• 제목/요약/키워드: Competition Strategy

검색결과 836건 처리시간 0.026초

Central Eastern Europe's Pattern of Industrial Development and Regional Structure in Market Distribution

  • Seo, Dae-Sung
    • 유통과학연구
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    • 제13권6호
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    • pp.17-23
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    • 2015
  • Purpose - Transnational corporations (TNCs) have influenced drastic changes (financial services, manufacturing, labor, technology transfer) in Central Eastern Europe (CEE). This paper examines the indirect changes in the CEE pattern of industrial development and market distribution. Research design, data, and methodology - Over 25 years, neighboring (or rival) countries competed to attract TNCs as a double-edged strategy for privatization and debt reduction. Through their experience attracting foreign direct investment (FDI), many countries started to reflect aspects of national capitalism. Countries also began to realize in 2010 that TNCs sought to enter markets with more favorable conditions for export-oriented manufacturing. Results - The analysis reveals that TNC investment strategies were aimed at eliminating local competition to acquire industrial "brown fields" to convert into "green fields." CEE countries have since strengthened their national systems and the support of large-scale state-owned enterprises and small and medium-sized start-up enterprises. Conclusions - CEE has changed based on industrial development and a regional structure of TNC market distribution and associated government policies. The pattern toward flexible markets gives countries the ability to further their economies.

외식산업의 대고객 관계마케팅에 관한 연구 (A Study on the Relationship Marketing of Customer in food industry)

  • 김미자
    • 한국조리학회지
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    • 제5권2호
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    • pp.327-350
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    • 1999
  • Under the present situation of severe competition in the food industry, food industry should put much emphasis on maintaing repeating guests as well as attracting new guests. Food industry should gain competition superiority with relationship marketing which consists of the interaction between the role of guests as participants and the guests-oriented service of employees, and marketing activities building up, maintaining, and enforcing the relationship with the guests. However, food industry in Korea have not had much interests in the relationship marketing Which can maintain repeating guests, and they have not carried out relationship marketing activities. This study attempted to establish the relationship marketing strategy of the food industry for the maintenance of friendly relationship with its guests. After reviewing the precedent theory of relationship marketing, the study tried to find out the important factors to affect the relationship marketing of food industry.

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An Analysis on the Relationships between Port Selection Factors

  • Lee, Myoun-Soo;Kim, Tae-Won;Jang, Woo-Jun;Kwak, Kyu-Seok;Nam, Ki-Chan
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2006년도 International Symposium on GPS/GNSS Vol.1
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    • pp.441-446
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    • 2006
  • The world economy has came into unlimited competition with globalization since 1990. Opening markets to the world is in progress through the expansion of world free trade and internationalization of multinational enterprises. In the maritime transportation for world trade, shipping companies pursue "Hub & Spoke" strategy so a port which is not able to be located as a hub port is degraded as a feeder port. To attract shipping companies, it is necessary for existing ports to provide differentiated service. This paper devises marketing strategies for a competitive port after evaluating relation among the factors affecting port selection when a shipping company chooses a port of call. On the basis of determinants derived from existing researches, we study the relation as well as importance among the factors of port selection.

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발전 예비력을 포함한 전력시장에서의 공급자 입찰전략 연구 (A Study on the Supplier's Bidding Strategy Including Operating Reserve in an Electricity Market)

  • 이광호;신재홍
    • 대한전기학회논문지:전력기술부문A
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    • 제54권4호
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    • pp.199-204
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    • 2005
  • In an electricity market with an imperfect competition, participants make plans of bidding and transaction strategies to maximize their own profits. The market price and the quantity are concerned with the operation reserve as well as the bidding system and demand curves in an electricity market. This paper presents a market model combined by an energy market and an operating reserve market. The competition of the generation producers in the combined market is formulated as a gaming of selecting bid parameters such as intersections and slopes in bid functions. The Nash Equilibrium(NE) is analyzed by using a hi-level optimization; maximization of Social Welfare(SW) and maximization of the producers' profits.

Online 과 Offline 마케팅 채널 간의 가격경쟁 및 효율성 통제전략 분석 (Analysis of Pricing and Efficiency Control Strategy between Online and Offline Marketing Channels)

  • 조형래;류정섭;차춘남;임상규
    • 대한산업공학회지
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    • 제27권2호
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    • pp.181-189
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    • 2001
  • The proliferation of the Internet and related technologies and applications has led to a new form of market place known as the electronic store. In this paper, we study competition between two shopping channels, an electronic store and traditional retailers. Based on the circular spatial market model, we derive the Nash and Stackelberg equilibria as a function of the efficiency of the electronic store. The result shows that the Stackelberg equilibrium is always superior to the Nash equilibrium for both channels. It is also shown that, in some cases, the electronic store has incentive to decrease its efficiency to gain more profit.

