• 대한간호
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• 제30권3호
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• pp.49-65
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• 1991

This study was carried out to assess the problems with the pregnant women, and check out the risk-factors in the high-risk pregnancies, using a simplified antepartum risk-scoring system, which was revised from Edwards' scoring system to be suitable for Korean situaition. This instrument was included 4 categories, demographic, obstetric, medical and miscellaneous factors. This survey was based on the 1300 pregnant women who were admitted, $x^2$-test, F-test, Pearsons correation, using statistical package SAS in NAS computer system, KIST. The results of the study were as follows; 1. 1313 infants were deliveried of these 560 infants(42.7%) were born to mothers with risk-scores > 7, and 753 infants(57.3%) were born to mothers risk-scores <7. 2. Maternal age" parity, education level, of the demographic factors were significant relation statistically to identify the high risk pregnancies($X^2$=20.88, 42.87, 15.60 P < 0.01). 3. C-section, post term, incompetent cervix, uterine anomaly, polyhydramnios, congenital anomaly, sensitized RH negative, abortion, preeclampsia, excessive size infant, premature, low birth weight infanl, abnormal presentation, perinatal loss, multiple pregnancy, of the obstetric factors were significant relation statistically to identify the high risk-pregnancies. ($X^2$ = 175.96, 87.5, 16.28, 21.78, 9.46, 8. 10, 6.75, 22.9, 64.84, 6.93, 361.43, 185.55, 78.65, 45.52, P < 0.01). 4. Abnormal nutrition, anemia, UTI, other medicalcondition(pulmonary disease, severe influenza), heart disease, V.D., of the miscellaneous and medical factors, were significant relation statistically to identify the high risk-pregnancies. 5. Premature, low birth weight infant, contracted pelvis, abnormal presentation, of the risk factors were significantly related with Apgar score at 1 '||'&'||' 5 minute after birth and neonatal body weight. 6. Apgar score at 1 '||'&'||' 5 minute after, birth and neonatal body weight were significantly negative correlated with risk-score. 7. There were statistically significant difference between risk-score and Apgar score at 1 '||'&'||' 5 minute after birth, 3 group(0-3, 4-6, above 7), and neonatal body weight, 2 group(below 2.5kg, the other group) (F=104.65, 96.61, 284.92, P<0.01). 8. Apgar score at 1 '||'&'||' 5 minute after birth(below 7), and neonatal body weight(below 2.5kg), were significant relation statistically with risk score.($x^2$=65.99, 60.88, 177.07, P<0.01) were 60.8 %, 60% . 9. Correct classifications of morbid infants(l '||'&'||' 5 minute Apgar score < 7) were 77.8%, 83.8% and that of nonmorbid infants(l '||'&'||' 5 minute Apgar score > 7) were 60.8%, 60%. 10. There were statistically significant difference between dislribution of maternal risk-score among the morbid infants(l '||'&'||' 5 minute Apgar score < 7) and non morbid infants(l '||'&'||' 5 minute Apgar score> 7) ($x^2$=64.8, 58.8, P < 0.001). 11. There were statistically significant difference between distribution of morbid infants(l '||'&'||' 5 minute Apgar score < 7) and fetal death. 12. The predictivity for classifying high.risk cases was 12 % and for classifying low-risk cases was 98.3 % in 5 minute Apgar score. Suggestions for further studies are as follows; 1. Contineous prospective studies, using this newly revised scoring system are strongly recommended in the stetric service. 2. Besides risk facto~s used in this study, assessmenl of risks by factors in another scoring system and paralled studies related to perinatal outcome are strongly recommended.

• 가정∙방문간호학회지
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• 제4권
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• pp.5-22
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• 1997

