• 건축역사연구
• /
• 제4권1호
• /
• pp.141-151
• /
• 1995

For many social scientists, the comparative method has been a part of the common enterprise of describing, explaining, and developing theories about socio-cultural phenomena. However, it is rare that comparison has been methodologically considered in architectural history in spite of the usefulness for understanding the similarities and differences among architectural styles. This research emphasizes the importance of comparative methodology in architectural history and proposes an example which can be introduced from the comparative method for social studies. The application in this study is based on the assumption that an architectural phenomenon is a kind of social phenomenon and comparative method in social study can be applied to architectural history. The method is to generate and test hypotheses through establishing functional correlation between variables treated as the objective facts that differentiate one type of building from another.

• 비교문화연구
• /
• 제38권
• /
• pp.245-264
• /
• 2015

In this paper, I suggest methodological ways of studying comparative literature regarding ongoing discussions of world and national literature. The role of comparative literature studies has widened in the contemporary era, in which nations have become rapidly entangled and the concept of the world as a unified entity is under question. In this regard, I critically review the traditional principles of the hospitality of cosmopolitanism and the exclusivity of the borders of national literatures. Further, I suggest that scholars adopt the concept by Sigmund Freud of "unfamiliar familiarity" as a methodological motive for studies of comparative literature. Based on this concept, scholars can further develop the unique methods of the discipline of comparative literary studies for teaching and research amidst the ongoing phenomenon of globalization. They can also use these methods to simultaneously contribute to solving the problem of "comparison without a unifying category of the world," as revealed by the results of deconstructional and postcolonial studies. Regarding community-based discussions of literature, I introduce the "bridge and door" metaphor, put forth by Georg Simmel, as a key concept in methodological consideration of translation and in comparative literary studies. In this paper, adopting the metaphor of the bridge and door as an intertextual and social model for comparative studies, I define the new role of comparative literary studies in literary transnationalism, which is particularly necessary when different languages and cultures overlap and become entangled. Regarding the rapidly changing contemporary world community, comparative literary studies, as an experimental discipline, is uniquely capable of examining this kind of community, which forms itself beyond and beneath individual nations.

• 한국방사성폐기물학회:학술대회논문집
• /
• 한국방사성폐기물학회 2018년도 추계학술논문요약집
• /
• pp.139-140
• /
• 2018

• Architectural research
• /
• 제12권2호
• /
• pp.41-52
• /
• 2010

The aim of this paper is to evaluate the methodological strategies for the architectural design field of study mainly focused on qualitative and quantitative research designs. Firstly, this paper addresses the characteristics of the six approaches including their methodological aspects in general. Each strategy is assessed by the different approaches to give full insights in it. Secondly, it distinguishes the differences among six research approaches especially derived from qualitative and quantitative research designs. The differences are discussed in terms of the strengths and weaknesses of each strategy. Finally, this paper attempts to discuss about possible applications for introducing approaches to the research topic with which the exemplified research topic, a design evaluation system, deals. To investigate the applicability of the design methods employed, the following topic has been stated; how to develop a design evaluation system and what to be considered for unfolding the thrown topic in terms of strategic approaches in the field of architectural design researches reviewed through the study.

• 한국학교수학회논문집
• /
• 제3권1호
• /
• pp.117-129
• /
• 2000

The purpose of this research consists in understanding how the effects of Teaching Method by Questions on the achievement ability of math study and learning attitude are in the aspect of teaching and learning procedure, compared with those of the traditional teaching way. To attain the purpose, the research questions have been set up as follows: ［Research Question 1］ How to make a teaching plan of effective Learning by Questions\ulcorner ［Research Question 2］ Can Learning by Questions bring about a meaningful difference between two groups (experimental group and comparative group) in the aspect of the achievement ability of math study\ulcorner ［Research Question 3］ Can Learning by Questions change the Learning attitude of the students positively\ulcorner The outcome is as follows: First, it shows that the experimental group with Learning by Questions have marked more significant difference than the comparative group in the aspect of the achievement ability of math study. That is, Learning by Questions has a positive effect on the achievement ability of math study. Second, the experimental group with Learning by Questions have brought about more positive learning attitude than the comparative group without Learning by Questions.

• 한국재료학회지
• /
• 제25권6호
• /
• pp.305-316
• /
• 2015

The study of grinding behavior characteristics on the metal powders has recently gained scientific interest due to their useful applications to enhance advanced nano materials and components. This could significantly improve the property of new mechatronics integrated materials and components. So, a new evaluation method for standardizing grinding equipment and a comparative study for the grinding experiment during the grinding process with various grinding mills were investigated. The series of grinding experiments were carried out by a traditional ball mill, stirred ball mill, and planetary ball mill with various experimental conditions. The relationship between the standardization of equipment and experimental results showed very significant conclusions. Furthermore, the comparative study on the grinding experiment, which investigated changes in particle size, particle morphology, and crystal structure of materials with changes in experimental conditions for grinding equipment, found that the value of particle size distribution is related to the various experimental conditions as a revolution speed of grinding mill and media size.

