• Title/Summary/Keyword: Competition Strategy

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An SAO-based Text Mining Approach for Technology Roadmapping Using Patent Information (기술로드맵핑을 위한 특허정보의 SAO기반 텍스트 마이닝 접근 방법)

  • Choi, Sung-Chul;Kim, Hong-Bin;Yoon, Jang-Hyeok
    • Journal of Technology Innovation
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    • v.20 no.1
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    • pp.199-234
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    • 2012
  • Technology roadmaps (TRMs) are considered to be the essential tool for strategic technology planning and management. Recently, rapidly evolving technological trends and severe technological competition are making TRM more important than ever before. That is because TRM plays a role of "map" that align organizational objectives with their relevant technologies. However, constructing and managing TRMs are costly and time-consuming because they rely on the qualitative and intuitive knowledge of human experts. Therefore, enhancing the productivity of developing TRMs is one of the major concerns in technology planning. In this regard, this paper proposes a technology roadmapping approach based on function of which concept includes objectives, structures and effects of a technology and which are represented as Subject-Action-Object structures extractable by exploiting natural language processing of patent text. We expect that the proposed method will broaden experts' technological horizons in the technology planning process and will help to construct TRMs efficiently with the reduced time and costs.

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A customized framework for assessing R&D process: Product, service and technology (신제품, 신서비스, 신기술 개발을 위한 맞춤화된 R&D 프로세스 평가 방법론)

  • Jo, Yeongran;Lee, Sungjoo;Yoon, Jea Wook
    • Journal of Technology Innovation
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    • v.20 no.2
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    • pp.109-134
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    • 2012
  • In this era of globalization and fierce competition, R&D is an essential part of corporate development strategy. Accordingly, much effort has been devoted to identify and verify best practices for successful R&D and to improve R&D processes. Nevertheless, there is still lack of a comprehensive framework for assessing the quality of R&D process, which can be used as a step-by-step guide for process improvement. Therefore, this study purposes to develop a framework for assessing R&D process based on the concept of CMMI, which is a process improvement approach that defines the essential elements of effective processes. In particular, we suggest three types of R&D process-new product development, new service creation and new technology creation-and then develop a customized framework for them. For this purpose, we firstly investigated the characteristics of R&D activities for each type of process and identify its base practices from an extensive literature review. Then, the CMMI approach was adopted and modified to suit the R&D process. Finally, an illustrative example was provided to demonstrate the assessment process and a prototype web-based assessment system was suggested. Research findings will help understand the characteristics of different types of R&D process and provide a customized guidelines for R&D process assessment and improvement.

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The Plan for Future-Oriented Assessment of Engineering Education (공학 교육의 미래 지향적 평가 방안)

  • Lee Byung-Wook;Rho Tae-Cheon;Kim Choon-Gil
    • Journal of Engineering Education Research
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    • v.4 no.1
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    • pp.3-19
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    • 2001
  • According to the acceleration of informationalization and technological renovation in new coming $21^c$, the material production elements like labor and capital as well as others which have been the resources of a country's competitive power are changing into formless knowledge-based assets like knowledge and technology. In order to meet these demands of this time, companies in developed countries are concentrating on competition and cooperation to obtain higher technology as a strategy towards becoming first-class countries in the world. Thus, the development program of human resources should focus on providing creative technical application ability. Especially, universities should develop knowledge, technology, creative problem-solving ability and realism acquired by various fields in industry where engineering is used and make it possible to perform practical tasks. As a plan for enforcement and management of this program, a certification program which evaluates the ability and accomplishments of the study of graduate students in order to manage the quality of education should be applied as soon as possible at the institute which trains engineers. In this study, among the accomplishment assessment which have been suggested as an alternative assessment method, portfolio assessment is introduced into the educational situation of engineering technological human resources to find a method of application.

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Non Conventional Energy Upgrading Process Technology (비재래형 에너지 고부가화 공정 기술)

  • Kim, Yong Heon;Bae, Ji Han
    • Applied Chemistry for Engineering
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    • v.24 no.1
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    • pp.10-17
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    • 2013
  • Heavy oil residue upgrading process was being used in conventional refinery process. Recently, as the importance of non conventional energy development is growing up, the commercial projects of heavy oil upgrading are getting more active than before. For having competitive business model in the resource competition, non conventional energy development should be considered as an important business strategy. In developing oil sands, extra heavy oil, and shale gas, canadian oil sands and extra heavy oil have great importance in substitution of conventional oil consumption. In oil sands development, the bitumen, which is extracted from oil sands, has great value after upgrading or refining process. Similar process is being used current conventional refinery process. The bitumen is highly viscous hydrocarbon. This bitumen includes impurities which can not be treated in conventional refinery process. As this reason, specified process is needed in bitumen or extra heavy oil upgrading process. Moreover, there will be additional specified facilities in the process of production, transportation and marketing. In oil sands, there are various kinds of commercial upgrading process. Extraction, dilution, coking and cracking method were being used commercially.