The purpose of the study was to development an information delivery system for the home nursing service, to demonstrate and to evaluate the efficiency of it. The period of research conduct was from September 1996 to August 31, 1997. At the 1st stage to achieve the purpose, Firstly Assessment tool for the patients with cerebral vascular disease who have the first priority of HNS among the patients with various health problems at home was developed through literature review. Secondly, after identification of patient nursing problem by the home care nurse with the assessment tool, the patient's classification system developed by Park (1988) that was 128 nursing activities under 6 categories was used to identify the home care nurse's activities of the patient with CAV at home. The research team had several workshops with 5 clinical nurse experts to refine it. At last 110 nursing activities under 11 categories for the patients with CVA were derived. At the second stage, algorithms were developed to connect 110 nursing activities with the patient nursing problems identified by assessment tool. The computerizing process of the algorithms is as follows: These algorithms are realized with the computer program by use of the software engineering technique. The development is made by the prototyping method, which is the requirement analysis of the software specifications. The basic features of the usability, compatibility, adaptability and maintainability are taken into consideration. Particular emphasis is given to the efficient construction of the database. To enhance the database efficiency and to establish the structural cohesion, the data field is categorized with the weight of relevance to the particular disease. This approach permits the easy adaptability when numerous diseases are applied in the future. In paralleled with this, the expandability and maintainability is stressed through out the program development, which leads to the modular concept. However since the disease to be applied is increased in number as the project progress and since they are interrelated and coupled each other, the expand ability as well as maintainability should be considered with a big priority. Furthermore, since the system is to be synthesized with other medical systems in the future, these properties are very important. The prototype developed in this project is to be evaluated through the stage of system testing. There are various evaluation metrics such as cohesion, coupling and adaptability so on. But unfortunately, direct measurement of these metrics are very difficult, and accordingly, analytical and quantitative evaluations are almost impossible. Therefore, instead of the analytical evaluation, the experimental evaluation is to be applied through the test run by various users. This system testing will provide the viewpoint analysis of the user's level, and the detail and additional requirement specifications arising from user's real situation will be feedback into the system modeling. Also. the degree of freedom of the input and output will be improved, and the hardware limitation will be investigated. Upon the refining, the prototype system will be used as a design template. and will be used to develop the more extensive system. In detail. the relevant modules will be developed for the various diseases, and the module will be integrated by the macroscopic design process focusing on the inter modularity, generality of the database. and compatibility with other systems. The Home care Evaluation System is comprised of three main modules of : (1) General information on a patient, (2) General health status of a patient, and (3) Cerebrovascular disease patient. The general health status module has five sub modules of physical measurement, vitality, nursing, pharmaceutical description and emotional/cognition ability. The CVA patient module is divided into ten sub modules such as subjective sense, consciousness, memory and language pattern so on. The typical sub modules are described in appendix 3.

• 간호행정학회지
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• 제1권1호
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• pp.147-211
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• 1995

Medication is a kind of medical service and a therapeutic nursing function which takes large portion of nursing service and requires complicated procedures. So many different medical personnel should be involved and cooporate each other in order to accomplish medication. Medication is also a vital nursing service, So nurse feels heavy responsibi lity in that she gives medication to the patient finally, so she has much responsibility if medication error is happened. Therefore it seems very important to clarify the problem of medication system and method, and find the subculture of medication situation because it may promote nursing productivity. The study was conducted to 1. Describe and interpret medication situation. 2. Find out the problem of medication system and method and on alternatives. 3. Compare the medication system and method of hospitals which are located in Seoul with object hospital Ethnographic methodology was used to study medication situation by doing participant observation and interview of health care personnel. Ten nurses and three nurse aids were interviewed. Two residents and internists, two phamacists and two accountants were also interviewed. Data was obtained and analized according to Developmental Research Sequence introduced by Spradly. On the basis of this data the results were as follows. 1. The overall flow of medication system was devided into six stage : first, checking doctor's order : second writing doctor's order, : third, transfering slip into the related departments such as account department, pharmacy : fourth, distribution of medication from pharmacy to unit : fifth, identifing medication by nurses : and finally, medicating to the patient. Behaviorors have been under a lot of stress in that they have to do much works, especially paperworks, So too much time were needed. They also have been suffered interpersonal conflicts among health care personnel and role conflicts in the process of doing medication service. 2. In the process of checking order, the problem was that too much time was required for checking order and paperwork. The more the order changes the more the paperwork is. Nurses have been suffering difficulties in calling internist in order to get bill. Even if writing down slip for medication order is doctor's job, Sometimes nurse has been expected to write slip by doctors or nurse would write slip beacuse of two much complexities and efforts for calling doctors. If the slip were incorrect, much time complicated procedures were more required for correcting it. So delay of administering drug would be resulted consequently. Drugs were delivered from pharmacy to units by delivery agent and phamacist. But because drugs were delivered without arranging room number of patient. Nurse should rearrange drugs in order of the room number So it had made waste time and effort, and Even when emergency drugs were needed, Prompt delivery of drug was not easy because of many reasons. For nurses, it took too long in the identification of the right drug. Actually nurses have heavy burden when medication error happens because nurse is the final actor who gives medication to the patient, So every three shift nurse ought to check drugs as soon as every shift begins. That's why it took too much time due to repeated confirming procedure. When nurses had to go patient room in order to give medications, there were difficulties in watching patient until the patient take medicine correctly. So it was impossible to check every patient wheather he took medicine or not especially in hectic situation. 3. There were many hospitals in Seoul which have similar medication system and method as object hospital according to the results of questionaire. This means that many hospitals have been suffering srimilar problems which were identified in object hospital. 4. Recommendations for promoting simplification of medication system and method were the following : Redesigning of slip from two pieces of paper into one : early discharge announcement system, and slip confirming through computer and controlling of period of prescreption from one day to two or three days : designing personal drug storage box for each patient and using it. If nurses follow the recommendations, they will make medication short & simple, and also have enough time of direct nursing care 5. Even though there were many difficulties in medicating patients. Medication itself has been considered as a caring among nurses because it makes rapport between nurse and patient. So nurses had better accept medication as a portion of nusing service not a original portion of phamacist. There are some limits in this research in terms of confining to only one unit of one hospital, and treating it especially in view of nurses' aspects, So further researchs should be continnued from various kmds of viewpoints of doctors, phamacists and so on. ${\cdot\cdot\cdot}$. Especially esthnographic study of computerized medication system and method seems to be followed.