• 한국콘텐츠학회논문지
• /
• 제9권8호
• /
• pp.341-349
• /
• 2009

본 연구에서는 직접비교 광고와 간접비교 광고 그리고 일반광고와 비교하여 브랜드 태도 형성에 영향을 미치는 감정적(광고 태도), 인지적(브랜드 인지) 변수의 상대적 영향력을 측정하였다. 분석결과 직접비교 광고에서는 브랜드 인지가 브랜드 태도에 미치는 영향력이 광고 태도가 브랜드 태도에 미치는 영향력에 비해 훨씬 큰 것으로 나타났다. 간접비교 광고에서도 마찬가지로 브랜드 인지가 광고 태도에 비해 브랜드 태도에 더욱 큰 영향을 미치는 것으로 나타났으나, 직접비교 광고에 비해 그 차이가 상대적으로 작게 나타났다. 반면 일반광고에서는 광고 태도의 영향력이 브랜드 인지에 비해 더욱 큰 것으로 나타났다. 이번 연구를 통해 직접비교 광고뿐만 아니리 간접비교 광고에서도 소비자들이 인지적 노력을 통해 태도가 형성됨을 알 수 있었다. 따라서 그동안 국내 기업들이 상대적으로 꺼려왔던 직접비교 광고가 간접비교 광고에 비해 오히려 더욱 효과적일 수 있을 것으로 기대된다.

• 경영과정보연구
• /
• 제31권4호
• /
• pp.639-661
• /
• 2012

본 연구는 비교광고의 메시지 유형이 광고태도와 메시지 수용의도에 미치는 영향을 분석하고 나아가 소비자 정서와 제품유형의 조절효과를 분석하고자 실시되어졌다. 제품유형을 실용재와 쾌락재로 분류하고, 비교광고 메시지는 일면과 양면 메시지로 분류하여 총 4가지 유형의 광고물을 배포하였다. 소비자 정서를 조작하기 위해 절반의 응답자들에게 실험 전 즐겨 마시는 음료수를 제공하여 자연스러운 상황을 연출하였으며, 나머지 절반의 응답자들에게는 아무것도 제공하지 않고 실험을 진행하였다. 실증분석 결과, 비교광고의 메시지유형은 광고태도와 메시지 수용의도에 유의한 영향을 미치는 것으로 나타났다. 나아가 소비자 정서와 제품유형의 조절효과도 모두 유의한 것으로 조사되었다. 본 연구 결과는 광고메시지의 측면성 효과를 비교광고에 접목시켜 분석했다는 점에서 이론적 시사점을 제공하고 있다. 뿐만 아니라 소비자 정서와 제품유형의 조절효과를 검증함으로써 해당분야의 실무자들에게 시사점을 제공할 수 있을 것으로 생각된다.

• 경영과정보연구
• /
• 제32권5호
• /
• pp.101-117
• /
• 2013

본 연구에서는 정치광고에서의 직접비교 광고와 간접비교, 그리고 일반광고를 중심으로 후보자 태도 형성에 영향을 미치는 광고 태도와 후보자 인지의 상대적 영향력을 측정하였다. 분석결과, 직접비교 광고에서는 후보자 인지가 후보자 태도에 미치는 영향력이 광고 태도가 후보자 태도에 미치는 영향력에 비해 훨씬 큰 것으로 나타났다. 간접비교 광고의 경우, 후보자 인지가 광고 태도에 비해 후보자 태도에 더욱 큰 영향을 미치고 있으나, 직접비교 광고에 비해 그 차이가 상대적으로 작게 나타났다. 한편, 일반광고에서는 광고 태도의 영향력이 후보자 인지에 비해 더욱 큰 것으로 조사되었다. 본 연구의 결과는 그동안 상업 광고를 대상으로 수행된 이중처리태도모델을 정치광고에 적용시켜 분석했다는 점에서 의의가 있다. 즉 직접비교 정치광고 뿐만 아니라 간접비교 정치광고에서도 유권자들이 인지적 노력을 통해 후보자에 대한 태도가 형성됨을 알 수 있었다.

• 대한지구과학교육학회지
• /
• 제5권2호
• /
• pp.197-203
• /
• 2012

The main purpose of this research is to search the effect of different types of advance organizers in elementary science classes, to the students in acquiring scientific concepts and its retentions. In order to proceed with the research, We have chosen 93 students of three different classes of fifth graders, studying in M elementary school in U metropolitan city. We have randomly chosen two classes as an experimental group and one class as a comparative group. In the first experimental group (Group1), advance organizer was put in a form of a sentence., and the second experimental group (Group2), advance organizer was put in a form of a picture. For the comparative group, We have not put any advance organizer, and the method of class was proceeded as it was before. The result of this research are as follows. Firstly, the result of 'One-way analysis of variance' on scientific concept grade, right after the experiment on three groups, has shown a meaningful difference that, the shape of advance organizer does affect the acquisition of elementary school students' scientific concept. Secondly, even though Group1, who was given with a sentence as an advance organizer, got higher scientific concept scores after the experiment than that of comparative group, However, there was not a meaningful difference between Group1 and comparative group. Thirdly, Group2, who was given with a picture as an advance organizer, has shown a meaningful difference from comparative group. Judging from the facts above, utilizing an advance organizer of a picture in elementary science class, will be very affective on students' acquiring scientific concept.