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수요반응자원이 포함된 전력시장의 쿠르노 경쟁모형 해석 (Analysis of Cournot Model of Electricity Market with Demand Response)

  • 이광호
    • 전기학회논문지
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    • 제66권1호
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    • pp.16-22
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    • 2017
  • In order to reduce costs of electricity energy at periods of peak demand, there has been an exponential interest in Demand Response (DR). This paper discusses the effect on the participants' behavior in response to DR. Under the assumption of perfect competition, the equilibrium point of the electricity market with DR is derived by modeling a DR curve, which is suitable for microeconomic analysis. Cournot model is used to analyze the electricity market of imperfect competition that includes strategic behavior of the generation companies. Strategic behavior with DR makes it harder to compute equilibrium point due to the non-differential function of payoff distribution. This paper presents a solution method for achieving the equilibrium point using the best response function of the strategic players. The effect of DR on the electricity market is illustrated using a test system.

스토리텔링 기반의 USP(Unique Selling Proposition) 전략 사례 연구 (A Case Study of USP(Unique Selling Proposition) Strategy on the Storytelling Marketing)

  • 홍성순
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2019년도 춘계종합학술대회
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    • pp.465-466
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    • 2019
  • 특별한 차별성 없이 평준화되고 있는 제품들로 넘쳐나는 과대경쟁 마케팅 환경 속에 브랜드 및 제품의 스토리텔링 마케팅은 고객 지향적 브랜드 커뮤니케이션 활동으로 주목받고 있다. 효과적이고 지속적인 경쟁유지를 위한 USP전략을 성공적으로 활용한 사례를 중심으로 스토리텔링 구성요소인 실행성, 이야기성 및 상호작용성의 관점에서 분석하여 고객과의 상호작용을 긍정적으로 이끌어 내고 지속적인 경쟁우위를 유지하기 위한 방법을 알아보았다.

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Ensemble Deep Learning Features for Real-World Image Steganalysis

  • Zhou, Ziling;Tan, Shunquan;Zeng, Jishen;Chen, Han;Hong, Shaobin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제14권11호
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    • pp.4557-4572
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    • 2020
  • The Alaska competition provides an opportunity to study the practical problems of real-world steganalysis. Participants are required to solve steganalysis involving various embedding schemes, inconsistency JPEG Quality Factor and various processing pipelines. In this paper, we propose a method to ensemble multiple deep learning steganalyzers. We select SRNet and RESDET as our base models. Then we design a three-layers model ensemble network to fuse these base models and output the final prediction. By separating the three colors channels for base model training and feature replacement strategy instead of simply merging features, the performance of the model ensemble is greatly improved. The proposed method won second place in the Alaska 1 competition in the end.

블루오션 전략을 적용한 요구공학 프로세스 (Requirements Engineering Process Applying the Blue Ocean Strategy)

  • 김상수;임상원;박용식;인호
    • 시스템엔지니어링학술지
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    • 제2권1호
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    • pp.11-17
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    • 2006
  • According to the change of customer needs, integration with other systems, and the advent of new technology, it is inevitable for the existing system requirements to be requested to redesign. However, there are actually no methodologies and processes to be able to reorganize the existing requirements or integrate a number of requirements different from each other. The traditional requirements processes do not work when solving such problems. Thus, since the existing approaches to develop requirements are not helpful, many traditional requirement engineering processes can not help falling in Red Ocean. In this paper, in order to solve such the problems, we propose a novel requirements engineering process applying Blue ocean strategy which is used to open a non-competition market not discovered yet. Blue Ocean approach is a novel effective method to elicit and build up new requirements from customers. In order to accomplish the strategy, this paper presents a framework and processes to discover new perspectives and analyze the corresponding requirements. In addition, some pieces of case study are presented to introduce how our approach is applied to practical system developments and the evaluation analysis for how valid it is.

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Current Status and Future Prospect of the Kimchi Industry

  • KWON, Lee-Seung;PARK, Hyeon-Young;LEE, Se-Rin;LIM, Hyeon-Jin;KWON, Young-Eun
    • 웰빙융합연구
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    • 제4권2호
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    • pp.1-13
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    • 2021
  • Purpose: This study analyzed the general status and conditions of the kimchi industry in Korea. The purpose of this study is to contribute to the information of a desirable kimchi market by analyzing the distribution, price, market, and consumers of kimchi based on the current status and status of the kimchi industry in Korea. Research design, data and methodology: This study basically conducted research design and analysis based on theoretical consideration and kimchi market data. Results: The conclusion of the study is that in order to globalize kimchi, it is expected that a strategy to target overseas markets with relatively low competition through a low-salt diet and premium strategy along with the image of Western health is expected. Conclusions: In Korea, small and medium-sized companies can target the B2B (Business-to-Business) market first and then target department stores or convenience stores at a stable time in the future to expand sales channels and profitability through premium or low-cost policies. Another strategy is to target overseas markets as soon as the company stabilizes through B2B. Therefore, in the kimchi industry, it is necessary to establish a sales/marketing strategy according to what position and position of one's own company in the kimchi industry.