• Pediatric Infection and Vaccine
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• 제16권2호
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• pp.131-141
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• 2009

목 적: 본 연구는 2명의 정상 신생아에서 다제 감수성을 보이는 MRSA 균주에 의한 피부 고름집이 연속적으로 발생하여 병원 내 신생아실 근무 의료인을 대상으로 MRSA 집락의 특성, 그리고 전파 예방에 대해 알고자 시행하였다. 방 법: 2007년 2월부터 2008년 10월까지 삼육서울병원 신생아실에 근무하는 의료인과 신생아실 물품들을 대상으로 2-4개월 간격으로 의료인 10명의 비강과 손에서 총 7회(비강 45례, 손 44례)에 걸쳐 세균배양 검사 및 항생제 감수성 검사, 신생아실 내 물품을 대상으로 총 8회의 세균배양 검사 그리고 4개월 간격으로 총 6회의 낙하균 검사를 시행하였다. 비강 세균배양 검사에서 MRSA 균주가 동정되었을 경우, 탈집락 요법으로 7일간 trimethoprim-sulfamethoxazole (80 mg/400 mg twice daily) 경구 투여, 혹은 2% mupirocin 연고를 도포하여, 치료 종료 후 2주 후 비강 세균배양 재검사를 시행하여 MRSA가 동정되지 않은 경우를 단기 치료에 성공한 것으로 보고, MRSA가 동정된 경우를 치료에 실패한 것으로 판단하였다. 결 과: MRSA 탈집락요법 2주 후 92%에서 탈집락이 관찰되었으나 대부분에서 2개월에서 16개월 사이에 재 집락이 관찰되었으며 2-4개월 간격으로 시행한 신생아실 근무 의료인의 비강 세균배양 검사 시 마다 16.7%에서 50%의 MRSA 보균이 관찰되었다. 비강 내 MRSA 균주는 초기 다제 감수성을 보이다가 다제 내성 균주 증가 양상이 관찰되었다. 물품 배양검사에서 드레싱 운반차 50%, 컴퓨터 키보드 43.8%, 신생아 침대 25%, 목욕대야 25%, 그리고 전화대야서 18.8%에서 균이 동정되었다. 낙하균 검사에서 연구 초기에 비해 후기에 유의하게 낙하균 감소가 관찰되었다(P <0.05). 결 론: 병원 내 지역 사회 연관 MRSA 유행 시에 선별검사를 통한 보균자의 조기치료가 단기적으로 보았을 때는 항생제의 경구 복용과 비강 도포 모두에서 효과가 좋았으나 장기적으로 보았을 때 유의하게 보균율의 차이가 없었으며 순응도 감소 및 항생제 내성의 증가가 관찰되어 보균자의 조기 치료만으로는 MRSA의 지속적 전파를 차단할 수 없으며, 교육을 통한 손 소독 강화, 주기적인 감시체제를 통한 경각심, 그리고 신생아실 내 손소독제의 사용, 환경 소독 등의 고식적인 방법 들이 더욱 중요하리라 생각된다.

