• 유통과학연구
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• 제18권11호
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• pp.61-67
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• 2020

Purpose: This paper aims to examine the interaction effect of customers relationship management (CRM) on the competitive advantage (CA) of small and medium-scale enterprises (SMEs) in Yemen. Research design, data and methodology: This study applied a quantitative approach in dealing with the interaction effect of CRM dimensions and SMEs' competitive advantage in Yemen. The research uses a sample of 247 manufacturing SMEs surveyed in Yemen. Results: The results indicate that only three dimensions of CRM, namely (TCM), (KM) and (CRMO), have a significant effect on SMEs' competitive advantage, but not that between (KCF) and SMEs' competitive advantage. Conclusions: The findings of this study offer important insights for owners and managers of SMEs, researchers and policymakers to further understand the effects of CRM on SMEs' competitive advantage. SMEs should also be encouraged to develop their CRM to improve their competitive advantage. Lastly, this study makes several contributions to the literature, the first of which is the provision of evidence concerning the major role of CRM as a dependent variable and competitive advantage as an independent variable. The second contribution pertains to its pioneering status in examining the direct relationship between CRM dimensions and the competitive advantage of SMEs in a Middle Eastern country.

• 유통과학연구
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• 제22권1호
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• pp.1-12
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• 2024

Purpose: Rapid technological advancements and information dissemination have catalyzed a steep upsurge in the distribution of ornamental flower arrangement products, effectively meeting the burgeoning demands of customers. This research endeavours to elucidate the relationship between market orientation (MO) and competitive advantage (CA), with the intermediary role of marketing performance (MP) within Denpasar's flower arrangement retail sector. Research Methods: Conducted within a Denpasar-based flower shop, the study engaged 94 respondents through a questionnaire-based data collection methodology. Utilizing a saturated sampling approach, the sample size equated to the population size. The analysis employed SmartPLS, a robust statistical tool. Results: The study findings reveal that MO does not exert a statistically significant direct impact on CA. Nevertheless, MO exhibits a substantively positive and statistically significant influence on MP, which, in turn, substantially and significantly contributes to CA. For flower arrangement business owners, it is imperative to orchestrate effective control over their marketing performance. Conclusion: This involves nurturing enduring customer and employee relationships by steadily implementing market-oriented distribution strategies. By doing so, customer satisfaction and growth, pivotal in bolstering marketing performance, can be adeptly sustained, ultimately culminating in attaining competitive advantage.

• Korean Chemical Engineering Research
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• 제56권4호
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• pp.435-440
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• 2018

Nyamplung (Calophyllum inophyllum Linn) is one of the most widely grown plants in Indonesia. In addition, nyamplung oil has a future competitive advantage in that it can be processed into biodiesel. However, conventional methods for transesterification of nyamplung oil have been less effective. Therefore, in this study biodiesel was produced using microwaves as one of the alternative methods that can improve the shortcomings of conventional methods. In addition, optimization of parameters such as microwave power, catalyst concentration and transesterification time was done using Box-Behnken design. The combination of microwave with CaO catalyst and treated with Box-Behnken design are considered as a new and modern method for production of biodiesel from nyamplung oil and optimizing the factors that affected the transesterification process. The results showed that factors such as microwave power of 449.29 W, concentration of catalyst of 4.86% and transesterification time of 10.07 min can produce optimal yield of biodiesel of 92.73% with reliability of 93.22%.