How to Measure the Agglomeration Effects of Industrial Cluster : A Case Study of the FOODPOLIS ( KOREA NATIONAL FOOD CLUSTER ) (산업클러스터 효과 추정 방법에 관한 연구 : 국가식품클러스터조성사업 사례를 중심으로)

  • Kim, Jung-Wook;Kim, Suk-Young;Yang, Seung-Min
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.1
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    • pp.42-62
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    • 2012
  • This paper suggests a genuine method to estimate the agglomeration effects of Industrial Cluster focusing on the FOODPOLIS (KOREA NATIONAL FOOD CLUSTER). In this study, we will focus on two issues related to the clustering effect. First, Clusters affect productivity, and a cluster allows companies to operate more productively in inputs; accessing technology, human resource, information, services, and needed institutions. Second, we assume that the effects of Industrial Cluster can be estimated from measurement on differency of an added value between large-scale enterprises and smaller ones. To demonstrate effectiveness of this approach, the estimated effect was compared with that from the related study (A Mini-Cluster). Industry Clusters have been considered as critical factors for regional competitiveness and economic revitalization. For this, the government and local government should find a way and strategy to provide useful contents that can attract the participation of firms and to secure strategic positioning and competition strategies.

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Classification of Environmental Industry and Technology Competitiveness Evaluation (환경산업기술 분류체계 및 기술 경쟁력 평가)

  • Han, Daegun;Bae, Young Hye;Kim, Tae-Yong;Jung, Jaewon;Lee, Choongke;Kim, Hung Soo
    • Journal of Wetlands Research
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    • v.22 no.4
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    • pp.245-256
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    • 2020
  • The purpose of this study is to evaluate the technological competitiveness of the environmental industry with developed countries in order to establish an international market expansion strategy of the Korean environmental industry and technology. In order to evaluate the competitiveness of the environmental industry and technology, core technologies were classified by the environmental industry sectors based on the classification system of the domestic and international environmental industry and technology. After developing the evaluation index data, the Delphi analysis, journal and patent analysis, as well as the export and import analysis were carried out and the standardization analysis was performed on the index data. Moreover, the weights of each evaluation index were calculated using the AHP(Analytic Hierarchy Process) method and the evaluation results of competitiveness of the environmental industry and technology in Korea, the United States, the United Kingdom, Germany, and France were derived. As a result of the evaluation, the United States was rated with the highest technological competitiveness in all the environmental industry sectors, while Korea got the lowest technological competitiveness rating compared to the 4 developed countries. In particular, Korea got the lowest level of technological competitiveness in the sector of multi-media environmental management and development for a sustainable social system. Therefore, in order for the Korean environmental industry and technology to enter the global advanced market, it is necessary to strengthen the competitiveness through the development of the fourth environmental industry based on IoT(Internet of Things), cloud, big data, mobile, and AI(Artificial Intelligence), which are currently the country's domestic strengths.

The Expansion Strategy for the New Route between Korea and Hungary (한-헝가리 간의 신물류 확대전략)

  • Seo, Dae-Sung
    • Journal of Distribution Science
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    • v.12 no.6
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    • pp.59-65
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    • 2014
  • Purpose - The competitiveness of logistics in the 21st century rests on ensuring the efficiency and effectiveness of its local hub. While considering entry into a niche market in local logistics, it is pertinent to note that Budapest is emerging as a hub in EU enlargement in Eastern Europe. Big, small, and medium-sized businesses in Korea entered Hungary in the early 1990s since then, there has been a significant increase in Korean presence, of approximately 130 times. This study aimed to identify the key distribution issues that have emerged in relation to Eastern Europe. Research design, data, and methodology - This study indicates that 33 major Korean companies were located in Hungary, which serves as an out post to enter the European marketplace. However, Korea's exports to Hungary have declined (-32.0% in 2012) because of a loss of competitiveness against multinational corporations, due to factors such as the rise in current local distribution costs and wages. Hungary, on the other hand, through diversification and expansion of foreign trade with the non-EU markets, including Korea, is increasing its exports. Strategies of emerging countries are compared and reviewed in this study, by examining the vicissitudes of Hungary's distribution methods. Results - There are issues regarding Hungary's innovative ability. Hungary has a history of low wages and high skilled labor. However, the outflow of high-quality human resources for high-wages has become more extensive, and this underlines concerns that the CEE's trade hub is moving to neighboring countries. After the European financial crisis in 2010, the Hungarian economy is now developing, because of the IMF's measures, and it is being transformed into a trade surplus nation, while regaining distribution volumes rapidly. However, if there is continued lack of investment, the supply chain is weakened and exports decline amidst competition with TNCs or with China's distribution networks. Conclusions - It is necessary to create a new logistics approach for increasing trade between Korea and Hungary. First, Korean small and medium enterprises (SMEs) should build trust by working with advanced Hungarian talent, and they should expand into state-of-the-art fields instead of being confined to traditional sectors. Second, this study focuses on limiting and lowering their high expectations for success according to foreign direct investment (FDI) inflows and the role in the CEE distribution hub Korea should try to strengthen the distribution hub with its centralized population, using better, more highly educated human resources, thereby sustaining more innovative ability. Further, the positive effects of these measures are manifested in enhanced business on both sides of Hungary, namely, the EU and non-EU nations such as Turkey and emerging markets around Europe, and a better engagement in the core placement of culture and industry. For this, Korea can contribute to, and benefit from, a Hungarian logistics center, for adopting the high-tech cluster systems and commercializing distribution technology such as RFID·USN.

