• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2005년도 e-Biz World Conference 2005
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• pp.130-134
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• 2005

This research describes the comparison broker's role and its effectiveness measurement using a developed logical framework of comparison shopping service. And verifies that seller-led comparison challenge method provide comparison information of products to buyers more efficiently. In electronic commerce, buyer's satisfaction of purchase (S) can be defined as an interactive function between seller's competitiveness vector (P) of products that supplied to the market, and buyer's informed level vector (B) of products that is known from a lot of sources. Then the buyer's informed level can be changed through the information analysis among products by transformation process using comparison matrix (C). So the role of comparison shopping is to construct a comparison matrix and to serve it to the buyers, and to change the buyer's informed level. The changed informed level influences a buyer's satisfaction, that improved satisfaction of purchase is defined as the effectiveness of comparison shopping. As a perfect provision and usage of comparison matrix is impossible cause of cognitive limit, the most efficient method for improving the comparison effectiveness is the comparison challenge that detects the comparison elements of the largest buyer's information efficiency, and then to be compared between elementary products selectively. This research verifies the substantial superiority of comparison challenge through television market data experiments.

• 경영과학
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• 제20권2호
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• pp.197-204
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• 2003

Comparison challenge approach is proposed as a form of challenger-activated. just-in-time Internet advertising. To develop a framework for a comparison challenge, we propose a theory of comparison value. A comparison is regarded valuable if a comparison opportunity is available and if the comparison is relevant and informative, has an appropriate level of detail, and is advantageous and trustworthy. Based on this theory, the CompareMe and CompareThem strategies are devised, and comparable objects are classified in terms of price and performance dominance as well as the scope of proximity. The idea is demonstrated with a comparison of PCs from five leading manufacturers. To assist in the planning of the comparison challenge, a mathematical programming model was formulated to maximize the value of comparison under the constraints of the comparison opportunity and budget. The model is applied to eight scenarios in terms of the range of comparing objects. The models under various scenarios are tested and contrasted with the real-world example of PCs. We found the ad effect of comparison challenge to be substantially better than banners (4.75 times) and similarity-based comparisons (2.77 times), providing customers with better performance and reduced prices.

• 동의생리병리학회지
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• 제16권4호
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• pp.788-800
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• 2002

Aging is characterized by an age-dependent reduction in bone density. Pronounced bone loss by postmenopausal estrogen deficiency induces a bad effect on dynamic balance of bone metabolism. When the bone density is reduced to the level below the fracture threshold, the risk for fracture is greatly increased. The purpose of this study is to examine what are the effects of the Yuklinzu(YLZ: 毓麟珠) on the ovariectomized rat model of postmenopausal osteoporosis. The results of the experiment are as follows: Body weight in control group showed significant increase in comparison with sham, but that in YLZ-treated showed no change in comparison with control. The level of serum albumin in control group showed significant decrease in comparison with sham. That in YLZ-treated was slightly decreased in comparison with control. The level of serum ALP activity in control group showed significant increase in comparison with sham, but that in YLZ-treated was significantly decreased in comparison with control. The level of serum phosphorous in control group showed significant increase in comparison with sham, but that in YLZ-treated showed no change in comparison with control. The level of serum calcium in control group showed no change in comparison with sham, but that in YLZ-treated was significantly decreased in comparison with control. The level of serum GOT in control group showed no change in comparison with sham, but that in YLZ-treated was significantly decreased in comparison with control. The level of serum GPT did not significant change among the three groups. The level of serum estrogen in control group showed slightly increased in comparison with sham, but that in YLZ-treated showed no change in comparison with control. The level of serum T3 in control group showed no change in comparison with sham, and that in YLZ-treated showed no change in comparison with control. The level of serum T4 in control group showed significant increase in comparison with sham, but that in YLZ-treated was significantly decreased in comparison with control. Mechanical strength of the femur neck in control group showed significant decrease in comparison with sham. That in YLZ-treated showed slightly increased in comparison with control. Trabecular bone area as well as trabecular thickness in control group showed significant decrease in comparison with sham. Those in YLZ-treated showed significant increase in comparison with control. Trabecular number and did not significant change among the three groups. Trabecular separation only in YLZ-treated showed significant decrease in comparison with control. Osteoclast number and oseoblast surface in control group showed significant increase in comparison with sham. Those in YLZ-treated showed slightly decreased in comparison with control. According to the above these results, YLZ has shown to be capable of preventing and curing osteoporosis caused by old-aged and postmenopause.

