• 제목/요약/키워드: Competitiveness-Enhance

검색결과 645건 처리시간 0.035초

기업과 대학간의 산학협력마케팅 전략모델 구축에 관한 연구 (Establishing a marketing strategy model for academic-industrial cooperation between companies and universities)

  • 윤정근
    • 유통과학연구
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    • 제12권4호
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    • pp.65-72
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    • 2014
  • Purpose - Because of the emphasis on the necessity of academic-industrial cooperation between companies and universities, there are various ongoing academic-industrial cooperation programs led by the government. As government actively supports such cooperation as policy,and universities vitalize new technology development, academic-industrial cooperation between companies and universities is being recognized as an important growth engine for companies the competitiveness of academic-industrial cooperation is also attracting more interest. The government has vitalized human resource fostering, practical R&D, and technology transfer to companies since 2012 by executing a "leading university fostering project for academic-industrial cooperation." Based on an organic interlink among universities, industry, and research institutes, the government also created and is promoting several models of such cooperation between companies and universities to support shared growth of industry and local universities. The purpose of academic-industrial cooperation is growth and benefit fromtechnology development, technical cooperation, and technology transfer between companies and universities. Research design, data, and methodology - As more academic-industrial cooperation efforts are ledby companies due to the limitation in technology-focused commercialization cooperation, the academic-industrial cooperation system became fragmented and it is losing the potential for future advancement. Specifically, as differences between universities grow, academic-industrial cooperation between companies and universities based on new technology from universities is finding difficulty advancing,while systematic support from companies to enhance the performance of businesses created by academic-industrial cooperation is also insufficient. Accordingly, this study established a growth model for the advancement of academic-industrial cooperation between companies and universities and suggested a plan to strengthen the competitiveness and promote the future advancementof academic-industrial cooperation between companies and universities by analyzing the current situation of such cooperation and diagnosing its issues. Results - This study explored the concept and current status of academic-industrial cooperation relationships and analyzed related issues. For such cooperative organizations to be competitive, the employment environment of professional human resources for academic-industrial cooperation should be improved and measures to secure professional resources should be taken as early as possible. Though the academic-industrial cooperation now is being led by government, there is a limitation based on business models, which require creation of profit; however, an academic-industrial cooperation model still cannot stand alone without the support of government. This study also pointed out that a having only a plan to build competitiveness of companies and universities for academic-industrial cooperation is not sufficient. Conclusions - In order to increase the competitiveness of academic-industrial cooperation, a detailed growth-sharing model for academic-industrial cooperation should be developed, and there should be more joint development processes for the advancement of such cooperation in which the need for technology development can be verified in advance. In addition, beyond focusing on technology-focused academic-industrial cooperation, a network between companies and universities searching for ideas for academic-industrial cooperation in the fields of human and social aspects should be created. A new academic-industrial model linking current cooperation between companies and universities to the local area should be built based on such academic-industrial cooperation in human and social fields.

디지털 도어락 시장 진입을 위한 제품디자인의 경쟁력 장화요소 연구 - 제품별 소비자 선호도 분석을 중심으로 - (A Study on Competitiveness-reinforcing Factors in Designing Digital Door Lock Products and in Penetrating the Market -With Focus on an Analysis of Consumers' Preference by Product-)