A Study on the Properties of Mobile Phone that Influence on the Choice of Handset and Telecommunication Company (이동전화기 속성이 이동전화기 및 통신사 선택에 미치는 영향 분석)

  • Kim, Hyun-Jong
    • Journal of Digital Convergence
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    • v.8 no.1
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    • pp.109-120
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    • 2010
  • Mobile phone-related industries have been mainly concentrated on attracting the new customers and increasing the market share such as for the aggressive marketing activities, but it is the time to find an effective strategy to preserve existing customers since the mobile phone market had already reached the saturation. In this study, the properties of mobile phone that influence on the choice of handset and telecom company were analyzed. General properties of respondents were explored and the mobile phone properties were grouped by common factors. And analyzed the effect of factors on customer satisfaction with structural equation model. 10.4% of respondents are used their handset more than two years and 48.7% wanted to purchase other manufacturer's handset if they repurchase mobile phone. These results might come form the fact that the life cycle of mobile phone become shorter by the heating competition in mobile phone market and, to some degree, the influence of smart phone which recently become globally popular. Four factors, 'Hardware Quality', 'Practicality', 'Convergence Functions' and 'Level of Awareness', are induced from the mobile phone properties. In Structural Equation Model analysis, 'Hardware Quality' and 'Practicality' have significant and positive effects on Customer Satisfaction. But, 'Awareness' such as brand and trend appeared quite less influence on the customer satisfaction.

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An Approach to the Logistics Outsourcing Factors of the Korean Companies (한국 기업의 물류아웃소싱 활용요인에 관한 연구)

  • Bang, Hee-Seok;Park, Keun-Sik;Oh, Woon-Yul
    • Journal of Korea Port Economic Association
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    • v.25 no.4
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    • pp.21-44
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    • 2009
  • This study aims to understand the conditions for using logistics outsourcing of Korean enterprises, present existing problems, examine factors affecting utility, and analyze the pattern of logistics outsourcing based on contract term, and to ultimately contribute to enhancing competitiveness of logistics enterprises. Through the literature survey 8 factors were identified as three broad factors of corporate strategy, corporate characteristics, and environment. Factor analysis was conducted on the bases of 155 collected data among 400 distributions for 2 months from April to May in 2008. From the result of analysis, the implication and finding can be summarized into three aspects. Firstly, Korean companies value factors relative to corporate strategies as motivating factors for logistics outsourcing. Secondly, Korean companies consider logistics outsourcing depending on how to handle customers' demands and the severity of competition. Thirdly, it was found that product and organization characteristics are perceived as more important when contract term with logistics business is longer. The implications can be observed into two aspects. Firstly once the logistics outsourcing between manufacturers and logistics companies are determined, it was verified that mutual agreement, particular contracts and periodic communications can increase the outcome. Secondly the logistics outsourcing appeared to be different depending on the level of entering to foreign market and resulted in higher performance as well.

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Contents Strategic Approach to Tourism Destination Storytelling Ads (관광스토리텔링 광고효과에 관한 컨텐츠전략적 접근)

  • Lee, Eun-Mi;Uan, ZhulLiy;Yoon, Sung-Joon
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.245-252
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    • 2020
  • Recently, as the income level of consumers increases, interest in tourism products has increased, competition among tourist destinations has been fierce. Storytelling ads are drawing attracting attention as one of the ways to establish differentiated positioning for tourism products. This study investigates the role of the involvement of tourism activity in the storytelling ads effects, and examines the effects of the attitude toward storytelling ads on tourist destination commitments, visit intention and SNS WOM (word-of-mouth) intention. This study also empirically tests the role of mental simulation in the relationship between storytelling ads attitudes and visit intention. A total of 255 usable responses were obtained from a sample of 270 consumers aged 18 or older in South Korea. Following the two-stage approach of model validation, measurement validity of each construct appearing in the structural model and hypothesized structural paths were tested. The findings show that all hypotheses are supported except H3 that posits the impact of attitude toward the storytelling ads on visit intention and mental simulation showed a moderate effect on the relationship between ads attitude and visit intention in the case of rational appeal. This study suggests that the production of storytelling ads of tourist destinations can be effective strategy to improve regional competitiveness and increase visit and SNS WOM intention.