• 한국콘텐츠학회논문지
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• 제11권5호
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• pp.291-301
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• 2011

본 연구는 비교구매의 효과성 측정을 위한 모형을 제시하고 이를 통해 비교구매의 역할과 그 효과성을 설명한다. 또한 판매자 주도형 비교도전이 보다 효율적인 비교구매 정보의 제공 방법임을 증명한다. 구매자의 구매만족도(S)는 판매자의 제품경쟁력 벡터(P)와 구매자의 제품정보 인지수준 벡터(B)간의 상호작용으로 정의할 수 있으며, 구매자의 제품정보 인지수준은 제품 정보 분석을 통한 제품 간의 비교행렬(C)에 의해 변화된다. 비교구매 효과성은 비교 전과 후의 구매만족도의 변화량으로 측정되며, 비교구매의 역할은 비교행렬을 제공해 구매자의 제품정보 인지수준을 변화시키는 것이다. 보다 효율적인 방법은 판매자가 비교행렬의 구성요소 중에서 비교 효과성이 큰 경쟁 제품들에 능동적으로 비교하도록 하는 비교도전방법이다. 예제실험을 통해 일반적인 비교구매와 비교도전 전략이 모두 효과성 향상을 보였으며, 상대적으로 비교도전을 사용하는 비교구매 활용전략이 더 큰 효과성 향상을 보임을 확인하였다.

• 디지털융복합연구
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• 제14권3호
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• pp.445-452
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• 2016

본 연구에서는 사람들이 흔히 경험하는 사회비교와 자기비교의 두 과정을 비교하여 살펴보고, 이와 관련된 이론들이 어떻게 응용될 수 있는지를 시사하고자 하였다. 이를 위해 사회비교이론에 해당하는 이론으로서 사회비교 이론과 자기평가유지모형을, 그리고 자기비교이론이라 할 수 있는 제어이론, 자기차이이론, 조절초점이론 및 시점비교이론을 차례로 개관하였다. 사회비교와 자기비교의 과정은 차이가 있지만, 이 두 비교 모두, 자기평가, 정서, 동기 및 행동에 영향을 미친다는 점에서는 유사하다. 사회비교와 자기비교에 관련된 연구들이 교육문제, 건강문제, 경제정의 및 대인관계 등에 대하여 지니는 응용적 함의들을 논의하였다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권3호
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• pp.1626-1638
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• 2019

Social Networking Sites (SNS) provide people with unique online social interaction environments where users can disclose their thoughts, feelings, and opinions to their personal contacts. Although previous studies have suggested that such activities produce positive effects on SNS user well-being, this study considered potential negative effects by investigating the relationship between SNS use and depression. In particular, This stydy examined how specific activities are related to different types of social comparison (upward/downward/horizontal) and how these different types of social comparison influence depressed moods among college students. The analysis of a survey of 245 Instagram users found that (1) looking at other people's status updates and commenting on other people's photos influences upward social comparison, (2) frequency of Instagram use predicts upward/downward/horizontal social comparison, and (3) upward social comparison was postively associated with depression, while downward social comparison was negatively associated with depression. Furthermore, the path anlaysis show that social comparison mediates the effect of Instagram use on depression. It suggests that Instagram use does not directly increase depression but it can lead to depression when social comparison on Instagram triggers depression.