  • 유부미
    • 디자인학연구
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    • 제18권1호
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    • pp.135-144
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    • 2005
  • 기업경쟁에 있어서 소비자들의 제품에 대한 가치 인식 및 선호 경향이 제품개발에 점점 큰 영향을 미치고 있다. 소비자 요구에 대한 심층적 연구를 위하여 기업들은 소비자의 제품만족도, 선호도 조사를 실시하며 그에 대응되는 생산을 계획하고 있다. 본 연구에서는 최근 디지털 도어락에 대한 기대가 증대하고 그 필요성의 인식이 성숙함에 따라 시장 진입을 위한 제품경쟁력 강화 요소를 발굴하여 디자인 전략을 설정하고자 한다. 연구의 과정으로 시장조사를 통하여 사회적 배경을 이해하고, 정성조사인 소비자 심층면접조사를 실시하여 소비자 라이프스타일, 요구사항 등을 파악하였으며, 정량적 조사로 소비자 기호이미지 조사, 구매 및 사용 행동 패턴과 도어락 시장 상황을 파악하였다. 이제까지의 기술 중심적인 제품에서 사용자 중심의 제품으로 디자인 및 설계하기 위해서는 사용자의 성향과 사용자의 사용법이 제품의 디자인을 결정하는 조건이 되어야 한다. 이제 소비자는 제품을 통하여 라이프스타일을 창조 하고자 하며, 생활 문화적 가치를 지니는 제품을 선호하는 경향을 보이고 있다. 본 연구에서는 경쟁력 강화 포인트 전략으로 첫째, 소비자들의 만족도를 높일 수 있는 차별화 된 가치의 제공 둘째, 소비자들의 선호경향이 높은 생체인식의 방식의 적극 개발 셋째, 단순출입제어기능에서 네트워크 보안 시스템으로 확장하기 원하는 소비자들의 기대에 대한 부응 넷째, 간편성으로 향상된 기술을 이용한 인증방식 등을 제안하였다.

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프랜차이즈 가맹본부의 도구적 요인이 가맹점의 불만족 및 불평행동에 미치는 영향: 기대 수익성의 조절효과 (Impact of Instrumental Factors on Dissatisfaction and Complaint Behaviors: Moderating Role of Expected Profitability)

  • 김은정;주미자;이용기
    • 유통과학연구
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    • 제14권9호
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    • pp.95-110
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    • 2016
  • Purpose - Based on expectation-disconfirmation theory, this study attempted to fill the gap in the literature by treating the expected profitability as a moderator in the relationship between these constructs, identifying what instrumental factors have effects on dissatisfaction, in turn lead to exit intention, neglect, voice, and loyalty, and provide the managerial implications for building long-term relationship to enhance the partnership between franchisor and franchisee. Research design, data and methodology - In order to test the hypotheses, the authors developed several hypotheses. The data were collected from 254 franchisees in Seoul and Gyeonggi Province with SPSS 18.0 and SmartPLS 2.0. Results - The findings of the study are as follows. First, marketing support and competitiveness of product and service had a negative effect on dissatisfaction, but did not on logistics support. Second, franchisee dissatisfaction had a positive effect on exit intention and neglect, and had a negative effect on loyalty. However, franchisee dissatisfaction had not a significant effect on voice. Third, expected profits play a moderating role in the relationships between marketing support, competitiveness of product and service and dissatisfaction, between dissatisfaction and exit intention, voice, loyalty, and neglect. First, marketing support and competitiveness of product and service were found to have a greater influence on dissatisfaction for the low expected profitability group than the highly expected profitability group. Also, dissatisfaction had a greater impact on exit intention, voice, and neglect for the low expected profitability group than the high expected profitability group while dissatisfaction had a weaker impact on loyalty for high expected profitability group. Conclusions - The result of this study indicates that franchisors should reduce dissatisfaction and prevent or improve complaint behaviors by continuously identifying the impact relationship between franchisee dissatisfaction and decision factors caused by difference in expectations for roles of franchisees and franchisors. In addition, franchisors should acknowledge that the impacts of marketing support, and product and service competitiveness on franchisee dissatisfaction and on exit intention, neglect, and loyalty differ by expected profits. Therefore they should provide support in perceiving high expected profits through creating direct profits including high sales, low costs, and low rents.

IPA분석을 이용한 정기화물운송업의 경쟁력 강화방안에 관한 연구 (A Study on IPA-based Competitiveness Enhancement Measures for Regular Freight Service)

