• Title/Summary/Keyword: Competitor Orientation

Search Result 36, Processing Time 0.027 seconds

Influence of Competitor and Customer Orientation on Marketing Performance through IT Competence in Chinese SMEs

  • Yu, Jiatong;Moon, Tae-Soo
    • The Journal of Information Systems
    • /
    • v.28 no.4
    • /
    • pp.131-153
    • /
    • 2019
  • Purpose This study examines the roles of firm-level IT competence in the relationship between marketing orientation and marketing performance in the context of Chinese SMEs. To achieve this goal, this study presents and empirically tests a model of how competitor orientation and customer orientation can be exploited to positively influence marketing performance through IT competence. Design/methodology/approach The competitor orientation and customer orientation are based on the market orientation construct developed by Trainor et al. (2011). IT competence re based on the market orientation construct developed by Reitz et al. 2018) and the marketing performance are based on the performance construct developed by Hooley et al., (2005). To complete the investigation, we conducted a survey in China from February 2019 to April 2019. Randomly contacted 150 Chinese SMEs, including SMEs of all sizes and types. To test our hypotheses, partial least squares (PLS) method was employed. Findings The findings indicate that customer orientation is antecedent to IT competence, while competitor orientation has no significant relationship with IT competence. This study provides a better understanding of the connection between IT competence and firm performance. So companies should focus on shaping customer-oriented culture and training IT competence.

The Impacts of Distribution Channel Governance on the Relationship between Market Orientation and Export Performance (유통경로 관리 지배구조가 시장지향성과 수출성과 관계에 미치는 영향)

  • Won, Dong-Hwan
    • Journal of Distribution Science
    • /
    • v.14 no.11
    • /
    • pp.91-102
    • /
    • 2016
  • Purpose - The objectives of this study are as follows. First, it aims to suggest an analysis model that has integrated the relationship between the two factors and export performance and conduct an empirical analysis of the factors. Second, the study seeks to analyze the mediating effect by setting direct channel governance as a specific activity to connect market orientation, a cultural asset, to export performance. Third, through these analyses, the study intends to apply the relationship between market orientation and direct channel governance that the existing studies have failed to observe comprehensively on SMEs in Korea. Based on these analyses, the study expects to expand the discussion of previous researches by analyzing the mediating effect of direct channel governance. Research design, data, and methodology - This study developed a model that has integrated market orientation, direct channel governance, and export performance. It established 7 hypotheses including the mediating effect of direct channel governance. Market orientation was consisted of customer orientation and competitor orientation, and 4 latent variables were measured by 18 questions. LISREL, an analysis tool of structural equation model, was used for hypothesis test and there were 183 sample for analysis. Results - The analysis results showed that customer orientation has a positive influence on direct channel governance, but competitor orientation did not have a statistically significant effect. On the contrary, export performance showed an opposite result. That is, customer orientation did not have any influence but competitor orientation had a significant influence on export performance. It was also confirmed that there was a significant influence in the relationship between channel governance and export performance. According to the analysis of mediating effect, direct channel governance had a full mediating effect between customer orientation and export performance. Conclusions - The study results demonstrated that it is important to build a direct channel governance on the export SMEs in Korea, especially since the direct channel governance complements the influence of customer orientation that does not directly influence export performance among market orientation activities. This implies that Korean export SMEs must strive to build an effective direct channel governance.

The Effects of Service Employee Market Orientation on Service Creativity: A Cross-National Comparative Study between Korea and Japan (서비스 종업원의 시장지향성이 서비스 창의성에 미치는 영향: 한국과 일본 호텔 서비스 종업원의 비교)

  • Cho, BoKyung;Kang, SeongHo
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.24 no.4
    • /
    • pp.53-64
    • /
    • 2019
  • This research explored the main and interactive effects of service employee market orientation, service creativity, and national culture(Korea and Japan). To test the hypotheses, responses were collected from 196 Korean and 195 Japan hotel service employee samples. The results showed that service employee market orientation(customer orientation, competitor orientation, and interfunctional coordination) has a positive relationship with service creativity. Also, national culture moderates the relationship between service employee market orientation and service creativity, thereby implying the positive relationship between competitor orientation and service creativity is stronger in Korea than in Japan. In contrast, the positive relationship between interfunctional coordination and service creativity is stronger in Japan than in Korea. Theoretical implications of our findings and practical recommendations for how to address the impact of market orientation on service creativity are discussed.