• Journal of Positioning, Navigation, and Timing
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• 제5권2호
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• pp.67-74
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• 2016

In this paper, time comparison is performed with standardization institution in Japan using a Two-Way Satellite Time and Frequency Transfer (TWSTFT) technique as one of the methods for high precision time comparison. To analyze the performance of time comparison in the TWSTFT method, time comparison results via the Global Positioning System (GPS) code and carrier wave are analyzed. Through the time comparison performance, frequency stability is analyzed using modified Allan deviation and by this result, characteristics of time comparison of the TWSTFT that is utilized in international time comparison are presented.

• 한국원자력학회:학술대회논문집
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• 한국원자력학회 2005년도 춘계학술발표회
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• pp.821-822
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• 2005

• 동의생리병리학회지
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• 제18권5호
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• pp.1476-1484
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• 2004

Aging is characterized by an age-dependent reduction in bone density. Pronounced bone loss by postmenopausal estrogen deficiency induces a bad effect on dynamic balance of bone metabolism. When the bone density is reduced to the level below the fracture threshold, the risk for fracture is greatly increased. The purpose of this study is to examine what are the effects of the Guisinhwan(GSH : 歸腎丸) on the ovariectomized rat model of postmenopausal osteoporosis. The results of the experiment are as follows: Body weight in control group showed significant increase in comparison with sham, but that in GSH-treated showed no change in comparison with control. The level of serum albumin in control group showed significant decrease in comparison with sham. That in GSH-treated was slightly decreased in comparison with control. The level of serum ALP activity in control group showed significant increase in comparison with sham, but that in GSH-treated was significantly decreased in comparison with control. The level of serum phosphorous, calcium, GOT, GPT, T3 did not significant change among the three groups. The level of serum estrogen in control group showed slightly decreased in comparison with sham, but that in GSH-treated showed no change in comparison with control. The level of serum T4 in control group showed significant increase in comparison with sham, but that in GSH-treated was significantly decreased in comparison with control. Trabecular bone area as well as trabecular thickness in control group showed significant decrease In comparison with sham. Those in GSH-treated showed significant increase in comparison with control. Trabecular number did not significant change among the three groups. Trabecular separation only in GSH-treated showed significant decrease in comparison with control. Osteoclast number in control group showed significant increase in comparison with sham. That in GSH-treated showed significant decrease in comparison with control. Oseoblast surface in control group showed significant increase in comparison with sham, but that in GSH-treated showed no change in comparison with control. According to the above these results, GSH has shown to be capable of preventing and curing osteoporosis caused by old-aged and postmenopause.

• 환경영향평가
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• 제19권6호
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• pp.563-571
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• 2010

In carrying out the prior review on environmental conditions for basic plan of public waters reclamation, the important item is review on conditions of location on prearranged reclaimed land. In this study, environmental assessment which needs careful consideration in the first stage of selecting location is presented by analyzing environmental impact assessment on public waters reclamation projects for about 10 years. The assessment index for alternative comparison is divided into two parts according to importance level. What is most important in alternative comparison is the comparison on direct influence due to reclamation. In other words, it figures out damaged extent of natural shoreline as well as intertidal and infralittoral zones. Comparing influence extent due to reclamation through the 1st comparison on this is regarded as to be important. In case there is no significant difference by alternatives through the 1st assessment, the 2nd assessment should be carried out. In the 2nd assessment indexes are damaged quantity of benthic organism, change in seawater current, erosion, accumulation and exchangeable rate of seawater. The plan for selecting optimal location which minimizes environmental influence in establishing public waters reclamation plan is demonstrated through model cases. For this, 3 districts which have similar environment and scale are selected, and then comparison on location alternative is made through environmental assessment index. In addition, the comparison on 3 arrangement alternatives are conducted, targeting certain areas. It is thought that carrying out comparison review on respective areas in the same cities and counties, not merely comparing arrangement plan by selecting 1 targeting area in advance, is the most appropriate. Besides, selection of arrangement plan considering environment, which minimizes damage of natural shoreline and influence due to change of seawater current is required in alternative comparison on arrangement plan as well. In case of the prior review on environmental conditions though alternative comparison method presented in this study is carried out, it is safely said that the influence on ocean environment due to public waters reclamation can be minimized.