페이스 에이전트의 유형으로 '자기를 노출하는 에이전트'를 제안하고, 에이전트의 자기노출에 대한 사용자의 사회적 반응을 측정하였다. 실험 결과, 1) 에이전트로부터 친밀성이 높은 노출을 받은 피험자들은 더 깊은 자기노출을, 많은 양의 자기노출을 받은 피험자들은 더 많은 양의 자기노출을 하였다. 2) 에이전트 자기노출의 깊이가 깊을수록 에이전트에 대한 호감과 신뢰는 감소하였다. 3) 피험자들은 처음 만난 자리에서 극히 개인적인 노출을 하는 에이전트보다는 일반적인 노출을 하는 에이전트와 장기적으로 더 친밀해질 것이라고 예측하였다. 이러한 결과는 컨텍스트를 인식하는 인터페이스 에이전트로 자기노출 에이전트를 이용할 경우 사용자의 심리적 구조를 파악하는데 효과적임을 보여주며, 단기적인 사용자 정보의 추출보다는 장기적 관점에서 호감과 신뢰를 쌓을 수 있는 이용자와 에이전트의 사회적 관계 달성이 우선적으로 고려되어야 함을 시사한다.

• Journal of the HCI Society of Korea
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• v.1 no.2
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• pp.35-42
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• 2006

The importance of interface agent as user interface increases in the ubiquitous computing environment. It is essential that an interface agent can develop social relationship with users. We propose that self-disclosure, a major factor to form and maintain human relationship, can be useful to achieve this goal. This study examined the effects of the degree of a computer agent's self-disclosure on the users' social responses. The experiment was conducted in a 2(intimacy of agent's disclosure: high vs. low) by 2(amount of agent's disclosure: high vs. low) between-group design. The results show that: 1) reciprocity of self-disclosure was found in both sub-dimensions (intimacy and amount) of self-disclosure; 2) in case that participants received highly intimate self-disclosure from the agent, social attraction, trustworthiness and expectation of mutual influence toward agent were lower than when the agent's disclosure was less intimate. These findings suggest that the intimacy of agent's self-disclosure can affect on gathering user information and human-agent relationship formation separately. While agent's highly intimate disclosure can be useful to gather user information, agent's appropriate disclosure can be useful to form positive user-agent relationship.