  • 이영재;박수홍;선일석
    • 유통과학연구
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    • 제13권1호
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    • pp.83-91
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    • 2015
  • Purpose - Despite the structural irrationality of multi-level transportation and the oil price rise, the domestic freight transportation market continues to grow, mirroring the rise in e-commerce and resultant increase in courier services and freight volumes. Several studies on courier services have been conducted. However, few studies or statistics have been published regarding regular freight services although they have played a role in the freight service market. The present study identifies the characteristics of regular freight service users to seek competitiveness enhancement measures specific to regular freight services. Research design, data, and methodology - IPA is a comparative analysis of the relative importance of and satisfaction with each attribute simultaneously. This study used IPA because it facilitates the process of analyzing importance and performance, deriving implications and a visual understanding of results. To enhance the competitiveness of regular freight services, this study surveyed its current users regarding the importance of the regular freight service factors. A total of 200 copies of a questionnaire were circulated and 190 copies were returned. In addition to demographics, respondents answered questions about the importance of and satisfaction with services on a 5-point Likert scale. Excluding 3 inappropriate copies, 187 out of 190 copies were analyzed. PASW Statistics 18 was used for statistical analysis. A total of 20 question items were selected for the service factors presented in the questionnaire based on the 1st pilot survey and previous studies. Results - According to the IPA performed to compare the importance of and satisfaction with service factors, both importance and satisfaction are high in the 1st quadrant, which involves the economic advantage of using regular freight services, quick arrival at destinations, weight freight handling, and less time constraints on freight receipt/dispatch. This area requires continuous management. Satisfaction is higher than importance in the 2nd quadrant, which involves the adequacy of freight, cost savings over ordinary courier services, notification on freight arrival, and freight tracking information. This area requires intensive investment and management. Satisfaction is lower than importance in the 3rd quadrant, involving the credit card payment system, courier delivery service, distance to freight handling sites, easy access to freight handling sites, and prompt problem solving. This area requires further intensive management. Both importance and satisfaction are low in the 4th quadrant, involving the availability of collection service, storage space at freight handling sites, kindness of collection/delivery staff, kindness of outlet staff, and easy delivery checks. This area is a set of variables should be excluded from priority control targets. Conclusions - Based on the IPA, service factors that need priority controls because of high importance and low satisfaction include the credit card payment system, delivery service, distance to freight handling sites, easy access to freight handling sites, and prompt problem solving. The findings need to be applied to future marketing strategies for regular freight services and for developing competitiveness enhancement programs.

보건간호사의 조직문화와 업무성과 간의 관계: 셀프 리더십의 매개효과 (Mediating Effects of Self-leadership in the Relationship between Public Health Nurses' Organizational Culture and Their Job Performance)

  • 박남희;이경조;이상주
    • 지역사회간호학회지
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    • 제28권1호
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    • pp.23-33
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    • 2017
  • Purpose: The purpose of this research is to enhance organizational competitiveness of health centers as well as private medical institutions serving as public health and medical institutions. It tries to help them to cope with the requirements from health consumers, to enhance public health nurses' job performance, Methods: After verifying the reliability of the tool, confirmatory factor analysis was used to detect a model, in which valid path coefficients exist among variables. The detected model was then selected as the subject and its validity was verified. Finally, a structural equation model was applied to verify whether the estimate was suitable for the purpose of this research. Results: As for the nursing organizational culture, the public health nurses considered relation-oriented culture the most desirable. As for the self-leadership, they considered self-compensation the most desirable. It was found that mediating effects of self-leadership was partially significant. Conclusion: To enhance job performance, it is necessary to make a transition from the organizational culture to the relation-oriented culture and it is also necessary to develop a program capable of reinforcing self-leadership. In addition, it is necessary to conduct a research to verify whether such a developed self-leadership program is influential on job performance enhancement.

전력신기술 제도가 전기공사업계에 미치는 영향 분석 (Analysis of Effect of Designated New Technology of Electric Power on the Electrical Construction Industries)

  • 황민수;전태현
    • 조명전기설비학회논문지
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    • 제26권2호
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    • pp.106-113
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    • 2012
  • Recently laws have been enacted to build and promote the use of smart grid. There are also increasing demands for the compliance with international trade agreements and the related international standards. Due to these rapid changes in electric power industry and the market expansion, importances of new technologies and processes have been being increased. To reflect these international trends, the government have carried out the designation of new technology for electric power industry to promote domestic industries and national competitiveness by inspiring technology developments in individual or private industry sectors. In this paper analysis of the current status of the designation of the new technology of electric power has been presented including its problem and effect on the related industries. The analysis is expected to be utilized to enhance sound development and to vitalize the electrical new technology regulation.

