• Title/Summary/Keyword: Comparison shopping sites

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Designing Intelligent Agent System for Purchase Decision Making in Retail Electronic Commerce (전자상거래에서의 소비자 구매의사결정을 지원하는 지능형 에이전트 시스템의 설계)

  • Chu Seok Chin;Hong June S.
    • Journal of Intelligence and Information Systems
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    • v.10 no.2
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    • pp.147-163
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    • 2004
  • For the purchase of a cheaper product on the Internet, many customers have been trying to search online shopping mall sites and visit comparison-pricing shops that compare prices and other criteria of the product. Others have been participating into online auction markets or group-buying markets. However, a lot of online shopping malls, auction markets, and group-buying markets provide the same product with different prices. Since these marketplaces have different price settlement mechanism, it is very difficult for the customers to determine marketplace to purchase, considering different kinds of marketplaces at the same time. To overcome such limitations, decision rules and solution procedures for purchase decision making are necessary, which can cover multiple marketplaces simultaneously. For this purpose, purchase decision making in each market must be conducted to maximize customer's utility, and conflicts with other marketplaces must be resolved. Therefore, we have developed the rules and methods that can negotiate cooperatively the purchase decision making in several marketplaces, and designed an architecture of Intelligent Buyer Agent and a message structure to support the idea.

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An Ontology-Driven Mapping Algorithm between Heterogeneous Product Classification Taxonomies (이질적인 쇼핑몰 환경을 위한 온톨로지 기반 상품 매핑 방법론)

  • Kim Woo-Ju;Choi Nam-Hyuk;Choi Dae-Woo
    • Journal of Intelligence and Information Systems
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    • v.12 no.2
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    • pp.33-48
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    • 2006
  • The Semantic Web and its related technologies have been opening the era of information sharing via the Web. There are, however, several huddles still to overcome in the new era, and one of the major huddles is the issue of information integration, unless a single unified and huge ontology could be built and used which could address everything in the world. Particularly in the e-business area, the problem of information integration is of a great concern for product search and comparison at various Internet shopping sites and e-marketplaces. To overcome this problem, we proposed an ontology-driven mapping algorithm between heterogeneous product classification and description frameworks. We also peformed a comparative evaluation of the proposed mapping algorithm against a well-Down ontology mapping tool, PROMPT.

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