• 유통과학연구
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• 제17권10호
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• pp.17-26
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• 2019

Purpose - This research investigates the old marketing mix approach to satisfaction and loyalty from the perspective of research subjects of Samsung brand smartphone cases through empirical testing involving product quality, price, distribution channel variables as antecedent variables. Research design, data, and methodology - This study emphasizes the empirical/quantitative concept by using a survey as a data collection tool. The number of samples used was 179 eligible respondents who used Samsung smartphone devices for more than five years. Statistical testing tools use PLS with several testing stages such as the classical assumption test to the hypothesis testing stage. Results - The nine hypotheses proposed, as many as two hypotheses were proposed, namely intervening relationships involving Price and Distribution channel variables on customer satisfaction and customer loyalty. Conclusions - Product quality is the essential component affecting customer satisfaction and loyalty while distribution channel is a complementary component that is no less important to measure the extent to which customer satisfaction expectations and customer loyalty are realized for the product quality of the products that have been produced and marketed. The price component is not the only reason to make consumers satisfied and loyal.

• Asia Marketing Journal
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• 제14권1호
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• pp.53-81
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• 2012

묶음제품의 매력도를 증가시키기 위해 소비자들이 번들 오퍼에서의 가격 제시 프레이밍(framing)에 민감하다는 것을 이해할 필요가 있다. 동일 가격을 할인하더라도 묶음제품 요소 중 어느 요소에 가격할인을 표시하느냐에 따라 소비자의 묶음제품에 대한 지각된 매력도를 바꿀 수 있기 때문이다. 선행연구는 더 중요한 제품 요소에 할인이 할당될 때 효용이 증가한다는 주장과 덜 중요한 제품 요소에 할인을 위치시키는 것이 선호를 증가시킨다는 주장을 동시에 보이고 있다. 본 연구는 선행연구를 보완하여 묶음제품 가격 할인 제시 프레이밍효과에 대한 새로운 기제를 제시한다. 그리고 선행연구에서 믹스드(mixed)된 결론을 보이는 이유를 분석하여 밝힌다. 본 연구는 현실적인 번들링 전략 사용 상황을 고려하였으며, 좀 더 리얼한 번들링 세팅을 이용하여 가격 할인 제시 프레이밍 효과를 조사하고, 순수번들 및 혼합번들을 포함한 다양한 묶음제품을 이용하여 품질 불확실성 지각에 따른 조절효과를 분석하였다. 본 연구 결과, 소비자들은 높은 소비 혜택(high consumption benefit)보다 낮은 소비 혜택(low consumption benefit) 요소에 가격 할인을 위치시키는 것을 더 선호하였다. 가격민감성(price sensitivity)이 주요혜택에서는 낮고, 낮은 혜택에서는 높기 때문에 동일 가격이 할인될 때 낮은 혜택을 할인한 매장 제품에 대한 평가가 더 높게 나타났다. 또한 구매 시점에서 품질의 불확실성(perceived uncertainty of product quality)이 높을수록 가격민감성이 혜택 지각에 가지는 효과가 더 커지고 있었다. 본 연구의 공헌은 소비 혜택 지각 및 가격민감성 기제와 지각된 품질 불확실성의 조절효과를 통해 선행연구를 통합하고, 가격 제시 형태의 프레이밍 효과를 명확하게 설명하였다는 점이다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 1996년도 추계학술대회발표논문집; 고려대학교, 서울; 26 Oct. 1996
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• pp.307-309
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• 1996

This paper analyses a deterministic scheduling problem concerned with manufacturing two types of components at a pre-assembly stage which consists of two independent feeding machines each producing its own type of component. Each type represents a unique component which may have variations in its size or quality. Therefore, the completion time of each component depends on both its type and quality (size) variations. Such manufactured components are subsequently assembled into various component dependent products. The problem has the objective measure of minimizing the total weighted completion time of a finite number of jobs(products) where the completion time of each job is measured by the latest completion time of its two components at the pre-assembly stage. The problem is shown to be NP-complete in the strong sense. A WSPT rule coupled with a machine-aggregation idea is developed for good heuristics which show the error bound of 2.

• 품질경영학회지
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• 제26권2호
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• pp.27-38
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• 1998

Consider a life testing experiment in which multiple two-component shared parallel systems are put on test, and the test is terminated at a specified number of system failures. The bivariate data obtained from such a system-level life testing can be classified into three classes: 1) the case of failed two components with known failure times, 2) the case of censored two components, and 3) the case of one censored component and the other failed component of which the failure time might be known or unknown. Under this censoring scheme and the assumption of Freund's bivariate exponential life distribution, the maximum likelihood estimators are obtained. Results of comparative studies based on Monte Carlo simulation are presented.

• 품질경영학회지
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• 제25권1호
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• pp.142-155
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• 1997

To successfully carry out large scale research projects while su, pp.rting quality assurance of research output, effective and systematic management through utilization of resources such as manpower, time and cost as well as engineering techniques such as component technology and design methodology is required. It is necessary to establish development methodology to su, pp.rt quality assurance. The development methodology covers the contents and procedures of the project, such as division of the project into independently executable units, allocation of resources including researchers, component technology, related know-how and equipment, deployment of research units and integration of the project at the end. In this paper we present systematic development methodology for quality assurance in large scale software development projects by analyzing the contents of the methodology a, pp.ied to the Gigabit Information-processing And Networking Technology development project(GIALT).