선사와 수리조선업체의 파트너십에 관한 연구 (A Study on the Partnership between Ship Repair Companies and Ship Management Companies)

  • 이정필;장영수
    • 수산해양교육연구
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    • 제25권3호
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    • pp.599-615
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    • 2013
  • This paper aims to empirically explore how the partnership between the two industries influences on the satisfaction of ship management companies. In addition, this paper intends to provide relevant information to enhance the competitiveness of ship repair companies by revealing the causalities of variations consisting of the partnership between ship management companies and ship repair companies. It revealed what characteristics are embedded in the partnership between ship management companies, and how the consisting factors of this partnership influences on satisfaction throughout prior factors. And this paper explored the variables that influence on the satisfaction of ship repair companies.

단위농협(單位農協)의 환경변화(環境變化)와 조직(組織)의 발전방안(發展方案) (Impacts of Changing Environments on Primary Agricultural Cooperatives and Redirections for Its Structural Improvement)

  • 권용대
    • 농업과학연구
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    • 제24권1호
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    • pp.108-120
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    • 1997
  • Since domestic and international environments has changed rapidly, Korean primary agricultural coopratives are expected to face many difficulties in business management, especially marketing and banking business. Therefore, it is necessary to reframe the exitsting structure of primary agricultural cooperatives so as to enhance the competitiveness in terms of management efficiency. However, There are many problems to be solved such as overnumbered staffs compared with decreasing number of farming population, unbalanced ratio between executive officials and lower-level officials, complexity of position-ranking system resulting from unclearness of official title and office regulations, and management right excessively concentrated on cooperative leader. The suggested measures for such problems are as follows; 1) attaining the economy size of agricultural cooperaitves in line with decreasing rural community, 2) fostering the on-the job training programs and the personnel administration according to job competency, 3) merging the small primary cooperatives into larger units with efficiency, 4) specializing the cooperative business based on their regional comparative advantage, 5) maintaining the rational adjustment between elected cooperative leader's management right and responsibility.

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경매를 활용한 근거리 분할 물류운영이 물류비용에 미치는 영향에 관한 연구 (A Study on the Effects of Auction-Based Short Distance Division Logistics Operation on Logistics Costs)

  • 김병찬
    • 디지털산업정보학회논문지
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    • 제12권3호
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    • pp.299-309
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    • 2016
  • This study proposed a logistics plan for sending supply to be distributed to areas other than producing areas to wholesalers and allocating supply to be distributed to areas near producing areas to local distribution center in the vicinity instead of shipping the entire quantity to wholesalers for fruits auction to increase the competitive edge of the domestic fruits and vegetables logistics market in the ear of infinite competition. A video auction-based short distance division logistics operation model was developed to enhance competitiveness related to the circulation of fruits and vegetables, reduce logistics costs, and rationalize logistics by distributing the items sent to wholesalers through field auction and the shipments at local distribution center to neighboring areas through video auction connected to wholesalers real-time. The study especially came up with a logistics rationalization plan by examining and analyzing the stages and costs of transportation between producing areas and wholesalers on the circulation routes of fruits.

Inter-oraganisational Information Systems (IOIS) and Cybermediaries for Agriculture and Food Supply Chain

  • Rajaguru, Rajesh;Swar, Bobby
    • Agribusiness and Information Management
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    • 제5권1호
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    • pp.1-10
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    • 2013
  • Competition in supply chain has moved from between being organizations to between supply chain. To enhance competitiveness in supply chain, there is a need for organisations to establish and manage collaborative relationships among supply chain partners and share operational and strategic information timely and accurately. As a result, food supply chain partners have adopted of inter organisational information systems (IOIS) such as EDI, IEDI, RFID, internet, and extranets to facilitate exchange of information, streamline production and to effectively manage inventory processes so as to deliver value to the customer. Together with IOIS, cybermediaries also plays a key role in facilitating agriculture and food supply chain. This paper investigates the role and significance of IOIS and cybermediaries in facilitating agriculture and food supply chain. Convergent interviewing was conducted with agriculture producers, food processors and retailers. The study identified logistics, supply chain and customer services benefits perceived from implementing IOIS and utilising cybermediaries services in the food supply chain. To conclude the conceptual paper outlined managerial implications and areas for future research.

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