• Asia pacific journal of information systems
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• 제20권1호
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• pp.127-140
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• 2010

The benefit that a consumer derives from the use of a good often depends on the number of other consumers purchasing the same goods or other compatible items. This property, which is known as network externality, is significant in many IT related industries. Over the past few decades, network externalities have been recognized in the context of physical networks such as the telephone and railroad industries. Today, as many products are provided as a form of system that consists of compatible components, the appreciation of network externality is becoming increasingly important. Network externalities have been extensively studied among economists who have been seeking to explain new phenomena resulting from rapid advancements in ICT (Information and Communication Technology). As a result of these efforts, a new body of theories for 'New Economy' has been proposed. The theoretical bottom-line argument of such theories is that technologies subject to network effects exhibit multiple equilibriums and will finally lock into a monopoly with one standard cornering the entire market. They emphasize that such "tippiness" is a typical characteristic in such networked markets, describing that multiple incompatible technologies rarely coexist and that the switch to a single, leading standard occurs suddenly. Moreover, it is argued that this standardization process is path dependent, and the ultimate outcome is unpredictable. With incomplete information about other actors' preferences, there can be excess inertia, as consumers only moderately favor the change, and hence are themselves insufficiently motivated to start the bandwagon rolling, but would get on it once it did start to roll. This startup problem can prevent the adoption of any standard at all, even if it is preferred by everyone. Conversely, excess momentum is another possible outcome, for example, if a sponsoring firm uses low prices during early periods of diffusion. The aim of this paper is to analyze the dynamics of the adoption process in markets exhibiting network effects by focusing on two factors; switching and agent heterogeneity. Switching is an important factor that should be considered in analyzing the adoption process. An agent's switching invokes switching by other adopters, which brings about a positive feedback process that can significantly complicate the adoption process. Agent heterogeneity also plays a important role in shaping the early development of the adoption process, which has a significant impact on the later development of the process. The effects of these two factors are analyzed by developing an agent-based simulation model. ABM is a computer-based simulation methodology that can offer many advantages over traditional analytical approaches. The model is designed such that agents have diverse preferences regarding technology and are allowed to switch their previous choice. The simulation results showed that the adoption processes in a market exhibiting networks effects are significantly affected by the distribution of agents and the occurrence of switching. In particular, it is found that both weak heterogeneity and strong network effects cause agents to start to switch early and this plays a role of expediting the emergence of 'lock-in.' When network effects are strong, agents are easily affected by changes in early market shares. This causes agents to switch earlier and in turn speeds up the market's tipping. The same effect is found in the case of highly homogeneous agents. When agents are highly homogeneous, the market starts to tip toward one technology rapidly, and its choice is not always consistent with the populations' initial inclination. Increased volatility and faster lock-in increase the possibility that the market will reach an unexpected outcome. The primary contribution of this study is the elucidation of the role of parameters characterizing the market in the development of the lock-in process, and identification of conditions where such unexpected outcomes happen.

• 한국산림과학회지
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• 제78권2호
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• pp.177-188
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• 1989