• 말소리와 음성과학
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• 제10권4호
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• pp.121-125
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• 2018

This paper describes procedures of changing and measuring voice quality in terms of jitter. Jitter synthesis method was applied to the TD-PSOLA analysis system of the Praat software. The jitter component is synthesized based on a Gaussian random noise model. The TD-PSOLA re-synthesize process is used to synthesize the modified voice with artificial jitter. Various vocal jitter parameters are used to measure the change in quality caused by artificial systematic jitter change. Synthetic vowels, natural vowels and short sentences are used to check the change in voice quality through the synthesizer model. The results shows that the suggested method is useful for voice quality control in a limited way and can be used to alter the jitter component of voice.

• 한국대기환경학회지
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• 제18권1호
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• pp.25-37
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• 2002

The purpose of the study was to survey the distribution patterns of inorganic elements of PM-10 in the various indoor environments and analyze the pollution patterns of aerosol in various places of indoor environment using a pattern recognition method based on cluster analysis and disjoint principal component analysis. A total of 40 samples in the indoor had been collected using mini-vol portable samplers. These samples were analyzed for their 19 bulk inorganic compounds such as B, Na, Mg, Al, K, Ca, Ti, V, Cr, Fe, Ni, Cu, Zn, As, Se, Cd, Ba, Ce, and Pb by using an ICP-MS. By applying a disjoint principal component analysis, four patterns of the indoor air pollutions were distinguished. The first pattern was identified as a group with high concentrations of PM-10, Na, Mg, and Ca. The second pattern was identified as a group with high concentrations B, Mg, At, Ca, Fe, Cu, and Ba. The third pattern was a group of sites with high concentrations of K, Zn. Cd. The fourth pattern was a group with low concentrations PM-10 and all inorganic elements. This methodology was found to be helpful enough to set the criteria standard of indoor air quality, corresponding pollutants, and classification of indoor environment categories when making an indoor air quality law.

• Journal of Korean Society for Atmospheric Environment
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• 제10권E호
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• pp.343-356
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• 1994

In this study, a statistical investigation was carried out for the evaluation of any relationship between polycyclic aromatic hydrocarbons (PAHss) associated with ambient aerosols and other air quality parameters under varying meteorological conditions. Daily measurements for PAHs and air quality/meteorological parameters were selected from a data-base constructed by a comprehensive air monitoring in London during 1985-1987. Correlation coefficients were calculated to examine any significant relationship between the PAHs and other individual variables. Statistical analysis was further Performed for the air quality/meteorological data set using a principal component analysis to derive important factors inherent in the interactions among the variables. A total of six components were identified, representing vehicle emission, photochemical activity/volatilization, space heating, atmospheric humidity, atmospheric stability, and wet deposition. It was found from a stepwise multiple regression analysis that the vehicle emission component is overall the most important factor contributing to the variability of PAHs concentrations at the monitoring site. The photochemical activity/volatilzation component appeared to be also an important factor particularly for the lower molecular weight PAHs. In general, the space heating component was found to be next important factor, while the contributions of other three components to the variance of each PAHs did not appear to be as much important as the first three components in most cases. However, a consistency for these components in their negative correlations with PAHs data was found, indicating their roles in the depletion of PAHs concentrations in the urban atmosphere.

• 정보처리학회논문지D
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• 제12D권7호
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• pp.993-1000
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• 2005

최근에 ISO/IEC 9126과 ISO/IEC 14598에 기반한 소프트웨어 품질 평가는 다양한 분야에서 넓게 받아들여지고 있다. 그러나 소프트웨어 품질에 대한 이러한 표준들은 소프트웨어 제품에 대한 품질 모델과 품질 평가 프로세스의 실제적인 활용을 위한 지침을 제공하고 있지 않다. 그리고 대부분의 소프트웨어 사업에서 품질관리는 이러한 표준을 적용하기보다는 결함사항을 관리하는 방식으로 수행되고 있다. 그래서 본 논문에서는 국방 CBD 방법론의 산출물에 대한 정량적 품질 평가 방법을 제시한다. 특히, 본 논문에서 제시된 방법은 대부분의 표준 품질 평가 프로세스를 허용하면서 소프트웨어에 대한 이해관계자들에게 신중하게 작성된 설문서를 제시하여 얻어진 자료를 AHP 기법을 통하여 분석된 품질특성의 중요도를 이용하는 정량적 품질 모델을 적용한다. 또한, 소규모 소프트웨어 사업에서 얻어진 국방 CBD 방법론의 산출물에 대하여 품질평가 점검표를 적용하여 제안된 방법을 시험하였다. 결과적으로 제시된 방법은 고품질 소프트웨어를 획득하는 것이 가능함을 확인할 수 있었다.

• 품질경영학회지
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• 제43권4호
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• pp.499-510
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• 2015

Purpose: This paper treats the improvement of the quality and reliability of military weapon systems based on the maintenance data. Methods: The proposed method of the data integration and refinement are used to obtain the component reliability information and to find the frequently failed components based on the Pareto analysis. Based on the reliability information and the number of failed component frequencies, the target components of quality improvement are determined and improved by multiple methods such as engineering changes, special meetings, additional training and revising maintenance manuals. Results: Based on the proposed process, we find some components which need to be improved in order to enhance the quality and reliability. Conclusion: A process is developed for improving the quality and reliability of weapon systems. This process will be adopted by various weapon systems to enhance the quality and reliability, as well as reduce military spending.