• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.161-167
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• 2009

This paper offers a competitor analysis model for use by contractors as parts of more informed approach in identifying key competitors, and as a basis for formulating bidding strategies. Linear mixed model approach is used in measuring competitiveness between bids (by using bid competitiveness percentage) according to: (i) project size, (ii) work sector; (iii) work nature; and (iv) number of bidders. The model was tested empirically by application to a bidding dataset obtained from a large Hong Kong contractor. Allowing for heterogeneity across competing contractors (i.e. with the model parameters that varied across contractors), the results indicate that competitiveness in bidding of this contractor is generally greater than the majority of his competitors.