미국(美國) 서북부(西北部) Rocky 산맥(山脈) 부근(附近)의 삼림(森林)에서는 다극성상군락(多極盛相群落)의 이론(理論)에 기초(基礎)를 둔 Forest Habitat Types (H.T.) 분류법(分類法)이 개발(開發)되어 삼림(森林)의 지위판정(地位判定), 토지(土地) 이용구분(利用區分), 식물(植物)의 수직적(垂直的) 분포(分布)의 연구(硏究), 삼림(森林)의 다목적(多目的) 경영(經營)의 객관적(客觀的)인 지침(指針)을 마련하는데 많이 이용(利用)하고 있다. 필자(筆者)는 인공림(人工林)과 식생천이(植生遷移)의 초기단계(初期段階)에 있는 삼림(森林)이 많은 우리나라의 경우(境遇) 이 H.T. 분류법(分類法)을 응용(應用)해 볼만한 가치(價値)가 있을 것인지, 응용(應用)하는데 어떠한 이점(難點)이 있을 것인가를 알아 보기 위하여 Montana 대학(大學) 연습림(演習林)을 중심(中心)으로 식생자료(植生資料)의 수집(收集)에서부터 자료(資料)의 분석(分析) 검색표(檢索表)의 작성(作成), H.T. 도(圖)의 작성(作成) 및 분석(分析)된 각(各) H.T.에 대한 임업경영적(林業經營的) 해석(解釋)을 시도(試圖)하였다. 1) H.T. 분류법(分類法)은 삼림(森林)의 지위(地位)를 Climax Series, Habitat Types, Phases와 같은 단계적(段階的) 분류(分類)로 체계화(體系化)할 수 있었다. 2) 식별종(識別種)의 유무(有無)와 다소(多少)를 바탕으로 야외동정(野外同定)을 위한 검색표(檢索表)가 만들어지므로 삼림경영자(森林經營者)로 하여금 객관적(客觀的)이며 성력적(省力的)인 방법(方法)으로 H.T. 분류(分類)와 H.T. 도(圖)를 작성(作成)할 수 있었다. 3) 분류(分類)된 H.T.는 목재생산성(木材生産性), 목초(牧草) 및 야생동물(野生動物)의 먹이 생산성(生産性), 조림구역(造林區域) 및 조림수종(造林樹種)의 결정(決定), 작업종(作業種)의 적용(適用) 등(等) 삼림(森林)의 다목적경영(多目的經營)을 위한 객관적(客觀的)인 지침(指針)을 마련하는 데 이용(利用)될 수 있을 것으로 사료(思料)되었다. 4) 인공림(人工林)과 식생천이(植生遷移)의 초기단계림(初期段階林)이 많은 우리 나라와 같은 경우(境遇) 유적종(遺跡種)과 인접임분(憐接林分)을 이용(利用)한 외삽법으로서 H.T.분류(分類)가 가능(可能)할 것으로 예측(豫測)할 수 있었으며 잠재식생(潜在植生) 및 삼림(森林)의 수평적(水平的), 수직적(垂直的) 분포(分布) 연구(硏究)하는데도 객관성(客觀性)이 있는 방법(方法)으로 사료(思料)되었다.

• 대한영상의학회지
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• 제83권1호
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• pp.112-126
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• 2022

목적 연조직 육종의 종양 가장자리 침윤을 예측하기 위한 3T 자기공명영상 텍스처 분석의 가치를 규명한다. 대상과 방법 3T 자기공명영상을 시행하고, 병리학적으로 연조직 육종으로 확인된 31명의 환자를 대상으로 하고, 병리학적인 가장자리 침윤을 표준으로 사용하였다. 연조직 육종에 대한 텍스처 분석은 축상 T1 강조영상, T2 강조영상, 지방억제 조영증강 T1 강조영상, 확산강조영상(b = 800 sec/mm²) 및 현성확산계수 지도 영상에서 이루어졌다. 텍스처 분석에서 얻어진 정량적 변수가 침윤성(infiltrative) 육종과 국한성(circumscribed) 육종에서 차이가 있는지 비교하였다. 결과 총 23명의 연조직 육종에서 병리학적인 가장자리 침윤을 보였다. 침윤성 육종과 국한성 육종은, T1 강조영상 공간 스케일 인자(spatial scaling factor; 이하 SSF) 0, 6에서의 첨도(kurtosis), 조영증강 T1 강조영상(SSF, 0)에서의 첨도, 확산강조영상(SSF, 0)에서의 왜도(skewness), 현성확산계수 지도(SSF 2, 4)에서의 왜도에서 유의한 차이가 있었다(p ≤ 0.046). 자기공명영상 텍스처 소견을 이용한 종양 가장자리 침윤을 예측하는 정확도는 수신자운영특성곡선(receiver operating characteristic; 이하 ROC)의 곡선하 면적(area under the ROC curve) 0.951 (p < 0.001)이었다. 결론 자기공명영상 텍스처 분석은 연조직 육종의 침윤성 가장자리를 예측하는 데 있어 신뢰 할 수 있으며 정확하다.