The Effect of Market Orientation on Speed-to-market in International Markets

  • Kim, Eunmi
    • East Asian Journal of Business Economics (EAJBE)
    • /
    • v.7 no.1
    • /
    • pp.39-49
    • /
    • 2019
  • Purpose - The major aim of this article is to advance understanding of the relationship between market orientation and speed-to-market. Specifically, this study examines the different impacts of component of market orientation on commitment to R&D and speed-to-market and explores whether market uncertainty plays a role of moderating in speed-to-market for market-oriented firms. Research design, data, and methodology - This study collected a survey data from Korean exporting firms. The Final sample size was 196. The measure of market orientation was conceptualized with second order constructs. All items were measured on five-point scale. To confirm hypotheses, this study conducted a hierarchical regression. Results - As sub-constructs of market orientation, customer orientation, competitor orientation and interfunctional coordination foster speed-to-market, and the relationship between only customer orientation and speed-to-market might be weakened when the extent of market uncertainty is high. Conclusions - This study confirmed the relationship between market orientation and speed-to-market, with three components of market orientation respectively, and whether market uncertainty plays a role of moderating which weaken the link between market orientation and speed-to-market. It could be useful to take a component approach to the market orientation construct, because the roles of different market orientation components might vary, contingent on uncertainty in the environment.

The Effects of Strategic Orientations on Company Performance and the Moderating Role of Entrepreneurship in Small-Medium Sized and Ventures Manufacturing Firms (중소벤처기업의 전략지향성이 기업가정신에 따라 기업성과에 미치는 영향)

  • Jung, Chul-Ho;Jung, Duk-Hwa
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.7
    • /
    • pp.468-479
    • /
    • 2014
  • This paper aims to examine structural relationship between the influence factors of company performance, hypothesizing that strategic orientations and entrepreneurship plays a crucial role in achieving organizational performance in small-medium sized and ventures manufacturing firms. For this research, data were collected from 205 firms. By using Structure Equation Modeling(SEM) method, it was found that competitor orientation, technology orientation directly affect company performance but, customer orientation were not affected company performance. Furthermore, it was also found that the relationship between strategy orientation and company performance is differentiated by entrepreneurship. Especially, this finding confirms that the entrepreneurship moderately affects the relationship between competitor orientation, technology orientation and company performance on the small-medium sized and ventures manufacturing firms.

The Effect of Market Orientation of SMEs on Responsiveness to Market Change and Organizational Performance: Focused on a Comparative Study of Manufacturing and Service Firms (중소기업의 시장지향성이 시장변화 대응능력 및 조직성과에 미치는 영향: 제조기업과 서비스기업의 비교연구를 중심으로)

  • Son, Je-Young;Kang, In-Won
    • Korea Trade Review
    • /
    • v.44 no.3
    • /
    • pp.171-189
    • /
    • 2019
  • As many studies have contributed to various aspects of the market by utilizing market orientation, however, this study has tried to overcome limitations of existing studies and suggest more concrete and extended implications. In this study, the relationship between market orientation, responsiveness to market change, and organizational performance of SMEs was examined and compared with characteristics of SMEs (manufacturing and service firms). As a result of the verification, interfunctional coordination has a strong influence on the ability of the organization to respond to market changes as well as customer orientation and competitor orientation. And responsiveness to market change, organizational flexibility has a strong impact on both personal performance and overall team performance. As a result of the comparative study, it can be concluded that manufacturing firms emphasize competitor orientation and organizational agility while service firms emphasize customer orientation and organizational flexibility.

Strategic Management Accounting and Firm Performance: Evidence from Finance Businesses in Thailand

  • PHORNLAPHATRACHAKORN, Kornchai;NA-KALASINDHU, Khajit
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.7 no.8
    • /
    • pp.309-321
    • /
    • 2020
  • This study aims to examine the effects of strategic management accounting on firm performance of finance businesses in Thailand. Strategic management accounting comprises of environmental scanning, competitor orientation and forward-looking information. In this study, 175 finance businesses in Thailand are the samples of the study. A mail survey procedure was used for data collection. The hierarchical multiple regression analysis is employed to test the research relationships. Firstly, environmental scanning positively affects operational excellence, organizational effectiveness and firm performance. Secondly, competitor orientation is positively related to managerial efficiency and organizational effectiveness. Thirdly, forward-looking information has a positive influence on operational excellence, managerial efficiency, organizational effectiveness, and firm performance. In addition, operational excellence, managerial efficiency and organizational effectiveness have positive impact on firm performance. Finally, to verify the mediating effects, operational excellence, managerial efficiency and organizational effectiveness are the mediators of the research relationships. This study confirms that all dimensions of strategic management accounting play a significant role in determining business outcome as being congruent with the theory of resource-based views of the firms. Executives of firms need to provide valuable resources and capabilities to support the strategic management accounting implementation in order to achieve good business outcome in highly competitive environments.