• 지능정보연구
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• 제24권3호
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• pp.67-88
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• 2018

최근까지도 중소기업의 지속성장 및 경쟁력 확보에 대한 중요함을 인식함에 따라, 정부 차원에서의 유형 자원(R&D 인력, 자금 등)에 대한 지원이 주로 투입되어 왔다. 그러나 사업지원의 적절성이나 효과성, 효율성 면에서 서로 상충되는 정책부분이 존재하여 과소 지원이나 중복 지원 등 지원체계의 비효율성 문제가 제기되어온 것도 사실이다. 정부나 기업 관점에서는 중소기업의 한정된 자원으로 인해, 외부와의 협력을 통한 기술개발 및 역량강화가 기업의 경쟁우위를 창출하는 근간이라 보고 있으며, 이를 위한 가치창출 활동을 강조하고 있다. 기업 레벨에서의 지식생태계 구축을 통해 일련의 가치사슬로부터 기업거래 관계를 분석하고 결과를 가시화할 수 있는 밸류체인 네트워크 분석이 필요한 것도 이 때문이다. 특허/제품/기업명 검색을 통해 관련 제품의 정보나 특허 보유 기업의 기술(제품) 현황 정보를 제공하는 기술기회발굴시스템(Technology Opportunity Discovery system), 기업(재무)정보와 신용정보을 열람하게 해주는 CRETOP이나 KISLINE 등은 존재하고 있으나 밸류체인 네트워크 분석기반으로 유사(경쟁)기업의 리스트나 향후 거래 가능한 잠재 거래처 정보를 제공해주는 시스템은 부재한 실정이다. 따라서, 본 고에서는 KISTI에서 개발 운영중인 기업 비즈니스 전략수립 지원 파트너인 '밸류체인 네트워크 시스템(Value Chain Network System : VCNS)'을 중심으로, 탑재된 네트워크 기반 분석모듈의 유형, 이를 지원하는 참조정보 및 데이터베이스(D/B)의 구성 로직과 시스템 활용방안을 고찰하며, 산업구조를 이해하고 기업의 신제품 개발을 위한 핵심정보가 되고 있는 지능형 밸류체인 분석 시스템의 네트워크 가시화 기능을 살펴보기로 한다. 한 기업이 다른 기업 대비 경쟁우위를 확보하기 위해서는 보유 특허 또는 현재 생산하고 있는 제품에 대한 경쟁자 식별이 필요하며, 세부 업종별 유사(경쟁)기업을 탐색하는 일은 대상기업의 사업화 경쟁력 확보에 핵심이 된다. 또한 기업간 비즈니스 활동인 거래정보는 유사 분야로 진출할 경우 잠재 거래처 정보를 제공하는 중요한 역할을 수행한다. 이러한 기업간 판매정보를 기반으로 구축된 네트워크 맵을 활용하여 기업 또는 업종 수준의 경쟁자를 식별하는 일은 밸류체인 분석의 핵심모듈로 탑재될 수 있다. 밸류체인 네트워크 시스템(VCNS)은 단순 수집된 종래의 기업정보에 밸류체인(value chain) 및 산업구조 분석개념을 접목하여 개별 기업의 시장경쟁 상황은 물론 특정 산업의 가치사슬 관계를 파악할 수 있다. 특히 업종구조 파악, 경쟁사 동향 파악, 경쟁사 분석, 판매처 및 구매처 발굴, 품목별 산업동향, 유망 품목 발굴, 신규 진입기업 발굴, VC별 핵심기업 및 품목 도출, 해당 기업별 보유 특허 파악 등 기업 레벨에서의 유용한 정보분석 툴로 활용 가능하다. 또한, 거래처 정보 및 재무데이터로부터 분석된 결과의 객관성 및 신뢰성을 기반으로, 현재 국내에서 이용 중인 15,000여개 회원기업과 연구개발서비스업 종사자, 출연(연) 및 공공기관 등에서 사업평가 정보지원, R&D 의사결정 지원 및 중 단기 수요예측 전망 등 다양한 목적(용도)에 밸류체인 네트워크 시스템을 활용할 수 있을 것으로 기대된다. 기업의 사업경쟁력 강화를 위해 정부기관 및 민간 연구개발서비스 기업을 중심으로 기술(특허) 및 시장정보가 제공되어 왔으며, 이는 특허분석(등급, 계량분석 위주) 또는 시장분석(시장보고서 기반 시장규모 및 수요예측 위주)의 형태로 지원되어 왔다. 그러나 기업이 사업화진출 단계에서 겪게 되는 애로요인의 하나인 정보부족을 해결하는데 한계가 있었으며, 특히 경쟁기업 및 거래가능 기업 후보군에 대한 탐색정보는 입수하기 어려웠다. 본 연구를 통해 제안된 네트워크맵 및 보유 데이터 기반의 실시간 밸류체인 가시화 서비스모듈이 중견 중소기업이 당면한 신규시장 진출시 경쟁기업 대비 예상점유율, (예상)매출액 수준, 어느 기업을 컨택하여 유통망(원자재/부품에 대한 공급처, 완제품/모듈에 대한 수요처)을 확보할 지에 대한 핵심정보를 제공할 수 있을 것으로 기대된다. 향후 연구에서는 대체기업(또는 대체품목) 경쟁지표의 개발과 연구주체의 참여를 통한 경쟁요인별 지표의 고도화 연구, VCNS의 성능향상을 위한 데이터마이닝 기술 및 알고리즘을 추가 반영하도록 수행하고자 한다.

• 마케팅과학연구
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• 제20권3호
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• pp.262-268
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• 2010

虚拟社区(virtual community, VC)今年来发展迅速, 越来越多的人参与到虚拟社区中交换信息和分享观点. 虚拟社区是通过计算机布告板和网络进行非面对面的知识和语言交流的一种大众集合体. B2C电子商务网站虚拟社区则是商业性的虚拟社区, 通过培养信任环境来促进消费者在该网站的购买行为. B2CVC通过信息交流, 如推荐, 评论, 买者与卖者评级等, 来建立社会性的氛围. 目前, 虽然学术界已经认识到B2CVC的重要性, 但是关于社区成员的口碑传播行为的研究还不充分. 本研究提出了一个理论模型, 探讨在B2C网站社区中参与度, 满意度, 信任度, 粘度和口碑传播之间的关系. 本研究的目的有三个: 1, 通过整合信念, 态度和行为的测量来实证检验B2C网站社区模型; 2, 更好地理解各因素对口碑传播的影响关系; 3, 更好地理解B2C网站社区黏度在CRM营销中的作用. 研究模型包含以下要素: 1, 社区成员的信念变量, 通过参与度来测量; 2, 社区成员的态度变量, 通过满意度和信任度来测量; 以及3, 社区成员的行为变量, 通过网站黏度和口播传播意愿来测量. 参与度是消费者在虚拟社区的参与动机. 对于社区成员来说, 信息的查找和发布是他们参与到社区的主要目的. 满意度是成员对社区整体评价的重要指标, 反映了成员与社区的交互程度. 虚拟社区的形成与发展依靠成员分享信息和服务的自愿程度. 研究者已经发现信任是促进匿名交互的关键, 因此构建信任被看作是虚拟社区的重要研究课题. 此外, 虚拟社区的成功依靠成员的粘度来提高购买潜力. 社区成员间的观点交流和信息交换代表一种 "写作式" 的口碑传播. 因此口碑传播是推动B2C虚拟社区在互联网上扩散的主要因素之一. 研究模型及假设如图一所示. 本研究通过实证调查中国携程旅游网虚拟社区成员来验证模型. 数据收集过程中共发放243份问卷, 其中有效问卷204份. 通过实证数据验证了参与度, 满意度和信任度影响粘度和口碑传播之间的假设关系. 结构方程模型(SEM)方法用来进行数据分析. 模型的拟合指数结果为χ2/df 是2.76, NFI是 .904, IFI是 .931, CFI是 .930, 以及RMSEA是 .017. 结果表明, 参与度对满意度具有显著的影响(p<0.001, ${\beta}$=0.809). 参与度可以解释满意度的方差比例超过50%, 调整R2为0.654. 参与度对信任度具有显著影响(p<0.001, ${\beta}$=0.751), 解释率为57%, 调整R2为0.563. 此外, 满意度对黏度的影响显著(${\beta}$=0.514), 但是信任度对黏度的影响并不显著(p=0.231, t=1.197). 黏度对口碑传播的影响显著, 且解释率超过80%, 调整R2为 0.846. 总之, 研究结果支持了大部分的研究假设, 但是信任度显著影响粘度的假设没有得到支持. 本研究丰富了电子商务网站虚拟社区的学术研究成果, 深入探讨了在B2C电子商务环境下的用户信念, 态度和行为等因素. 研究成果有助于实践者进行更有针对性的资源开发和市场开拓. 网络营销人员可以针对B2C网站社区来有针对性地制定营销策略, 如对于国际旅游业务, 营销人员可以针对中国的B2C网站社区用户开展营销活动, 如为活跃的用户提供特殊折扣以及为早期参与者提高社区黏度定制营销计划等. 未来的研究应该拓展社区成员行为的研究, 并在不同的行业, 社区和文化背景下开展研究.