A Study on the Stimulation of Win-Win Partnership between Corporations : Focusing on the Mediating Effect of Competitor Orientation (경쟁자 지향성 태도의 매개효과를 통한 기업의 상생협력 활성화 탐색 연구)

  • YANG, HEE;Kim, Young Kyun
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.20 no.12
    • /
    • pp.190-199
    • /
    • 2019
  • South Korea has achieved impressive economic growth relatively quickly by focusing on export-driven policies and economies of scale in the process of industrialization. As the country's economic development policy focused on large corporations, however, a power and wealth imbalance developed between SMEs and large corporations. The purpose of this study is to clarify this issue academically and more clearly through theoretical studies and empirical analysis in order to resolve these imbalances and improve the positive relationship between SMEs and large corporations. To this end, a survey was conducted from December 17, 2018 to January 28, 2019, and a total of 378 questionnaires collected from corporate workers were used for the final analysis. The hypotheses confirmed by the study results were as following. First, the factors directly affecting the competitor's orientation were the trust, entrepreneurship, and innovation capability of the entrepreneurial characteristics. Second, when the characteristics of the company were examined from the perspective of cooperative performance, only the innovation capacity factor had a positive effect. Third, the competitor orientation showed a positive effect on cooperative performance. Fourth, competitor orientation had a statistically significant mediating effect on the relationship between trust, entrepreneurship, innovation capability, and cooperative performance.

Franchisees' Perception of Environment Dynamics and Franchisors' Market Orientation and Transaction Relationship - Focused on Franchisee's Territory and Category of Business - (프랜차이지의 환경 동태성과 프랜차이저의 시장 지향성 및 거래 관계에 대한 인식 - 프랜차이지의 지역과 업태를 중심으로 -)

  • Lee, Eun-Yong;Yoon, Hye-Hyun;Kim, Tae-Hee
    • Journal of the East Asian Society of Dietary Life
    • /
    • v.18 no.5
    • /
    • pp.861-872
    • /
    • 2008
  • Despite the recent increase in the prevalence of the franchise system in the foodservivce industry is increased recently, the its variation the exigencies of the industry itself requires that franchise systems to be fully equipped with various a variety of business strategies which is indispensable to run franchise system. In the previous studies, most the majority of researchers have been likely to gathered samples from only one region, or all from a similar type of business. However, considering the difference between Seoul and other areas or categories of business type, there could be may be differences different with in these conditions (market orientation, transaction specific assets, environmental dynamic, and trust and trust). Therefore, the principal objective of this study aims was to verify the differences among areas and categories of franchise business. The results of this article are as follows : the variables of customer orientation, competitor orientation, environmental dynamics, and trust and transaction- specific assets show evidence regional differences (p<0.01), and these variables are differ significantly different by category of business (p<0.05). However, the present paper is limited in its scope. Further studies on into different largesclae assessments are needed required.

  • PDF

A Study on the Strategic Orientation and the Performance of IT Startups : The Moderating Effect of Corporate Social Responsibility Orientation (IT스타트업의 전략적 지향성과 성과에 관한 연구 : 기업의 사회적 책임 지향성 조절효과)

  • Shim, Yunsoo;Seo, Jounghae;Park, Eunmi
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.16 no.1
    • /
    • pp.127-138
    • /
    • 2021
  • The aim of this study is to investigate the effects of each of the three sub-dimensional strategic orientations of technology orientation, customer orientation, and competitor orientation, on performance, targeting IT startups based on technology. and to analyze moderating effect of corporate social responsibility, which is more important to modern society. For the analysis, , The IT startups completed empirical research through path analysis after evaluating the suitability of measurement models and structural models using PLS-SEM for 94 companies less than 7 years that have moved in startup support institutions. As a result of the study, the three sub-dimensions of strategic orientation, technology orientation, customer orientation, and competitor orientation, all had a positive (+) effect on startups' performance. and the Corporate social responsibility orientation was verified as moderating the startup's strategic orientation and startups' performance. The results of this study imply the importance of corporate social responsibility orientation in the strategy setting of start-ups, as well as the direction of strategy-setting for technology-based startups for competitive advantage and long-term survival.